A Country Report Presented in the

Workshop on the Development and Workshop on the Development and

Marketing of Agrotourism for Increasing Household Income
Bali, I ndonesia
26- 31 August 2013
Tourism Trend in the Philippines Tourism Trend in the Philippines
3 292 026
3,000,000
3,500,000
2,944,135
2,819,178
3,292,026
2,000,000
2,500,000
2,696,980
2,911,254
1,000,000
1,500,000
0
500,000
2007 2008 2009 2010 2011 2007 2008 2009 2010 2011
TourismArrivalsinthePhilippines(20072011)
Tourism Trend in the Philippines Tourism Trend in the Philippines
104,466
91,752
61,193
UNITED KINGDOM
MALAYSIA
GERMANY
137,802
117,423
112,106
SINGAPORE
CANADA
HONGKONG
243,137
181,738
170,736
CHINA
TAIWAN
AUSTRALIA
925 204
624,527
375,496
KOREA
USA
JAPAN
TourismArrivalbyCountryofOrigin(2011)
925,204
Tourism Trend in the Philippines Tourism Trend in the Philippines
Average Growth
Rate in Tourism
Arrivals:
South Koreans dominate international South Koreans dominate international
arrivals in the Philippines.
Target number of
Visitors by end of Visitors by end of
2016:
Tourism as a Strategy for
N ti l D l t National Development
Average % Average %
share to GDP:
Average Growth
Rate (04-09):
Average Contribution
to Employment
(04-09): ( 04 09):
Tourism as a Strategy for Tourism as a Strategy for
National Development
Countries 2009 2008 2007 2006 2005 2004
TouristArrivalinSoutheastAsiaNations20042009(inthousand)
Malaysia
23,646 22,052 20,973 17,547 16,431 15,703
Thailand
14,146 14,584 14,464 13,822 11,567 11,737
Singapore
7,488 7,7778 7,957 7,588 7,079 6,553
Singapore
Indonesia
6,324 6,234 5,506 4,871 5,002 5,321
Vietnam
3,747 4,236 4,229 3,584 3,468 2,928
Philippines
3,017 3,139 3,092 2,843 2,623 2,291
Philippines
3,017 3,139 3,092 2,843 2,623 2,291
Cambodia
2,046 2,001 1,872 1,591 1,333 987
Tourism as a Strategy for
N ti l D l t National Development
The Philippines The Philippine s
competitiveness as a tourist
destination is largely dependent destination is largely dependent
on the availability of
infrastructure. infrastructure.
A it i h tl tt t d th tt ti f th Agritourism has currently attracted the attention of the
national government with its potential in helping to
reduce poverty and promote inclusive growth especially
in the countryside. y
Government now focuses on intensified investments
towards the development of tourism agriculture and towards the development of tourism, agriculture, and
infrastructure sectors.
Programs in Support of Agritourism Programs in Support of Agritourism
Development
Department of Agriculture
Capability building of farmers
R h d d l t Research and development
Provision of Technical Assistance to interested
agritourism enterprises
Academe (State Universities and Colleges)
Promotion of research, innovations and best practices
Research and development
Programs in Support of Agritourism Programs in Support of Agritourism
Development
Private Sector
Promotion of agritourism as a way Promotion of agritourism as a way
forward
Collaboration with government g
(Department of Agriculture) in
supporting agritourism initiatives
d l h E.g., Spread Organic Agriculture in the
Philippines Movement
Policy Initiatives for Agritourism Policy Initiatives for Agritourism
Development
3 Bills 3 Bills
(House Bill 1808, Senate Bills 367 & 493)
Promotion of agritourism as an engine for economic Promotion of agritourism as an engine for economic
growth in the rural communities.
Provision of measures allowing tax credits for those who
would like to venture into agritourism activities would like to venture into agritourism activities.
Programs in Support of Agritourism Programs in Support of Agritourism
Development
Department of Tourism
Promotion of farm sites
Establishment of Rules and Regulations on
Accreditation of Agritourism/ Farm Sites
Provision of Technical Assistance to interested Provision of Technical Assistance to interested
agritourism operators
Collaboration with other departments for
infrastructure development and capacity
building
Development of Tourism Guidebook for
Local Government Units Local Government Units
DOT
DENR
DILG
DAP DAP
Iran
India
Taiwan
Sri Lanka
Bangladesh
Nepal
Vi t Vietnam
Malaysia
Thailand Thailand
Philippines
Pakistan
Cambodia
South Korea
Laos
Indonesia
F k f F k f Frameworks for Frameworks for
Agrotourism Agrotourism Development Development
THAILAND: THAILAND: Seven Green Concepts Seven Green Concepts
social and environmental
sustainability in a broad
and long-term planning of
the hospitality and tourism the hospitality and tourism
sector development
from social and economic
development towards
minimizing the ecological
impact of tourism
AREA DESCRIPTION AREA DESCRIPTION
Green Heart urge tourists to be socially responsible and
environmentally aware;
preserve the environment at all tourist attractions.
