Set 1

Q. ________ are tangible goods that normally survive many uses.

(a) Nondurable goods
(b) Durable goods
(c) Services
(d) Consumption systems

Q. Marketers have traditionally classified products on the basis of
three characteristics: ________, tangibility, and use.
(a) customer value hierarchy
(b) expected
(c) augmented
(d) durability

Q. The way the user performs the tasks of getting and using
products and related services is the users total ________.
(a) consumption system
(b) consumable system
(c) consistent use system
(d) augmented system

Q. 3. When companies search for new ways to satisfy customers
and distinguish their offering from others, they look at the
________ product, which encompasses all the possible
augmentations and transformations of the product.
(a) consumption system
(b) expected
(c) potential
(d) augmented

Q. The five product levels constitute a ________. At each level
more customer value is added.
(a) customer-augmented product
(b) customer consumption system
(c) customer value-hierarchy
(d) customer-perceived value

Q. Marketing planning begins with the formulation of an offering to
________ target customers needs or wants.
(a) undermine
(b) meet
(c) capture
(d) compete with
Set 2
Q. ________ are the major factors influencing the selection of
suppliers for natural products.
(a) Price and delivery reliability
(b) Product features and customization
(c) Price and customization
(d) Customization and delivery reliability

Q. Industrial goods can be classified as ________, capital items, or
suppliers and business services based on their costliness and how
they enter the production process.
(a) service components
(b) subassemblies
(c) pieces and parts
(d) materials and parts


Q. Products such as insurance, cemetery plots, and smoke
detectors are examples of ________ that are products that the
consumer does not know about or does not normally think of
buying.
(a) specialty goods
(b) unsought goods
(c) heterogeneous shopping goods
(d) homogeneous shopping goods

Q. ________ are similar in quality but different enough in price to
justify shopping comparisons.
(a) Emergency goods
(b) Homogeneous shopping goods
(c) Heterogeneous shopping goods
(d) Specialty goods

Q. 8. It was sunny when Jenny went to class, but by the time class
was over it was raining heavily, so Jenny stopped by the student
store to buy an umbrella before she walked back to her dorm. In
this case, the umbrella is an example of a(n) ________.
(a) impulse good
(b) staple
(c) homogeneous shopping good
(d) emergency good

Q. The consumer usually purchases ________ frequently,
immediately, and with a minimum of effort.
(a) specialty goods
(b) shopping goods
(c) must haves goods
(d) convenience goods