TUFFTV.

COM
FORWARD-LOOKING STATEMENTS
This presentation may contain certain forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995, such as statements relating to nancial results and plans for future
business development activities, and are thus prospective, and which involve risks and uncertainties.
These forward-looking statements, which are usually accompanied or indicated by words such as may,
might, will, should, could, intends, estimates, predicts, potential, continue, believes,
anticipates, plans, and expects, relate to, without limitation, statements about the market opportunities,
the Companys strategy, its competition, projected revenue and expense levels, and the adequacy of cash
resources. This presentation also contains forward-looking statements attributed to third parties. These
statements are only predictions. Investors should not place undue reliance on these forward-looking
statements, which are only as of the date of this presentation. The Companys actual results could differ
materially from those expressed or implied by these forward-looking statements as a result of various factors,
including the risk factors described in this presentation. The Company does not guarantee future results,
performance or achievements. The Company is under no duty or obligation to update any of the forward-
looking statements contained in this presentation after the date hereof to conform them to actual results or
changes in the Companys expectations.
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OVERVIEW
TUFF TV is a proven and established digital broadcast television network targeted at men and the
specic pursuits, interests and hobbies that guys are passionate about. TUFF TV is the nations rst
and only multi-genre digital broadcast network to offer original programming targeted at males.
Launched in 2009, TUFF TV reaches approximately 38 million U.S. TV households, and is ranked amongst
the top 20 digital broadcast television networks in America.
TUFF TV was created by Lou Seals, founder of Seals Entertainment Company, LLC (Sealsco) in 1984,
who has produced and sold over 2,000 sports, entertainment and lifestyle programs appearing on networks
such as ABC, ESPN, ESPN2, USA, SPIKE TV, TNN, Fox Sports Net, Discovery Wings, Speed Channel,
and Outdoor Life. Mr. Seals is widely regarded as an expert at producing enthusiast-driven, advertiser-
supported television programming.
TUFF TV includes a unique and synergistic combination of seven programming genres aimed at men ages
18 to 54. TUFF TV provides a rst-ever mix of these genres on one network, offering a multimedia
platform anchored by digital broadcasting. Programming content consists of the following:
SPORTS
LIFESTYLE SPECIALS
MOVIES DRAMA
REALITY
TALK
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TUFF TV is the worlds rst digital broadcast television network offering
original programming targeted at men, featuring a unique and
synergistic combination of genres aimed at the male demographic.
TUFF TV provides the rst-ever mix of these specic genres on a single
network. The channels programming content consists of SPORTS,
LIFESTYLE, DRAMA, REALITY, TALK, SPECIALS & MOVIES.
TUFF TV content includes NCAA Division II Sports, XFC MMA, TCW
Wrestling, STIHL Timbersports, Music Mix USA, The Border, Cold
Squad, Auto Wars, Woodwalkers, Dog The Bounty Hunter, and TUFF
Originals produced exclusively for TUFF TV.
PROGRAMMING
TUFF TV offers an extensive line-up of shows that are interesting, entertaining and fresh! With a variety
of content featuring SPORTS, LIFESTYLE, DRAMA, REALITY, TALK, SPECIALS & MOVIES, TUFF TV
provides targeted programming that appeals to viewers and advertisers alike including the following shows:
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Multicast digital broadcast networks such as TUFF TV are relatively new and are the fastest growing
types of television networks. TUFF TV remains the only network of its kind in America geared toward
men. A changing media marketplace is currently the perfect time to grow TUFF TV into a successful
channel based on several key factors including the following:
COMPETITIVE LANDSCAPE
Major cable networks geared to men are now changing focus and business models.
These large media conglomerates are seeking additional viewers and higher ratings.
In the process, both broadcast and cable networks are going more mainstream.
These channels are abandoning core programming genres to achieve higher revenues.
Major league stick-and-ball sports is one of the main reasons these networks are changing.
Attracting females and a more diverse group of ethnicities is another major factor.
Consequently, the cost of programming is rising rapidly for these channels.
Increased major league sports rights fees and scripted original content are reasons why.
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COMPETITIVE LANDSCAPE
There are 10 broadcast, cable, and satellite networks that are geared to men, including TUFF TV. These
channels are considered the primary competitors in the male lifestyle category, specically niche pursuits
and genres targeted at men. As detailed in the chart below, TUFF TV offers more programming genres
than any other network. The advantages of TUFF TV are a wider appeal to men, and genres that attract
more diversied and attractive sponsors and advertisers. TUFF TV is niche, without being too niche.
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Network Major Genres Ownership Distribution Households
Spike TV Drama, Sports, Reality, Movies Viacom Media Networks, Inc./MTV Cable, Satellite, IPTV 98,500,000
Velocity Upscale Interests, Lifestyle Discovery Communications, Inc. Cable, Satellite, IPTV 42,000,000
Outdoor Channel Hunting, Fishing, Adventure Kroenke Sports & Entertainment, LLC Cable, Satellite, IPTV 38,000,000
Pursuit Channel Hunting, Fishing Pursuit Channel, Inc. Satellite 38,000,000
TUFF TV
Sports, Lifestyle, Drama, Reality,
Talk, Specials, Movies
TUFF TV Media Group, LLC
TUFF TV Worldwide, Inc.
