Request for Proposal (sample)

Background of Client
Scope of Work
The services will include development and rollout of a new brand identity and collateral.
The tasks include the following, among others:
Conducting a brand visual audit, analysing its results and developing a corporate
brand promise, brand positioning and blueprint that ensures CLI!T is being
perceived in the desired manner at key touch"points.
#eveloping a brand architecture that will take into consideration the various sub
brands$ launching the new corporate identity$ and preparing a roll"out plan for new
brand adaptation and implementation.
Creating brand implementation guidelines and communication policies to be used
as reference for any future material developed for the CLI!T.
Agency and Team Requirements
The ideal consultancy will have the following attributes:
%. &e a specialist in creating brand identities and have previous e'perience of
having carried out comparable pro(ects, with references.
). #emonstrate e'pertise and capacity to develop communication strategies,
programs, tools and materials.
*. 'plain the strategic approach to be followed in the branding of the CLI!T.
+. ,rove to have an established track record in communications, outreach,
knowledge management, including web design and development, video and
graphic development, copywriting, editing and proofreading.
-. The agency shall submit e'amples of past creative concepts and indicate the
approach taken for the development of the e'amples.
.. #emonstrate international best practice.
/. #emonstrate ability to put together a multi"faceted team of relevant e'perts.
0. The agency must be able to work closely with CLI!T staff, various other
stakeholders and other third parties associated with the pro(ect.
Proposal Requirements
,roposals submitted must contain, at a minimum, the following information. valuation of
the proposals and presentation will consist of, but not be restricted to, the following
criteria:
%. The complete branding process
). &rand strategy
*. 1isual identity
+. #etailed brand guidelines
-. Corporate items
.. 2arketing items
/. Launch collateral
8. ,ro(ect fees
Reporting and Communication
,rogress reports will be re3uired to be prepared by the agency and submitted to CLI!Ts
team. 4eporting shall continue until the agency has completed all activates in the scope of
work above.
Communication methods between the agency and the team of CLI!T will be regular and
cover emails, meetings and workshops.
Key ilestones
The following milestones are to be adhered to. It is important to accomplish each one on
time and budget.
Conflict of !nterest
The agency must disclose any accounts that you currently service which may be
perceived to be a conflict of interest.
References
The agency shall furnish at least three corporate references with the proposal. They shall
include company name, contact person, and their contact information. CLI!T reserves
the right to contact references listed in the proposal.
Proposal Su"missions
5 hard copy of the written proposals in nglish should be submitted in a sealed neutral
envelope to: 666666666666666.
5 soft copy of the proposal will also need to be submitted by email to: 666666666
#$aluation Criteria
5 7creening Committee comprised of CLI!T management will review these proposals
based on the following evaluation criteria:
,roposed approach to corporate branding processes, strategy and design
,revious e'perience of similar work
8ualifications of key personnel
#emonstrated understanding of CLI!T, its internal culture.
,ro(ect team
,roposed timeline
9ees
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