LO2 Understanding the Creative Media Sector

Understanding ethical and legal constraints within the media

sector
Why is it important to consider ethical issues when producing media?
it is important to consider ethical issues so nothing is deemed to extreme, for example
extreme racism could be seen as way to much, and may offend the audience, but this also
depends on what purpose it is serving, for example !his is "ngland #$% it shows us racism
issues in this time and informs us what of an actual time period, where as a film that
doesn%t necessarily show us any truth could be seen as to offensive, not only racism but
issues such as sexism and religion, could offend a lot of people, due to sexist comments,
and comments against certain religious comments, this could sensor, so this is changed to
meet a suitable classification criteria& Otherwise this could rate viewing figures due to
content which is not suitable and could cause a lot of upheaval to related audiences&
How is gender represented in film?
'ender can be seen in many different ways depending on the genre of the film, for
example a romance is seen with a man and a women, and they both seem to have the
same power, and have e(ual rights because it isn%t focused on the dominance of one
gender due to meet conventions, where as a film set bac) in the *+%s may show genders
as being different, is this way , mean that time will come into use, and in those times it was
)nown as the male gender having the dominance, as in some places it was still only males
who were allowed to wor) and had the rights to& - good example of this is -nchorman% this
replicates what , .ust said, all the anchors are male, and when the news hits them that a
female anchor is wor)ing, this shows all anchors very surprised and angry, and (uotes as
/they don%t belong in the newsroom0 because it was seen as bac) then not right for a
female to be presenting the news, and she was also the first female presenter as well seen
in context of the film& Overall with films women are tended to be represented as the
wea)er, and men are shown to us as being more powerful, for example when it comes to a
drama which could involve action, such as fight scenes, crime scenes ect, then men are
usually the more powerfull, a good example of this is 1ot 2u33% and %24 5ump Street% both
characters feature a double act, and both men, this is because it involves crime, violence,
and physical activity to show that men are and seem to be the more powerful character in
films& Men and women should be represented the same in my opinion but this may not be
correct in films as they may not loo) right and professional&
What is the Films Act (1985?
!he 2ilms -ct 46#7 abolished the "ady Levy System which was created by 8ilfred "ady
in 467*&
!he plan of the "ady Levy system was to tax box offices to help support in the 92, :9ritish
2ilm ,ndustry; nwhen the government realised that taxing box offices was not wor)ing, they
decided to bring in the 2ilm -ct in 46#7 as a way of obolishing the "ady Levy System&
LO2 Understanding the Creative Media Sector
-nother way the government earned money was by taxing filmma)ers directly for filming in
the country& 9ritain disagreed with this early in 2+42 and dropped the act to encourage film
ma)ers to film in the country, tax free& !his helped during the resection by created
new<more .obs for the U=& when creating films we have to find new ways of getting
funding, an example of this would be creative "ngland is a film funding scheme, they are
.ust 4 of the may ways to get your film funded&
What is the !ideo "ecordings Act (198#?
!he 992C was re(uired to consider if video wor)s was right and suitable for the
classification certificate that had been given to them& ,t was to be considered wether
videos was not suitable for viewing by persons whp have attained a particular age, so this
doesn%t cause any offense to younger ages& !he act is also re(uired that tapes, disc, and
pac)aging should be correctly labelled with the 992C certificate and a reason why it is
that& "&g suitable for people of the age 47 and over&
What would $e the conse%uences for $rea&ing copyright law?
!he Copyright, designs and patents act 46##, is the current U= copyright law& ,t gives the
creators of literary, dramatic, musical, and artistic wor)s the right to control the was in
which their material may be used& !he rights cover copying, adapting, issuing, renting, and
lending copies to the public& ,n many cases, the creator will also have the right to be
identified as the author and to ob.ect to distortions of his wor)& 9oo)s, movies,
>hotographs, newspaper articles, poems, songs, and more are all copyrighted& !he
copright law protects copyrighted material so that only the owner has exclusive rights to
use it& ,f anyone wanted to uset he material then this would mean contact would be
needed to gain permission to use it& !he conse(uences for brea)ing the copyright law
include fines, sei3ure of illegal copies of wor)m and imprisonment which means you could
possibly end up ,n prison& 2ines can be issued for the loss of profit by the owner& !he
copyright owner has three years from the date of the offense and criminal charges cannot
e filed after 7 years& - good example of a copyright issues is the ongoing battle between
Samsung and global company -pple & -pple claimed that the Samsung galaxy tab loo)ed
near enough exactly the same to the design of -pples ,pad, as a result of this -pple
decided to ta)e this to court and most recently was awarded ?4,+$ billion,