Broadcast, Cable 36,000,000
Sportsman Channel Hunting, Fishing InterMedia Outdoor Holdings, Inc. Cable, Satellite, IPTV 31,000,000
America One International Sports, Lifestyle One Media Corp, Inc. Broadcast, Cable 30,000,000
MAVTV Family, Movies, Action, Variety Lucas Oil Products, Inc. Cable, Satellite 26,000,000
AMGTV Family, Lifestyle, Sports, Movies Access Media Group, Inc. Broadcast, Cable 25,000,000
Untamed Sports TV Outdoors, Powersports OlympuSAT, Inc. Broadcast, Cable 4,403,680
Network Major Genres Ownership Distribution Households
Spike TV Drama, Sports, Reality, Movies Viacom Media Networks, Inc./MTV Cable, Satellite, IPTV 98,500,000
Velocity Upscale Interests, Lifestyle Discovery Communications, Inc. Cable, Satellite, IPTV 42,000,000
Outdoor Channel Hunting, Fishing, Adventure Kroenke Sports & Entertainment, LLC Cable, Satellite, IPTV 38,000,000
Pursuit Channel Hunting, Fishing Pursuit Channel, Inc. Satellite 38,000,000
TUFF TV
Sports, Lifestyle, Drama, Reality,
Talk, Specials, Movies
TUFF TV Network, LLC Broadcast, Cable 38,000,000
Sportsman Channel Hunting, Fishing InterMedia Outdoor Holdings, Inc. Cable, Satellite, IPTV 31,000,000
America One International Sports, Lifestyle One Media Corp, Inc. Broadcast, Cable 30,000,000
MAVTV Family, Movies, Action, Variety Lucas Oil Products, Inc. Cable, Satellite 26,000,000
AMGTV Family, Lifestyle, Sports, Movies Access Media Group, Inc. Broadcast, Cable 25,000,000
Untamed Sports TV Outdoors, Powersports OlympuSAT, Inc. Broadcast, Cable 4,403,680
The competitive landscape demonstrates why TUFF TV is poised for growth and success. Based on its
history, the network has created a brand name that resonates with viewers and distributors. TUFF TV lls
a void and has been designed to attract a male audience and advertisers that are enthusiast driven.
Specically, the following factors support the business objectives of TUFF TV:
WHY TUFF TV?
SPEED CHANNEL Launched in 1996 as an all motorsports channel and bought by Fox
Cable Networks in 2001 for $850 million, this successful network is becoming Fox Sports 1 and
will change its focus from motorsports to major league sports to compete with ESPN.
OUTDOOR LIFE NETWORK Originally designed in 1995 as an outdoors enthusiast channel
for hunting, shing, and adventure, it sold to Comcast in 2006 for $550 million and was renamed
Versus. The channel recently rebranded as NBC Sports Network to compete against ESPN.
SPIKE TV Launched in 1983 as The Nashville Network,
this now MTV-owned channel for men recently announced its plan
to attract women and an older demographic with new programming.
FUEL TV Created as an extreme sports network in 2003 by Fox,
the channel is changing from action sports to mainstream sports
to compete with ESPN2, and will now be known as Fox Sports 2.
FOX SOCCER CHANNEL There is no more soccer on this network as it has been rebranded as
FXX, a sister network of FX, and changes genre to focus on comedy, movies, and drama.
TruTV Launched in 1991 as Court TV, and rebranded by Turner Broadcasting in 2008, this
previously male-driven network just announced plans to expand its audience with comedy.
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MARQUEE PROGRAMMING
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Network Marquee Shows Comparable TUFF TV Shows
Speed Channel
NASCAR, Formula 1 Racing, AMA
Motorcycle Racing, Barrett-Jackson
Auctions, PINKS All Out, Wind Tunnel
Sopwith Motorsports, Mazda Motorsports Hour, HDRA Desert
Racing, Must See Xtreme Racing, American Outlaw Sprint
Car Racing, AMA Motorcycle Racing, TORC Unleashed, Auto
Wars, Street Kings, Low Ballers, MotoWorld
Spike TV
Bellator MMA Fighting, IMPACT
Wrestling, Bar Rescue, The Joe Schmo
Show, Entourage, CSI, CSI: New York,
CBS & Viacom Movies
XFC MMA, Rocktagon MMA, United Fight Alliance, Brawl
Call, MMA Inside The Cage, Training With Pros, Ringside
Boxing, TCW Wrestling, Wrestling On Fire: Classics, Dog
The Bounty Hunter, PUNK'D, Man On A Mission, Auto Wars,
Tim McCarver Show, Ultimate Women's Challenge, Lionsgate
Movies, MGM Movies
Velocity
Mecum Auto Auctions, All Girls Garage,
Overhaulin', Caf Racer, Wheeler
Dealers, Car Crazy, Car Fix, Kings Of
Crash, Chasing Classic Cars
Greg's Garage, MotoWorld, MotoWorld 2, Auto Wars, Nitro
Warriors, It's Cowboy Country, Training Grounds, Beach
Patrol, Street Kings, Low Ballers, Civil Defense TV, Beyond
The Talent, TORC Unleashed, Sand-Do MMA Reality,
Homeless To High Rise, Beyond The Line, Classic Restos,
V8TV
Outdoor Channel
Bottom Feeders, Major League Fishing,
The Bass Pros, Choose Your Weapon,
Elite Tactical Unit, Dark And Dangerous
With Ivan Carter, Savage Wild
Lip'Em & Rip'Em, Lake Commandos, We Love It! Outdoors,
STIHL Timbersports Series, PREPP SCHOOL, Safari Hunter's
Journal, Steve Scott's Outdoor Guide, Hot Zone, Lindner's
Ultimate Angler, Safari Hunters's Journal
Sportsman Channel
Ultimate Catch, Chasing Silver, Joe
Rogan vs Mule Deer, Meateater, Phil
Phillips Unleashed
GillznFinz, Lake Commandos, Lindner's Ultimate Angler,
Reelin' In The Keys, California Shotgunners, Safari Hunter's
Journal, American Expeditions, On The Pole, Bass West
USA, Suzuki's Great Outdoors, Wal-Mart Great Outdoors
Pursuit Channel
Lindner's Angling Edge, Collegiate
Bass Fishing, Trigger Time, Turkey
Call, The American Way, Hank Parker
Outdoor Magazine, American Spirit
Lindner's Ultimate Angler, BC Sport Fishing, We Love It!
