PORTFOLIO

JAKE OH
Jake Oh
450W 4th South
Rexburg, ID83440
208.410.6801
skyopr@naver.com
CONTACT
Business Card
Letterhead
Montage
Flier
Logos
Brochure
Event Ad
Imaging
Web Page
TABLE OF
CONTENTS
BUSINESS CARD
Description:
Matching letterhead and business card designed using a personally created logo.
Process (Programs, Tools, Skills):
I created the logo using simple shapes in Adobe Illustrator. Once the logo was created, I opened a
new two page InDesign document and placed my logo Illustrator fle (.ai) into this document.
I decided to make my business card. First, I used the rantangle tool to create the front and back
outline of my business card. I made a square size 2*3 and I positioned the placed logo in the top
right corner of my business card. I made ice cream shape and typed my contact information into
a text box and positioned it on the right hand side of the business card. I made my name 12pt font
to contrast with the 10pt contact information. I added in a couple dot to get some repetition. I also
use a yellow and pink to give a bright feeling.
On my second page I used the rectangle tool to create the letter head. I placed my logo and contact
information onto right side of page page. I used 5% of opacity.
Programs/Tools Used: Adobe Illustrator & InDesign
Message: Te company evidence incorporated is a private detective frm. Lawyers, and others who
carry evidence, hold their documents in brief cases. Te brief case symbol gives the logo a profes-
sional and organized feel.
Audience: Anyone who loves to eat bread and needs delivery service.
Top things learned: How to brand a company using a unifed letterhead and business card design.
Color scheme: Complementary and color names: Pink and green.
Title Font Name & Category: Nanum Script
Copy Font Name & Category: Calbri Sans Serif
LETTER HEAD
Description:
Matching letterhead and business card designed using a personally created logo.
Process (Programs, Tools, Skills):
I created the logo using simple shapes in Adobe Illustrator. Once the logo was created, I opened a
new two page InDesign document and placed my logo Illustrator fle (.ai) into this document.
I decided to make my business card. First, I used the rantangle tool to create the front and back
outline of my business card. I made a square size 2*3 and I positioned the placed logo in the top
right corner of my business card. I made ice cream shape and typed my contact information into
a text box and positioned it on the right hand side of the business card. I made my name 12pt font
to contrast with the 10pt contact information. I added in a couple dot to get some repetition. I also
use a yellow and pink to give a bright feeling.
On my second page I used the rectangle tool to create the letter head. I placed my logo and contact
information onto right side of page page. I used 5% of opacity.
Programs/Tools Used: Adobe Illustrator & InDesign
Message: Te company evidence incorporated is a private detective frm. Lawyers, and others who
carry evidence, hold their documents in brief cases. Te brief case symbol gives the logo a profes-
sional and organized feel.
Audience: Anyone who loves to eat bread and needs delivery service.
Top things learned: How to brand a company using a unifed letterhead and business card design.
Color scheme: Complementary and color names: Pink and green.
Title Font Name & Category: Nanum Script
Copy Font Name & Category: Calbri Sans Serif
MONTAGE
Description:
An inspirational montage made by the blending of three images, and the use of typography.
Process:
I prepared three diferent pictures.
I cropped the background image to 8.511.
I selected the conductor and moved freedom picture to the background image, then I added a
mask.
With black paint and a 80% opacity, sof-edged brush, I blended the image into the background, so
it looks like freedom is part of original picture.
I repeated the process with water. I also use gradiation tools to make grass color to green (It was
yellow before)
I added some text and twisting text using transforming tool (make water fows with text)
Programs/Tools Used: Adobe Photoshop
Message: I wanted to convey a happiness of freedom. I want to help audience to out of their stress.
Audience: Anyone especially students who are stressed out because of study.
Colorized/Filter applied and where: I selected the background and increased brightness.
Color scheme : Analogous and color names: Teal, Blue, Indigo. (Main color)
Top thing learned: How to combine two images.
Font #1 Name & Category: Title: Nanum Script (*freedom is not a font it was a part of picture
image
FLIER
Description: Black & White information fier for business leadership conference.
Process: I frst spent lots of time sketching my layout. Ten I used my sketch using program called
Adobe InDesign. I used black boxes for contrast and repetition. I make good balance between
negative space and positive space. Tis is really important because it gives my audience breathing
room, and they will focus on my actual message.Text and picture on my work all visually associ-
ated each other (good alignment). I used given the image, content, and logo for this fier.
Message:
Te conference is to invite students to come learn important skills that will help them stand out in
business
Audience:
Graduates who are 22-34 years of age.
Top thing learned: I learned the importance of sketches and rules of alignment.
Title Font Name & Category: Bookman Old style Serif
Copy Font Name & Category: Calibri Sans Serif
Links to all images you used in this project:
https://130.commbyui.org/wp-content/uploads/2013/01/JuliePeterson-Leadership-conference-
business-rexburg-Idaho_7564-as-Smart-Object-1.jpg
https://130.commbyui.org/wp-content/uploads/2013/01/VouantLogo.jpg
LOGOS
Description:
Tree logo variations for the same company.
Process:Tis was very fun to create a logo in Illustrator. I brainstormed for couple days for this
work. I drew bread on the paper and scanned it. I used my drawing picture to draw bread shape.
I used the direct select tool to manipulate some of the curves. And hen used the pen tool to make
a beard and hat. I also used a circle to create eyes and font fows. Most of the other elements are
typography.
Programs/Tools Used: Adobe Illustrator
Message: Jakes bread is very friendly, cute, and tasty.
Audience: Anyone who likes bakery.
