Crayola

Redesign By Macey Dally

Table of Contents
Redesign Plan
Style Guide
Logo
Label
Before & After
Bus-Wrap
1
3
5
7
9
11
Product Name: Crayola
Target Group: young kids ages
5-12 years, and parents of children as a
secondary target (they buy the product
for their kids) ages 25- 50 years.
A Brief History: Crayola is a
well-known brand for school supplies.
Because summer is here and children
are out of school, the playground is
taking priority in their lives. Lets go
Whats the big idea?
I plan on making the package
round, so it stands out against
the other chalk brands; also
because chalk is round, why
not have a container that
resembles what chalk looks
like. The design of the box
is going to change a lot also.
Rather than being the typical
school yellow I want to
make the box look like its
been drawn on, like it is
sidewalk. It will have a slur of
bright colors to grab attention
and to help the brand name
stand out. Inside will include
different colors with their own
little section so that the colors
dont mix before you want
Redesign
1
them to mix.
out and play!
Will it work? To
advertise this new
look, I plan on running
commercials on childrens
channels, with bus wraps
advertising fve free
crayons, making sure that
the companies that carry
this brand receive an
announcement that the look
is being changed and ask
them to promote the new
design to their customers,
and fnally doing a stay-
and-play campaign.
This campaign
will be an outdoor event
that will take place at any
of the major locations
where this product is sold,
like Wal-Mart. It will be
an outside event where
children can come and
draw on the sidewalk, or
on chalkboards while their
parents are shopping. Free
samples of the chalk will be
given to anyone who comes
and gets one. This sample
will be the new look. By
doing this, the product will
already be in consumers
hands and they will know
what it looks like.
I plan on increasing
sales, through advertising.
And through the stay-
and-play campaign. By
consumers using the
product and having the
product at their home,
theyll know and remember
it when they go to buy
more chalk.
2
Style Guide
Red:
CMYK: 0, 91, 71, 0
Lavender:
CMYK: 23, 54, 15, 0
Blue:
CMYK: 77, 44, 12, 1
Green:
CMYK: 47, 4, 94, 0
Sunshine:
CMYK: 3, 23, 100, 0
White:
CMYK: 3, 23, 100, 0
3
RGB: 196, 134, 166
PANTONE: 687 C
HEX: c486a6
RGB: 149, 193, 72
PANTONE: 367 C
HEX: 95c148
RGB: 65, 127,176
PANTONE: 646 C
HEX: 417fb0
RGB: 249, 196, 0
PANTONE: 123 C
HEX: f9c400
RGB: 250, 55, 69
PANTONE: 1788 C
HEX: f12938
RGB: 249, 196, 0
PANTONE: 123 C
HEX: f9c400
Fonts
PackagING:
Eraser-Regular
Eraser Dust-Regular
Any body copy should be Eraser Dust at 10-
12pt. Headings should be Eraser at 18-48pt
(Depending on the size of the box).
Marketing
Eraser-Regular
Georgia- regular
Georgia-Bold
Any body copy should be Georgia regular at 10-
12pt. Headings should be Georgia-Bold at 12pt.
Titles should be Eraser at 24-72pt (Depending
on the advertisement).
4
Logo
Original
New
5
6
Since the boxes will be black with the redesign.
I decided to make a logo that would be versatile
and stand out on a black box. There are two
options; the color logo or the white logo. The white
logo would only be used for the boxes if that is
whats decided. The color logo would be used for
anything, specifcally the primary packaging and in
advertising. The logo should be no less than and
no more than an 1 (depending on the packaging or
the advertisement).
Label
7
Crayola
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Crayola
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Before & After
9
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Bus Wrap
11
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D