Outdoors, Sporting Dog Adventures, Wingshooting USA,
Steve Scott's Outdoor Guide, Hot Zone, Suzuki's Great
Outdoors, Wal-Mart Great Outdoors, On The Pole, American
Expeditions, Safari Hunter's Journal, American Spirit
MARQUEE PROGRAMMING
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Network Marquee Shows Comparable TUFF TV Shows
America One
Jack Hanna's Animal Adventures,
Sportfishing With Dan Hernandez, Bass
West USA, Eye For An Eye, Planet X,
Beach Sports Network, Cold Case
Files, PUNK'D, Sopwith Motorsports,
Japanese Baseball
Reel Animals, Lindner's Ultimate Angler, Bass West USA,
Lip'Em & Rip'Em, We Love It! Outdoors, Safari Hunter's
Journal, Steve Scott's Outdoor Guide, GillznFinz, STIHL
Timbersports Series, Eye For An Eye, Planet X, Beach Sports
Network, Cold Case Files, PUNK'D, Dog The Bounty Hunter,
Auto Wars, Sopwith Motorsports, Florida Collegiate Baseball
Summer League
MAVTV
King Of The Cage, Lucas Oil
Motorsports, Championship Wrestling
From Hollywood, Won & Done,
Heartland Poker Tour, Wingshooting
USA, Bonanza, Sony Movies
XFC MMA, Rocktagon MMA, United Fight Alliance, Brawl
Call, MMA Inside The Cage, PKA Karate, Ringside Boxing,
Training With Pros, Mazda Motorsports Hour, American
Outlaw Sprint Car Racing, TCW Wrestling, Nitro Warriors,
MotoWorld 2, Auto Wars, Dog The Bounty Hunter, Man On A
Mission, Heartland Poker Tour, Classic Restos, V8TV,
Wingshooting USA, Tim McCarver Show, The Marvin Show,
Lionsgate Movies, MGM Movies
AMGTV
Garden Travels, Eye For An Eye,
Insider Exclusive, Fearless Music,
Animal Attractions, Crime Strike, NWA
Wrestling, MMA Big Show, Heartland
Poker, Planet X
Eye For An Eye, Insider Exclusive, Music Mix USA, Best Of
The Best, A Slice Of Heaven, Miami Divas, Miami City Deal$,
Livin' La Vida With Stella And Stuart, Cold Case Files, TCW
Wrestling, XFC MMA, Tim McCarver Show, Ultimate
Women's Challenge, Florida Collegiate Baseball Summer
League, Heartland Poker, Planet X
Untamed Sports TV
GillznFinz, Gone Huntin' Safaria TV,
Hog Heaven, Hawaiian Xtreme Sports
TV, Sled Head 24/7, Softball 360,
Heartland Poker Tour, My Combat
Channel, TORC Unleashed, Mazda
Motorsports Hour
GillznFinz, Reel Animals, BC Sport Fishing, Lake
Commandos, Lindner's Ultimate Angler, Safari Hunter's
Journal, STIHL Timbersports Series, Hog Heaven, Planet X,
Fusion TV, Airtime, Ship Shape, Show-Boating, Sled Head
24/7, Softball 360, Heartland Poker Tour, Brawl Call, XFC
MMA, MMA Inside The Cage, Training With Pros, Rocktagon
MMA, United Fight Alliance, Ringside Boxing, TORC
Unleashed, Mazda Motorsports Hour
TUFF TV is all about the male consumer; his passions and pursuits. TUFF TV is the rst digital broadcast
network designed for men and delivers an attractive audience for local broadcasters and advertisers alike.
IMPRESSIVE AUDIENCE
Consumers predominantly male spend
over $750 billion a year for the purchase of
sporting equipment, automobiles, motorcycles,
marine products, and related goods and services.
Approximately 50% of these male consumers
fall within the 18 to 34 age demographic, a
sizable share of the marketplace.
Advertisers spend over $19 billion annually
targeting 18 to 34 year-old male consumers.
The advertising dollars increase when 25 to 54
year-old men are considered.
