A Woha Plaha Campaign

Amr Abdel-Fattah
Andika Nur Ekaputri
Sara Faizpour
Vanessa Villalobos Fasenda
Marc Rger
Ignacio Villanueva
Chateau St. Jean
SINCE 1973
REDEFINES
Chateau St. Jean Advertising Campaign
Strategy Brief
Swot Analysis
Creative Brief
Advertising Plan
Campaign Strategy
Public Relations
Launching Event
Partnership & Sponsorship
Summary
Table of Content
Strategy Brief
Target Audience
Young Urban Professionals 2630
Product Insight
Chardonnay
Pinot Noir
Cabernet Sauvignon
Merlot
Fume Blanc
SWOT Analysis
Strengths
History and Expertise
Variety of Grapes
Membership
Weaknesses
Conservative Image
Opportunities
Promoting a new Way of Consumption
Creating Differentiation
Threats
Mature Target Audience
Consumption Habits
Creative Brief
Advertising Message
Tailor-made Wine
True Identity
Differentiation & Individuality
Scenarios
Shopping
Frequent Business Traveler
Dating
Networking Event
Sunday Brunch
SINCE 1973
REDEFINES
LIFESTYLES
SINCE 1973 SINCE 1973
SINCE 1973
SINCE 1973
Bottle Sizes
Redefined Size 0.75 L
After Hour 0.5 L
PreParty 0.25 L
J oi n t he Excl us i ve Member s hi p T oday
SINCE 1973
REDEFINES
SHOPPING
SINCE 1973
J oi n t he E x cl us i v e Member s hi p T oday
SINCE 1973
REDEFINES
TRAVELING
SINCE 1973
REDEFINES
DATING
SINCE 1973
REDEFINES
NETWORKING
SINCE 1973 SINCE 1973
Commercial
SINCE 1973
REDEFINES
BRUNCH
Commercial
Traditional Channels
Print
Magazines
Newspaper
Billboards
Close to Target Audience
TV
Lifestyle Channels
Advertising Plan
Social Media
Show Information Exhibitors Jazz Fest Schedule Show Preview Buy Advance Tickets
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The annual CS2 Yacht Showand Wine Fest returns to Kemah
Boardwalk Marina in Fall of 2011.
Unlike any other Boat Show, this is an open invitation to manu-
facturers, dealers, brokers and charter companies fromacross the
USA to participate in a truly international, in-water, boat showat
one of the best known venues in the Gulf Coast region.
show dates and hours:
Friday, 11th November:
12.00pm6.00pm

Opening Ceremony:
11.30am

Saturday, 12th November:
12.00pm7.00pm

Sunday, 13th November:
10.00am7.00pm


L i v e t h e go o d l i f e
SINCE 1973
REDEFINES
LIFESTYLES
SINCE 1973
Sh
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In
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rm
a
tio
n
Exh
ib
ito
rs
Ja
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Sh
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P
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B
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e
Tic
ke
ts
The annual CS2 Yacht Showand Wine Fest returns to Kemah
Boardwalk Marina in Fall of 2011.
Unlike any other Boat Show, this is an open invitation to manu-
facturers, dealers, brokers and charter companies fromacross the
USA to participate in a truly international, in-water, boat showat
one of the best known venues in the Gulf Coast region.
showdates and hours:
Friday, 11th November:
12.00pm6.00pm

Opening Ceremony:
11.30am

Saturday, 12th November:
12.00pm7.00pm

Sunday, 13th November:
10.00am7.00pm


L i v e t h e go o d l i f e
SINCE 1973
REDEFINES
LIFESTYLES
SINCE 1973
SINCE 1973
REDEFINES
LIFESTYLES
Web Presence
Key Points
Responsive Website
Membership Login
Social Media Streams
Lifestyle Features
Campaign Strategy
H1 H2 H2
Q1 Feb-Apr
Intrigue Campaign
Public Relations
Launch Events
Social Media
Q2 May-Jul
TV Commercials
1st Social Media
Competition
Promotions
Print Ads
Public Relations
Q3 Aug-Oct
TV Commercial
(CSJ Summer)
Billboards
Social Media
Activation Events
Q4 Nov-Jan
Holiday Campaign
(CSJ Holidays)
2nd Social Media
Competition
Promotions
Print Ads
Inform
Persuade Remind
Persuade & Remind
Public Relations
CSJ PR Event
Invitation to Bloggers and Journalists
SINCE 1973
Launching Event
Events
Largest Networking Party
PEG
Miami Ultra
NY New year Eves Party
SINCE 1973
Sponsorship
Events
Largest Networking Party
PGA Tour
Miami Ultra
New Years Eve Party
South By Southwest
Partnership
Brands
Starwood
Aloft
W Hotels
Caf del Mar
Burberry
Events
Largest Networking Party
PGA Tour
Miami Ultra
New Years Eve Party
South By Southwest
SINCE 1973
REDEFINES
2014
SINCE 1973
NYE
CSJ presents New Years Eve at Times
Square. Celebrate 2014 with us and
redefne the way you party.
Summary
Chateau St. Jean Advertising Campaign
Inform Persuade Remind
T hank You f or Your At t ent i on!
SINCE 1973
REDEFINES
YOU