Ingls de Negocios

(Transversal Nivel Bsico Grupo 6)

FINAL PROJECT





PEREZ RODRIGUEZ MARIBEL
BERMUDEZ QUINTERO SANTIAGO
ARBOLEDA ALEXANDER






UNIVERSIDAD EAN
FACULTAD DE ESTUDIOS EN AMBIENTES VIRTUALES
NEGOCIOS INTERNACIONALES
BOGOT, D.C.
2014
3

Final Project





Prez Rodrguez Maribel
Bermdez Quintero Santiago
Arboleda Alexander



Tutor
Carlos Arturo Sierra Amazo


Universidad EAN
Facultad de estudios en ambientes virtuales
Negocios internacionales
Bogot, D.C.
2014
4

KUBO MOBILE APPLICATIONS

We chose KUBO, currently mobile technologies are the sector's more commercial
boom.
November 2008, Kubo is a digital agency specialized in mobile application
developing to iOS, Android, BlackBerry, Windows Phone, and some others platforms.
They have developed more than 100 native applications to different sectors, that
allowed them to take the first place in this Colombia sector.

KUBO is an agency specializing in the development of mobile applications, they have
more than 5 years of experience and they have developed more than one hundred
applications in the national, regional and global markets.

Customers

Some of their customers, are the principal mass media communication in Colombia,
on the other hand, they have some costumers in Venezuela, Costa Rica, Brazil and
Atlanta (USA).

Colombia Gourmet Colombian food Cookbook APP

Colombia gourmet is the first aplication carried out in the year 2010 for the iPhone
technology, success that had this application large companies like Carvajal and
Semana Publications week placed them and hired for the development of their
5

applications, these being the first two customers that started their marketing in the
market.

The tips of the grandmother Tips simple and the hand of our
grandmothers

The advice of the grandmother, was an application that was created by the need for a
partner of KUBO, since whenever had any inconvenience with some everyday she
going to talk with her grandmother, mother or mother-in-law to tartar of solving these
everyday disappointments, as for example a wine stain, a stain of chocolate, among
others..


Tamow With Tamow you qualify what you want and take the best
decision

Tamow is an application that allows users to rate any service, product brand one way
to practice simple, with this universal application currently are competing co big
brands such as Yelp and Kekanto...

Kimberly Clark Due to the reputation and quality of its developments,
Kimberly Clark CEO locate them so you undertake the development of its
Global sales App Forecast.
6


They have clients globally such as Kimberly Clark Atlanta and Costa Rica, these
clients applications are applications for their internal marketing, are applications that
allows you to see the CEO of Kimberly com ova the Ford cast of sales around the
world, this application allows them to see comparative and using statistics bars see
product sales by region.


Metecno Global sales brochure

Metecno is another Swiss client (is a company specialized in the production of panels
for large surfaces, such as cold, heat... among others), which made its brochure of
sales in an Ipad app, which works in 06 different countries where they are active.

Competition

Colombia Games Dedicated to the development of mobile applications, costs are
based on market prices, but customers are more focused on the game development.

One of the main companies that compete with KUBO, is Colombia Games, a pioneer
in the development of video games, in the middle of 2011 carried out its first mobile
application and took their first steps to enter in this market, but currently the clients
and the market is increasingly more demanding is for this reason that applications put
it aside and focused on doing what was priority for them.
7





The differences between KUBO and COLOMBIA GAMES are as follows:

COLOMBIA GAMES Strengths:

They have different devices to develop different products.
Multimedia development for different platforms and operating systems (BB, Android,
iOS, Marketplace).
They possess large platforms for the development of applications on mobile devices.
Company specialized in game development.

Weaknesses:

They don't have native developments, use crossplatform for your developments
(corona y fonegap) which does not generate good experience in users.
Its developers are employed as freelance, reason for which have had several problems
in delivery the products to your customers.

KUBO Strengths:

8

The hiring of his team's work directly with contract and under the working conditions
of Colombia.
His developments are native.
he company makes the quality and standard of development that have better
experience in the Colombian market.
Developments of consumer business, example case Metecno y Kimberly Clark
Atlanta.
The standards of quality and testing in each of its developments.

Weaknesses:

Costs since being native development cost is much higher than the costs of cross
platform.
The times, each platform requires an independent development

The future of Applications

Future mobile applications will become the main means of access between brands and
users, such tools will support the marketing strategy that the companies now have
additional thereto are channel sales and strategic surveys thus putting an end to the
wear and tear of paper that currently have companies, since all types of transactions
can be performed by means of these a firm digital, a fingerprint reader, results and
financial consultations among others...

9

The strategies of expansion,
For being a company where your market is completely digital, the strategies of media
that they handle, are by the same means, so that blogs technology, social networks like
Facebook and twitter, dissemination of press and strategies of market through QR
codes, are the expansion strategies most suitable, but in addition to this the good
developments and empathy that has different clients have allowed them win one good
position and recommendation among entrepreneurs.

Corporate social responsibility
Some of the practices of social responsibility which have KUBO; We make recycling
of technological equipment and try to make a minimum number of impressions of
documents, since we try to handle all way digital, additional to that between members
of the team we collaborate with contributions for the children of low-income (sons of
recyclers) and for being an MSM we support foundations and projects that empower
women heads of household to create opportunities for their families.















10

CONCLUSIONS


KUBO is one of the most important companies in the market to design all kind of
App.

They have a lot of experience in the local and the international market.
















11

REFERENCES


Cotton, D., Falvey, D. & Kent, S. (2012). Elementary MARKET LEADER. Business
English Course Book. Third edition. Pearson: England.

Information KUBO S.A.S. Retrieved from: http://kubo.co/