New Directions

in Analytics and
Data Architecture
tdwi.org/LV2014/ES
// Learn how to deliver data, BI, and analytics that align
with business needs
// Discover the latest best practices, techniques,
and technologies that your BI team needs to succeed
// Meet and compare notes with fellow BI executives
who own, shape, or drive BI programs
Las Vegas, NV // February 2426, 2014
For IT and Business Leaders
TDWI BI EXECUTIVE SUMMIT
BEST RATE
Register by January 8
and save $365
Use priority code BRE3
2
tdwi.org/LV2014/ES
For IT and Business Leaders
TDWI BI EXECUTIVE SUMMIT
Las Vegas, NV // February 2426, 2014
Dont Miss This
Opportunity!
TDWI has an 18-year track record of delivering
in-depth, high-quality education, training, and
research to the BI, analytics, and data warehousing
community. Weve built our reputation on delivering
objective, vendor-neutral advice to business and
IT professionals who need to deliver positive
results quickly. The TDWI BI Executive Summit:
New Directions in Analytics and Data Architecture
continues this tradition by providing superb content
in an interactive setting, designed to maximize your
time out of the offce. So why wait?
Register now!
NEW DIRECTIONS IN ANALYTICS
AND DATA ARCHITECTURE
For enterprise business intelligence programs to rise to the next level of
competitive advantage, they must expand deeper into analytics. Many
new analytic opportunities are presenting themselves in the form of big
data and other new enterprise data sources. Organizations need to keep
pace with these advancements if they are to succeed with enterprise-
scale business intelligence, analytics, 360-degree views, and big data
management. At the upcoming TDWI BI Executive Summit, award-
winning users and other industry experts will share their tips for executing
analytics and data strategies that advance both BI and the entire
enterprise.
JOIN US AND LEARN
How to implement analytics and data management so they align with
business goals
How to devise a data strategy that serves both the enterprise and
local needs
How to transform your business so it treats data as a corporate asset
Techniques and organizational structures for coordinating diverse data
management teams
The role of the data warehouse in data management strategies
Why real-time data management is critical to BI success today
The role of enterprise data architecture in data strategies
Multiple approaches to analytics
Successful methods for dashboards, performance management, and
operational BI
Emerging practices for big data and analytics
Leading-edge BI practices for performance management, dashboards,
and data visualization
WHO SHOULD ATTEND
BI directors who manage BI/DW functions and therefore need to guide
their strategy, architecture, and team structure
Business sponsors who depend on BI/DW functions for management
success and therefore need to understand and infuence them
BEST RATE
Register by January 8
and save $365
Use priority code BRE3
3
tdwi.org/LV2014/ES
For IT and Business Leaders
TDWI BI EXECUTIVE SUMMIT
Las Vegas, NV // February 2426, 2014
THE TDWI BI EXECUTIVE SUMMIT OFFERS:
A unique and interactive event focused on analytics and
new data architectures, with touches of real-time BI,
performance management, and emerging technologies and
methods for business intelligence.
The TDWI BI Executive Summit is specifcally developed for BI directors
and sponsors like you who own, shape, and infuence their organizations
BI/DW and data management initiatives. All attendees must prequalify to
attend. Visit tdwi.org/LV2014/ES.
Multiple opportunities to share insights with peers.
BI professionals learn best by talking directly with one another and
sharing what theyve learned from experience. The BI Executive Summit
unites BI executives from various industries for collaborative learning and
discussion. The program is designed to connect you with your peers and
other BI thought leaders who can address your most challenging questions
and issues.
Valuable strategies, techniques, and tools.
Keynotes, case studies, panels, a workshop, and networking opportunities
will give you a comprehensive understanding of the challenges that all
BI executives face, plus solid methods for overcoming them in a rapidly
changing business environment.
SUMMIT FEATURES
A full day devoted to evolving data architectures
A dozen BI professionals speaking about BI best practices and lessons
learned
A workshop in which youll meet and share ideas with fellow BI
executives
User case studies presented by winners of TDWI Best Practices Awards
Exclusive lunches where youll meet senior professionals who share your
interests
A reception where you can chat with fellow attendees and vendors in a
relaxed setting
Two panels where vendor representatives describe advances in data
management tools and the future of BI
Stay on top of the
latest technologies
in BI and DW.
Your BI Executive Summit registration includes
access to the TDWI Exhibit Hall at the TDWI
World Conference in Las Vegas, where the
leading providers of hardware, software, and
services for BI, data warehousing, and related
technologies will be demonstrating their latest
solutions. Time will be set aside for you to visit
these solution providers without missing any BI
Executive Summit sessions.
