713-206-1775

pdrake@tpcot.com
Philip B. Drake
Director VP Marketing

Houston, TX 77042

The Spielberg of Persuasive Advertising, creating compelling stories that transform companies,
products and services into blockbuster stars.
Campaign Direction
Strategic Thinking
Concept Creation
Problem Solving
SEO/SEM
Building Departments
Persuasive Copywriting
Web and Print Design
Team Leadership
Product Development
New Product Launches
Managing Personnel
Media Buying & Negotiation
P&L Responsibility
Project Management
Web Analytics
Public Relations
Mentoring Personnel
Selected Accomplishments
Launched comprehensive marketing campaign delivering strong, cohesive, emotional message,
increasing customer count 37%.
Wrote and directed product marketing video, winning the Business Marketing Association Golden
Lantern Award and increasing sales 22% for product line.
Conceived and produced renegade print ads, earning two Harvey Communication Awards for
increased readership and recall. Part of the comprehensive campaign that increased sales 33% year over
year for two consecutive years.
Constructed new, more effective, company website, increasing online enrollment 20%.
Created a direct mail piece emphasizing peace of mind that garnered a 19% response rate.
Rescued direct mail campaign by changing print specifications, format and optimized postage
discounts, saving 25% and generating an ROI of 587%.
Employed web analytics, increasing online enrollment efficiency 71%.
Career Summary
IDEAS IN INK ADVERTISING, VP Marketing, Houston, TX 2008-Present
Delivering strategic marketing direction, web design and implementation of SEO/SEM strategies to help
grow sales for B2B and B2C client companies. Creating logos and corporate identity packages, video,
direct mail and print collateral for a variety of products and services.
Rebuilt 500+ page website for a large oilfield services company for greater usability and a more
professional appearance.
Shot the majority of photography and composited images for the website, multiple brochures and
tradeshows for the same oilfield service company.
Created content to maximize SEO efforts and helped rebuild a consolidated website for multiple
divisions of an international chemical company. Increased top 10 rankings from 6 to 63.
FIRST CHOICE POWER, Advertising Manager, Irving, TX 2006-2008
Supervised staff; directed advertising, trade shows, special events and company website; prepared
marketing plans; P&L responsibility. Produced and placed all creative material for direct mail, radio,
outdoor and trade shows for extended period of tenure. Tracked results for every marketing effort.
Streamlined approval process for advertising and marketing materials. Negotiated advertising terms with
media reps. Managed relationships with web vendors and new advertising agencies. Interfaced with
multi-cultural consultant to reach minority markets.
Created and implemented comprehensive marketing plan for two largest statewide markets (Houston
and Dallas), arresting negative growth and driving enrollments 37% higher.
Cut customer churn from 71% to 15%.
Catapulted revenue $43 million in 2007.
Realized 80% increase in enrollment efficiency through new website design.
Increased customer awareness from 21% to 70% in six months.
Philip Drake Marketing Director
Reduced bounce rate from 39% to 27% by optimizing retail website experience.
Boosted website traffic by 17% through SEO efforts.
Managed website using data and trends from web analytics.
SKIPPING STONE, Senior Communications Consultant, Houston, TX 1999-2006
Partnered with President in development of critical marketing plans for Skipping Stone itself. Created and
deployed all corporate marketing and advertising projects along with key branding efforts. Acted as
senior marketing consultant to clients as well as supervisor to contract staff. Designed and updated
content of multiple websites while tracking and reporting web traffic and e-commerce activity. Collected
data, wrote and edited articles, and created graphics for multiple magazine supplements.
Increased clients company stock price in excess of 70% through series of three press releases.
Revamped data collection methodology, reducing survey response time 50% while reducing errors.
Provided overall marketing and communications services, doubling revenue in 2000 and growing in
excess of 60% in 2001.
Conceived and implemented Commerce Energy website with online enrollment functionality,
generating 33% of income in first two quarters.
IDEAS IN INK ADVERTISING, VP Marketing, Houston, TX 1998-1999
Provided marketing direction in various industries including oil and gas, environmental, manufacturing,
construction, medical and real estate. Created corporate identities and developed comprehensive company
and product literature, brochures, marketing plans and ad campaigns. Built and managed company
websites. Managed marketing for new companies and new products. Wrote and directed product videos
for television.
Pulled 17% response rate on targeted direct mail campaign for a flood protection product.
Generated buzz for the introduction of gunslinger game with press release campaign.
T H HILL ASSOCIATES, INC., Director of Marketing, Houston, TX 1997-1998
Created, produced and placed all marketing and advertising efforts for products, training and services.
Developed corporate and drill string engineering websites.
Increased sales of second edition drill string manual by 40% over first edition.
Doubled number of training courses held annually and increased attendees for each course.
TELESCAN, INC., Director of Marketing, Houston, TX 1996-1996
Managed staff of 15, including creative personnel, P&L responsibility.
Team leader for user interface development on one of the first investment websites that was the
precursor of sites such as E*Trade, TD Ameritrade, Scottrade, etc.
REEF INDUSTRIES, INC., Marketing Manager, Houston, TX 1993-1996
Managed department of five, provided all marketing, advertising and public relations with P&L
responsibility for 13 distinct markets.
Responsible for allocating appropriate budget levels for each of the 13 markets.
Wrote and directed product video, winning BMA Golden Lantern Award.
Earned two Harvey Communication Awards for magazine ads.
Certifications
Certified eMarketer, CeM 2009
eMarketing Association
Education
BS, Advertising, University of Texas, Austin, TX
Emphasis: Copywriting and Layout
Technical Skills
Excel, PowerPoint, Word, Keynote, MySQL, Google Analytics, HTML, CSS, Adobe Creative Suite,
Photoshop, Illustrator, InDesign, Dreamweaver, Adobe Edge, Flash, Premiere, After Effects, WordPress,
Joomla, Drupal