YonderVT Final Synopsis &

Recommendations
Champlain College
Strategic Digital Community Management
Spring 2014

Joey Szela
Ryan Terry
Zachary Agostine
Leif Gurdin
Sarah Webb

1
Table of Contents

[Foundation]
3||YonderApplication
3||Vermont
3||YonderinVermont
4||InappBaseline
4||Baseline
4||WebsiteBaseline
4||OurGoals

[Our Plan]
5||VersionOne
7||VersionGreenlighted
7||BroadOverview
8||RetailPartnerships
8||CollegeOutreach
9||DigitalEngagement

[Outcomes]
10||RetailPartnerships
10||CollegeOutreach
11||InappEngagement
11||SocialEngagement
11||Website&Blog

[Recommendations]
12||LocalPartnerships
12||CollegeOutreach
13||Ambassadors
13||BadgeSystem
13||SocialMedia&Blog
14||Adwords

2
[Foundation]

YonderApplication
TheYonderapplicationhasincrediblepotentialtobuildgenuine,positivecommunitiesand
personalrelationshipsbothdigitallyandphysically.Userscandocumenttheiroutdoor
experiences,addlocationbasedinformation,createconversationwithotherusers,browseand
likeothersexperiences,therebybuildingrelationshipswithintheapplication.Yonderhasthe
amazingcapabilityofbridgingdigitalinteractionandthephysicalworld.Wewerereallyexcited
toexplorethesepossibilitieswhilebuildingtheYondercommunityinthestateofVermont.

Vermont
ThedemographicsofVermontareveryconducivetotheYonderbrand.Vermonthasover
626,000people,athirdofwhicharebetweentheagesof35and54.Thisagerangeiswell
versedwithsmartphonesandhavealotofexperienceusingappsforbusinessandsocial
purposes.Theaverageincomeiscloseto$53,000,meaningthatVermontershaveafairamount
ofdisposableincome.BecauseVermontissobeautifulandthereissomuchtoexplore,alotof
disposableincomeisspentonoutdoorrelateditems,suchasgear,apparelandprovisions.
TherearealsomanyinterconnectedoutdoorrelatedcommunitiesinVermontwhoarealways
lookingforwaystoenhancetheiroutdoorexperience,soYondershouldhavenoproblem
succeedinginVermont.

YonderinVermont
Evenbeyonddemographics,Vermonthasincrediblykeypsychographicstobuildthesortof
communitytheYonderVTteamisenvisioning.Vermontersarepeoplewhowanttobuildand
supporttheircommunityandthatiswhattheYonderapplicationisallabout.Whetheritis
answeringquestionsabouthowtogettoatrailhead,congratulatingsomeonewhokayakedfor
thefirsttime,orpostingabikingexperiencetogetfriendsexcitedtoheadoutfortheafternoon,
Vermontersareeagertosharetheirknowledgeforthebettermentofthegroup.

Additionally,Woodstock,VTisthehomebaseoftheYonderapplication.Byhavingtheapps
homestatebetheexemplarYondercommunity,Vermontcouldfunctiontobethegotoexample
toshownewusergroupshowtheamazingcommunitybuildingpotentialYondercontains.

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InappBaseline
Wecollectedourbaselinedatatheweekbeforewestartedimplementingourcontentplan
March31st2014.Atthattime,theVermontstatisticswithintheYonderapplicationwereas
follows:
NumberofUsers 243
NumberofExperiences 656
NumberofLikes 6,303
NumberofComments 605
NumberofShares 96

SocialBaseline
Thebaselinestatisticsforthesocialchannelswechosetoworkwithatthestartofourplanwere
asfollows:
YonderFacebookPageLikes 7,060
YonderFacebookPagePeopleTalkingAboutThis 465
@YonderAppTwitterFollowers 656

WebsiteBaseline
Whenbeginningthisproject,thewebsiteactedmostlyasalandingpageanddirectedusersto
downloadtheYonderapplicationthroughtheiTunesStore.Whilecontainingbeautifulimagery
andstreamlinedcontent,webelievedthatthesecharacteristicscouldberetainedwhilebuilding
theuserexperiencetobemoreengaging.

WhatWeWereTaskedWith
WeweretaskedbytheYonderteamtodoubleboththenumberofusersandtheamountof
engagementcurrentlyhappeningwithintheapplicationforthestateofVermont.

