Radar DDB

Director, Community Engagement

Position Standards

POSITION DETAILS:

DDB Canada division: Radar DDB

Position: Director, Community Engagement
Reports to: Managing Director
Position Senior to this position: Managing Director
Reporting in to this position: Manager, Community Engagement

DDB CANADA KEY PERFORMANCE INDICATORS:

Instigate Stand for something – have an opinion. Don’t accept

the status quo – challenge it. Turn things on their
head. Look at things in new and fresh ways. Be
unpredictable. Do work that causes a stir. Don’t
allow yourself to get too comfortable. Don’t be afraid
to try new things and make mistakes along the way.
Communication Be inspiring, be bold, be surprising. Convey ideas and
information in an effective, clear and concise
manner, verbally and in writing, in individual and
group settings. Have ability to listen effectively to
others. Keep people well informed and involved.
Productivity Plan, prioritize, meet deadlines, be organized, improve
processes, be a guardian of the bottom line, get
things done and have effective time management.
Relationships Maintain a positive attitude, have an ability to build
effective relationships with colleagues, clients and
suppliers. Be a team player. Listen to others and show
a respect for other points of view.
Creativity Problem solve, take risks, and have an openness to
change, have original opinions and insight, and have
an inquiring mind and idea. Develop unconventional
ideas. Be a big picture creative thinker.
Leadership Have a passion for advertising. Instigate, inspire and
influence others, have negotiating skills, team
leadership, courage, accessibility and integrity.
Create an environment where the four freedoms can
thrive; The Freedom From Fear, The Freedom to Fail,
The Freedom From Chaos, The Freedom to Be.
 

 
 Radar DDB
Director, Community Engagement
Position Standards
POSITION OVERVIEW:

The Director, Community Engagement’s core competency is leadership through creative

thinking. Both the client and agency teams look to the Director CE for leadership and
ensuring that the agency is delivering on necessary expectations. As a senior agency
team member, the Director CE is intimately involved in the development of the brand
plan and providing overall direction to ensure the brand plan is implemented effectively.
As well, the Director CE continually facilitates communication among senior agency,
department and division managers to ensure that client issues and concerns are
understood and addressed. Overall, the Director CE is accountable for client satisfaction
& profitability. Within the agency, the Director CE also has an expanding role in social
media education and championing integration between divisions.

DUTIES AND RESPONSIBILITIES:

Instigate  Work tirelessly to bring bold, unique ideas to client

 Start something, instigate and present an idea to a
client that they haven’t asked for
 Push your team to create work that causes a stir
 Be inspirational to your team
Communication  Effectively communicate in a business like manner
with all internal and external customers.
Apprises management of emerging issues that
may affect delivery, quality, or costs of projects.
 Lead and set tone in presentations to client
stakeholders.
Productivity  Drive the proposal/planning process, including
scheduling the process, facilitation of
brainstorming meetings, securing/monitoring
resources, creating a financial plan, creating
overall vision/strategy, ensuring timely delivery of
quality final proposal.
 Participate strategically in the creative assessment
by offering relevant insightful feedback.
 Participate in client presentations of timelines,
budgets and scope with Project Manager.
 Determine project prioritization criteria.
 Analyze client tracking information in order to
evaluate effectiveness of campaigns and projects.
 Be instrumental in new business development, both
organic and net new; provide revenue security
and revenue generation for assigned client(s) and
general new business.
 Document, negotiate, and secure all contractual
agreements and sign-off from client (e.g., Retainer
Agreements, Letters of Intent, Contracts, etc.).
 Lead and set tone in presentations to client
stakeholders.
 Radar DDB
Director, Community Engagement
Position Standards
 Identify, motivate and work with Supervisor,
Community Engagement to lead the internal
team, as well as 3rd party vendors, in a solution
oriented and positive manner advocating
teamwork and creativity.
 Work with Accounting to conduct client credit
checks and to establish client billing structure.
 Invoice clients in an appropriate and timely
manner working with the PM/Producer and
Accounting; includes maintaining the BCR.
 Develop accurate revenue forecasts according to
profitability and growth objectives for the client to
hit revenue goals for current and potential client
roster.
 Be the person ultimately accountable for meeting
and ideally exceeding overall client strategic
objectives.
 Lead post project reviews.
 Work with media to develop on line media
strategy and specs on a per project basis.
 Monitor staff moral and staff opportunities, and
participate in new staff hiring.
 Assist in planning documentation – strategic plan,
competitive analysis, creative briefs, production
briefs, proposal development and presentation,
RFP response document and presentation, results
reporting, meeting minutes, media specifications,
competitive analysis, BCR and job dockets.
 Accountable for all project write offs (overage).
Relationships  Demonstrate good interpersonal skills when
working with other staff.
 Become knowledgeable about key agency
departments, their requirements and their
processes.
 Exceed client satisfaction, specifically by meeting
overall communication and strategic objectives
and providing strong value-add to clients;
maintain a strong and respectful relationship.
 Proactively consult with key departments/divisions
in order to meet timelines and budget on all
projects.
 Work closely with the team to produce a quality
product on time and on budget.
 Consistently work on building relationships with
team members to cultivate mutual trust, respect
and foster good working environment.
 Demonstrate good interpersonal skills when
working with internal staff and freelancers.
 Work closely with management team in
 Radar DDB
Director, Community Engagement
Position Standards
determining the future direction of the company.
 Build strong working relationships with counterparts
in the Toronto office and within the overall DDB
Worldwide network.
 Act as key point of contact with projects from the
Toronto office
Creativity  Be cognizant of research techniques and
resources and assist in assembling and reporting of
secondary research findings.
 Must be big picture, creative thinker, someone
who sees the potential to take Radar DDB to the
next level.
 Continually seek system and technology
improvements that will achieve better production
results.
 Network with industry contacts to keep current on
emerging technologies and capabilities, ensuring
staff are informed and knowledgeable in all
emerging areas.
Leadership  Demonstrates strong and proven client leadership
and management skills.
 Develop strategic vision and innovative
ideas/solutions for assigned clients and Radar DDB.
 Must be passionate, and have a working
knowledge of Social Media and Web 2.0
technologies, including experience in marketing
campaigns that employ them.
 Mentor and provide career plan development of
partner staff.
 Must be a self starter who exhibits initiative and the
ability to take an assignment, “run with it” with a
minimum of hand-holding.

SKILLS:

Computer Skills: - proficiency in Microsoft Excel, Word and PowerPoint, Keynote.

EXPERIENCE: Tourism industry experience and bilingual languages preferred for this
current position.