Mobile Marketing LiveDigital

Copyright 2013 LiveDigital Marketing Solutions Pvt. Ltd.
Beyond Advertising
Mobile Marketing

A Complete Digital Marketing
LiveDigital , providing innovative Mobile based marketing solutions
encompassing Ideation , implementation, tracking & managing end to end
Campaigns.

Team Comprising
Top talent from Companies like Spice, Mobile2Win, Star TV,
Walt Disney, Air2Web, ACL Wireless, BigFM who have taken the Indian telecom
market to next level.

Office Presence
Delhi, Mumbai, Bangalore, Pune ,Ahmedabad , Kolkatta
Mobile Metrics
91% people are having their own
mobile phone.
56% own smart phones
50% use mobile as primary
internet source
80% spend time on Mobile app.
Media Consumption : 7 Hours a day
51% of mobile traffic is
sent from mobile video.

60% of users access
twitter through mobile.

80% of smart phone
owners and 81% of tablet
owners used their devices
in front of the television.

41% of cell phone users
have slept with their cell
phone aside so that they
didnt miss a notification.

35%
17%
48%
May-11
Smartphone
No Cell Phone
Other Cell phone
12%
46%
41%
Feb-12
No cell phone
Smartphones
other cell phone
Feb 2012
9%
56%
35%
Mar-13
No Cell phones
Smart phones
Other cell phones
May 2013
Smartphone Ownership
By the end of
2013, there
will be more
mobile devices
on earth than
people
Mobile Business, E-commerce & Payments
80% of consumers plan to conduct mobile commerce in
the next 12 months
57% of users say they wont recommend a business
with a poorly designed mobile site
Not having a mobile optimized website is like closing
your store one day each week
41% of people have used a mobile device to browse for a
product after seeing it in a show or advertisement
Voice Web Platform
Complete VoiceWeb Platform
Web experience over Voice
Rich Media Platform
WAP Hosting & Content Management
OnDevice Platform
Marketing & Promotion
Campaign Pro (Text Promo)
Ad Platform(Voice,WAP,Text)
VoiceWeb, an endeavor to build internet over voice where
common man can publish his voice over phone .
Spokenweb analogous to internet ,
VoiceSite Website
HSTP HTTP
VoiLinks HyperLink
Improving Experience ::
No Longer Sequential
Access Voilinks by pressing # before word
Jump to another VoiceSite via voiLinks
Having Skip,back ,forward , bookmark feature
It is a exchange where on one side common man can be a
service provider & can post the Voice content just over
phone and consumers can consume by just dialing .
Brand Voice Sites- Flow
User calls on
53535
Searches for
Ertiga
Ertigas Voice site
Maruti service
station
Maruti Genuine
Parts
Other Brands
Whats New
Voice Links
Dealers Voice site
Insurance agents
Voice site
Brand Profile
Blog
Chat
Questions
Other users
Voice site
Location based Dealer
Locator
C
o
n
n
e
c
t
i
v
i
t
y

L
a
y
e
r

P
r
o
f
i
l
i
n
g

L
a
y
e
r

A
p
p
l
i
c
a
t
i
o
n

&

B
I

L
a
y
e
r

USSD
Module
ODP
Module
SMS/MMS
Module
C
a
m
p
a
i
g
n

&

P
r
o
c
e
s
s

M
g
m
t
.

Publish
er 1
Publish
er 3
Publish
er 4
Publish
er 2
LiveDigital Platform
Fault Mgmt & Reporting Layer
WAP/
GPRS
SMS/USS
D
Voice
L
o
y
a
l
t
y

M
g
m
t
.

Campaign
Managers
Inventory Management
LiveCam
(QR)
SMS
Promotions

Description:
Promote new models, newly added features, brand and
new service / discount offerings

Examples:
Newly launched models and their USPs
Servicing Packages
Easy Loan Offers
New Brand Offerings
Channel:
LiveMessenger / Bulk Messaging Platform
From: TD-Maruti
Discover the new Ritz with
Smart & Smarter features.
Book a test drive today and
stand a chance to win
Extended Warranty offers.
SMS RITZ to 56161 to know
more.
Campaign
Manager
ODP
Solutions
Game
Branding
Voice
Marketing
SMS
Promotions
Campaign
Manager
Description:
Engage the customer in a interactive contest,
trivia session along with Gratifications for
participant. Additional solutions like mCoupons
and Dealer Locator can be configured with the
campaign.
Examples:
Extended Warranty Campaigns
Car Exchange Mela
Post Test Drive Feedback
Channel:
CampaignPRO Manager
Mobile Terminated (MT)
From: 56161
Maruti offers a Car
Exchange offer. Give us
details of your existing car
and stand a chance to win
heavy discounts on the all
new RITZ! SMS EXCHANGE
to 56161
Reply
Back
Mobile Originated (MO)
To: 56161