4
[Our Plan]

VersionOne
Originally,wedevelopedamultichannelefforttodoubleusersandengagementforYonderin
Vermont.Ourdigitalmarketingplanincludeddevelopmentofsocialmedia,theYonderwebsite,
andaYonderblog.Weaimedtocreatea#YonderVThashtagcommunityacrossFacebook,
Twitter,andtheYonderAppitself.Bycreatingsmall,locationbasedcommunities,weplannedto
translatedigitalYonderconnectionsintofacetofacerelationships.Ourrecommendedplansfor
theYonderwebsiterangedfromsimplechangeslikeaddingYondersocialmedialinkstothe
websitetolargerendeavours,likedevelopingthewebsitetoincludetheYonderAppuser
experienceonacomputer.Digitally,wearealsohighlyrecommendedthecreationofaYonder
Blogwithdifferentoptionedlevelsforinvolvement.Thesedigitaleffortswouldhavebeen
complementedwitharetailpartnershipandlocalcollegeoutreacheffortswithinthestate.Finally,
wearerecommendedtheimplementationofaBadgeUserRewardSystemtoincentivize
participationintheapp.Thefollowingtwochartsdepicttheoptionalinvolvementlevelsfrom
whichYonderwasabletochoosefromandtheoriginaldetailsofthePartnershipAgreements,
respectively.

(Involvement)

Digital:Social

Digital:
Blog

Digital:
Website

VTCollege
Outreach

VT
Partnership
Outreach

BadgeUser
RewardSystem
Low @YonderAppTwitter
Becomearesource
Connectwithoutdoorcommunityleaders
Generallocaloutdoorscommunitiesforeach
stateorselectedregionssuchas#YonderVT

YonderFacebookPage
Makethepagepossibletofind

Noblog Nochanges

Outreachto
threeVermont
colleges
Nocollateral
included
PartnershipLevel:
Bronze

**SeeRetail
Partnership
Agreement*
below*
Contestfor
currentappusers
toboostusability
Mid @YonderAppTwitter
Alloftheabove
Promoteblogcontent

YonderFacebookPage
Promoteblogcontent
Blogwith2
post/weekby
YonderVTteam
Addsocial
links
Outreachto
selected
collegesonly
Collateral
included
PartnershipLevel:
Silver

**SeeRetail
Partnership
Agreement
below**

Turnbadgesinto
stickersandsend
themtotopusers.
High @YonderAppTwitter
Alloftheabove

Facebook
Alloftheabove
Boostedposts
FacebookTargetedAdsinVT
Blogwith3days
ofcontent/week
fromYonderstaff
inadditionto2
posts/weekby
YonderVTteam
DevelopAPIto
provide
webbased
Yonder
experience
Google
Adwords
Outreachto
allcollegeson
YonderVTlist
Collateral
included
PartnershipLevel:
Gold
Initiatethe
Yonder
Ambassador
Program

**SeeRetail
Partnership
Agreement
below**

Createand
implementabadge
rewardsystem
withinapp

5
PartnershipAgreementwithGreenMountainDigitalsYonder
Goal:TheYonderteamwillmeetwithlocaloutdoorretailshopownerstodiscussestablishing
partnershipswiththebusinesses.Eachpartywillpromoteoneanothersbusinessthroughaset
of(nocost)tactics,decidedonbyYonderspartner.Thefocusofthepartnershipwillbetoget
theYondernameintheeyesofthepartnerscustomers,andhavestoreemployeestalkingabout
andtheYonderapp.

Yonder

PartnershipLevel

PartnerBusiness
Includepartnersbusiness
nameandlogoontheYonder
landingpage,aswellasthe
Yonderapp.

Bronze
WillfeatureYonder
stickers/flyersatthebusinesss
pointofsales.Aswellas
displayYonderpostersatthe
entranceandexitofthestore.
**Includesallfactorsfrom
Bronzelevel**
+
Includepartnersbusiness
address,contactinfo,and
websiteonYondersiteand
app.Businessnamewillalso
beincludedinYonder
newsletters.Yonderwill
promotepartnerthroughsocial
mediaposts.

Silver
**Includesallfactorsfrom
Bronzelevel**
+
Employeesofpartnerbusiness
willgiveashortexplanationof
theYonderappwhenfillinga
customersbagatPOS.Partner
willpromoteYonderthrough
socialmediaposts.
**Includesallfactorsfrom
BronzeandSilverlevels**
+
Thepartnersbusinesswill
appearontheYonderapps
geolocatormapwhenusersare
searchingfornearbyactivities.If
clicked,allinfowillappear,plus
ashortbioofthebusiness.

