Proposal - November 2009

The goal for the Miller Avenue Streetscape
must be to unlock the potential one of the

Mill Valley’s great assets.
A new streetscape plan for Miller Avenue must
Miller Avenue include meaningful scrutiny of the its connection

to greater Mill Valley, its neighborhoods and the
Mill Valley’s Silent Asset region’s open space, parks and trails.
A Proposal for the Miller Avenue Streetscape Plan

Prepared for the City of Mill Valley Miller Avenue can be much more. The streetscape design is a strategic
opportunity to refocus the community’s perception of Miller Avenue
November 9, 2009 from that of a traffic conduit to that of a valuable and engaging open
space resource. The Smith+Smith Team envisions Miller Avenue as an
open space recreational ‘green’ corridor that is both amenity rich and
visually compelling. It can be Mill Valley’s link to its existing parks and
trails, to GGNRA and Mt. Tam State Park. A new purpose as a civic open
space amenity will singularly add a new dimension to the City’s main
transportation corridor.
Firm/Team Experience
The complexity and multiple facets of the Mill Valley Streetscape Plan require a multi-disciplinary team
with a shared vision. Our team is selected for their expertise in the many disciplines required. Each firm
has guaranteed over 85% dedicated time and service to the Miller Avenue Streetscape Project. This
team have preformed previous work with the City of Mill Valley or who have worked together on similar
projects in the past. We view the City and the Advisory Committee as members of the team. Our intent is
to work as an extension of the City resources to solve the Miller Avenue Streetscape.
Prime Consultant: Relevant Projects Per

Project Manager:
SMITH+SMITH LANDSCAPE ARCHITECTS
San Francisco, California The Greenway Pathway System
Professional Landscape Architectural Design Service Emeryville, CA
• worked to join and
SMITH+SMITH specializes in Landscape Architecture, Land Planning complete a park system
and Urban Design. Our work is characterized by our company’s into a cohesive linear park
core values of collaboration, clear communication, and versatility. through the City
SMITH+SMITH believe that landscape design acts as the subconscious • obtained Entitlement
bond that brings a communities built environment together. We approvals via public
encourage versatility in our design practices, without relying on one hearings from the
singular design theme or style. We remain flexible in order to reflect the Emeryville Planning
client’s project program, architectural style, physical site characteristics, Commission and Emeryville
intended users, and project construction budget parameters. It is City Council
SMITH+SMITH’s goal to integrate sustainable design into all projects
with an awareness that green infrastructure is an essential element for a Mill Valley Community Center
viable community. & Recreational Ball Fields
Mill Valley, CA
SMITH+SMITH have worked extensively with public agencies and • designed multi-use
government municipalities to develop a collective vision that is readily recreational areas, with two
implementable. baseball diamonds, soccer
fields, six basketball courts,
SMITH+SMITH were the Landscape Architects for the Mill Valley a roller hockey court, and
Community Center and Athletic Fields. Over a ten-year project period, social gathering areas
we provided comprehensive project programming, master planning, site • designed a playground
planning and a full range of landscape architectural services, including for the Mill Valley Middle
feasibility and cost/benefit analysis and implementation and phasing School located on the
concepts. adjoining site
• marsh and bay-front park
We collaborated with the Assistant City Manager, the Directors of enhancements/ nature walk
Parks & Community Development, the Fire and Police Department, • provided design layout,
the Building and Engineering Departments, the City Council, Design pedestrian pavements
Review Committee, the School Board, the School District Joint-use design, planting and
Committees, BCDC and various Blue Ribbon Committees. irrigation design, and site
furnishings
• prepared presentations and
approvals for numerous Mill
Valley committees, boards
and agencies
Section 1/1
Sub Consultants: Relevant Projects Per

Project Manager:
ILS ASSOCIATION, INC.
Novato, California
ILS Association Inc.
Civil Engineering & Land Surveying
Main Street Reconstruction
Tiburon, CA
ILS provides professional services in the fields of Civil and
Transportation Engineering, Land Surveying, and Land Planning Tiburon Ferry Dock Access
and Development. Founded in Marin County in 1981, ILS have and Safety Improvements
Tiburon, CA
been assisting both private and public agency clients in meeting
the challenges of development. ILS was recently involved in the Fairfax Measure K Street and
Storm Drainage Improvement
complete reconstruction of Main Street in downtown Tiburon. This
Fairfax, CA
project involved designing a completely new streetscape for Main
Shoreline Highway Drainage
Street, including parking provisions, pedestrian facilities and ADA
Facilities
access to all adjoining commercial properties between Tiburon Tamalpias Valley,
Boulevard and Alcatraz Avenue. Marin County, CA
.
San Rafael Avenue Utility
Undergrounding District and
Street Improvements
LAK ASSOCIATES, LLC Belvedere, CA
Sausalito, California
Public/ Community Outreach
LAK ASSOCIATES, LLC
LAK Associates, LLC is an is an urban, environmental and regional Town of Fairfax General Plan
Fairfax, CA
planning firm with a broad range of project experience. They have an • facilitate general plan
extensive expertise in entitlement processing; public policy evaluation, • advisory meetings
and public participation plans and programs. LAK Associates have • work with Town Planning
Commissioners with the drafting
prepared development plans and written regulations for all types of the General Plan, including
of facilities and communities. LAK Associates’ specific areas of Housing Element and the Town
Center Element
expertise are: contract Planning, including plan check and staff reports, • insuring community design
entitlements and project management, environmental review, including character, transportation and
initial studies and mitigated negative declarations, development and circulation issues
• enhancing drainage and
implementation of public involvement plans and programs, graphic wetland mitigation, and the
representation and GIS. Most recently, LAK Associates was responsible preservation of open space
for the public participation process and GIS modeling for the Sonoma Updated Master Plan for Yolo
County’s Local Hazard Mitigation plan. LAK will work in conjunction County Fairgrounds
Woodland, CA
with 6 Degrees Group to implement and strategize the social media
• site and facilities assessments
programs of the outreach plan. • conceptual plan preparation
• development of alternative site
plans
• feasibility analyses
• presentations to the Fair Board
• community involvement program
development and implementation
Shipyard #3 Bay Trail

Richmond, CA
• coordinated and facilitated
the steering committee
meetings necessary for the
implementation
Section 1/2
Firm/Team Experience Relevant Projects Per
Project Manager:
ALTA PLANNING + DESIGN ALTA PLANNING

San Rafael, California
Canal Street Pedestrian Improvements
San Rafael, CA
Alta Planning + Design specializes in bicycle, pedestrian, park, and • designed pedestrian safety and
transit access improvements
trail planning, design, and implementation, focusing on multi-modal along four block segment of
solutions, particularly bicycle, pedestrian, trail corridors and systems, Canal Street near Downtown San
and parks. Each project is tailored to the community’s unique setting, Rafael
• design responded directly to the
history, and culture through an active public participation process. needs of these most sensitive
community members
• worked with City of San Rafael
DAVIS LANGDON Public Works and Golden Gate
San Francisco, California Transit planning and operations
Cost Estimation to ensure a multi-modal street
design that facilitated safe and
Davis Langdon provides consulting services that are focused on project efficient travel for pedestrians,
risk management, cost management, life cycle cost analyses and transit and automobiles
budget studies. Miller Ave. Precise Plan
Mill Valley, CA
• plan included of land use
GNU GROUP designations, site development
standards, architectural and site
Lafayette, California design guidelines, and multi-
Communications Design: Graphics, Signage, Marketing modal transportation corridor
improvements
GNU Group provides planning, design and program management for • worked with city staff, Parisi
environmental graphic design and signage programs. Services include Associates, and DC&E staff to
programming, design and implementation of wayfinding programs, respond to existing commercial
land uses, opportunity sites
sign systems and other place making mediums. In practice since 1974, for mixed-use and multi-family
the firm has significant experience in communications strategies, housing sites and reconfiguring
community branding and orientation programs for both private the roadway to accommodate
high-turnover on-street parking
developers and government entities. and safe bicycle circulation
• enhanced pedestrian experience,
and improved overall vehicle
RALPH OSTERLING circulation
San Francisco, California • extensive stakeholder meet-
Arborist & Tree Surveying ings, walking tours, and public
workshops
Ralph Osterling Consultants provides professional arboreal services,
including tree surveying, assessments and inventories to provide
cost-effective protection, preservation and restoration considerations. W-TRANS
The firm has worked with many government agencies such as
Safe Routes to School Plan
municipalities and school districts. Petaluma, CA
• completed the Safe Routes to
W-TRANS School plan for twelve public
elementary schools
Santa Rosa, California • documented and evaluated
Traffic Engineering & Transportation Planning Consultants pedestrian and bicycle facilities
• coordinated with City staff, the
W-Trans provides traffic engineering and transportation planning Petaluma Police Department
services with goals of maximizing mobility within available resources and the three school districts
and transforming streets to serve all potential users. W-Trans focus is involved
on balancing the technical needs and functionality of traffic with the Traffic Evaluation & Specific Plan
desire of communities to create more livable streets and sustainable Claremont, CA
• completed a parking and
transportation systems. circulation plan for the expansion
of the City of Claremont’s
historic downtown village
Section 1/3
Sub Consultants: Relevant Projects Per

