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Appendix 3b
UNIVERSITI TEKNOLOGI MALAYSIA
FAKULTI KEJURUTERAAN AWAM
MSC CONSTRUCTION MANAGEMENT
QUESTIONNAIRE NO.2
HOMEBUYERS REQUIREMENTS FOR HOUSING DEVELOPMENT
WITHIN DISTRICTS IN SELANGOR
This questionnaire survey is part of my master projects study and the aim is to
identify the common marketing strategies implemented by the developers within
districts in Selangor.
It is sincerely hope that you will spare some time to answer the questions. The
data collected would purely use for statistical analysis and all the information will be
treated as confidential.
Thank you for your participation and kind support.
QUESTIONNAIRE (TWO)-HOUSING DEVELOPER
SECTION A: RESPONDENT INFORMATION
1. Position Held: _________________________________________________
2. No. of Year of Experience
< 5 years 6- 10 years 11- 15 years >15
years
3. Company in the Business
< 5 years 6- 10 years >10 years
4. Information Required
No. Type of House Targeted Group (Age)
1 Single Storey
2 Double Storey
3 2 Storey
4 Semi-Detached
5 Bungalow
6 Condo/Apartment
SECTION B: COMMON MARKETING STRATEGY USED BY DEVELOPER
The following may be the strategies usually implemented by developer to
promote their residential houses. Based on your experience, please indicate the level of
significance for each of the factors presented by choosing the scale from 1 to 5 in
ascending order of significance where 1- Not significant; 2- Slightly significant; 3-
Moderately significant; 4- Very significant and 5- Most significant.
Not Most
I. Strategies Implemented Significant Significant
1. House Pricing Strategy 1 2 3 4 5
2. Provide Free Legal fee(s) 1 2 3 4 5
3. Reduce in Maintenance Fee (if applicable) 1 2 3 4 5
4. Provide Freebies in Addition to the Sale of
the Property such as built-in cabinet / TV /
air-conditioner / security alarm system /
auto gate / early bird discount and etc. 1 2 3 4 5
5. Campaigns (carnival/party/lucky draw etc) 1 2 3 4 5
6. Market Research / Survey 1 2 3 4 5
No Most t
Significant Significant
7. Investment Plan / Guarantee Rental Return /
Time Sharing Plan 1 2 3 4 5
8. Press Release / Conference 1 2 3 4 5
9. Loyalty Programme 1 2 3 4 5
10. Referral Programme 1 2 3 4 5
11. No. of Unit of House for Each Launch 1 2 3 4 5
12. Show House 1 2 3 4 5
13. Scale Model(s) of Houses 1 2 3 4 5
14. Construction of Houses before Launching 1 2 3 4 5
15. Advertising Tools 1 2 3 4 5
16. Provide Higher Loan Margin 1 2 3 4 5
17. Allow Low Down Payment for Booking 1 2 3 4 5
18. Provide Training to Sales Staff 1 2 3 4 5
19. Employ Sales Agents 1 2 3 4 5
20. Emphasize on House Design 1 2 3 4 5
Others (Please specify)
II. Types of Advertising Tools Used (*Select the relevant only)
No. DESCRIPTION PLEASE
( )
% of Sales
Generated
1 Brochures Distribution
2 Outdoor Advertising(Banner / Bunting
/Billboard)
3 Newspaper Advertisement
4 Magazines
5 Television Broadcast
6 Radio Broadcast
7 Telemarketing
8 Roadshow
9 Web Site
10 By Word of Mouth (Friend / Relative)
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