Gold
**Includesallfactorsfrom
BronzeandSilverlevels**
+
Employeesofpartnerbusiness
willSUGGESTtheuseof
Yondertocustomersandhowto
obtainit.Especiallywhena
customerhasanyquestions
regardingwheretogofortheir
outdooractivity.
***Thispartnershipagreementisvalidfora1monthperiod.Attheendofthemonth,theparties
candecidetoextendthepartnershipforhoweverlongtheyseefit,upgradethepartnershiplevel,
orterminatethepartnershipaltogether.
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GreenlightedVersion
Ourgreenlightedplanismuchmorefocusedonkeyelementsthatwecanactuallyaccomplish
beforetheendofthesemester.Thelowlevelpartnershipagreementswereagoodplacetostart
wecouldeasilybegincommunicationswithlocalbusinessthatsuppliedoutdoorgearandstart
toformapartnership.Wechosesixlocalbusinessesandbegantoworkwiththem.Thisstarted
byintroducingthebrandandprovidingthebusinesswithsomeYondermaterialtogiveaway,
whichwerewellreceived.Ifwehadlongertodothisproject,memighthavebeenableto
progresstothemidlevelagreementwithsomeofthebusinesses.

Wealsogotapprovedforalotofmidleveldigitalcontent,suchaspostingtosocialmedia,
blogs,andthewebsite.Creatingdigitalcontentislowrisk,highreward,sowewereabletodo
muchmoreforYonderinthisregard.Wecreatedacontentcalendarandeachweekwewould
makepoststoFacebook,Twitter,andtheYonderBlog.

BroadOverview
AfterrevisingthegreenlightedscopethatwepresentedtotheGreenMountainDigitalteam,our
planfor#YonderVTbecamecenteredaroundlocallygeneratedcontent,promotedthrougha
strategicdigitalplan.OurcontentsourcescombinedVTnewsandeventswithoureffortswith
localretailpartnershipsandoutreachtoclubsatselectedVTcolleges.

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RetailPartnerships
Partneringwithlocalcomplementarybusinessesallowsyoutooffermoretoyourusersand
prospects,gainmoreawarenessinthemarketplace,andbuildrelationshipsbetweenyour
businessandyourtargetmarket,whichwillleadtomoreopportunitiesinthefuture.Allofthese
benefitswilloccurwithoutanycosttoGreenMountainDigital!Utilizingtheselocalpartnershipsis
agreatwaytobringincreasedvaluetoyourcustomers.

Uponsimplifyingtheagreement,theYonderVTteamwasgiventhegreenlighttomeetwithlocal
outdoorretailshopownerstodiscussestablishingpartnershipswiththebusinesses.Theteams
suggestionwasthatbothpartieswillpromoteoneanothersbusinessthroughasetof(nocost)
tactics,atthediscretionofthepotentialpartner.Thefocusofestablishingpartnershipswithlocal
businessesistogettheYondernameintheeyesofthepartnerscustomers,ourtargetmarket,
andinthemouthsofthepartnersemployees.

TheYonderteamsuppliedsixretaillocationsintheBurlingtonareawithstickersandflyersto
handoutanddisplayaroundthestore.ThiswillworktospreadtheYondername,increase
generalknowledgeofthetool,andthebenefitsitoffers.Thebusinesseswerealsoaskedto
createashopprofileonYonderinordertoprovidetheteamwithhelpfulfeedback,andmore
importantly,sharetheirexperienceswhileexpandingtheYondercommunity.Inexchangefor
helpingYonderscause,theteamofferedtopostthebusinesssname/logototheYonder
Partnershipwebpage,aswellasdedicateaYonderblogposttothebusinessdiscussingtheir
offeringsandwhytheteamenjoysshoppingthere.Additionally,theteamofferedtopromotethe
partneracrossYonderFacebookandTwitteraccounts.

CollegeOutreach
ReachingouttotheVermontcollegecommunitiesisalowcostandhighlyeffectivewaytoreach
theYondertargetmarket.Inastateofroughly600,000thereareabout60,000students.Itwould
beagreatopportunityforthispopulation,likelytobebothactiveandtechsavvy,tobeintroduced
toYonder.