Project Manager:
ILS ASSOCIATION, INC.
Novato, California
ILS Association Inc.
Main Street Reconstruction
Tiburon, CA
ILS provides professional services in the fields of Civil and
Transportation Engineering, Land Surveying, and Land Planning Tiburon Ferry Dock Access
and Development. Founded in Marin County in 1981, ILS have and Safety Improvements
Tiburon, CA
been assisting both private and public agency clients in meeting
the challenges of development. ILS was recently involved in the Fairfax Measure K Street and
Storm Drainage Improvement
complete reconstruction of Main Street in downtown Tiburon. This
Fairfax, CA
project involved designing a completely new streetscape for Main
Shoreline Highway Drainage
Street, including parking provisions, pedestrian facilities and ADA
Facilities
access to all adjoining commercial properties between Tiburon Tamalpias Valley,
Boulevard and Alcatraz Avenue. Marin County, CA
.
San Rafael Avenue Utility
Undergrounding District and
Street Improvements
LAK ASSOCIATES, LLC Belvedere, CA
Sausalito, California
Public/ Community Outreach
LAK ASSOCIATES, LLC
LAK Associates, LLC is an is an urban, environmental and regional Town of Fairfax General Plan
Fairfax, CA
planning firm with a broad range of project experience. They have an • facilitate general plan
extensive expertise in entitlement processing; public policy evaluation, • advisory meetings
and public participation plans and programs. LAK Associates have • work with Town Planning
Commissioners with the drafting
prepared development plans and written regulations for all types of the General Plan, including
of facilities and communities. LAK Associates’ specific areas of Housing Element and the Town
Center Element
expertise are: contract Planning, including plan check and staff reports, • insuring community design
entitlements and project management, environmental review, including character, transportation and
initial studies and mitigated negative declarations, development and circulation issues
• enhancing drainage and
implementation of public involvement plans and programs, graphic wetland mitigation, and the
representation and GIS. Most recently, LAK Associates was responsible preservation of open space
for the public participation process and GIS modeling for the Sonoma Updated Master Plan for Yolo
County’s Local Hazard Mitigation plan. LAK will work in conjunction County Fairgrounds
Woodland, CA
with 6 Degrees Group to implement and strategize the social media
• site and facilities assessments
programs of the outreach plan. • conceptual plan preparation
• development of alternative site
plans
• feasibility analyses
• presentations to the Fair Board
• community involvement program
development and implementation
Shipyard #3 Bay Trail

Richmond, CA
• coordinated and facilitated
the steering committee
meetings necessary for the
implementation
Section 1/2
* Denotes LOCAL Mill Valley Resident
Mill Valley City Council
Design Advisory Committee

John Collins, Civil Engineer/Contractor
Michael Dyett, Urban Planner
Jim Lavarone, Miller Avenue Property Owner
John Leonard, Bike & Pedestrian Advocate
Cliff Lowe, Landscape Architect
John McCauley, Planning Commission Liaison
Stephanie Moulton-Peters, City Council Liaison
Mike Moore, Staff Liaison
Wayne Bush, Staff Liaison
Danielle Staude, Staff Liaison
Mill Valley Community:

• Home owner associations
• Business advisory board
• Smart streets
• Safe routes
• Local residents
• Bicycle coalition
SMITH+SMITH Landscape Architects

LAK Associates, LLC
Public Outreach Specialist King Leong, Principal, Project Manager
* Larry Kennings, Project Manager * Bill Smith, Design Principal
Sean Kennings, Planning Consultant Jason Milam, Co-Project Manager
6 Degrees Group
Social Media Marketing
Kristin Burghart, Project Manager
Jeff Burghart, Project Manager
ILS Associates W-Trans Alta Planning Davis Langdon Gnu Group Ralph Osterling
Civil Engineer Traffic Consultant Bicycle Consultant Cost Estimator Signage Consultant Consultants, Inc.
Arborist
* Irving Schwartz Steve Weinberger Ian Moore Alistair Rich Burns
Project Manager Project Manager Project Manager Project Manager Project Manager Ralph Osterling
Project Manager
Steven Schmidt Zachary Matley Michael Jones Dickson Keyser
Engineering Supervisor Sr. Transportation Founding Principal Design Director Walt Fujii
Planner Consulting Staff
Robert Day Kristin Maravilla
Survey Supervisor Josh Abrams Landscape Designer
Transportation
Arthur Smith Planner
Civil Engineer
Allan Titlon
Sr. Associate
Section 2/1
PROJECT VISION, UNDERSTANDING & APPROACH
The goal for the Miller Avenue Streetscape must be to

unlock the potential of this silent asset that transects the
center of Miller Valley. To achieve this result requires a
disciplined and practical process and visionary creativity.
Miller Avenue has been studied in depth. Prior planning

efforts for the corridor have addressed the physical
aspects of traffic, parking, circulation, infrastructure
and safety. Recent studies provide recommendations
for these critical issues. Many of the ideas, opinions
and recommendations that came out of the visionary
workshops, the Streetscape Task Force flip chart notes
& Final Summary Report and The Bicycle and Pedestrian
Transportation Plan are consistent. The Essential
Streetscape Plan Components (Table 1) that emerged
from this body of work informs the design objectives and
criteria for the streetscape design and will measurably
improve the functionality of Miller Avenue. However,
notably absent is any meaningful discussion of how the
functionality of Miller Avenue relates to its connection to
greater Mill Valley, the neighborhoods and the regions
open space, parks and trails.
Miller Avenue can be much more. The streetscape design

is a strategic opportunity to refocus the community’s
perception of Miller Avenue, from that of a traffic conduit
to that of a valuable and engaging open space resource.
Our approach envisions Miller Avenue as an open space
recreational ‘green’ corridor, that is both amenity rich
and visually compelling. It can be Mill Valley’s link to its
existing parks & trails, to GGNRA and Mt. Tam State Park.
Miller Avenue has long been a silent asset. A new purpose
as a civic open space amenity will singularly add a new
dimension to the City’s transportation corridor.
Our approach combines a systematic and iterative

process with strategic creativity. An outline of the
requisite steps includes:
• Establish goals and criteria for success
• Audit existing studies and recommendations
• Vet these solutions and ratify or modify
• Design the civic amenity and community asset
• Document and implement
Section 3
OVERALL APPROACH 5 key questions
Question 1
Mill Valley’s citizens are actively involved in major planning decisions and care deeply about community
character and the elements of good design. This project is also critical to a number of local interests,
including the business community, adjoining residential neighborhoods, bicycle and pedestrian advocates,
and affected property owners. In addition, the City Council has appointed a Design Advisory Committee.
What kind of education and outreach program will you use –

• to actively solicit and utilize community input at key points in the process
• to incorporate communication technologies such as blog and Facebook, and on-line surveys
• to build broad based trust and support in the process and the outcome,
• to draw on the experience and expertise of the Design Advisory Committee
• to effectively capture the energy and commitment of the Mill Valley community
Observations
We will develop a public involvement plan, with a range of programs that will provide the most important
project related information and education possible. We will utilize all the current social networking sites
and mediums while promoting efficient and engaging user controls tools to provide the community
with all of the information it will need to understand the design process and, when necessary, make
informed decisions. The public involvement program will provide as many opportunities as possible for
the community to interact with the design team, including the ability to upload photographs, videos and
provide input at all phases of the project, The key element of the public involvement program is that it is
continuous throughout the entire project.
Describe the outreach program as a flow chart and narrative showing timing, proposed steps, proposed
goal of the outreach and education program, and key participants or stakeholders.
Action Approach
Identify Mill Valley’s population can be characterized by the ways in which they are
constituencies & comfortable accessing information about the Miller Avenue Streetscape Plan
special interests process. Interested parties can be described as follows:
groups 1. members of the community proficient in the latest social networking and
communication technology tools.
2. community members not having access to, or are not comfortable using,
these communication techniques
3. community members currently unfamiliar with the project or who have
demonstrated no interest. Those who choose not to attend public meetings,
or find it difficult to express their concerns, are in the third group.
We will devise communications strategies to assure that all of these

constituencies are kept informed and involved. We will use special, individual
involvement practices to include them in the process. Additionally we will
research and target meaningful influencers including:
• Mill Valley Business Community
• Miller Avenue Adjoining Residential Neighborhoods
• Bicycle and Pedestrian Advocates
• Affected Property Owners
• Press (Mainstream and New Media)
Section 3/1
Action Process
Establish Web site/pages, blogs, on-line forums, facebook, twitter, surveys

communications are all appropriate vehicles for interaction with the community. We’ll
tools begin with setting goals and benchmarks for feedback and consensus
building.
We will also initiate an “on-line” survey program to solicit opinions

on critical issues. This survey function will be in addition to the public
opinion collections that were utilized previously.
A variety of personal outreach techniques will also be utilized, including
“kitchen-table” one-on-one interviews, small neighborhood groups,
and neighborhood associations, such as the Tamalpais Neighborhood
Association, service organizations and known community groups, such
as the Chamber of Commerce. We will construct a comprehensive
“key person/key organization” contact list at Task 1, and develop a
reasonable interview schedule that will continue throughout the entire
project life.
The list of programs also includes the development of a designated

project website that will be linked to the local markets, bicycle shops
and coffee shops as well as the City’s website. Community members
will be encouraged to use “Facebook” and “Twitter” programs to
deliver their comments and develop dialog during the entire process.
Summaries of comments received will be posted on the website, and
published in the project newsletters. Relevant questions requiring
answers will be monitored on the website and responses will be
provided in the most appropriate way, in person if justified. As needed,
new names can be added to the contact list on a regular basis.
Develop and Assure consistent and timely updates with relevant content to assure
manage content continuity, engagement and rapport with the online community.
Schedule public
meetings The public involvement plan includes a comprehensive set of interactive
programs, including five public workshops, to be held at key milestone
events during the project. One of the workshops will feature a “mini-
charrette” process to review an array of alternative design elements and
develop additional conceptual solutions.
Process and Create the methodology for processing in-put and feedback.
feedback
Section 3/2
OVERALL APPROACH
Question 2
Understanding Mill Valley character and the functionality of Miller Avenue are critical to creating a
successful Streetscape Plan for Mill Valley.
Include:
• what do you see as the street’s major opportunities and constraints?
• how will your consultant team use this information to create a plan that achieves the four main
streetscape components with community support, cost-effectiveness and expeditious?