Men ages 18 to 34 are the most difcult
consumer category for advertisers to reach.
TUFF TV will offer advertisers and viewers alike
the rst ever digital broadcast network offering
seven different synergistic genres that men are
passionate about.
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The U. S. Fi sh & Wi l dl i f e Servi ce report s t hat 42 mi l l i on
Americans, mostly male, participated in hunting and/or shing in 2012.
These outdoor activities comprise a marketplace of over $82 billion.
Consumers spend in excess of $109 billion annually in pursuit of
these activities, of which $42 billion is spent predominantly by males on
hunting and shing equipment alone.
Motorcycles alone comprise a $16 billion category per year in the
United States, with annual 1 million units, not including ATVs.
Contact sports participants in the United States numbered over 11
million in 2012; 8 million in martial arts; 2 million in wrestling; and 1
million in boxing.
Fitness is an $82 billion per year industry in the United States.
This includes weight-loss related products, exercise equipment, and
other services.
Consumers bought $5 billion worth of exercise equipment in 2012,
with aerobics, bicycling, calisthenics, gym training, running, and
swimming the most popular categories.
IMPRESSIVE PURSUITS
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ORIGINAL CONTENT TUFF TV is currently airing original programming produced by third party
independent suppliers in the SPORTS and REALITY genres. The network has an extensive number of
production company contacts that produce original programming for networks such as ABC, ESPN, Fox
Sports Net, Discovery, A&E, History Channel, Speed Channel, NBC Sports Network, Spike TV, MTV,
and others. Sealsco was an early pioneer of original cable television programming appearing on major
networks over the past three decades.
Sealsco built an impressive programming library based on its original production and marketing
business. The company has numerous and longstanding relationships with major sponsors and
advertisers including Wal-Mart, Honda, Chevrolet, Honda, Suzuki, Toyota, Nissan, Yamaha, Budweiser,
Coors, Kawasaki, Dodge, and a host of others.
Establishing new brands, through the creation of original content, will be a key revenue factor for TUFF
TV. Investing in original programming will drive distribution, viewers, and advertisers. Original REALITY
content is the networks primary objective. TUFF TV has identied a key group of independent producers
who will create original programming exclusively for TUFF TV.
REALITY programming, which drives the ratings for many of the top broadcast and cable networks, is an
inexpensive form of content that is popular with viewers and does not require huge talent, production,
and rights fees. TUFF TV has the means to commission the creation of original REALITY programming
for pennies on the dollar compared to the major media conglomerates. In turn, the network is creating a
valuable library that can be marketed worldwide. TUFF TV plans to spend approximately $13 million on
the creation of original content over the next three years.
ORIGINAL PROGRAMMING
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Slamball A full contact sport similar to basketball. The game is played with four
trampolines in front of each goal, and players score by jumping and dunking the ball. The
events were rst held in 2002.
Florida Collegiate Baseball Summer League TUFF TV has acquired the exclusive
rights to this Major League Baseball afliated league featuring the best college players in
the United States.
Tough Mudder An endurance event series featuring military style obstacles across a
10 to 12 mile long course. These events are open to public and held near major cities
across the United States, and 500,000 people participated in 2012.
Dick Butkus Show A planned talk show hosted by former Chicago Bear and NFL Hall
of Famer Dick Butkus, this program will feature the best professional athletes from past to
present.
Sprite Refreshing Films Festival A student lm festival held on major college
campuses across the United States and sponsored by Coca-Cola, this annual event
showcases the best young lmmakers and their movies.
NEW EXCLUSIVE CONTENT TUFF TV is developing original programming that will be exclusive to the
network. The following shows are priority programs for funding:
ORIGINAL PROGRAMMING
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Red Bull TV A series of special Red Bull sponsored events featuring competition
including ugtag, soap box derby, air racing, cliff diving, and mountain biking.
Running On Empty A slacker runs for Congress to avoid getting a real job, and
surprise, he wins! This new improv-based series is part scripted, part reality, and follows
this candidate and his repeated wins.
Are You TUFF Enuff? Imagine a game show style competition where there are no
rules and anything goes, then put it on live television! Contestants compete to convince
judges how tough and cool they are.
Holyeld vs. Tyson: The Recruits An all new reality show featuring heavyweight
opponents Evander Holyeld and Mike Tyson as they search for their own young
contenders.
Redneck Games Held in south Georgia, this summer competition features the best in
redneck culture including the hub cap hurl, bobbin for pigs feet, horseshoes, mud pit
belly op, and much more!
My Bucket List Based on the popular movie entitled The Bucket List, this new reality
series features a celebrity host and his regular Joe co-host doing things theyve always
dreamed of accomplishing.
Allison Brothers Unleashed Grandsons of NASCAR legends Bobby and Davey
Allison are proled as they work to become the next great racers in this new reality
series.
