Questionnaire

1. What all brands of Sarees are you aware of?

Vishal Sarees Laxmipati Sarees
Garden Sarees Prafful Sarees
Parag Sarees Others
2. What all brands of Sarees do you purchase on regular basis from below?
Vishal Sarees Laxmipati Sarees
Garden Sarees Prafful Sarees
Parag Sarees Others
3. Which ONE brand of Sarees do you purchase the most? (Only single tick allowed)
Vishal Sarees Laxmipati Sarees
Garden Sarees Prafful Sarees
Parag Sarees Others
4. Why do you purchase this brand of Sarees?
Better Price Quality
Value for money Design
Color Shade Other
5. How do you come to know about this brand?
TV commercial Broachers
Hoardings Friends and relatives
Others
My name is Jain Kiran. I am in my post-graduation doing MBA from Nirma University, Ahmedabad. I
am conducting this survey to know the awareness level regarding the brand Garden and customers
choice and preference. I would be very thankful to you if you spare some time in filling this
questionnaire. Your personal details would not be exposed and 100% secrecy would be maintained.
6. Between which price ranges do you purchase Sarees the most?
Less than 200 200-500
500-1000 1000-2000
2000 or more

IF YOU ARE AWARE OF GARDENS SAREES THEN ANSWER QUES. 7 TO 13
7. What all characteristics do you think Garden Sarees are best with?
Price Quality
Design Color Shade
Value for money Others
8. From the following, in which characteristic do Garden Sarees needs to bring improvement in
order to enhance the brand image?
Price Quality
Design Color Shade
Value for money Availability
Others
9. What all sources are you aware of for purchasing the Garden Sarees?
Garden Retail store Garden Online Store
Other saree retailers Other source if any
10. Are you satisfied with the price range offered by Garden?
Yes No
11. Would you recommend the Garden Sarees to your friends and relatives?
Yes No
12. When was the last time you used the Garden product?
Under 1 year 1-2 years
2-3years 3 years and above
13. Thinking about Garden, how likely are you to purchase Garden Sarees, next time you need to
buy them?
Definitely will purchase Probably will purchase
Might or might not purchase Probably will not purchase
Definitely will not purchase
14. Which ONE of the following is the most important when deciding which brand of Sarees to buy?
(Only single tick allowed)
Quality Price
Color shades Design
Brand Knowledge Other
15. Which ONE of the following is the least important when you decide which brand of Sarees to
buy? (Only one tick allowed)
Quality Price
Color shades Design
Brand Knowledge Other
16. When you think about various brands of Sarees, which ONE brand comes to mind for each of the
following statements? ( Tick mark the most appropriate as per you )
Statements Vishal
Sarees
Laxmipati
Sarees
Garden
Sarees
Prafful
Sarees
Parag
Sarres
Others
(Name)
Provides value for money


Best in Quality


Best in price


Provides latest design of
sarees


Is the first brand that comes
to mind in sarees amongst all






Name:
Age: 15-20 20-25 25-30 35-40 40-45 45 and above
Occupation:
Phone no: