Organizational Planning Worksheet

MGT/521 Version 8
1
University of Phoenix Material
Organizational Planning Worksheet
Complete each section below and cite your sources when necessary.
1. Name a Fortune 500 company in the following textbox:
Macys !NC
". #ist the companys internal and external sta$eholders in the following chart:
Internal stakeholders External stakeholders
%mployees &o'ernment (state and federal)
Managers Media
*hareholders Customers
!n'estors Competitors
+oard of directors Community

,. -hat is the companys mission and 'ision.
Macys goal is to be a retailer with the ability to see opportunity on the hori/on and ha'e a
clear path for capitali/ing on it. 0o do so1 they are mo'ing faster than e'er before1 employing
more technology and concentrating our resources on those elements most important to our
core customers.
2ur 'ision is to operate Macy3s and +loomingdale3s as dynamic national brands while
focusing on the customer offering in each store location.
4. Company goals
#ist at least one company goal that can be accomplished through a strategic plan:
Macys to become more di'ersified
#ist at least one company goal that can be accomplished through an operational plan:
Focus on growth of successful merchandise to meet customer needs.
Copyright 2012, 2011, 2009, 2008 by University of Phoeni! "ll rights reserve#!
Organizational Planning Worksheet
MGT/521 Version 8
2
5. !nsert a *-20 analysis in the following chart:
Strengths Weaknesses
*trong pri'ate company brand Macys not fully di'ersified
%conomies of scale 5eclining net profits
%thical and socially responsible 6d7usting to fast e'ol'ing customers
Opportunities Threats
%merging mar$ets and expansion abroad !ntense competition in retail stores
&rowth in online retail shopping and
spending
0he increase of the minimum wages in the
8nited *tates
&rowth through o'erseas operations 0he economic recession in the 8nited *tates
9. !nsert strategic and operational plans:
%xpand diversity in company by serving and connecting with diverse customers
-ith Macys wea$ness of not fully di'ersified: it can begin with identifying what the other
needs of customers are and 'enture into. Currently1 it is only Macys and +loomingdales
operating under the company. 0he -alt 5isney Company for example1 is a di'ersified
entertainment company that runs tele'ision stations1 daily newspapers among others. Macys
based on its strength of strong pri'ate brand can capitali/e on emerging mar$et by
ad'ertising to different groups and expand customer base abroad. Macys should use the
strong brand to target the same group of customers as other retail stores1 and use company
inno'ations to expand into worldwide mar$ets to boost re'enues.
*hareholders will continue to ma$e profits1 the go'ernment will benefit from taxes and 7ob
creation.
Focus on growth of successful merchandise to meet customer needs
Macys should cut out more high priced goods to promote the lower priced goods in stores
instead of carrying all high end brands and bring in more reasonably priced goods for all
consumers as well as de'elop online programs that offer more incenti'es when you shop
online.
References
Copyright 2012, 2011, 2009, 2008 by University of Phoeni! "ll rights reserve#!
Organizational Planning Worksheet
MGT/521 Version 8
$
Macys INC. (2013). About us. Retrieved from
http://www.macysinc.com/about-us/policies-positions/overview/default.aspx
%etail in#&stry! '201$(! %etail best pra)ti)es! Retrieved from
http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Macy-s-Stores-
Mission-Statement.htm
Copyright 2012, 2011, 2009, 2008 by University of Phoeni! "ll rights reserve#!