ORIGINAL PROGRAMMING
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LICENSED PROGRAMMING
LICENSED CONTENT TUFF TV airs popular off-network original cable programming such as Dog The
Bounty Hunter and PUNKD. TUFF TV entered into a licensing agreement with Lionsgate for exhibition
of a select number of the studios lms on a barter basis. TUFF TV plans to spend $5 million over the next
three years on licensed content. The following represents off-network original broadcast and cable
programming targeted by TUFF TV:
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LICENSED PROGRAMMING
Television Series Title Desirability/Comments Distributor or Original Owner
License/
Purchase
# Episodes/
Length
Est. Cost
Per Show
Adam-12 (original) Medium/Popular retro series NBCUniversal Television Distribution License 174 x 30 1,000
Adam-12 (remake) Medium/Has a brand name NBCUniversal Television Distribution License 52 x 30 1,500
Beavis and Butt-head High/Classic MTV animated show Viacom Media Networks, Inc. License 209 x 30 5,000+
Deadlist Catch High/Could be replicated Discovery Communications, Inc. License 126 x 60 7,000+
Dirty Jobs High/Could be replicated Discovery Communications, Inc. License 163 x 60 3,500+
Duck Dynasty Very High/Could be replicated A&E Television Networks, LLC License 41 x 30 15,000+
Family Guy High/Popular animated series Twentieth Television, Inc. License 212 x 30 25,000+
Hawaii Five-O (original) Medium/Popular classic brand CBS Television Distribution License 281 x 60 2,500
Hawaii Five-O (new) High/Popular remake; highly rated CBS Television Distribution License 72 x 60 30,000+
Ice Road Truckers High/Could be replicated A&E Television Networks, LLC License 91 x 60 5,000+
Man vs. Wild High/Could be replicated Discovery Communications, Inc. License 68 x 60 3,500+
Miami Vice Medium/A retro classic NBCUniversal Television Distribution License 111 x 60 4,000
Mountain Men High/Could be replicated A&E Television Networks, LLC License 8 x 60 5,000+
NYPD Blue Medium/Cutting edge classic Twentieth Television, Inc. License 261 x 60 4,000
Pawn Stars High/Could be replicated A&E Television Networks, LLC License 294 x 30 7,000+
Prison Break High/Solid and popular drama Twentieth Television, Inc. License 81 x 60 10,000+
Survivor High/Popular but could be copied CBS Broadcasting Inc. License 370 x 60 50,000+
Swamp People High/Could be replicated A&E Television Networks, LLC License 65 x 60 5,000+
The Amazing Race High/Popular reality series CBS Broadcasting Inc. License 259 x 60 40,000+
The American Sportsman Medium/Classic outdoors series American Broadcasting Company, Inc. License 200+ x 60 3,500
The Tim McCarver Show High/Original with a known host JMJ Films, Inc. Purchase 300 x 30 TBA
Nitro Warriors Medium/Action packed and classic Main Event Video/Entertainment Purchase 100+ 5,000
The Shield High/Ground breaking drama FX Networks, LLC License 88 x 60 10,000+
WWE Raw Medium/Not the only game in town World Wrestling Entertainment, Inc. License 1000+ x 180 75,000+
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PROGRAMMING CONTENT TUFF TV is actively researching potential content acquisitions of library
programming geared to its audience across all genres of SPORTS, LIFESTYLE, DRAMA, REALITY, TALK,
SPECIALS & MOVIES. TUFF TV is working with a variety of content owners and distributors to determine
the best strategic content available for sale. Two acquisitions currently under review include the following:
Main Event Video/Entertainment, since 1980 has been a pioneer in the creation and production of exciting
motorsports television content and videos under its Nitro Warriors brand. Produced by veteran lmmaker
Dean George Papadeas, the company owns a library of over 100 episodes of the best drag racing
programming ever produced, including the Super Bowl of Drag Racing, Classic Nitro, Funny Car
Shootout, and Thrill. Programs are hosted by infamous drag racer Big Daddy Don Garlits,
considered the father of the sport of drag racing, and a member of the Automotive Hall of Fame and
International Motorsports Hall of Fame.
JMJ Films, Inc. is a television and lm production company based in
New York City that owns and produces the nationally syndicated Tim
McCarver Show. Hosted by twelve time Emmy winner and well
known baseball sports announcer Tim McCarver, the series has
aired for 12 years. The show averages a 3.9 household rating, and
is broadcast pre/post games on weekends 52 weeks a year across
the United States in all Top 50 markets, and reaches most of
Canada and the Caribbean. JMJ Films also owns an untapped
treasure trove of copyrighted video, audio, and books, including
more than 300 hours of television content and over 690 hours of
radio content hosted by leading commentators including Pat
Summerall and Dick Schaap featuring prominent guests including
Mickey Mantle, Arthur Ashe, Roy Campanella, Don Drysdale,
Jimmy Connors, and hundreds of other sports notables.
CONTENT ACQUISITIONS
Tim McCarver Show
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Strategic acquisitions will accelerate the growth of TUFF TV. These acquisitions include current
broadcast, cable, and satellite networks, as well as programming libraries composed of content aimed
at men.
BROADCAST TUFF TV remains the only digital broadcast network of its type. Three current broadcast
channels are compatible with certain genres on TUFF TV, and potential acquisition targets.
America One is a broadcast network that airs primarily international sports
programming. America One is composed of 170 low power, full power, cable, and
satellite afliate stations.
