Hublot

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Hublot SA
Type Privately held company
(subsidiary of LVMH)
Industry Watchmaking
Founded 1980
Headquarters Nyon
Switzerland
Key people Carlo Crocco (founder)
Ricardo Guadalupe (CEO)
Products Wristwatches
Revenue 252.2 million (2011)
Website www.hublot.com
Hublot, timekeeper of the FIS Nordic
World Ski Championships 2011 in Oslo
From Wikipedia, the free encyclopedia
Hublot is a Swiss enterprise creating luxury watches and founded in 1980 by Carlo
Crocco.
[1]
The company currently operates as a wholly owned subsidiary of France's LVMH.
Contents [hide]
1 History
1.1 The Jean-Claude Biver era
1.2 Hublot stores
1.3 Acquisition by LVMH
1.4 Hublot WISeKey
2 Sponsorships
3 Ambassador
4 References
5 External links
History
A scion of the Italian Binda Group dynasty, best known for making Breil watches, Carlo
Crocco left the company in 1976 to strike out on his own and create a new watch company.
Moving to Switzerland he formed MDM Geneve and set about designing a watch that he
named the Hublot after the French word for "porthole". The watch that he created featured the first natural rubber strap in the history of
watchmaking.
[2]
It took 3 years of research to create the strap. Despite failing to attract a single potential customer on the first day of its
debut at the 1980 Basel Watch Fair, the watch quickly proved to be a commercial success with sales in excess of $2m in its first year.
[2]
The Jean-Claude Biver era
Carlo Crocco, preoccupied by his own design work and many activities for the Hand-in-Hand Foundation, a charity helping deprived
children all around the world, set out to look for the man who could oversee his watchmaking business. In late 2003, Jean-Claude Biver,
then president of Swatch Group's Omega division,
[3]
met Carlo Crocco, and in May 2004, Biver assumed duties as CEO, becoming a
board member and minority shareholder in Hublot Watches.
Upon his arrival, Biver set about creating a new flagship collection that was unveiled in Basel in April 2005, with the Hublot "Big Bang"
chronograph. It was an immediate success and orders increased threefold in one year. A few months later, in November 2005, the Big
Bang chronograph was awarded internationally, receiving the "2005 Design Prize" in the "Geneva Watchmaking Grand Prix", the "Sports
Watch Prize" at the "Watch of the Year" ceremony in Japan, and the Middle Eastern Prize for the "Best Oversized Watch" at the Editors
Choice "Watch of the Year" in Bahrain. Following the arrival of Biver in 2004, the brand's sales hit 24 million Swiss francs and by the end
of 2006, sales were bordering on the 100 million Swiss franc mark.
Hublot stores
In February 2007, Hublot opened its first mono-brand store in Paris, in the Rue Saint-Honor. The second was opened in the summer of
that year, in the Htel Byblos, Saint-Tropez. Today, Hublot has a flagship store on Bond Street, London. Stores in the United States are
currently located in Las Vegas, Bal Harbour (FL), New York City, Boca Raton (FL)and Beverly Hills.
In November 2011 opened there newest store on Palm Beach Island.
Contact Info for Palm Beach Island location: 150 Worth Avenue Palm Beach, FL 33480 561.833.8588
Acquisition by LVMH
In April 2008 it was announced that luxury goods group LVMH had acquired Hublot from founder Carlo Crocco for an undisclosed fee,
adding to its existing portfolio of watch brands including TAG Heuer.
[1]
Hublot WISeKey
At BaselWorld 2009, Hublot unveiled a new method of detecting counterfeit watches. Using a WISeKey smart card, the system
authenticates watches on Hublot's servers. The system went live in August 2009.
[4]
Sponsorships
To increase the public profile of their brand Hublot have engaged in a number of sponsorship
deals. In 2008, they agreed a sponsorship deal with the football club Manchester United, worth
4 million a year.
[5]
That same year they provided special versions of their Big Bang watches
to referees officiating at UEFA Euro 2008.
[1]
In March 2010, Hublot was appointed the Official
Watchmaker of Formula 1.
[6]
In April 2010 Hublot became the official time keeper of the 2010 FIFA World Cup and the 2014
FIFA World Cup.
[7]
They have also been involved in a tie-up with the Financial Times,
sponsoring the newspaper's iPad app.
[8]
Hublot and Ferrari announced during the 2011 Ferrari World Finals at Mugello a long-term
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strategic partnership which will officially start on 1 January 2012, making Hublot Ferrari's "Official Watch" and "Official Timekeeper".
[9]
They were also sponsor of the FIS Nordic World Ski Championships 2011 in Oslo.
Ambassador
At the opening ceremony for its first flagship store in Beijing, Biver introduced Jet Li as Hublot's next brand ambassador. Li is the brands
first Asian ambassador as well as the first film star to work as a Hublot ambassador. Other brand ambassadors include soccer player
Diego Maradona; deceased Formula 1 driver Ayrton Sennas family and Institute; world's fastest man Usain Bolt
[10]
and the Manchester
United football team.
[11]
Formula One Management President and CEO, Bernie Ecclestone, was attacked by four men and had his
Hublot watch stolen. He later worked with Hublot to use his bruised face in an ad campaign with the tag line, "See what people will do for
a Hublot."
[12]
References
1. ^
a

b

c
"LVMH to Buy Hublot to Expand Array of Watch Brands" . Bloomberg. 24 April 2008. Retrieved 7 March 2010.
2. ^
a

b
Weinstein, Bob (July 1996). "Timing is everything watchmaker Carlo Crocco" . Entrepreneur.
3. ^ "Sofisti to resign as president of Swatch WorldWide" . JCK online. 18 October 2004. Retrieved 7 March 2010.
4. ^ "Hublot With WISeKey To Fight Imitations". Federation of the Swiss Watch Industry. 8 April 2008. Retrieved 7 March 2010.
5. ^ "Man Utd sponsor deal for Hublot" . BBC News. 30 October 2008. Retrieved 7 March 2010.
6. ^ "Hublot appointed official F1 watchmaker" . Formula 1. 13 March 2010. Retrieved 7 March 2010.
7. ^ Hublot becomes Official Timekeeper for next two FIFAWorld Cups , 15 April 2010, www.fifa.com , Accessed 14 June 2010
8. ^ "FT App Wins Award" . newsonnews.net. 10 June 2010. Retrieved 7 March 2010.
9. ^ "Hublot becomes Ferraris official timekeeper" . Toried. 7 November 2011. Retrieved 24 January 2012.
10. ^ "Hublot and Usain Bolt celebrate opening" . Hublot.com. 29 September 2011. Retrieved 29 September 2011.
11. ^ . watchestrends.com. 1 December 2010. http://www.watchestrends.com/hublot-announces-jet-li-as-legendary-brand-
ambassador.html . Retrieved 9 December 2010.
12. ^ Daily Mail (London). 11 October 2011. http://www.dailymail.co.uk/news/article-1336679/F1-boss-Bernie-Ecclestone-battered-face-new-
ad-200k-Hublot-watch.html . Retrieved 11 October 2011.
External links
Brand's official website
HR Pictures
Collection novelties
LVMH Mot Hennessy Louis Vuitton S.A.
Categories: Watch brands Canton of Geneva Companies of Switzerland Companies established in 1980 LVMH brands
Watch manufacturing companies of Switzerland
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