Observations
Mill Valley is a self described ‘quirky’ community. In actuality, it is one of the country’s most desirable
places to live. The abundant natural resources and beauty first attracted the Coast Miwoks and then the
Rancho settlers. The Eastland settlement (Mill Valley’s original name) grew into a lumber town serving
the needs of the Presidio and San Francisco. A new railroad spur transported lumber and other goods
and attracted new business and visitors. In the summer, tourists would ride the scenic railway to Mt.
Tamalpais and enjoy the views and outdoors. A classic railroad suburb to be sure, Mill Valley emerged as
one of the Bay Area’s most coveted addresses.
Now the City is at once suburban and rural. Miller Avenue embodies the best and worst features of the
community. As a primary thoroughfare, it serves its utilitarian function. The alignment with Mt. Tam
capitalizes on one of the City’s great treasures – the views to the mountain. Portions of the street capture
the historic legacy of timberland and harvests. Others sections are hardly distinguishable from other
suburban commercial streets.
A successful Streetscape Plan for Mill Valley must capture this heritage along with the finest elements
of street design, from setbacks and beyond. It must be a collector and a connector to the adjacent
neighborhoods. Its main function, carrying traffic, must allow complementary activities and uses, and
seamlessly integrate the elements of great street design. It must be the perfect melding of the essential
streetscape plan components as listed below.
Section 3/3
Traffic and Parking Access & Other
Management Connectivity Design Considerations
• Circulation • Bicycle • Sidewalk, curb design, • Mill Valley history

• On-street Parking / • Pedestrian • and pedestrian • and character
• loading • Transit • crossings • Existing
• Public Off-street • Gathering spots • Landscape with • infrastructure
• Parking • Creek and historic • emphasis on good • (drainage, storm
• Safety • connections • urban forestry practice • water, utilities)
• Roadway configuration • “Gateway” areas • and sustainable • Flood hazards and
• for the Main Street • Business and services • principles • flood management
• area (Willow-Reed/ • Schools • Paving materials • Possible public
• Valley Circle) • Open space • Public art / historic • access and
• Neighborhoods • context • connection to the
• Lighting and signage • nearby creek
• Street furniture • Connection to Steps,
• Lanes and Pathways
• Viewscape
Our approach and solutions will be based on the following:
Action Approach
Opportunities To capitalize on the efforts, studies, consensus, community feedback and other
resources that have been applied to Miller Avenue to date.
To create goals and aspirations for Miller Avenue that transcend current approaches.
Through an effective street tree program, street furniture, lighting, signage

and graphics, and other design enhancements Miller Avenue can become the
environmental brand for the city.
To make the corridor a true civic amenity.
To generate excitement for the art of the possible.
Constraints A process that inhibits expansive thinking and that creates complexities that
complicate the process.
Community Community input, support and approvals are critical to a successful streetscape.
support Question 1 addresses in detail the methodology for engaging the community.
Establish While not listed as a constraint above the funds available and the
communications implementation costs are significant to the breadth of the plan. We will work
tools with the City to establish financial proformas that allow meeting the goals of
the program. Question 5 addresses this topic in greater detail.
Schedule public Implementation can happen as expeditiously as the City’s procedures for
meetings approving, procuring and contracting for services will allow. The initial steps in
the process will establish the timelines and benchmarks for meeting them.
Section 3/4
OVERALL APPROACH
Question 3
Identifying issues, collecting data, evaluating options and building consensus are all important steps in
creating a successful Streetscape Plan that is supported by the community. Of the five specialized studies
listed in Task 4, select one (1) specialized study, and discuss your approach in detail.
Include:
• data and data collection required;
• the proposed decision policy;
• necessary design guidelines;
• outline for the study;
• how this information might be presented to the public.
Our response to this question focuses on Task 4 Specialized Studies – Green Streets Analysis
Observations
Miller Avenue must integrate the wealth of indigenous tree species native to Mount Tamalpais and the
surrounding wild land areas. Redwoods and Douglas fir were once heavily logged from the slopes of
Mount Tam and processed in historic Mill Valley.
As the gateway to Mill Valley, Miller Avenue should showcase the heritage of the native species. Current
street trees include a significant variety. Lombardy poplars, California peppers and sweet gums frame the
eastern end of the Avenue. Magnolias, red maples, birches, walnuts and pistache are located in sidewalks
and medians leading up to Sunnyside Avenue.
Retaining mature trees and infilling with appropriate species will contribute to an urban forest feel and
add to the natural ambiance of the City.
Apart from the redwoods, there are no other native tree species in the right of way (back of curb to
opposite edge of sidewalk). The different landscape treatments within each of Miller Avenue’s ‘five
rooms’ result in the eclectic character of the Avenue. A goal of the street tree program is to unify
the corridor and create a cohesive look, feel character and brand for the City’s arrival experience.
Maintenance, growing conditions, exposure and liability have surely influenced the current mix of trees.
Our focus will be to develop a landscape palette that will meet pragmatic concerns while achieving the
optimal character and image for the Avenue and City.
Section 3/5
Our Methodology
Action Approach
Data collection Conduct a Green Tree Analysis consisting of a tree assessment and inventory
of all trees located in the City Right of Way (ROW - the area between the back
of curb and the opposite edge of sidewalk). All trees four inches or greater
in trunk diameter when measured at four feet from the existing grade and all
multi-stem trees having one stem four inches or greater in diameter will be
included in the assessment and inventory. Large shrubs will not be inventoried.
Proposed Work with the Landscape Architect in the selection and placement of suitable
decision policy/ tree species. The tree species must be appropriate for the micro climate and
Necessary design for its proposed location. Trees for merchants must be attractive yet allow for
guidelines sign visibility whereas areas of social activity would require a shade tree with
an inviting nature.
Presentation to Presentation to the public will include the walk through meetings to discuss
the public tree resources and answer questions from the public regarding enhancement,
preservation and replacements. Meeting presentations will include PowerPoint
images coordinated with team presentations. Meeting presentations will
include question and answer sessions.
Section 3/6
OVERALL APPROACH
Question 4
Miller Avenue has a long history that has resulted over time in a number of design and
operational “quirks” that have endeared themselves to local residents and are considered part
of Mill Valley’s character.
Include:
• Site specific examples based on your understanding of existing conditions and history
• Your approach to the design of a “complete” street (functional, sustainable, multi-modal)
that retains the authentic qualities that make Miller Avenue a unique feature of Mill Valley?
Observations
This question is gratifying in that the use of the term ‘complete street’, suggests an appreciation for
the value of designing the entire length of Miller Avenue with continuity that allows the creation of a
unified image and brand statement for Mill Valley. This does not mean predictable or boring but rather
an appropriate integrity and character to make it decidedly Mill Valley’s own. Details may change within
‘rooms’ to reflect the special use distinctions but there will be no mistaking that one is on Mill Valley’s
main street. Our team will work with the community to identify the traditional aesthetics that will
reconstitute Main Street’s small town ethos.
Section 3/7
Action Approach
Site specific Main Street Background

example
In the 1980s & 1990s small business on “Main Street” declined. In their place came
new boutiques, upscale clothing stores, coffee shops and gourmet grocery stores,
which altered the small town character of the commercial area. The Recession of
2009 further contributed to the dilution of Main Street’s original character.
Main Street, as identified by the Final Summary Report, is the most challenged
room due to its inconvenient center median parking which encourages
jaywalking, odd frontage roads and long and dangerous crosswalks for older
or mobility challenged pedestrians. Yet it is these “operational quirks” that
distinguish Main Street from the rest of the rooms along Miller Avenue.
To design a “complete street” we propose to approach it in a specific manner.