BEST RATE
Register by January 8
and save $365
Use priority code BRE3
4
tdwi.org/LV2014/ES
For IT and Business Leaders
TDWI BI EXECUTIVE SUMMIT
Las Vegas, NV // February 2426, 2014
CLICK HERE
FOR COMPLETE AGENDA ONLINE
AGENDA
MONDAY, FEBRUARY 24 ANALYTICS
9:00 am Welcome to the Summit!
Summit Moderators: Philip Russom, Ph.D., Director, Data Management, TDWI Research; Fern Halper, Ph.D., Director, Advanced Analytics, TDWI Research
9:15 am KEYNOTE Advanced Analytics for Business Advantage
Fern Halper, Director, TDWI Research
10:15 am CASE STUDY Building a Business Intelligence and Analytics Program from Scratch
Mike Rowell, CPA, Vice President, Business Analytics, Alfa Insurance Companies
11:00 am CASE STUDY Business Analytics Competency: The Collaborative Unifed Business Analytics Model
Peter J. Mueller, Head of Business Analytics Global Program, Lonza PharmaBiotech AG
11:45 am Sponsor Introductions
Philip Russom, Summit Moderator, Director, TDWI Research
12:00 pm Summit Peer Networking Lunch
1:30 pm WORKSHOP Support Analytics by Modeling Your Data for the Business
Laura L. Reeves, Principal, StarSoft Solutions, Inc.
3:15 pm CASE STUDY Pressing the Advantage: Disruptive Acceleration with DataViz and Analytics at Cisco
Greg Blair, Manager of BI and Data Platforms, Cisco Systems; Gregory Lewandowski, Analytics CoE Team Lead, Cisco Systems
4:00 pm EXPERT SPEAKER Visual Discovery: Unleashing the Next Wave of Self-Service BI
Cindi Howson, Founder, BI Scorecard
5:00 pm Summit Reception with Summit Sponsors
TUESDAY, FEBRUARY 25 DATA ARCHITECTURES
8:00 am Good Morning and Welcome Back!
Fern Halper, Summit Moderator, Director, TDWI Research
8:15 am KEYNOTE Evolving Data Warehouse Architectures in the Age of Big Data
Philip Russom, Director, TDWI Research
9:05 am CASE STUDY It Takes a Village to Build a House
Deborah ODell, Sr. Director, Enterprise Intelligence Operations, Catholic Health Initiatives
10:15 am SPONSOR PANEL No. 1 Selecting Technologies for New Data Architectures
Sponsor Representatives, moderated by Philip Russom, TDWI
11:15 am CASE STUDY Data Virtualization Delivers Results for the Nuclear Weapons Enterprise
Stefanie Elsea, Program Information Technologist, B&W Pantex, LLC; Kent Nix, Senior Information Technologist, B&W Pantex, LLC
12:00 pm Summit Peer Networking Lunch
1:30 pm CASE STUDY Monetizing Big Data in the Cable Industry
Michael Lurye, Sr. Director, BI and Data Warehousing Solutions, Time Warner Cable
2:15 pm CASE STUDY Data: The Cornerstone of Engagement
Leo D. Davis III, Vice President, Technology Services, Epsilon
3:15 pm SPONSOR PANEL No. 2 The Future of BI and Data Management
Sponsor Representatives, moderated by Fern Halper, Director, TDWI Research
4:15 pm EXPERT SPEAKER Evolving Information Architectures
Krish Krishnan, CEO, Sixth Sense Advisors, Inc.
5:00 pm Evening Reception in the Exhibit Hall
WEDNESDAY, FEBRUARY 26 EMERGING TECHNOLOGIES AND METHODS
8:00 pm Good Morning and Welcome Back!
Summit Moderators: Philip Russom, Ph.D., Director, Data Management, TDWI Research; Fern Halper, Ph.D., Director, Advanced Analytics, TDWI Research
8:20 pm CASE STUDY The Rift: Rapid Prototyping versus Shadow IT
Stephen Knight, PMP, Director of Strategy & Implementation, Sales & Marketing at Waste Management; Bryan P. Jones, Sr. IT
Manager, Application Engineering and Information Management at Waste Management
9:10 pm CASE STUDY Performance Management and Operational Intelligence: Making Every Second Count
Dan Jones, Director, BI Technology, Quicken Loans; Nuverre Naami, Team Leader, BI Business Analysts, Quicken Loans
10:15 pm EXPERT SPEAKER Beyond Reports, OLAP, and Dashboards: An Overview of Emerging Practices and Technologies that Meet Todays
Requirements
Steve Dine, Founder, Datasource Consulting, Inc.; Mark Madsen, President, Third Nature
11:15 pm CONCLUDING REMARKS What We Learned at the BI Executive Summit
Philip Russom, Summit Moderator, Director, TDWI Research; Fern Halper, Summit Moderator, Director, TDWI Research
