Design Brief Template

A design brief establishes clear expectations between a business and the designer. A design
brief template cannot be a one size fits all because design projects var so much! ranging
from product innovation and improvement! to service deliver! software development and
graphic design. "se this template as a starting point and modif as necessar. #hen ou
have finished delete the blue instructional text.
Business name:
Client contact:
Contact number:
Due date for completion: $if ou have an dependencies which ma%e a particular start and
end date critical ma%e sure ou communicate these before ou brief a designer. &ou ma
need to negotiate with the designer depending on how in'demand the are and the complexit
of the project. The due date for completion is when ou expect to have the final! approved
design in our hand! ready for use. (
Review date/s: $there should be at least one client review to ensure the design meets client
expectations. &ou can also use this section to specif completion dates of other %e stages.(
Budget: $provide an idea of how much mone ou plan to spend. This enables the designer
to be realistic when the provide options.(
Product/service/brand name: $aim to reflect the purpose of the design project in its title. )f
its in the public domain title ma need to include branding.(
Key objectives: $main business benefits of getting this design successfull delivered.(
ar!eting objectives and target audience: $detailed description of the target mar%et and
mar%eting approach. )nclude details such as occupation! gender ratio! average age!
nationalit*location! pschological demographic! lifestle preferences! advertising and
promotional plans! distribution etc.(
Regulatory issues: $note an regulations which will impact the design e.g. product labelling
laws.(
"cope: $detailed list of everthing this project is expected to deliver.(
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Design Brief Template
#ot in scope: $use this section to specif design elements that are out of scope e.g. if ou.re
completing a web design project but dont want an email newsletter.(
Purpose and function: $use this section if ou are briefing a product designer. To be able to
provide a wor%able design! the designer needs to %now what the product is supposed to be
able to do! who will be using it and in what circumstances. This information ma be obvious to
the inventor but still needs to be spelled out clearl for the designer.(
$ormat: $use this section if ou are briefing a graphic designer. Depending on how ou plan
to use the design/s0 specif if it is for print or web! file format! file size! resolution or other
attributes. 1or printed items tell the designer about the stoc% ou plan to use as factors such
as absorbenc can affect the final result and therefore the designer.s approach.(
Design Project plan: $list the project milestones! what is needed to complete them and who
is responsible.(
%ttac&ments: $provide anthing ou want to use e.g. existing logos! s%etches of prototpes!
examples of designs or products /as benchmar%s or comparison0! or competitors ou need to
stand out from. As% the designer to specif re2uirements such as minimum resolutions for
samples to be used in the final design.(
easures of success: $how will ou ensure the design is appropriate for our objectives
and audience e.g. will ou show samples to our potential customers! run surves etc.(
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