Our first order of work would be the preparation of a base plan which locates all
existing improvements (curbs, sidewalks, property lines, buildings, trees, etc..)
Second, we will continue to vet the Task Force recommended options of Curbside
Parking #2, Frontage side parking #2 and Median Center Parking until our design
team and the community have reached consensus that we have achieved a high
level of safe interplay between bicyclists, pedestrians, buses and cars.
Third, we design the streetscape. We will take into consideration the needs
of each business owner and the operational requirements that need to be
addressed. For example, a restaurant owner requires outdoor dining in front of
the restaurant. Our streetscape design would plan for tables and chairs, ABC
(Alcoholic Beverage Control) enclosures if they have a license to serve alcohol,
an unobstructed ADA public path for pedestrians and solar/wind and climate
control if necessary.
A comprehensive and coordinated program of environmental graphics,

orientation, interpretive and way-finding signage system will add image and
character, orchestrate movement, promote the City and business community
and contribute to branding Mill Valley.
Our design team will plan for the transformation of the existing median
landscape into an open space civic and recreational amenity. We will evaluate
and consider appropriate recreational opportunities within the median such as
gathering spaces, canine corrals, viewing gardens, active and passive recreation
venues, butterfly habitats, and other community suggested features.
Our design team find solutions for affordable & safe circulation routes for
pedestrians, bikes, cars and buses.
Bio-swales & storm drain vortex/fossil filters to treat roadway drainage before
flowing to the Bay, porous/permeable pavements to reduce run-off, solar
powered appurtenances, street furnishings made with recycled materials,
native plant material concepts, rain gardens are a few sustainable concepts
that will be considered.
Section 3/8
OVERALL APPROACH
Question 5
Cost and phasing are integral to the successful implementation of the Miller Avenue Streetscape Plan.
Include:
• How your final recommendations on cost and phasing ensure that the design concepts in
your plan can be implemented in the right sequence and time frame and minimize the need
for “value engineering”?
Observations
The length and complexity of Miller Avenue could consume resources far in excess of the monies
that have been identified as available for implementation. This means that the plan must be created
and managed to meet a finite budget. In the early stages of the process we will identify the order of
magnitude of resources needed to achieve various levels of design and infrastructure improvements.
We imagine that there will be an appetite for a solution that transcends current available dollars and
this will mean developing alternative strategies including sourcing additional funding or phasing the
implementation over time. The implementation approach will be one of the topics for consideration by
citizen groups.
Action Approach
Implementation Phasing, budgets, schedules and quality control are the variables of every
plan streetscape improvement program. We will develop a plan that meets the
mandates of the City for implementation budgets, timing and phasing. This
is what we do and what we have done for other public and private
streetscape projects.
We will provide conceptual cost information for the proposed street

improvements, segmenting the cost information by five improvement
zones for planning the funding and completion of the work. The projected
costs along with per phase cost breakdowns will be created and validated
throughout the process. Potential alternative funding sources will be
identified. In order to minimize the need for “value engineering,” these on-
going evaluations of fiscal and physical constraints will govern all solutions.
Section 3/9
WORK PLAN & SCHEDULE
There are six work tasks listed in the proposal. They are:
Task 1 – Work Plan and Ongoing Project Management

Task 2 – Communications / Public Involvement Plan
Task 3 – Preliminary Analysis
Task 4 – Four Specialized Studies
Task 5 – Evaluation of Streetscape Components & Options
Task 6 - Draft and Final Streetscape Plan
Also listed is a possible offer for Additional Work subject to

the successful completion of Tasks 1 to 6 and a successful
adoption of the streetscape plan.
Based on our project managerial experience and previous

streetscape work projects, we have reorganized the 6 tasks
into three logical groups of work. They are:
Work Group #1: Public Outreach Campaign (Task 2)

Work Group #2: Ratifying Task Force Recommendations
(Tasks 1, 3 & 4)
Work Group #3: Designing the Streetscape (Tasks 5 & 6)
Our work plan is designed to categorize and arrange in

proper sequence the safety, technical and design issues to
be resolved. As we the study these issues, we will share our
findings, design options and recommendations with the
community and DAC. We will regularly solicit their input
through our comprehensive outreach program. In this clear
and orderly manner we will incrementally build consensus
and broad base community support.
We plan to implement our work plan in the following order:
• Work Group #1, our public outreach campaign will run

for the entire project time period.
• Work Group #2 will commence soon after the first
components of the outreach program have been
established.
• Work Group #3 begins after substantial community and
the DAC support is achieved for the proposed design
solutions of Work Group #2.
Section 4/1
Work Group #1 : The team will prepare a comprehensive public deliverables
Public Outreach involvement plan, to reach all members of the Mill Valley • Public
Campaign (Task 2) community, from old to young, technologically savvy Involvement
Duration: 9 Months to technologically inept, and those interested to those Plan
uninterested. We will orient the community to Work Plan • Community
#1, 2 & 3 and establish ground rules and develop Miller Involvement
Avenue’s Design Vision, project goals and objectives. Activities
We will utilize an array of programs to maximize public • Meeting &
involvement in the streetscape design process, including:. Community
Outreach
• Prepare project mailing lists
Materials
• Develop a newsletter distribution • 5 Public
• Create a dedicated project website, Workshops
• 2 Walking Tours
• Utilize a variety of social media programs such as
• 2City Council
facebook and blogging to coordinate community
Meetings
groups
• Project Website
• Local cable access presentations
• Create newsletter preparation schedules & newsletter
distribution preferences
• Provide one-on-one interviews with members of the
community and meet with neighborhood associations
• Host two walking tours
• Lead 5 community workshops, including one mini-
charrette
• participate in City Council presentations
• Present to DAC during design process
• Provide one-on-one interviews with members of the
community
• Meet with neighborhood associations
Work Group #2: In this work group, our design team will perform the deliverables
Ratifying Task Force following sequence of work to achieve the Traffic • Work Plan &
Recommendations & Parking Management and Access & Connectivity Schedule
(Tasks 1, 3 & 4) objectives outlined in the Essential Streetscape Plan • Project
Duration: 5 Months Components Chart (RFP Table 1). Management
Reports
• Draft Table of
1. Prepare a revised work plan and project schedule Contents
incorporating new community, DAC and City Council • Existing Public
direction, strategy, and budget projections Parking System
Analysis
2. Prepare the ongoing project management program. • Public Parking
Analysis
• Parking
3. Prepare a detailed site conditions survey that shows:
Demands
• Limit of Work
Analysis
• Buildings
• Parking
• Waterways Demand
• Utilities Management
• Roadway & sidewalks
• Exiting trees
• Topography
• Other data & field information
Section 4/2
Work Group #2: 4. Summarize stakeholder and community issues to be deliverables
Continued addressed • Two Roadway/
Ratifying Task Force Parking
Recommendations Configurations
(Tasks 1, 3 & 4) 5. Research and summarize Analysis
Duration: 5 Months • Miller Avenue documents • Transit Analysis,
• Inventory &
• Local/state/federal safety standards Assessment of
• Flood and tidal issues Existing Street
• Sustainability goals & objectives Trees within
ROW
6. Perform the specialized studies for:

• Public parking
• Main Street roadway/parking configurations
• Transit analysis
• Green Streets analysis
• Flood management and Creek access points
7. Prepare and present a preliminary analysis that:

• Summarizes streetscape design vision, opportunities
and constraints
• Applies and ratifies Streetscape Task Force
recommendations for roadway & parking
modifications, bicycle & pedestrian circulation, etc.
• Identify areas that require adjustments to the
Task force recommendations and propose new
recommendations
• Establishes Miller Avenue as a backbone open space
civic & recreational amenity & corridor
• Flood management program and Creek Accessibility
• Delineates construction phasing options to meet cost
and budget goals
Section 4/3
Work Group #3: In this work group, our design team will perform the deliverables
Designing the following sequence of work to achieve the Streetscape • Preliminary
Streetscape Design & Other Considerations objectives outlined in the Streetscape
(Tasks 5 & 6) Essential Streetscape Plan Components Chart (RFP Table 1). Concepts Plan
Duration: 4 Months • Detailed Design
1. Prepare conceptual plans, sections, sketches to address Options
Miller Avenue’s aesthetic needs: • Flood
• Cultural / Art Management &
• Visual sight lines Creek Access
• Greening / Open space Study
• Character & Image • Typical Street
• Sustainability Cross Sections
• Texture and Materiality • Implementation
• Street and Building Lighting Plan
• Street furnishings • Preliminary
• Historical context Cost Estimate
• Outdoor amenities for Each Design
• View enhancement • Power Point
Presentation
& Support
2. Prepare comprehensive signage, way finding and
Graphics for
environmental graphics program that includes:
2 City Council
• Field reconnaissance Meetings
• Signage opportunities and constraints • Preliminary
• Signage objectives & goals Streetscape
• Character / Branding strategy Plan, Full Size &
• Signage design to address massing scale, look, color & 11x17
materials • One Digital
• Way finding circulation Copy
• Sign placement • One Camera
Ready Copy
3. Prepare cost / benefit analysis, implementation and of Streetscape
phasing scenarios to meet cost and budget constraints. Plan
• Two Draft
4. Preliminary opinion of probable construction costs that Streetscape
address: Plans
• Design options and alternatives • Final
• Construction cost & feasibility Streetscape
• Phasing & timing Plan for
• Implementation priority Adoption
• Potential funding sources
5. Convene with the City Council to discuss and review

Items 1 to 3.
6. Prepare a Preliminary Streetscape Plan for community

and DAC review.
7. Revise the Preliminary Streetscape plan to incorporate

DAC comments and resubmit for second DAC review.
8. Incorporate review comments from second DAC review

and submit a Proposed Streetscape Plan for City Council
reviews).
9. Revise Proposed Streetscape Plan to incorporate City