11:30 pm Conference Lunch in the Exhibit Hall
5
tdwi.org/LV2014/ES
For IT and Business Leaders
TDWI BI EXECUTIVE SUMMIT
Las Vegas, NV // February 2426, 2014
TWO WAYS TO EXPERIENCE THE
TDWI BI EXECUTIVE SUMMIT
1. Short on time?
The BI Executive Summit is a unique and interactive event focused on
how to deliver data, BI, and analytics that align with business needs,
all packed into two-and-a-half days and designed to maximize your
time out of the offce.
2. Want to dive deeper into certain topics?
In addition to attending the Summit, you can take advantage of more
TDWI education by adding Las Vegas World Conference courses
during the remainder of the week. The TDWI Education department
recommends certain courses that best complement the BI Executive
Summit. See course recommendations below or visit
tdwi.org/LV2014/EScourses for more information.
PRE- AND POST-SUMMIT
CONFERENCE COURSES
Enhance your BI Executive Summit experience by attending the TDWI
World Conference in Las Vegas. Below are some recommended courses
that complement the Summit.
PRE-SUMMIT FEBRUARY 23, 2014
S2 Dimensional Modeling from a Business Perspective: A Model the Business
Can Understand
S3 TDWI Performance Management: Measurement, Metrics, and Monitoring
S4 Agile BI: Agile Project Management and Continuous Delivery
S5 BI from Both Sides: Ownership and Collaboration between Business and IT
S6A Emerging Technology Enablers for Advanced Analytics
S6P Innovative Techniques and Practices for Advanced Analytics Solutions
POST-SUMMIT FEBRUARY 26, 2014
W6P Understanding the Essentials of BI: Merging the Perspectives of Business
Interests and IT Departments
W7P A Road Map for Implementing the New Information Architecture

Visit tdwi.org/LV2014/EScourses for more information.
Bring Your Team to TDWI
You can bring your entire BI, analytics, and
customer intelligence team with you, because the
BI Executive Summit is co-located with the highly
respected TDWI World Conference in Las Vegas.
While you strengthen connections with your peers
at other companies, your team members can
attend several of our 40+ training courses that
run the entire week. Then you and your team can
catch up in the evenings to compare notes and
share in some fun by visiting the TDWI Exhibit Hall
and hospitality suites.
BEST RATE
Register by January 8
and save $365
Use priority code BRE3
tdwi.org/LV2014/ES
For IT and Business Leaders
TDWI BI EXECUTIVE SUMMIT
Las Vegas, NV // February 2426, 2014
THREE EASY WAYS TO REGISTER
1. Online: tdwi.org/LV2014/ES/register
2. Phone: 800.280.6218 or 541.346.3537
(MF, 8:00 am5:00 pm PT)
3. Submit this form:
Fax: 541.346.3545 or 541.346.3509
Mail: TDWI BI Executive Summit:
Las Vegas 2014 Registration
1277 University of Oregon
Eugene, OR 97403-1277
CLEARLY TYPE OR PRINT YOUR INFORMATION
Priority Code: BRE3
LAST NAME
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(Please print this address clearly. We send last-minute
confrmations and announcements via e-mail.)
HOTEL AND TRAVEL
TDWI has reserved a block of rooms at reduced rates for
Summit attendees at the Caesars Palace in Las Vegas.
Discounted rates are also available for air travel and car
rental. Visit tdwi.org/LV2014/ES for more details.
CALCULATE YOUR PAYMENT
Your registration fee includes all TDWI BI Executive Summit
sessions, breakfasts, lunches, networking receptions, and
entrance to the TDWI World Conference Exhibit Hall. Pricing
also includes complimentary TDWI Premium Membership.
Current TDWI Premium Members get a $275 discount off the
Summit price (in lieu of complimentary Premium Membership).
REGISTRATION FEES
Priority code: BRE3
BEST RATE (Ends January 8, 2014) $2065
EARLY REGISTRATION (January 924, 2014) $2235
REGULAR REGISTRATION (January 25February 21, 2014) $2430
FEE FROM TABLE ABOVE $ _________
CURRENT MEMBER DISCOUNT $ _________
(Deduct $275 from above)
Premium Membership status will be validated when your registration is processed.
TEAM DISCOUNT $ _________
(Deduct 10% from total price when 3 or more
people from the same company register at the same time)
LATE FEE (After February 21, 2014, add $50) $ _________
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BEST RATE
Register by January 8 and save $365
Use priority code BRE3