EXCHANGE
Send Cancel
From: 56161
Which brand is your old
car?
SMS 1 for MARUTI
2 for FORD
3 for TATA / FIAT
4 for HYUNDAI
5 for SKODA
6 for HONDA
7 for OTHERS
From: 56161
How old is your car?
SMS 1 for 1 year
2 for 2 years
3 for 3 years
4 for less than 5 years
5 for more than 5 years

To: 56161

4
From: 56161
Thank you for your car
details. You are eligible
for a benefit of Rs.
10000/- off on purchase
of the Ritz. To locate the
nearest Maruti dealer,
SMS DEALER <Pincode> to
56161.
From: 923005005
Vipul Motors, Goregaon
(West),
Opposite Goregaon Sports
Complex, Mumbai
Contact: 02266889181

To: 56161

3
To: 923005005

DEALER 400064
Game
Branding
Voice
Marketing
LiveCam
(QR)
ODP
Solutions
SMS
Promotions
Campaign
Manager
ODP
Solutions
Game
Branding
Voice
Marketing

Details

Customized & User Friendly Interface

Smooth Navigation

Live communication feeds from server

Rich interactivity over Voice & SMS

Provides mechanism for Download

Transfers Over The Air and Automatically Installs

LiveCam
(QR)
SMS
Promotions
Campaign
Manager
Channel: Voice
Voice Platform
Subscriber clicks on
the link embedded
in the promotional
message
Two calls made from
Voice Platform
Live Agent
Conference Call
between Customer &
Test Drive Manager
Call receiving
Game
Branding
Voice
Marketing
LiveCam
(QR)
ODP
Solutions
SMS
Promotions
Campaign
Manager
Description:
LDCam printed on HDFC Properties for users to scan
and land on Hyundai promotions through WAP
Examples:
QR Codes printed on HDFC Credit Card
statements, envelopes, ATM Banners, etc.
Click on Action to lead to Dealer Contact and
WAP Campaigns.
Channel:
LDCam (QR) Campaigns
Game
Branding
Voice
Marketing
LiDCam
(QR)
ODP
Solutions
SMS
Promotions
Campaign
Manager
Description:
Different games can be developed which
will be branded at every stage and the
customer can save them on their handsets
and play them anytime
Examples:
Branding can be done for a specific
model
Branding can be done for the company
in general

Channel:
Games can be created for Maruti
Game
Branding
Voice
Marketing
LiveCam
(QR)
ODP
Solutions
SMS
Promotions
Campaign
Manager
Description:
Create a Voice portal where the user can
engage in multiple activities
Examples:
Ringtone/RBT download
Contests
Maruti Dealer locations
Information about offers
Channel:
Voice Portal
Game
Branding
Voice
Marketing
IPOL Ringtone
LiveCam
(QR)
ODP
Solutions
Nokia Life Tools
Daily Serves about 8-9 mn consumers through Agri, Health, Education services
Low end Nokia Handset user
Text based inventory which opens in their App
In program promotion options
IRCTC Inventory
Text Footer (along with PNR confirmation)
Voice inventory over 139 (inquiry Services)
Campus Connect
Platform working with 400 Schools & Colleges
Dataase of hool hildrens parents & College tudents
Operators Platform
Internet Users of Data Card
WAP 3G User base
RBT and Jingle Hosting
Variety of Footer and Push SMS on MCN , News ,Stocks Tips , Job Alert
Tag-based
Profiling
Demographic
Targeting
Contextual
Targeting
Behavioral
Targeting
Targeted Age
Targeted Location
Who is the sub?
Age
Incoming range
Education
Mobile user type
Where is the sub
what is he doing,
and when?
Location
Kind of content
Day of week
Time of day
Targeted Interests
Subscriber base report shows reach according to subscriber attributes
Inventory reports show ad insertion opportunities
Delivery reports show impressions and responses organized by user criteria
Response rate reports compare responses rates by subscriber attributes
Subscriber base report:
determine potential
reach by operator,
attribute
Inventory: plan ad
sales, determine overall
performance
Delivery: determine
individual campaign
performance
Response rate: improve
targeting

Thank You

Mobile Marketing LiveDigital

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Mobile Marketing LiveDigital

Uploaded by

Copyright:

Available Formats

Copyright 2013 LiveDigital Marketing Solutions Pvt. Ltd.

You might also like