Green Logistics encourage more environmentally-friendly modes of
transport to minimise direct and indirect environmental
impact impact
Green Destinations promote responsibly managed tourist sites that respect
the environment
Green Communities support community-based tourism in both urban and
rural areas that place greater importance on
responsible tourism management towards conservation
of the environment, local traditions and way of life
AREA DESCRIPTION
Green Service urge all tourism-related service providers to create
positive first impressions for visitors, and to win hearts
and minds by attaining higher quality assurance
standards while demonstrating respect, care and
concern for the environment
Green Activities promote tourism activities that suit local communities
well well
provide visitors with engaging and culturally-enriching
experiences without compromising the integrity of the
environment environment
Green [Plus]+: encourage Corporate Social Responsibility (CSR) among
operators by encouraging them to support communities
in which they operate in which they operate
Businesses should also look at energy-saving initiatives
or develop renewable energy sources and
environmentally friendly products environmentally friendly products
TAIWAN: TAIWAN: Leisure Farm Service Quality Certification Leisure Farm Service Quality Certification
sustainable management through a sustainable management through a
systemic way to increase service
quality and to build a brand for itself
Three main sectors Three main sectors
1. Farm service
management
2. Food and Beverage
management
3. Accommodation
service management
23
Photos provide by Taiwan Leisure Farms Development Association
Process Process
2. Examine the
li i
3-1. Experts
application
3 1. Experts
1. Apply
PASS
FAIL FAIL
3-2. Mystery guests
MAKE UP
24
Process ( Process (Cont Cont) )
5. Re-exams
4 Report
6. Receive
4. Report
certification
PASS PASS
25
After Fail After Fail
One month only
Score
Under 60: resubmit after 3 months
FAIL
Under 60: resubmit after 3 months
60-64: Application for reconsideration within 2 weeks
65-69: Application for reevaluation within 2 weeks
After Fail (Cont)
PASS
FAIL
RESUBMIT
27
Audit Management
Unscheduled
audits
PASS PASS
Mystery guests
Re-exam
28
Audit Management (Cont)
PASS
FAIL
PASS
FAIL
29
Visions
Service Quality and Management Certification
Leisure farms
GovernmentScholars
Other Organizations
Consumer
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30
Mark-Four Value
F fOx horn stands for
agriculture production
Golden Yellow means Golden Yellow means
prosperity
A Forest stands for Ecology
Green means leisure
R Farmer stands for life
Red means passion Red means passion
MWater streams Stands for
Agriculture Life
Blue means forever
Indonesia: Indonesia: Sustainable Dynamics Sustainable Dynamics
Various Various Agrotourism Agrotourism Various Various Agrotourism Agrotourism
Models in Asia Models in Asia
Taiwan: Pomelo- based Agrotourism
34
Taiwan: Tea- based Agrotourism
Tea farms not just for Tea farms not just for
producing tea but for
tourism also
Malaysia: Homestay Program
Malaysia: Homestay Program
Laos: Coffee- based Agrotourism
Philippines: Rice- farming based Agrotourism
39
J apan: Grape- based Agrotourism
40
J apan: Grape- based Agrotourism
41
J apan: Rice- based Green Tourism
Philippines: Rice- farming based Agrotourism
J apan: Rice- farming based Agrotourism
J apan: Rice- farming based Agrotourism
J apan: Rice- farming based Agrotourism
J apan: Rice- farming based Agrotourism
47
48
49
TA VAN VILLAGE
Vietnam: Village life experience- based Agrotourism
Co
mp
any
Log
50
Log
o
Vietnam: Village life experience- based Agrotourism
Tavan village
51
Company Logo
Vietnam: Village life experience- based Agrotourism
Vietnam: Village life experience- based Agrotourism
Co
mp
any
Log
53
Log
o
Sri Lanka: Eco- village Agrotourism
I ran: Rose- based Agrotourism
I ran: Rose- based Agrotourism
Opportunities, Challenges and Opportunities, Challenges and
St t i i St t i i A t i A t i Strategies in Strategies in Agrotourism Agrotourism
Development Development
System infrastructure
underdeveloped p
People's awareness
limited
Under
developed
limited
Not planned &
developed
Agrotourism
well organized tours
Poor products and
Co
mp
any
Log
p
services
Lack of
59
Log
o
Lack of
Marketing Methods
The increasing numbers of tourists, commonly in Indonesia, must be
followed by upgrading the quality and quantity of infrastructures and y pg g q y q y
facilities.
Tourism sector is becoming an important part in role to helps creating
clean and friendly environment to minimize the impact of climate clean and friendly environment to minimize the impact of climate
change from global warming as increasing numbers use of the land,
the water, and the air.
I ndonesia: Tourism Goals & Strategy
Inc easing economic g o th th o gh Increasing economic growth through
tourism industry and creative
economy sectors
Pro Growth Pro Growth
Creating and expanding jobs
creation that mainly focused to move
the real sectors in creating job fields
to determined national unemployed
level
Pro Jobs Pro Jobs
level.
Determine the national poverty level
by increasing community households
b f l d f l t i
Pro Poor Pro Poor
by formal and nonformal tourism
sector
Pro Poor Pro Poor
Development efforts by using Development efforts by using
possible renewable resources and
developing environment-friendly
product creations.
Pro
Environment
Pro
Environment
CULTURE LANDSCAPE OF BALI PROVINCE: The Subak System as an
Manifestation of the Tri Hita Karana
Scarce and competition irrigation water Scarce and competition irrigation water
Water and land pollution
Agricultural land loss due to rice field conversion g
High tax on land and low agricultural income
Marginalization of farmers
SUSTAINABILITY SUSTAINABILITY