AMGTV is a family oriented broadcast network featuring sitcoms, lifestyle, sports, and
movies. AMGTV owns a program syndication division and the channel is available in over
20 U.S. markets.
Untamed Sports TV is a digital broadcast channel that provides niche outdoors and
lifestyle programming targeted at men. Untamed Sports TV is available in approximately
10 U.S. markets.
Universal Sports Network was formerly a digital broadcast channel offering general
sports. Originally known as World Championship Sports Network, the channel converted
to a cable network in 2012 and focuses on Olympic related sports.
NETWORK ACQUISITIONS
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The Outdoor Channel was established in 1994 as the rst cable network featuring
hunting and shing programming. This publicly traded company was just sold for
approximately $268 million to billionaire sports entrepreneur Stan Kroenke. Kroenke
Sports & Entertainment also owns 50% of the World Fishing Network. The sale of Outdoor
Channel, seen in approximately 38 million cable homes, prompted a bidding war between
Kroenke and cable TV pioneer Leo Hindery, whose company owns rival outdoors
hunting and shing network the Sportsman Channel.
The Sportsman Channel, launched in 2003 and now available in over 31 million cable
households, is a primary acquisition target for TUFF TV. With its failure to win the
Outdoor Channel, and its strictly hunting and shing only genres, this outdoors media
company which also includes a cadre of national hunting and shing magazines
purchased at record prices is a natural t rebranded as TUFF TV to gain national
cable distribution, expanding Sportsman Channels appeal to a broader segment of men.
MAVTV, launched in 2004 as a male-driven cable channel, MAVTV was purchased by
Lucas Oil in 2011. Lucas Oil is a major player in motorsports, and they own Lucas Oil
Studios which produces Lucas Oil sponsored motorsports events for television. MAVTV is
available on cable, satellite, and telco. Lucas Oil has recently rebranded MAVTV with the
tagline American Real to attract a more family audience; however, MAVTV largely
has evolved to copy the TUFF TV genres. MAVTV would be an excellent acquisition
target for TUFF TV, and conversations have been held previously about working together.
NETWORK ACQUISITIONS
CABLE There has long been an oversupply of outdoors networks dedicated to hunting and shing.
Plus, other national and regional cable networks offer blocks of hunting and shing content, which prompted
ESPN and ESPN2 to eliminate respective outdoors programming blocks years ago.
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Pursuit Channel, launched in 2008, is a male oriented hunting and shing satellite
network available primarily on DirecTV and Dish Network. The channel has struggled to
turn a prot with its business model of buying its way on both DirecTV and Dish Network
and leasing programming time to independent producers; however, it has managed to
grow and reach critical mass in approximately 38 million satellite homes. Pursuit
Channel has recognized its weaknesses, and is now expanding its programming to offer
more than strictly hunting and shing. Pursuit Channel is a signicant acquisition
target for TUFF TV.
NETWORK ACQUISITIONS
SATELLITE DirecTV and Dish Network have experimented with several satellite channels targeting
men. The Mens Channel was an early offering on Dish Network; however, it failed to reach more than 12
million subscribers and its business model of leasing programming time to independent producers
and infomercial providers was executed poorly and did not offer compelling content. The Mens Channel
went black in 2007.
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PATH TO PROFITABILITY
QUESTION: Can TUFF TV be converted in whole or in part to cable TV, satellite, or telco service?
ANSWER: Yes. Currently, TUFF TV gains its cable carriage via its broadcast afliate agreements
whereby these broadcasters are required to provide cable coverage. TUFF TV is also designed to feed
cable, telco, satellite, and online distribution. TUFF TV HD, a secondary service, is currently being planned
to enhance cable and satellite carriage.
QUESTION: What capital is required and for what purpose?
ANSWER: The Company plans to raise up to $1 million in crowdfunding investment to expand TUFF
TV in 2014 under the Invest Georgia Exemption (IGE). Capital contribution is planned in various
stages. Stage One is anticipated at $250,000. Stage Two is planned for $250,000. Stage Three is
planned for $500,000. This investment will have an immediate impact on the network by providing funds and
infrastructure that will fuel overall distribution growth and advertising sales.
QUESTION: What is the plan to expand within the Top 10 markets on an attractive basis?
ANSWER: TUFF TV currently has the unique opportunity to immediately clear additional major
markets through one broadcast group. This will cost $50,000 per month, which equates to $5,000 per
month per station. These top 10 markets include: New York, Philadelphia, Dallas/Ft.Worth, Houston,
Seattle-Tacoma, Tampa-St.Pete, Miami-Ft.Lauderdale, Denver, Sacramento and St. Louis. Additional
top 20 markets available through this broadcaster are San Antonio, Austin, Corpus Christi, and Amarillo.
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PATH TO PROFITABILITY
QUESTION: What are the quickest paths to protability?
ANSWER: Increased distribution will drive advertising revenues. Advertising revenues will be driven by
increased viewers. Increased viewers will be driven by content. Sealsco currently has the library and
relationships to program TUFF TV as evidenced by the networks four-year history. The key factors going
forward include the production of original programming for TUFF TV, and the licensing of top-rated
rst-run content geared to men currently driving the prots of networks such as Discovery, A&E,
History Channel, and Spike TV.
Sealsco has the expertise at creating and producing original content with strong sponsorship and
advertising support dating back to the companys inception in 1984. The creation of tent pole event
programming will also drive revenue, as well as the acquisition of certain rights to enthusiast driven
sports-oriented content being abandoned now by major cable networks that are concerned primarily
with major league stick-and-ball programming. A primary example of this is the conversion of Speed
Channel owned by Fox Cable Networks to Fox Sports Net 1.
