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Asian
Helping Foodservice Executives Stay Smart about asian cuisine and concepts
Attract the 84% of consumers who say they would order dishes made with Chinese flavors and ingredients, 53%
who would order Thai, and 50% who would try Japanese dishes.
Understand demographic differences among consumers who like Asian food and flavors to varying degrees to
reach your target customer or market to new customers.
Explore Asian flavors and their use on appetizers, different proteins and meat-free dishes.
Discover the sauces that consumers prefer on Asian dishes, and see how operators are tempting them with curry, miso
and spicy sauces.
new Asian influenced appetizers. Restaurants are having success with new varieties of egg rolls and spring rolls,
Test
dumplings, sushi variations (even vegetarian) and Asian soups.
the latest food trends that Asian flavors and dishes support such as simple street fare, gourmet food trucks,
Tap
sophisticated cocktails, satisfying meatless dishes and Korean-style tart frozen yogurt.
Percentage of select entre types with Asian flavor named in menu items
Rice Entres
17.4%
Salad Entres
9.9%
Vegetable Entres
9.2%
Fish Entres
9.0%
Chicken Entres
5.9%
Shellfish Entres
5.8%
Pork Entres
Beef Entres
4.1%
3.4%
Base: Top 500, 257 emerging chains and 118 independent restaurants
Source: Technomic MenuMonitor, July-Dec. 2010
How likely would you be to order an item made with the typical flavors and ingredients
used in the following ethnic cuisines?
Top two box = likely and extremely likely
% Overall
59%
62%
60%
Chinese
38%
41%
31%
Japanese
Thai
Indian
36%
28%
28%
23%
26%
20%
23%
15%
Millennials
60%
19%
Gen X
Boomers
Genghis Grill
In The Raw
Nobu
Noodles & Company
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