Council comments and submit Final Streetscape Plan for
Adoption.
Section 4/4
ID Task Name Duration Start Finish
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9
1 194 days Mon 1/4/10 Thu 9/30/10
Miller Avenue Streetscape Schedule
2 Work Group #1 -Public Outreach Campaign 194 days Mon 1/4/10 Thu 9/30/10
3 Task 1 - Work Plan 15 days Mon 1/4/10 Fri 1/22/10
4 Refine scope & schedule 5 days Mon 1/4/10 Fri 1/8/10
5 Team meeting 1 day Mon 1/11/10 Mon 1/11/10
6 Staff meeting 1 day Tue 1/12/10 Tue 1/12/10
7 DAC meeting 1 day Wed 1/13/10 Wed 1/13/10
8 Finalize scope & schedule 5 days Mon 1/18/10 Fri 1/22/10
9 Task 2 - Community Involvement Plan 15 days Mon 1/25/10 Fri 2/12/10
10 Prepare Public involvement plan 5 days Mon 1/25/10 Fri 1/29/10
11 Set-up Website 5 days Mon 2/1/10 Fri 2/5/10
12 Identify Community involvement activities 5 days Mon 2/8/10 Fri 2/12/10
13 Prepare & organize workshops 10 days Wed 1/27/10 Tue 2/9/10
14 Team meeting 1 day Wed 2/10/10 Wed 2/10/10
15 Staff meeting 1 day Thu 2/11/10 Thu 2/11/10
16 DAC meeting 1 day Fri 2/12/10 Fri 2/12/10
17 Task 3 - Preliminary analysis 90 days Mon 1/4/10 Fri 5/7/10
18 Workshop #1 1 day Wed 3/17/10 Wed 3/17/10
19 Walking tour #1 1 day Thu 3/18/10 Thu 3/18/10
20 Website updates / Newsletter #1 1 day Fri 3/19/10 Fri 3/19/10
21 Team Meeting 1 day Mon 4/26/10 Mon 4/26/10
22 Staff Meeting 1 day Tue 4/27/10 Tue 4/27/10
24 Task 4 - Specialized Studies 40 days Mon 3/15/10 Fri 5/7/10
26 Group & individual interviews 1 day Thu 4/15/10 Thu 4/15/10
27 Website updates / Newsletter #2 1 day Fri 4/16/10 Fri 4/16/10
31 Task #5 Evaluation of Streetscape Components 60 days Mon 5/10/10 Fri 7/30/10
32 Workshop #3 -Mini- Charrette 1 day Wed 6/9/10 Wed 6/9/10
33 Walking tour #2 1 day Thu 6/10/10 Thu 6/10/10
34 Group & individual interviews 1 day Fri 6/11/10 Fri 6/11/10
35 Website updates / Newsletter #3 1 day Mon 6/14/10 Mon 6/14/10
36 Team Meeting 1 day Wed 6/23/10 Wed 6/23/10
37 Staff Meeting 1 day Thu 6/24/10 Thu 6/24/10
38 DAC meeting 1 day Fri 6/25/10 Fri 6/25/10
39 City Council Hearing #1 1 day Mon 7/19/10 Mon 7/19/10
40 Task #6 - Draft & Final Plan 44 days Mon 8/2/10 Thu 9/30/10
42 Website updates / Newsletter #4 1 day Thu 8/19/10 Thu 8/19/10
44 Website updates / Newsletter #5 1 day Thu 8/26/10 Thu 8/26/10
45 Team Meeting 1 day Tue 8/31/10 Tue 8/31/10
46 Staff Meeting 1 day Wed 9/1/10 Wed 9/1/10
47 DAC meeting 1 day Thu 9/2/10 Thu 9/2/10
48 City Council Hearing #2 1 day Mon 9/20/10 Mon 9/20/10
49 Final website update / Final newsletter 1 day Mon 9/27/10 Mon 9/27/10
Task Progress Summary External Tasks Deadline

Project: Miller Avenue Streetscape R
Date: November 9, 2009 Split Milestone Project Summary External Milestone
ID Task Name Duration Start Finish
1 194 days Mon 1/4/10 Thu 9/30/10
2 Work Group #2 - Task Force Recommendations 90 days Mon 1/4/10 Fri 5/7/10
3 Task 1 - Work Plan 90 days Mon 1/4/10 Fri 5/7/10
4 Refine scope & schedule 5 days Mon 1/4/10 Fri 1/8/10
5 Monthly meeting & progress report 1 day Wed 1/13/10 Wed 1/13/10
9 Monthly meeting & progress report 1 day Fri 5/7/10 Fri 5/7/10
10 Task 3 - Preliminary analysis 90 days Mon 1/4/10 Fri 5/7/10
11 Prepare site conditions survey 25 days Mon 1/4/10 Fri 2/5/10
12 Research & summarize studies, flood issues & sustainability goals 10 days Mon 1/4/10 Fri 1/15/10
13 Summarize stake holder & community issues 5 days Mon 1/18/10 Fri 1/22/10
14 Prepare preliminary analysis plan and supporting studies 25 days Mon 2/8/10 Fri 3/12/10
15 Prepare phasing options 5 days Mon 2/22/10 Fri 2/26/10
16 Prepare cost benefit analysis 10 days Mon 3/1/10 Fri 3/12/10
17 Prepare preliminary opinion of probable construction costs 10 days Mon 3/1/10 Fri 3/12/10
19 Revise Preliminary analysis plan & supporting studies 25 days Thu 3/18/10 Wed 4/21/10
23 Task 4 - Specialized Studies 40 days Mon 3/15/10 Fri 5/7/10
24 Public parking 10 days Mon 3/15/10 Fri 3/26/10
25 Main Street roadway & parking configuration 10 days Mon 3/29/10 Fri 4/9/10
26 Transit analysis 10 days Mon 3/15/10 Fri 3/26/10
27 Green streets inventory & analysis 10 days Mon 2/8/10 Fri 2/19/10

ID Task Name Duration Start
1 194 days Mon 1/4/10
2 Work Group #3 - Designing the Streetscape 104 days Mon 5/10/10
3 Task 1 - Work Plan 104 days Mon 5/10/10
4 Monthly meeting & progress report 1 day Wed 5/12/10
9 Task #5 - Evaluation of Streetscape Components 55 days Mon 5/10/10
10 Prepare conceptual plans sections and sketches 30 days Mon 5/10/10
11 Prepare signage program 30 days Mon 5/10/10
12 Prepare cost benefit analysis 10 days Mon 6/7/10
13 Prepare preliminary opinion of probable construction costs 10 days Mon 6/7/10
14 Prepare phasing options 5 days Mon 6/14/10
15 Workshop #3 1 day Wed 6/9/10
16 Team Meeting 1 day Wed 6/23/10
17 Staff Meeting 1 day Thu 6/24/10
18 DAC meeting 1 day Fri 6/25/10
19 Revise conceptual plans sections and sketches 15 days? Mon 6/28/10
20 City Council Hearing #1 1 day Mon 7/19/10
21 Task #6 - Draft & Final Streetscape Plan 49 days Mon 7/26/10
22 Prepare preliminary Streetscape plan 17 days Mon 7/26/10
23 Workshop #4 1 day Wed 8/18/10
24 DAC review meeting #1 1 day Thu 8/19/10
25 Revise preliminary streetscape plan 5 days Fri 8/20/10
26 Workshop #5 1 day Fri 8/27/10
27 DAC review meeting #2 1 day Mon 8/30/10
28 Revise and prepare Proposed Streetscape Plan 13 days? Wed 9/1/10
29 Present at City Council Hearing #2 1 day Mon 9/20/10
30 Revise and prepare Final Streetscape Plan for adoption 8 days Tue 9/21/10

RELEVANT PROJECT EXPERIENCE
Capitol Avenue
Fremont, California
SMITH+SMITH provided landscape architectural design
services to create a rich attractive, pedestrian-oriented
city streetscape destination focused on the central
Capitol Plaza and its Esplanades. Capitol Plaza is a
city-wide pedestrian-first retail and entertainment
destination attracting locals and visitors alike. Shade
trees, good solar orientation, enhanced pedestrian
paving and water features among other landscape
elements activate the Plaza and lend it vitality. Capitol
Plaza’s flexible-use area hosts an array of events and
activities at all times of day and throughout the year.
Similar to Miller Avenue, the Capitol Avenue project
stitches the surrounding communities into a main street
thoroughfare. Utilizing pedestrian-oriented place-
making activity the SMITH+SMITH streetscape vision
transforms Capitol Avenue into Fremont’s downtown
“Main Street.”
Project Client Contact Project Manager
The first phase in a long term master plan project, Hans Baldauf Bill Smith
Capitol Avenue connects the Fremont BART station to BCV Architects
the Fremont hub. 1527 Stockton Street
4th Floor
As project manager, Bill Smith was responsible for
San Francisco, California 94133
day-to-day communication and coordination between
415-398-6538
project consultants and the City of Fremont.
San Francisco Design District

San Francisco, California
As planners and designers for the San Francisco
Design District Master Plan SMITH+SMITH guided the
development of a vibrant, 24/7, quality-of-life, design-
oriented cultural district supported by new and existing
businesses and institutions as well as an interwoven
network of outdoor open spaces. Building on the
neighborhood’s unique historic character the plan
improves pedestrian, bicycle and transit connectivity
with the adjacent Mission Bay, Potrero Hill, SOMA,
and Mission neighborhoods. SMITH+SMITH defined an
integrated, hierarchical urban streetscape and open
space system that includes transit, parks, green corridors,
linkages, streetscape improvements and cultural and
educational institutions. As project manager, Ned Smith,
coordinated an array of city agencies including the
engineering and planning departments and the Mayor’s Project Client Contact Project Manager
Office of Greening and Sustainability. Bill Poland Ned Smith
Bay West Group
Within the District SMITH+SMITH provided design 2 Henry Adams Street, Suite 420
services for major multi-use development projects at San Francisco, CA 94103
801 Brannan Street, at One Henry Adams Street and at 415-552-7700
the recently-completed 888 7th Street.
Also within the District SMITH+SMITH implemented

the first segment of the Mission Creek Trail way to be
constructed between King and DeHaro Streets.
Section 5/1
RELEVANT PROJECT EXPERIENCE CONTINUED
Doyle Street Greenway & Streetscapes
Emeryville, California
Emeryville’s Doyle Street Greenway is a linear public

pedestrian and bicycle open space trail system
traversing the City. Using recreational elements and
design vocabulary borrowed from the area’s industrial
heritage the Greenway stitches neighborhoods together
and connects existing parks and open spaces creating a
true open space network. Intersecting streets connect
the Greenway to other parts of the City. Street tree
plantings and other right-of-way improvements create a
cohesive, city-wide network of pedestrian connectivity.
The effort by SMITH+SMITH contributed to a new set

of open space standards for the City. Similar to Miller
Avenue the Greenway utilizes the open spaces to create
a cohesive linear park system through the City.
Through a public hearing process SMITH+SMITH

obtained entitlement approvals from the Emeryville
Planning Commission and City Council. As project
manager, Jason Milam, worked closely with developers
of adjacent parcels and with an array of city agencies
including Planning, Engineering, Public Works and
Environmental Services to move the project through Project Client Contact Project Manager
working drawings and construction. Bill Sadler Jason Milam
Pulte Homes
6210 Stoneridge Mall Road, 5th Floor
San Francisco, CA 94588
925-249-3244
The Green on Park Place

