12110 Monument Drive, Unit 203 Gregory D.

Luther (202)379-4595
Fairfax, VA 22033 greg.luther.va@gmail.com
www.linkedin.com/ in/ gregluther/

Professional Summary
Forward-looking, driven entrepreneur; business strategist; product manager and software developer; finance and
investment manager. Creative, innovative, flexible, high-capacity executive able to play multiple leadership roles
in start-up or corporate environments. Industry expertise includes book publishing, online learning, investment
management, and financial services. Key areas of expertise include:
Business Strategy Development and
Product Management
Marketing/Branding Raising Capital Management Consulting
Systems Design, Development, and
Implementation
Sales/New Business
Development
Angel Investing

Start-up and Corporate
Operations Management
Professional Experience
Greg Associates, LLC, Fairfax, VA (2008 Present)
Founder and Principal
Greg Associates, LLC, was founded to help companies expand their businesses by providing help with strategic
direction, capital-raising, operational start-up, marketing and growth strategies.
Developed business strategy, financial projections, and investor pitch packages for IntoPrint Publishing, LLC
a new-paradigm book publishing companyresulting in successful funding of the company in J une, 2012.
Defined and implemented IntoPrints product strategy, pricing, positioning, go-to-market approach, branding,
and operating infrastructure. Executed successful marketing campaigns to literary agents and authors
resulting in the acquisition of 12 titles.
Provided similar assistance to other early stage startup companies/entrepreneurs in DC-area.

SWaN Investors, LLC, Leesburg, VA (2005 2008)
Managing Director Direct Investment Management
SWaN Investors was a venture capital firm created by the management team who founded N.E.W. Customer
Service Companies (now a unit of NEWAsurion).
Managed and monitored $100 million portfolio of private investments in early- and mid-stage biotechnology,
real estate, hospitality and other sectors. Performed review, due-diligence, and contract negotiation on deals
totaling $45 million.
As a SWaN Operating Partner, served as Head of Product Management at portfolio company BioWarn, LLC.
Conducted extensive market and competitor analysis to identify best first applications and markets of entry
for BioWarns revolutionary digital pathogen-detection technology. Developed BioWarns market messaging,
managed public relations activities, participated in marketing activities, and acted as interim CFO.

High Delta Learning, LLC, Litchfield, CT (1999 2005)
Founder and Principal
High Delta Learning was a consulting and educational technology company founded to help education enterprises
achieve break-through improvements in instructional delivery and outcomes.
Provided Board-level business planning support to K12 Inc., the largest online charter school operator in the
U.S. Defined K12.coms complete solution set for the K12-Classroom product line, including product
strategy, go-to-market approach, software requirements analyses, development cost estimates, and business
case.
Designed and developed the FrontRow ToolKit, a first-in-class Web- and Palm-PDA-based learning
performance management system. Performed or managed the complete software development life-cycle
from requirements definition through to system implementation in multiple schools.
Gregory D. Luther Page 2
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Developed the FrontRow business plan and investor pitch packages. Conducted investor road-shows, and
successfully obtained start-up funding in J une, 2001.
Also delivered consulting projects to clients in K-12 and higher education.

Ernst & Young Financial Services Consulting, New York, NY (1995 1998)
Senior Manager
Structured, sold, and delivered projects targeting critical improvement opportunities in clients risk management
processes and operations. Led interdisciplinary, multi-national project teams in high pressure, high-profile
consulting engagements covering global capital markets trading, local treasury, and funds management at clients
including Morgan Stanley, Barclays North American Capital, Bank of America-London, and Putnam Investment
Management.

J .P. Morgan, New York and London (1982 1995)
VP, Product & Marketing Strategist (1993 1995) As part of a cross-functional team,
defined the product and solution set for the Derivatives Valuation Services new product initiative,
including product strategy, competitor research, business/functional requirements, packaging, pricing,
positioning, and go-to-market approach. Participated in all marketing activities, which were aimed at
J PMs largest derivatives clients during a time of heightened end-user losses and market turmoil.
VP, Project Analyst - Corporate Strategic Planning Group (1991 1993) Performed
product-line and other strategic review and business valuation projects for J .P. Morgans top senior
management team. Projects included analysis leading to Morgan selling off its securities services
business and analysis supporting Morgans last successful defense oof its AAA-rating.
VP, Head of NY Swaps Support Unit (1986 1991) Managed all aspects of Global Swaps
Support Unit in New York. Managed 25 staff supporting a $150 billion portfolio of interest rate and
currency derivatives. Drastically reduced business risks by stabilizing front-, middle-, and back-office
operations. Instituted first middle-office trading support function and first-of-its-kind Rapid
Application Development (RAD) process at Morgan. Implemented first mission-critical PC- and LAN-
based transaction systems. Doubled operations efficiency by reengineering trade capture and
processing in New York, London, Paris, and Tokyo. Generated cost savings of $3 million per year at a
time of severe management concern and market turmoil.
Held various other positions (1982 1986).

The Grace Commission, Washington, DC (J une, 1982 November, 1982)
As part of task force co-chaired by then Chairman of Corning Glass Works, performed policy, financial, and
management analysis in identifying $145,000,000 in savings opportunities within Department of Commerce.
Findings and recommendations were among those selected for commissions final report to President Reagan and
Congress.

Education
Harvard University - Cambridge, MA. Bachelor of Arts, graduated cum laude in Social Studies, 1982.
Choate-Rosemary Hall - Wallingford, CT. Graduated with honors, 1978.


Other
Willing to relocate.