The possibility of afliate fees from traditional and non-traditional distribution is possible, but certainly not
required, and will further enhance prots both domestically and internationally. In summary, produced by
independent companies such as Sealsco and its network of production companies, original REALITY
programming appearing on the major broadcast and cable networks, and through newer multimedia
outlets, can be created inexpensively compared to the costs and overheads that are inherit with large
media companies. Similarly, the same holds true for the creation, ownership, and operations of
broadcast and cable networks such as TUFF TV.
23
CURRENT DISTRIBUTION
24
Rank Designated Market Area (DMA) City, State Affiliate Channel Total DMA HHs % of US
2 Los Angeles Los Angeles, CA KFLA-LD 8.3 5,665,780 4.892%
3 Chicago Chicago, IL WPVN-CD 24.2 3,534,080 3.052%
4 Philadelphia Philadelphia, PA WFMZ-TV 69.3 2,963,500 2.559%
9 Atlanta Atlanta, GA WTBS-LD 26.8 2,375,050 2.051%
12 Phoenix (Prescott) Phoenix, AZ K38IZ-D 38.2 1,855,310 1.602%
15 Minneapolis-St. Paul Minneapolis, MN K60-EJ 47.1 1,748,070 1.509%
16 Miami-Ft. Lauderdale Key West, FL WKWT 42 1,663,290 1.436%
17 Denver Dove Creek, CO K32EY-LD 27.4 1,574,610 1.360%
18 Orlando-Daytona Bch-Melbrn Orlando, FL WHDO-CD 38.1 1,490,380 1.287%
19 Cleveland-Akron (Canton) Cleveland, OH WIVM-LD 39.2 1,484,530 1.282%
25 Charlotte Charlotte, NC WHKY-TV 14.3 1,157,920 1.000%
29 Nashville Nashville, TN WRTN-LP 6.5 1,043,440 0.901%
33 Salt Lake City Salt Lake City, UT KPDR-TV 19 921,240 0.796%
35 Cincinnati Cincinnati, OH WBQC-LD 25.6 908,440 0.784%
37 Greenvll-Spart-Ashevll-And Asheville, NC WASV-LP 50.3 849,340 0.733%
42 Las Vegas Las Vegas, NV KHMP-LD 18.4 726,010 0.627%
44 Birmingham (Ann and Tusc) Tuscaloosa, AL WRTD-LD 46.4 719,200 0.621%
47 Albuquerque-Santa Fe Albuquerque, NM KYNM-LP/K26CI-D 30.2/27.4 690,740 0.596%
52 Buffalo Buffalo, NY KBXZ 56.5 634,280 0.548%
55 Fresno-Visalia Fresno, CA KVBC-LD 13.8 580,180 0.501%
58 Albany-Schenectady-Troy Albany, NY WYBN-LD 14.3 548,560 0.474%
63 Lexington Lexington, KY WOBZ-LD 9.3 490,920 0.424%
65 Charleston-Huntington Williamson, WV WHJC-LP 27.1 457,600 0.395%
67 Wichita-Hutchinson Plus Wichita, KS KSMI-LP 51.4/23.2 454,040 0.392%
68 Flint-Saginaw-Bay City Flint, MI WHNE-LD 26.4 448,960 0.388%
78 Rochester, NY Rochester, NY WBGT-CD 46.3 402,300 0.347%
87 Chattanooga Chattanooga, TN WOOT-TV 6.4 360,150 0.311%
98 Burlington-Plattsburgh Charlestown, NH WYCU-LD 26.2 317,960 0.275%
110 Boise Boise, ID KCDL-LD 42 267,470 0.231%
121 Eugene Eugene, OR K47AV-D 47 240,480 0.208%
124 Yakima-Pasco-Rchnlnd-Knnwck Yakima, WA KYPK-LD 38.4 233,630 0.202%
131 Wilmington Wilmington, NC WTMV-LD 29.1 194,070 0.168%
132 Chico-Redding Redding, CA KGEC-LP 26.2 193,000 0.167%
133 Columbus-Tupelo-W Pnt-Hstn Bruce, MS WO7BN-D 7.4 189,750 0.164%
141 Beaumont-Port Arthur Beaumont, TX KAOB-LD 27.6 166,880 0.144%
144 Wichita Falls & Lawton Sublette, KS KDGL-LD 23.2 159,780 0.138%
149 Erie Erie, PA WLEP-LD 9.3 157,250 0.136%
164 Missoula Kalispell, MT K34MJ-D 34.3 115,760 0.100%
173 Rapid City Rapid City, SD KRPC-LP 33.3 100,510 0.087%
Totals 38,084,460 32.888%
Nielsen DMA data above does not necessarily represent individual station coverage. TUFF TV makes no representations as to the information contained therein.