Dublin Transit Center
Dublin, California
The Green on Park Place is a regional, life-style,
destination shopping village and is the centerpiece of
Dublin’s Transit Center. With sustainability and green
building technologies utilized throughout, The Green
features a large central plaza with water features,
a rich variety of paving materials and a thoughtful
pedestrian-scaled plant palette. As project manager,
King Leong, balanced the programming requirements
of the development team with the needs of Dublin and Dublin Transit Village with The Green on Park Place
a commitment to environmental responsibility.
Project Client Contact Project Managers
Since 2000 SMITH+SMITH has provided ongoing master Jerry Hunt King Leong
planning and landscape architectural design services Blake Hunt Ventures Jason Milam
for the the Dublin Transit Center and BART station.
390 Railroad Ave.
Cohesive streetscapes connect the Center to the Green
Danville, CA 94526
and other residential and retail developments within the
925-314-2700
Transit Village and to Dublin neighborhoods beyond.
Median and right-of-way plantings and sidewalks
unify the streetscapes throughout and provide safe,
comfortable pedestrian circulation.
Section 5/2
REFERENCES
SF Design Center
Berry Campbell
Bay West Group
2 Henry Adams
Suite M-17
415-490-5840
bcampbell@sfdesigncenter.com
Woodland Road Greening and Safety Enhancement

Tim Treadway
Kent Woodlands Home Owners Association
600 Townsend Street
415-552-7700
timtreadway@sfdesigncenter.com
Santa Rosa Junior College/Mendocino Avenue

Bob Allen
BSA Architects
501 Folsom Street
4th Floor
415-281-4720
ballen@bsaarchitects.com
Capitol Avenue
Christine Daniel
City of Fremont - Office of the City Manager
3300 Capitol Avenue
Building A
Fremont, California 94538
510-284-4060
Dublin Transit Center

Roland Haga
Brian Kangas Foulk
255 Shoreline Drive
Suite 200
Redwood City, California 94065
650-482-6300
rhaga@bkf.com
Section 6/1
SMITH+SMITH PROFESSIONALS
Bill Smith, Design Principal
Education:
As the President of SMITH+SMITH, Bill is responsible for strategic
Master of Landscape
master planning, planning and landscape architectural design, Architecture,
emphasizing conceptual, schematic and design development Graduate School of Design
phases. Bill’s creativity, vision, and skills as multitalented Harvard University
landscape designer and planner have been demonstrated on
many projects throughout his thirty-five year career. His ability to Bachelor of Science
School of Natural Resources,
create unique solutions and ideas satisfy clients’ requirements for
Department of Resource
innovative, modern, or traditional landscape architectural styles –
Economics
makes design versitility the firm’s hallmark. University of Vermont
Professional Registration:
We are licensed by the State
of California, License LA 2310/
LA 2671 and in other states,
(Hawaii #8322, Massachusetts
#570, Rhode Island #123,
Utah# 6318946-5301).
Affiliations:
ASLA – American Society of
Landscape Architects
AIA – American Institute of
Architect
ULI – Urban Land Institute
CLARB – The Council of
Landscape Architectural
Registration Boards
Ned Smith, Principal
Education:
For 40 years, Ned has overseen the development of technical
Master of Landscape
design from initial conception through project completion, Architecture,
while establishing relative budgetary opinions and identifying Graduate School of Design
constructability issues early on in the project. With nearly forty Harvard University
years of experience, Ned has an extensive planting vocabulary
and award-winning designs, which complement his knowledge Bachelor of Science in
Landscape Architecture,
of engineering and construction methods. He also brings a solid
Associate in Engineering
background in technical programming, cost analysis, and a
Pennsylvania State University
detailed understanding of sensitive environmental locations.
Utah# 6318946-5301).
King Leong, Principal
Education:
King performs all aspects of landscape architectural design.
Bachelor of Science in
His project management experience includes a diverse mix of Landscape Architecture
distinguished projects in most market sectors. He has extensive Michigan State University
experience overseeing large project teams to get complex
projects built, on time and within budget. With over 25 years Certificate in Practice
of experience, King adds invaluable mentoring and staff Management
Advanced Management
development experience to the SMITH+SMITH team. He adeptly
Institute
leads project managers and designers to delivering exceptional,
customer-focused design services. Professional Registration:
Utah# 6318946-5301).
Jason Milam, Project Manager
Education:
Jason brings 9 years of versatile professional landscape
Bachelor of Science in
architecture design and extensive technical knowledge of detail Landscape Architecture
project design. He has had key roles in notable Bay Area projects (cum laude)
and he has collaborated in all project design phases, from University of Georgia
programming through construction administration. Jason’s design
and documentation experience encompasses public, residential, Professional Registration:
commercial, civic, and educational projects. He is a leader in
computer landscape architectural design applications.
Utah# 6318946-5301).
ILS ASSOCIATES, INC.
Robert A. Day, PLS, Vice President of Land Surveying
Mr. Day has over fourty-two years of diverse experience in the
Licensed Land Surveyor,
practice of land surveying, working with both public and private State of California
sector clients. He has been with the firm since 1999. Mr. Day
currently manages the firm’s survey department, providing overall
direction and coordination of individual field crews and survey Education:
staff. He is extremely well-versed in leading and performing Certificate of Completion,
Surveying & Mapping
boundary, right-of-way, topographic, ALTA and construction
International Correspondence
staking surveys, and in conducting title and boundary research.
School
He has also served as Expert Witness and participated in
numerous traffic accident surveys. Mr. Day has developed Associates Degree in History
expertise in the operation of many types of electronic survey University of California,
equipment, and manages the production of topographic mapping Berkeley
in the office utilizing state-of-the-art CAD software.
Affiliations:
Member, California Land
Surveyors Association
Member, Surveyors Historical

Society California
Arthur J. Smith, CE, Senior Project Manager
Professional Certifications:
Mr. Smith has over twenty years experience in the engineering,
Professional Civil Engineer,
surveying and construction professions. He has led the design State of California
of grading, drainage and utilities for both commercial and
residential projects. He has extensive experience utilizing and E.I.T. and L.S.I.T.
State of Massachusetts
applying the strict standards and specifications of national chain
service stations and fast food restaurants and of Sonoma and
Marin County and Cities. Education:
Bachelor of Science
As Survey Technician, Mr. Smith led survey crews as party chief, in Civil Engineering
and performed all office research at Bradford Engineering, University of Massachusetts
Haverhill, MA Amherst, MA
Affiliations:
Member, California Land
Surveyor’s Association
Irving L. Schwartz, CE, President & CEO
Mr. Schwartz combines over forty-four years of private and public
sector civil and transportation engineering and land surveying State of California
experience working with owners, developers, builders and public
agencies. Mr. Schwartz has been with the firm since its formation
in 1981. He has specific expertise in land development, planning Education:
and engineering, and has developed a reputation for successfully Bachelor of Science
Civil Engineering
guiding projects of varying size and scope through the often
California State University,
complex regulatory process unique to Northern
San Jose
California. assessment districts.
As principal of the firm, Mr. Schwartz also serves as chief quality Affiliations:
control officer, with direct oversight of all projects produced Fellow, American Society of
within the office. Civil Engineers
Member, Consulting Engineers