Weinitiallypreparedtoreachouttoallcollegesinthestate,however,Yonderhelpedusnarrow
ourfocusdowntofivekeyinstitutionsChamplainCollege,MiddleburyCollege,LyndonState
College,JohnsonStateCollege,andtheUniversityofVermont.Wechosethesecolleges
becausetheyseemedtohavethemostactiveoutingclubs.Emailsweresenttothemost
pertinentclubsorindividualswecoulddetermineoutingclubpresidents,studentoutdoor
activitycoordinators,skiandrideclubs,etc.

OurplanoutlinedthreestepsinitialoutreachintroducingYonderandaskingforaphysical
address,sendingpromotionalmaterialsandfurtherinformationregardingtheYonderVT
initiative,andthenathirdfollowupcorrespondencetokeepthelinesofcommunicationopenand
therelationshipbuilding.
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DigitalEngagement
InordertoincreaseYonderregistrationsandengagementinVermont,ourdigitalplanwas
centeredaroundaYonderBlogontheredevelopedhttp://yonder.it.Afterthewebsitewas
updatedinlateMarch,wegatheredcontentfromVTeventsandnews,ourexperienceswith
outreachtolocalretailersandcolleges,welcominganyotherupdatesfromtheGreenMountain
Digitalteam.ThemainchannelforpostingcontentbecamethenewYonderBlog.Aftereach
postwaspublishedontheblog,itwaspromotedviaageotargetedFacebookpostandatweet
fromthe@YonderAppTwitter.Wealsoprovidedpaidrecommendationsforboostingthereach
oftheseFacebookpostsandGoogleAdWordsstrategy.

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[Outcomes]

RetailPartnerships
ThebusinesseswemetwithincludeSkiRack,OutdoorGearExchange,TheAlpineShop,
NorthstarSports,Maven,andBurtonSnowboards.

SkiRackandOutdoorGearExchangeseemedthemostengagedinYonderspartnership
offeringbyimmediatelydisplayingtheYonderstickersandflyersaroundthestorebeforeteam
membersdeparted.Thesebusinessesalsoactedinterestedinthediscountprogramandtaking
partintheYondercommunity,butneededtotalktomarketing/eventcoordinatorsbeforemaking
anyofficialdecisions.TheYonderVTteamhasnotheardanythingmoreintermsofadvancing
theprocess,butcanfollowupbeforeclosingoutthesemester.

TheAlpineShop,Maven,andNorthstarSportswereallinterestedinthepartnershipaswell,just
notasproactivetoengagethebusinesses.Thesethreelocationssaidtheywereverycertainof
theirparticipationinthepartnership,howevertheyneedtotalktostaffinchargeofsuch
relations.Theteamleftthesebusinesseswithplentyofstickers,flyers,andthepropercontact
informationtofollowupwithYonderoncetheyhadtalkeditoverandmadeadecision.

BurtonSnowboardswasalsointerestedinthepartnershipagreement.Beingtheonly
internationalbusinessweapproached,theyhavemanymorerulesandrestrictionsthananyof
theothercompanies.ThestoremanagersattheBurlingtonheadquarterstoldustheyneedto
runthepartnershipagreementbythoseinchargeofsuchrelations.Manyfactorscomeintoplay
forsuchalargecompany,nomatterthesizeorsimplicityofthepartnership/sponsorship,orwho
itiswith.

CollegeOutreach
Outofthefivecollegeswereachedoutto,weheardbackfromonetheUVMOutingClub.We
wereabletoforwardtheinformationdirectlytoYonderinordertohavepromotionalmaterials
senttothisgroup.

WeneverheardbackfromtheChamplainSkiandRideClub,butwewereabletoplaceYonder
materialsaroundthiscampusonourown.Whilethiswasnotideal,wethoughtitwouldhelpto
spreadthewordregardless.