SAMPLE SCHEDULE
25
Time (ET) MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
8:00 AM THE OUTDOORSMAN (E/I) THE OUTDOORSMAN (E/I) THE OUTDOORSMAN (E/I) THE OUTDOORSMAN (E/I) THE OUTDOORSMAN (E/I) THE OUTDOORSMAN (E/I) INSIDER EXCLUSIVE
8:30 AM WALMART GREAT OUTDOORS WALMART GREAT OUTDOORS WALMART GREAT OUTDOORS WALMART GREAT OUTDOORS WALMART GREAT OUTDOORS MONEY TV RED CHIP MONEY REPORT
9:00 AM ON THE POLE ON THE POLE ON THE POLE ON THE POLE ON THE POLE LIP 'EM & RIP 'EM RACELINE
9:30 AM SUZUKI GREAT OUTDOORS SUZUKI GREAT OUTDOORS SUZUKI GREAT OUTDOORS SUZUKI GREAT OUTDOORS SUZUKI GREAT OUTDOORS GREG'S GARAGE ANOTHER SHADE OF BLUE
10:00 AM SAFARI HUNTER'S JOURNAL SAFARI HUNTER'S JOURNAL SAFARI HUNTER'S JOURNAL SAFARI HUNTER'S JOURNAL SAFARI HUNTER'S JOURNAL DIVERS DOWN TV REELIN' IN THE KEYS
10:30 AM PLANET X PLANET X PLANET X PLANET X PLANET X SPORTINGDOG ADVENTURES LINDNER'S ULTIMATE ANGLER
11:00 AM LAKE COMMANDOS STIHL TIMBERSPORTS
11:30 AM AUTO WARS
12:00 PM DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER POWER SPORTS ADVENTURES
12:30 PM REEL ANIMALS REEL ANIMALS REEL ANIMALS REEL ANIMALS REEL ANIMALS MMA INSIDE THE CAGE SLED HEAD
1:00 PM WINGSHOOTING USA WINGSHOOTING USA WINGSHOOTING USA WINGSHOOTING USA WINGSHOOTING USA TRAINING WITH PROS AMERICAN SPIRIT
1:30 PM V8TV V8TV V8TV V8TV V8TV BRAWL CALL TAILFINS & CHROME
2:00 PM XPTV SPORTS XPTV SPORTS XPTV SPORTS XPTV SPORTS XPTV SPORTS
2:30 PM SHIP SHAPE SHIP SHAPE SHIP SHAPE SHIP SHAPE SHIP SHAPE
3:00 PM EYE FOR AN EYE EYE FOR AN EYE EYE FOR AN EYE EYE FOR AN EYE EYE FOR AN EYE
3:30 PM CHEF'S KITCHEN CHEF'S KITCHEN CHEF'S KITCHEN CHEF'S KITCHEN CHEF'S KITCHEN
4:00 PM MUSIC MIX USA MUSIC MIX USA MUSIC MIX USA MUSIC MIX USA MUSIC MIX USA SLED HEAD LIVIN LA VIDA
4:30 PM CLASSIC RESTOS CLASSIC RESTOS CLASSIC RESTOS CLASSIC RESTOS CLASSIC RESTOS SOPWITH TV RESTLESS JOSIE
5:00 PM OUTDOOR GUIDE OUTDOOR GUIDE OUTDOOR GUIDE OUTDOOR GUIDE OUTDOOR GUIDE MMA:30 MMA INSIDE THE CAGE
5:30 PM PLANET X PLANET X PLANET X PLANET X PLANET X ROCKSTAR KITCHEN KING OF THE ROAD
6:00 PM MW2: REV IT UP! MW2: REV IT UP! MW2: REV IT UP! MW2: REV IT UP! MW2: REV IT UP! HEALTH BEAUTY LIFE GREG'S GARAGE
6:30 PM 3 WIDE LIFE 3 WIDE LIFE 3 WIDE LIFE 3 WIDE LIFE 3 WIDE LIFE HIGHWAY TO FAME THE MARVIN SHOW
7:00 PM OFF THE ROPES
7:30 PM RACELINE
8:00 PM BOUNTY HUNTERS BOUNTY HUNTERS WOODWALKERS WE LOVE IT! OUTDOORS
8:30 PM V8TV V8TV V8TV AUTO WARS
9:00 PM XPTV SPORTS XPTV SPORTS XPTV SPORTS XPTV SPORTS XPTV SPORTS
9:30 PM DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER
10:00 PM LUMBERJACK'S CHALLENGE LUMBERJACK'S CHALLENGE LUMBERJACK'S CHALLENGE LUMBERJACK'S CHALLENGE TALKING PICTURES BEST OF THE BEST
10:30 PM CHEF'S KITCHEN CHEF'S KITCHEN CHEF'S KITCHEN CHEF'S KITCHEN CHEF'S KITCHEN STIHL TIMBERSPORTS
11:00 PM MAN ON A MISSION MAN ON A MISSION MAN ON A MISSION MAN ON A MISSION MAN ON A MISSION HARD DRIVE
11:30 PM XFC MMA XFC MMA XFC MMA XFC MMA XFC MMA AUTO WARS
12:00 AM
12:30 AM
1:00 AM TRAINING WITH PROS
1:30 AM STREET KINGS
2:00 AM ROCKSTAR KITCHEN
2:30 AM THE MOTOCROSS FILES
3:00 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING
3:30 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING
4:00 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING
4:30 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING
5:00 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING
5:30 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING
6:00 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING
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7:30 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING
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