Mr. Schwartz entered the private sector and in 1981 opened and Land Surveyors of
his own practice in Marin County, which drew upon his unique California
understanding of the regulatory development requirements of the
many public agencies and local governments throughout Marin
County and Northern California.
Mr. Schwartz also has extensive experience in construction

management, feasibility and environmental analyses, permit
application preparation, on-site sewage disposal systems and
assessment districts.
J. Steven Schmidt, CE, Vice President of Civil Engineering
Mr. Schmidt has over thirty-nine years of varied and practical
civil engineering experience. Over half of his experience has State of California
been with projects in the northern San Francisco Bay Area,
where he has become adept at guiding projects through the
often complex agency requirements. Mr. Schmidt’s wide range Education:
of experience encompasses complete project engineering Bachelors Degree
University of Kansas
for large subdivision projects as well as land surveying and
Lawrence, KS
construction inspection services.
Mr. Schmidt also plays a key role in interfacing with the

survey department and in integrating survey information into
final engineering documents.
GNU GROUP
Dickson A. Keyser. Director of Design
Education:
As Director of Design for the GNU Group, Dickson develops
B.A. Graphic Design
creative strategies, provides design direction and manages & Speech Communication
the execution of design solutions for the firm’s branding, Humboldt State University
environmental graphic and print communications programs. Arcata, California
Dickson is well versed in the technology and science of

environmental graphics and his creative solutions balance
creative flair with pragmatic and workable solutions.
Dickson is an active member of The Society for Environmental
Graphic Design (SEGD).
GNU GROUP
Richard Burns. Founder
Education:
As founder and president through the firm’s first two decades
M.S. Visual Design
Richard was instrumental in establishing the GNU Group as one Institute of Design
of the country’s most accomplished environmental signage and Illinois Institute of Technology
marketing communications firms serving the real estate industry. Chicago, Illinois
Richard is a long time member of The Urban Land Institute where B.A. Design/Fine Arts
Indiana University
he has most recently developed and taught a comprehensive
Bloomington, Indiana
workshop on Marketing Real Estate. He sits on the Community
Development Council, has participated in plan analysis sessions
and is a speaker at other ULI workshops and seminars. He is a
recipient of design and communications awards from all major
design competitions.
LAK ASSOCIATES, LLC
Larry Kennings, Planning Consultant
Affiliations:
Larry Kennings began his 43-year professional planning career in
Urban Land Institute, Public/
1966, while a student in the University of California’s College of Private Partnership Council
Environmental Design. He has participated in over twenty specific American Society of
plan projects in California and Arizona. His professional experience Landscape Architects,
includes both private and public section land use planning for new American Planning Association
communities, recreational facilities, commercial business parks International Association of
Public Participation, Founding
and large-scale environmental planning projects. His extensive
Director, Treasurer
experience includes managing large multidisciplinary planning
Lambda Alpha International
teams. In addition to his land use planning and design skills, he Richmond Art Center Board of
is experienced in planning and facilitating public involvement Directors, President 1998-1999
programs, particularly for controversial projects. Professional College of Environmental
Experience includes: Design Alumni Association,
Board of Directors
LAK Associates, LLC, Sausalito, CA, 2000-present. University of California,
Skyypark Town Center Plan, Scotts Valley, CA Founding Director, President
East Garrison Specific Plan/Monterey County 1991-1995
Franklin Canyon Specific Plan/Contra Costa County Architectural Advisory
Kings Beach Commercial Core Streetscape Plan/Lake Tahoe Committee, Mill
Richmond Bay Trail Master Plan/Richmond, CA Valley, CA., 1978-1980,
Rubicon Trail Master Plan Public Involvement Program/ Chairman-1979-1980
El Dorado County, CA Advisory Committee, U.S.
Marin Country Club Master Plan Entitlements/ Novato, CA Bureau of the Census,
Yolo County Fairgrounds Master Plan/Woodland, CA Housing Element, 1978-1980,
Alameda County Fairground Master Plan/Pleasanton, CA Chairman-1980
Fairfax Downtown Plan, Fairfax Housing Element/Fairfax, CA
Forest Green Estates Master Plan Entitlements/Richmond, CA Oakview Education:
Master Plan/Marin County, CA Master of City Planning
East Sacramento County Open Space Plan and Public Involvement Program Harvard University
Owens Corning Pt. Richmond Facility Entitlement Project/ Graduate School of Design
Richmond, CA Cambridge, MA
Sausalito Marine Central Waterfront Master Plan and Public Participation
Workshops Graduate Studies in Film
Enron Wind Turbine Study Public Participation Program/Solano Co., CA Making
Fairfax General Plan Update Public Involvement Program/Fairfax University of Hawaii, Honolulu
Marina Bay Business Plaza Entitlements (Brownfield)
Sudden Oak Death Project/Marin County Bachelor of Landscape
Magnolia Place Master Plan/Petaluma, CA Architecture
Milk Farm Policy Plan/Dixon, CA College of Environmental
The Reserve Business Campus at Spanos Park West Master Plan/ Design
Stockton, CA University of California,
Atchison Village Master Plan/Richmond, CA Berkeley, CA
Elsie N. Gridley Wetlands Mitigation Bank/Solano Co., CA
Smith Property at Albion River Master Plan/Mendocino Co., CA
LAK ASSOCIATES, LLC
Sean Kennings, Planning Consultant
Affiliations:
Sean Kennings has worked in both the public and private sectors
Urban Land Institute,
and has experience in large-scale master planning projects.
Associate member
Recently, Sean managed the Tentative Map application for the 120
unit Forest Green Estates Subdivision in Richmond, CA. In 2001 he American Planning
prepared a conceptual master plan for the new community at the Association, member
tenth University of California campus in Merced County, and an Harvard Urban Planning
open space plan for 50 square miles of east Sacramento County. Organization, member
Harvard Real Estate Forum,

LAK Associates LLC, Sausalito, CA Planning Consultant 2001 – member
present. Breckenridge Outdoor
Education Center, adaptive
Planning consultant and project management for various projects, skiing instructor 96/97, 97/98
including:
Flatiron Construction Corp., Benicia, CA
Education:
City of Vallejo Planning Department, Vallejo, CA
Master in Urban Planning:
The Canyons, Bakersfield CA
Focus on Resort and Private
Forest Green Estates, Richmond CA Development
Scotts Valley Town Center
Kings Beach Commercial Core Streetscape Design, Lake Tahoe Harvard University
Franklin Canyon Specific Plan/Contra Costa County Graduate School of Design
East Garrison Specific Plan/Monterey County Cambridge, MA
Richmond Bay Trail/Richmond, CA

Bachelor of Arts: Major in
Rubicon Trail Master Plan/El Dorado County
Political Science, Minor in
East Sacramento County Open Space Plan Geography
Sudden Oak Death Project / Marin County University of California
The Reserve Business Campus at Berkeley, California
Spanos Park West Master Plan / Stockton, CA
Atchison Village Mater Plan / Richmond, CA Summer program: drawing
and painting
Town of Fairfax Downtown Plan
Parsons School of Design:
Alameda County Fairground Master Plan / Pleasanton, CA
France, Summer 1990
ALTA Planning and Design
Ian S. Moore, Principal, Alta Project Manager
Education:
Ian Moore is trained as a landscape architect and planner and has
Master of Landscape
ten years experience managing pedestrian and bicycle projects Architecture & Environmental
with an emphasis on multi-use pathway corridor feasibility Planning, University of
and design. His multi-use pathway experience includes overall California, Berkeley
conceptual design and feasibility analysis, bicycle facility expert
design review of construction documents, project community- B.A., University of Montana
outreach management, and overall project management. Ian’s

project management experience includes oversight of each of
Other Representative
the key elements of the 9th Street Bicycle Boulevard Extension Projects
project including conceptual design, multi-use pathway roadway
crossing design, signal operations and traffic analysis, construction Marin County (California)
document preparation, and community outreach. Bicycle and Pedestrian Plan
Arcata Bicycle Plan, Arcata, CA
BayFair BART Station Area
Plan CPTED Study*,

San Leandro, CA
Berkeley Community-Based
Transportation Plan*,
Berkeley, CA
Cal Park Hill Trail Connector*,

Larkspur, CA
Ojai Traffic Calming, Ojai, CA
Oakland Community-Based
Transportation Plan*,
Oakland, CA
Point Wilson/Point Pinole Bay
Trail Feasibility Studies,

Richmond, CA
City of Folsom Pedestrian and
Bicycle Master Plan,

Folsom, CA
Union City Pedestrian and
Bicycle Master Plan,

Union City, CA
*Project completed while employed
at with another firm or agency
ALTA Planning and Design
Kristin Maravilla, Landscape Designer
Professional Highlights:
Kristin Maravilla brings strong pedestrian and bikeway facility
Alta Planning + Design, 2009
design capabilities and excellent design graphics capabilities.
Her experience working in both the public and private realms, City of Thousand Oaks
combined with her international insights give her a unique Open Space Conservation
perspective on projects. Her strengths include open space Agency Coordinator;
management plans, land use applications for development Thousand Oaks, CA;
projects, environmental analyses, and public assistance.