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InappEngagement
Inappengagementincreasedonallfrontsthroughoutthecourseofthefourweekswe
conductedourworkthroughoutApril.Theyareasfollows:
Baseline EndofSemester Increase %Increase
NumberofUsers 243 260 17 6.5%
NumberofExperiences 656 754 98 14.9%
NumberofLikes 6,303 9,956 3,653 57.9%
NumberofComments 605 792 187 30.9%
NumberofShares 96 120 24 25%

SocialEngagement
Socialengagementincreasedinallchannelsthatweutilizedthroughoutthethreeweekswe
conductedourplan.Theareasfollows:

Baseline EndofSemester Increase %Increase

YonderFacebookLikes 7,060 8,521 1,461 20.7%
YonderFacebookNumberof
PeopleTalkingAboutThis
465 555 90 21.7%
@YonderappTwitterFollowers 656 780 124 18.9%

Website&Blog
AsoutlinedinourdigitalScopeofWork,theYonderBlogwasthecentralchannelfor#YonderVT
content.BeginningonApril2nd,wereleased3blogpoststotalling203views.Weexperimented
withdifferenttargetmarketsontheseposts.Thefirstpost,whichrecommendedcheckingout
theIntervaleCenterattheendofthewinterseason,waslocallytargetedandhad9views.The
second,whichinformedreadersabouttheclosingdatesofVermontskiresorts,wasmore
regionallytargeted,includingVT,NH,MA,andNY,andhad136views.Thethirdpost,which
explainedVermontsMudSeasonandspringactivitiesinthestate,wastargetedtoVermont
andhad27views.

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[Recommendations]

LocalPartnerships
LocalbusinessesweredefinitelyinterestedinlearningmoreabouttheYonderapplicationand
beginningamutuallybeneficialrelationship.WebelieveitisinYondersbestinteresttocontinue
theconversationswebeganwiththisretailerstocontinuetospreadthewordaboutthe
application.

EstablishingapartnershipwithBurtonmaybemuchmoreofaprocesshoweverthereachthis
businesshasisimmenselylargerthananyotherbusinesstheYonderteamhasmetwith.
BurtonSnowboardsalsohasmanywellknownprofessionalathletesontheirteam,which,inthe
schemeofthingscandoalotforYondersexpansion.Thislocationisdefinitelyworththewait,
andcertainlydeservesafollowup.

CollegeOutreach
Ourplanwasagreattrialrunofreachingouttocollegesremotely.Wedidnthearbackfrom
everyschool,butwedefinitelyfeelthisisafunctionofthecommunicationmediumratherthana
lackofinterestinthesegroups.Perhapsinitialcontactmadeviaemailisjustnotastrongwayto
startthatfirstconversation.

WesuggestYondermakeastrongeffortduringthefirstfewweeksstudentsgetontheir
campusesinthefall.Duringtheseweeks,thereareintroductoryclubmeetings,clubfairs,and
orientations,thatYondercouldvisitandtalktothestudentswhoruntheseorganizations
facetoface.Freshmenalsoreceivewelcomebagswhentheyarriveoncampus,andhaving
stickersandpostcardsincludedinthesewouldbeaneffectivewayforagroupofidealusersto
learnabouttheapplication.

Ambassadors
TheYonderVTteamhadoriginallysuggestedanambassadorprograminourinitialproposal.
AlthoughthissuggestionwaspartoftheHighEngagementclassification,theteamfeltthat
suchaprogramwouldbeworththeeffortandincrediblybeneficialtoYonder.

TheteamwasexcitedtoseeanAmbassadorProgramintegratedintothewebsiteupdate
severalweeksago,howeverthereisalwaysroomtobuildupontheconcept.Oneimportant
pieceofinformationYonderVTdiscoveredwaswhenteammemberspromotedYondercontent
acrosspersonaldigitaloutlets,suchastheirownFacebook,Twitter,orblog,inadditiontothe
applicationsoutlets,traffictolinkedcontentincreaseddramatically.Thisisaverysmallscale
exampleofwhatcouldhappeniftheAmbassadorProgramwasusedtopromotecontentas
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well.Ifafewteammembersmadesuchadifference,imaginehowmanypeopleonehundred
ambassadorscouldreach.Thiswouldbeaverysimpleadditiontotheprogramandwould
greatlybenefitYondersefforts.

Theteamalsowantstoreiteratetheinitialconceptproposedwhichsuggestedusingemployees
ofshopstheteamestablishedpartnershipswithtoactasambassadorstotheYonderapp.They
wouldsuggestYondertocustomersanytimetheyhaveaquestionaboutwheretoheadonan
outdooradventure,candiscussthebenefitsoftheapp,andwilltalkfrompersonalexperience.
Additionally,theseambassadorscanbetheonestopromoteimmediatecustomerdownloadsin
ordertoreceivediscountcodesgoodatthatshopontheirnextpurchase,ifanyofthepartners
agreetosuchastrategy.

