February 11, 2014

Vil Louangxay
Kissner Group Inc.
32 Cherry Blossom Road, Cambridge, ON N3H 4R7
RE: Graphic Designer
To Vil Louangxay:
In this industry, it is essential to hire personnel who pay meticulous attention to detail and have excellent marketing
skills. The skills I have gained through my experience as a marketer/designer at the Conestoga College: Bookstore,
my freelance logo practice, and two years of education as an Advertising and Marketing student at Conestoga
College, make me an ideal candidate for the Graphic Designer position at Kissner Group Inc.
My marketing, advertising and design courses have allowed me to develop a solid foundation for this internship.
I work well in a team environment, and I am comfortable working with others to produce top-notch advertising
campaigns with unique and inspiring designs.
I am eager to contribute my passion and abilities to Kissner Group Inc. and to grow in this position. I can apply the
many marketing techniques that I have learned from school and in the workplace to the task that needs to get done.
My previous experience, creativity and marketing knowledge make me an excellent candidate for this position.
I would love the opportunity to work at Kissner Group Inc. because I admire the company's leadership in the
industry. Kissner Group Inc. has the ability to successfully communicate with its consumer to produce the highest
quality of work, and that is something I share in values.
I have attached my resume, and would be glad to provide more information in an interview. I look forward to your
response.
Sincerely,
April McCall
226-929-4255
mccallaprilm@gmail.com
JOB OBJECTIVE
My objective is to attain an internship where I can enhance my marketing/designing capabilities, and utilize these
skills to improve myself as a marketer, advertiser and designer.
EDUCATION
Conestoga College, Kitchener, Ontario
Advertising and Marketing Communications, 2012 present
Entrepreneurship
Entrepreneurship Plan
Created a hypothetical design firm
Researched competitors, statistics, trends and target market profiles
Designed a full website, logo, and creative advertisements (direct mail, banners)
Advertising Research Techniques
IMC Plan
Created a full IMC plan for Red Bull (hypothetical event)
Conducted extensive research used to find competitors, external/internal influences, and target markets
in order to create a flawless strategic event
Planned a creative and media strategy using research to promote a theoretical event for Red Bull
-Designed creative banners, logos, and ads for IMC and developed a Media Plan
Layout and Print Theory
Multicultural Poster
Designed a poster for a client that represented an annual multicultural event in Kitchener-Waterloo
Awarded prize money for poster design that became the official campaign poster for 2014
Conestoga College, Kitchener, Ontario
Design Communication Fundamentals, 2010 2011
Waterloo Collegiate Institute, Waterloo, Ontario
2005 2010
WORK EXPERIENCE
Advertising and Promotions, Conestoga College: Book Store, Kitchener, Ontario,
April/2013 August /2013

Campaign: Email Templates (Merchandise Photography)
Produced a strategy in order to generate new business for new/former students
Started an online campaign by designing all email templates for students to view
Mailed a secret sale event and seasonal promotions to students
Used Mannequin/Human Model Photography to showcase new items
Demonstrated extensive knowledge of Adobe in order to clean photos, and transform them into
presentable documents for cataloguing, email, and web presentation
24 Mulberry Lane
Waterloo, Ontario, N2L 5L5
519-885-7985
aprilmccall.com
mccallaprilm@gmail.com
226-929-4255
WORK EXPERIENCE
Store Front/Trainer, Tim Hortons: Waterloo, Ontario,
October/2010 January/2014
Store Front/Drive-Thru:
Applied quality customer service
Showed ability to work in a high-pressure environment
Demonstrated high attention to detail
Gained team work, interpersonal and multi-tasking skills
Trainer:
Responsible for training all new recruits using motivational teachings
Utilized leadership and positive communication skills
VOLUNTEER EXPERIENCE
Advertising Photo Booth Organizer, Tedx, Waterloo, Kitchener,
March/2013
Responsible for promoting Conestoga College by organizing and running a photo booth event to create
a positive experience for students and visitors
Used interactivity and maintained a positive attitude in order to attract an audience
Photoshopped and photographed students onto a promotional Conestoga College Card
AWARDS
Leadership Development Program: Certificate, CSI Services, Kitchener, Ontario,
March/2013
Deans Honour Roll List, Conestoga College, Kitchener, Ontario,
May/2013
ACTIVITIES & INTERESTS
Leader/Manager, Anime Club, Waterloo, Ontario,
September/2006 June/2010
Directed and held events for all members inside the club. Organized trips, budgets and reports.
Leader, GSA, Waterloo, Ontario,
September/2008 June/2010
Responsible for all events/recruitments, and organized a city wide prom for students.
Reading, Writing, Gaming, Photography, Drawing,
References Available Upon Request