“Smart Growth” Research
Intern at UC Santa Barbara
Koh Lanta Ecotourism

Summer Studio Participant
Education:
Master of City and Regional
Planning Degree Candidate,
University of California at
Berkeley
Master of Landscape
Architecture, University of
California at Berkeley
Bachelor of Arts in
Environmental Studies,
Minor in Music, University of
California at Santa Barbara,
Affiliations:
Fellow, American Society of
Civil Engineers
Member, Consulting Engineers

and Land Surveyors of
California
W-TRANS
Stephan J. Weinberger, PE, PTOE
W-Trans provides traffic engineering and transportation planning
Professional Engineer in
services with goals of maximizing mobility within available California:
resources and transforming streets to serve all potential Civil Engineer - Certificate No.
users. W-Trans focus is on balancing the technical needs and 43159
functionality of traffic with the desire of communities to create
more livable streets and sustainable transportation systems. Traffic Engineer - Certificate
No. 1440
Mr. Weinberger has worked as a transportation consultant in

Professional Traffic Operations
Northern California since 1982. His experience initially covered the Engineer - Certificate No.
range from traditional transportation planning and traffic 342
engineering operations and design, and has expanded to
a “complete street” approach that balances competing
transportation needs within the existing public right-of-way. In Education:
B.S. in Civil Engineering
1991, he opened a satellite office for a Bay Area traffic consulting
University of California,
firm in Santa Rosa. Beginning in 1995, he and Dalene Whitlock
Berkeley,
opened W-Trans in Santa Rosa and have continued to provide
consulting services to an expanding service clientele. M.S. in Transportation
Engineering
TECHNICAL EXPERIENCE University of California,
Complete Street Traffic Engineering and Planning Berkeley
Pedestrian Facilities Planning and Safety

Downtown Circulation
Affiliations:
Areawide Transportation Planning Institute of Transportation
Development Impact Traffic Analysis Engineers (ITE) - Member
Roundabout Planning and Design ITE Transportation Safety
Neighborhood Traffic Calming and Management Council
Parking occupancy conditions and recommended parking
ITE Pedestrian and Bicycle
operation strategies
Task Force - Current Member
Staff traffic engineering consulting services
Association of Pedestrian and
Bicycle Professionals
W-TRANS
Zachary Matley, AICP
Education:
B.S. in Environmental Policy
services with goals of maximizing mobility within available Analysis & Planning
resources and transforming streets to serve all potential University of California, Davis,
users. W-Trans focus is on balancing the technical needs and
functionality of traffic with the desire of communities to create M.S. in City & Regional
more livable streets and sustainable transportation systems. Planning
California Polytechnic State
University
TECHNICAL EXPERIENCE
Downtown Street Design M.S. in Engineering
Modeling Projects (Transportation Planning)
Corridor Studies California Polytechnic State
Parking Studies University
Traffic Impact Studies
Circulation Analyses for Environmental Impact Reports
Affiliations:
Traditional Neighborhood Design and Land Use Planning
American Institute of Certified
General Plan Analysis Planners (AICP)
Neighborhood Traffic Management
American Planning Association
(APA) – Member
Institute of Transportation
Engineers (ITE) – Member
W-TRANS
Allan G. Tilton, TE
Professional Engineer in
services with goals of maximizing mobility within available California: Traffic Engineer –
resources and transforming streets to serve all potential Certificate No. 1215
users. W-Trans focus is on balancing the technical needs and
more livable streets and sustainable transportation systems. Education:
B.S. in Civil Engineering
California Polytechnic State
University
Traffic Signal Design, Construction and System Management San Luis Obispo
Traffic Collision Database/GIS
Bicycle/Pedestrian Safety
Traffic Demand Modeling Affiliations:
Advanced Technology Applications Institute of Transportation
Engineers (ITE) – Fellow
Roundabout Planning, Design and Construction
Staff Services
Neighborhood Traffic Management
Development of Standards
Traffic Impact Studies
W-TRANS
Joshua S. Abrams
Education:
B.A. in Environmental Studies
services with goals of maximizing mobility within available and Planning
resources and transforming streets to serve all potential (Double Emphasis)
users. W-Trans focus is on balancing the technical needs and Sonoma State University
more livable streets and sustainable transportation systems.
Affiliations:
American Planning Association
(APA) – Member
Transportation Planning
Sonoma County Transportation Authority Countywide Bicycle and Institute of Transportation
Pedestrian Master Plan Engineers (ITE) – Member
Solano Comprehensive Transportation Plan; Alternative Modes
Element Association of Pedestrian and
Bicycle Professionals (APBP)
City of Healdsburg Foss Creek Path Study
Wilson Avenue Circulation Plan, Vallejo, CA
Napa Rail Trail Design Study
Solano Countywide Bicycle Plan
Sausalito Bicycle Master Plan
Solano Comprehensive Transportation Plan
Tulare County Association of Governments Countywide Bicycle
Transportation Plan
Yolo-Solano BikeLinks Map, Update 1, 2, 3, & 4
Santa Rosa Creek Bike Path Environmental Assessment,
Santa Rosa, CA
Central County Bikeway Design Study
Simi Valley Bicycle Transportation Plan
Calabasas Trails Master Plan
RALPH OSTERLING CONSULTANTS, INC.
Walter Fujii, Consulting Staff Arborist
Walter Fujii’s extensive background in both horticulture and
Registered Consulting Arborist
arboriculture began in 1974 as a plant propagator and grower. No. 402 (American Society of
Consulting Arborists)
Mr. Fujii joined Ralph Osterling Consultants, Inc. in 2001 as the
Staff Consulting Arborist. He often prepares tree assessments and Certified Arborist No. WE
inventories to provide cost-effective protection, preservation or 2257A (International Society
of Arboriculture)
restoration measures for mature trees.
Qualified Applicator Certificate

As a former City Arborist, he is often retained by government from the State of California
agencies such as municipalities and school districts for the No. 82521
preparation of tree preservation measures, tree surveys and to
monitor property development.
RALPH OSTERLING CONSULTANTS, INC.
Ralph S. Osterling, Forestry, Erosion Control, Reclamation Consultant
Mr. Osterling’s expertise is often sought on urban and suburban
Register Professional Forester,
forestry issues, land development projects, tree management, State of California
and natural resource related matters. He provided training and
environmental coordination for linear fiber optics projects. Mr.
Osterling provides expert consulting services regarding tree Education:
physiology, pest management, species selection and integrated Bachelor of Science
Forest Management Oregon
land management programs. His expertise is sought both in the
State University
United States as well as abroad.
Graduate studies
Mr. Osterling traveled to Moscow, Russia, where he solved a Soils and Horticulture
variety of rooting and insect problems in the forest for the California State Polytechnic
Moscow Country Club. University
San Luis Obispo, California.
Project assignments have included tree evaluation, tree

preservation prescriptions, mitigation site analysis, management
plan preparation, and construction oversight.
DAVIS LANGDON
Alice Nguyen, Principal
Memberships:
Alice Nguyen is the Principal leading Davis Langdon’s San
Certified Professional
Francisco office and she has over 23 years’ experience in Estimator by American Society
construction cost planning and management on a wide range of of Professional Estimators
construction projects. Alice has extensive experience of working (ASPE)
with owners and design teams at value engineering sessions,
analyzing and determining cost effective design solutions. In
Education:
addition, she has experience in providing cost estimates at all
B.S. Civil Engineering,
phases of design and construction, including pre-construction,
University of California,
post construction cost reports, claims reviews, settlements and Berkeley
auditing. She has provided cost planning services for projects
ranging from $1 million to $1.5 billion, specializing in healthcare,
education, government and transportation, and also with Relevant Experience:
experience in the commercial, public and cultural sectors. Alice Transbay Transit Center
is the West Coast lead manager on our IDIQ contract with the
General Services Administration.
South Lake Union Park
Seattle, Washington
Yosemite Lodge
Redevelopment
Yosemite National Park,
California
Sandia National Laboratory

Arroyo Pedestrian Corridor
Las Positas College

Campus Boulevard
Presidio Main Parade Ground


Proposal - November 2009

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Proposal - November 2009

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The goal for the Miller Avenue Streetscape

must be to unlock the potential one of the

A new streetscape plan for Miller Avenue must

Miller Avenue include meaningful scrutiny of the its connection

A Proposal for the Miller Avenue Streetscape Plan

Prime Consultant: Relevant Projects Per

Sub Consultants: Relevant Projects Per

Shipyard #3 Bay Trail

ALTA PLANNING + DESIGN ALTA PLANNING

Sub Consultants: Relevant Projects Per

Shipyard #3 Bay Trail

Mill Valley City Council

Design Advisory Committee

Mill Valley Community:

SMITH+SMITH Landscape Architects

The goal for the Miller Avenue Streetscape must be to

Miller Avenue has been studied in depth. Prior planning

Miller Avenue can be much more. The streetscape design

Our approach combines a systematic and iterative

What kind of education and outreach program will you use –

We will devise communications strategies to assure that all of these

Establish Web site/pages, blogs, on-line forums, facebook, twitter, surveys

We will also initiate an “on-line” survey program to solicit opinions

The list of programs also includes the development of a designated

• Circulation • Bicycle • Sidewalk, curb design, • Mill Valley history

Our approach and solutions will be based on the following:

Through an effective street tree program, street furniture, lighting, signage

To make the corridor a true civic amenity.

To generate excitement for the art of the possible.

Site specific Main Street Background

To design a “complete street” we propose to approach it in a specific manner.

A comprehensive and coordinated program of environmental graphics,

We will provide conceptual cost information for the proposed street

Task 1 – Work Plan and Ongoing Project Management

Also listed is a possible offer for Additional Work subject to

Based on our project managerial experience and previous

Work Group #1: Public Outreach Campaign (Task 2)

Our work plan is designed to categorize and arrange in

We plan to implement our work plan in the following order:

• Work Group #1, our public outreach campaign will run

6. Perform the specialized studies for:

7. Prepare and present a preliminary analysis that:

5. Convene with the City Council to discuss and review

6. Prepare a Preliminary Streetscape Plan for community

7. Revise the Preliminary Streetscape plan to incorporate

8. Incorporate review comments from second DAC review

9. Revise Proposed Streetscape Plan to incorporate City

Task Progress Summary External Tasks Deadline

Task Progress Summary External Tasks Deadline

Task Progress Summary External Tasks Deadline

San Francisco Design District

Also within the District SMITH+SMITH implemented

Emeryville’s Doyle Street Greenway is a linear public

The effort by SMITH+SMITH contributed to a new set

Through a public hearing process SMITH+SMITH

The Green on Park Place

Woodland Road Greening and Safety Enhancement

Santa Rosa Junior College/Mendocino Avenue

Dublin Transit Center

Member, Surveyors Historical

Member, Consulting Engineers

Mr. Schwartz also has extensive experience in construction