BadgeSystem
WhilewefirmlybelieveYonderneedsagamifiedsystemfortheirapp,therearemanyother
thingsthatshouldbeworkedonatthispointintime.ShouldYonderimplementabadgesystem,
webelieveitshoulddocumentanddisplaythetopcategoriesthatauserhaspostedinrather
thanrewardingusersforgeneratingcontent.Thiswillgiveusersasenseofaccomplishment
andbraggingrightswithoutdilutingthecontentbyrewardingbadgesforacertainnumberof
posts.

However,ifthepartnershipagreementsworkout,Yondercouldtotallygiveawaydigitalbadges
basedontheeventsthatpartnerisfacilitating.Forexample,ifOutdoorGearExchangeishaving
aclimbingsale,andausersubmitsapicturehikingintheirnewshoesusingYonder,theycould
receiveaspecialbadgethatnotonlyhelpstheuserstandout,butitalsoshowsotherusersthat
OGEisaperfectlocationtoacquireoutdoorgoods.

SocialMedia&Blog
OurrecommendationfortheYondersocialmediaandblogistokeepupthegoodwork!
BetweenthedailyeffortsoftheGreenMountainDigitalteamandthestrategythatweputinplace
forregionallyfocusedpromotionefforts,thereisagoodfoundationforsuccessonYonders
socialchannels.Webelievetheregionalfocuswillcontinuetohelpusersrelateandinteractwith
oneanother,buildingstrongcommunitytiesandengagement.Ourdirectexperiencethroughour
#YonderVTBlogpostsisthataregionaltargets(biggerthanjustanindividualstate)performbest
forgettingthemostviews.ThesepostsareespeciallystrongwhenpromotedbyAmbassadors.

WehighlyrecommendthatYondermaintainsthedigitalstructureofstrategicallypostingcontent
ontheblog,anduniformlypromotingthroughYondersFacebookandTwitteraccounts.Be
cautiousagainsttryingtoutilizechannels,suchasPinterest,thatmightnotbeworthyofthetime
investment,andcoulddiluteyoursocialmediainvolvement.Lastly,anyhashtagssuchas
#YonderGamesor#YonderStancethatarereleasedinemailnewslettersshouldbereinforced
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withablogpostthatclearlyexplainsthegoalsofthateffort,andhowYonderuserscanget
involved.

Itisextremelyimportanttohighlightpersonalityandauthenticitywheneveryoucan,whichiswhy
theAmbassadorprogram,collegeoutreach,andretailpartnershipsaresoimportanttocreate
digitalcontentforYonder.Anyopportunitiesthatyoucanutilizetocontinueafocused,
personable,authenticbrandidentityforYonderwillresultinsuccess.Luckily,Yonderisina
uniquepositionwithaccesstohundredsofunique,usergeneratedphotoandvideoexperiences
dailythatisfullylicensedforpromotionaluse.Continuetotakeadvantageofthisasmuchas
possible,asmanyothercompaniesstarveforthisearnedmediacontent.Lastly,outdoor
adventurethrivesinVermont,soYondershouldembracethatandbetransparentaboutthe
Woodstockheadquarterswheneverpossible.

AdwordsRecommendations
WeunderstandtheYonderteamhasrecentlybeganusingaGoogleAdwordspaidsearch
programs.Wethinkthisisagreatwayforyoutoreachnewusersandrecommendcontinuing
thiseffortthroughthefuture.Additionally,werecommendyoumoverunasecondadcampaign
withthesearchengineBing.BingAdsarerelativelylesscostlythanGoogleAds,andthey
functiontoreachpeoplethatyouarecurrentlynotreachingviaGoogle.GoogleAdwordsare
easilytransferrableovertoBingAds.UtilizingA/Btestingstrategieswiththesecampaignsin
ordertotestkeywordswillsupplyyouwithvaluableinformationforlittleeffort.Oncethe
betterperformingadwasdetermined,thiscouldbeusedmoreoftenformoreeffective
marketing.

WealsorecommendYonderbeginusinganenhancedCPCbiddingstrategythatisfocusedon
gettingmoreclicksmoreclicksmeanmorepeopleatyourwebsite,andmorepeopleatyour
websitemeansmoredownloads.Lastly,ifyouarenotrunningonecurrently,adisplay
remarketingcampaigncouldproveuseful.Werecommendrunningonesuchadthatwould
reachuserswhohavebeentothewebsite,butmayhavenotyetdownloadedtheapplication.

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