Top Ting Learned: How to draw using the pen tool,
Color scheme: top logo: Split complementary; middle logo: Split complementary; bottom logo:
Split complementary and color names: top logo: blue, gold, and brick; middle logo: blue, gold, and
brick bottom logo: blue, gold, and brick
Top Logo Font #1 Name & Category: Rockwell Extra Bold (Slab Serif)NA (Only one font)
Top Logo Font #2 Name & Category: Goudy sans (serif)
Middle Logo Font #1 Name & Category: Pixie( Decorative)
Middle Logo Font #2 Name & Category: NA (Only one font)
Bottom Logo Font #1 Name & Category: Pixie( Decorative)
Bottom Logo Font #2 Name & Category: NA (Only one font)
How the logo represents the company:
Votes on favorite logo:
Top Logo = 13; Middle Logo = 6; Bottom Logo =4;
I like my second logo the best.
BROCHURE
Description:
A two sided (duplex) folding brochure.
Process (Programs, Tools, Skills):
I set up the gateway fold in Adobe InDesign. I split my layout into two sections with the concept
that the two outer sections would be the faps of the brochure.
I used black boxes throughout the brochure to create repetition and fow. I deliberately chose one
of the most popular Korean actresses who is famous for cook Korean food. (Daejanggeum). Many
Asians and other many people know who she is and some restaurant uses her name for their own
restaurants. I used Photoshop to cut out her body out of the pictures.
I created the logo in Illustrator using the pen tool and then I placed it into InDesign. My logo
shape represents a shape of Kings table called Surasang. Red and blue symbolizes Korean fag.
And, Chinese character represents my last name.
Programs/Tools Used: Adobe InDesign/Adobe Illustrator/Adobe Photoshop
Message: Inform my audience about the Korean restaurant. I am inviting customers through the
brochure.
Audience: Families, large groups and Korean food lovers.
Top Ting Learned: I learned how to print two sided page.
Color scheme and color names: Monochromatic.
Title Font Name & Category: Nanum / Script
Copy Font Name & Category: Arial / Sans serif
Copy Font Name & Category: Central gothic
EVENT AD
Description: Demonstrate good photography, image editing skills, color matching skills, as well as
Description:
A desserts advertisements to make grants to improve the lives of seniors in Rexburg. I am using
only a Microsof Word and a scanner.
Process:
I scanned the cook book, and then sketched what I need to do. I tried all diferent colors to see
what is the best colors for pictures. I use Word image gradient efects to match colors with cake.
I tried all diferent font and decided to use two fonts. I found out Edwardian script font is the best
for title fonts. I also use Central gothic for body font. I was very careful to choose color for back-
ground. I wanted to give a warm feeling because Grandmas Desserts gives us warm, cozy feeling. I
use couple square using a Word image efect. Last, I am focusing on white space because I want to
give relax and comfortable feeling.
Programs I used: Microsof Word, Epson Scanner, PDF2JPG.net (PDF converter).
Message:
I invite all people to enjoy delicious desserts and collect money for senior people in town. I want
my audience to see my fyer and come this event and enjoy delicious dessert.
Audience:
All age of people because every people like desserts.
Top thing learned:
I learned how to scan properly. I also learned how to use Microsof Word.
Color scheme and color names:
Analagous (Brick, Orange, and gold)
Title Font Name & Category: Edwardian Script
IMAGING
Description: Demonstrate good photography, image editing skills, color matching skills, as well as
photography basics.
Process (Programs, Tools, Skills):First, I formulated my plan by selecting a color scheme. I decided
to use monochromatic. I went out and shot with my Canon DSLR camera. I expected weather
would be good but weather wasnt the best. I tried to use good light, sharp focus as much as I can.
Afer that, I brought the photo into Photoshop and used editing. I used all changes: levels, sharp-
ness, saturation. I made photo brighter because it wasnt as clear as I wanted to be. I also used
gradient efects for box and shadow efects for my body text. When I just use white color of text,
I couldnt read, so I learned how to change text from TA from school. Afer doing work, I also
change size of pictures because fle was very big. Tis is my frst time using photoshop and I love it.
Message: I wanted this project to portray a relax and fresh look. Green is the color of nature. It
symbolizes growth, harmony, freshness.
Audience: My audience can be anyone. Mostly, It can be students or workers who are working re-
ally hard because they need time for rest.
Top Ting Learned: Taking photo and how to edit a photo using a photoshop. I learned how to
pick a color scheme and using layers.
Color scheme: monochromatic color names: Green
Title Font Name & Category: Nanum - script.
Copy Font Name & Category: Nanum - script. o.
WEB PAGE
Description:
A web page designed to showcase a personally created logo.
Process (Programs, Tools, Skills):
I created this web page using only TextWrangler. Tis was my frst time creating web page using
HTML/CSS. It was very interesting to see how you could make a web page by only using a simple
text editor. When I had something I dont know, I googled it and use http://www.W3.org website.
I attached a pre-made CSS document to my HTML. I then used the colors from my logo as the
colors for my web page. I found these colors by opening Photoshop and using the eyedropper tool.
I also changed my fonts to Verdana font. I also used padding around the logo and text so that they
would not be too close to the edge of the web page. Tis was one of the most challenging parts of
working with CSS.
Programs/Tools Used: TextWrangler & Photoshop
Message: My company Jakes bakery is a delicious and kids friendly bakery.
Audience: Anyone who wants fresh and healthy bread.
Top Ting Learned: How to change fonts and colors using CSS
Color scheme and color hex: Triadic color: Pink #f1cb00; sky blue #5bd0f4;; Light brown#FFFFFF;
Title Font Families & Category: (all names) Verdana, Geneva, serif; San Serif
Copy Font Families & Category: (all names) Pontano Sans, sans-serif;
Changes made to the CSS: I changed the font families, background images, and I also changed the
colors to match my logo.