You are on page 1of 22

2013 IBM Corporation

Gaining a Competitive
Advantage with
Faster Analytics

IBM Power Systems &
IBM FlashSystem Storage
Bob Friske
Global Marketing Manager, IBM Power Systems

Levi Norman
Sr. Marketing Manager, IBM FlashSystem

#powersystems
2013 IBM Corporation 2
1B
Smartphones & 1.2B
mobile employees
by 2014
CMOs
will spend more on IT
than the CIO by 2017
84%
of consumers
rely on social
networks when
researching
new products
1 Trillion
Connected devices
generate 2.5 quintillion
bytes data / day
25+
average # of mobility
applications to be
deployed by CIOs in
next 2 years
90%
Of CIOs view cloud as
critical to their plans
Personalized
experience
Simple, feature-rich
self-service
Always accessible
from multiple devices
Mobile revolution

Social media
explosion
Hyper data
growth
Analytics will drive
personalization
Big Data, Mobile and Social are transforming business
2013 IBM Corporation 3
Today organizations need applications for Big Data &
Analytics to drive specific business outcomes
Analyze and
predict business
performance
Plan and execute
targeted marketing
campaigns
Analyze
social media
impact
Conduct
Citizen tax
assessment
Transform Client
experience through
all interactions
Big Data &
Analytics
Smarter
Commerce
Social
Business
Smarter
Cities
Watson
Solutions
Available through multiple devices
Delivered on premise or through the Cloud
2013 IBM Corporation 4
Real-time
analytics
Massive IO
bandwidth
Natural language
learning
Continuous
data load
1.3M IOPS Scalability 99.97% Availability
Y
H
1000+ concurrent
queries
0 Incidents, Vulnerability
?
? ?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
?
P
o
w
e
r

S
y
s
t
e
m
s

D
e
s
i
g
n


Power Systems enables next gen applications
& cognitive computing
Open & flexible infrastructure - Available on premise or through the Cloud
Industry Solutions Cognitive Computing Business & Predictive Analytics
P
o
w
e
r

S
o
l
u
t
i
o
n
s

IBM Watson
2013 IBM Corporation 5
Levi Norman
Sr. Marketing Manager, IBM FlashSystem
2013 IBM Corporation 6
Imagine the possibilities of analyticsand then go further
Real-time Traffic Flow
Optimization
Fraud & risk detection
Accurate and timely threat
detection
Predict and act on intent to
purchase
Understand and act on
customer sentiment
Low-latency network
analysis
2013 IBM Corporation 7
Analytical
Considerations
Business
Considerations
Infrastructure Design
Point
Storage Feature
Analytical Workload Considerations
On-line analytical
processing (OLAP)
Ability to slice & dice pre-
populated cubes
Low latency
Network bandwidth
Concurrency
Scalability
High availability
Automated Tiering
Flash Storage / SSD
Interactive (what if) Support interactive,
cooperative forward-looking
analytics
Streaming analytics
(data in motion)
Analytics on transient data
Operational analytics Real-time analytics in
support of key business
processes
Deep analytics Ability to consider all
information necessary for
deep insight
Thin provisioning
Compression
De-duplication
Unified storage
Storage virtualization
HaDoop based analytics
(data at rest)
Based on map reduce
paradigm, analyze large
volumes of structured and
unstructured data
Storage
Intensive
Memory
Intensive
Analytical Workload Demands
2013 IBM Corporation 8
All-Flash is About Economics
Greater Exploitation of Flash
Leverage the Economies of Scale of Flash
Accelerate Application Performance
Gain Greater System Utilization
Lower Software & Hardware Cost
Save Power / Cooling / Floor Space
Drive Value Out of Operational Data

Improve
Performance
Reduce
Costs
Enable New
Opportunities
2013 IBM Corporation 9
Why Flash
In the last 10 years:
CPU Performance 8 - 10x increase
DRAM Speed 7- 9x
Network Speed 100x
Bus Speed 20x
Disk Speed 1.2X
and everything waits
2013 IBM Corporation 10
Tape
HDD
Form Factor
SSD
PCIe SSD
Seconds
5-15 milliseconds
~1 milliseconds
< 1 millisecond
IBM FlashSystem
100 microseconds
consistent latency
1U up to 20TB
1 second =
1 million microseconds
A Tipping Point in Systems
2013 IBM Corporation 11
All Flash
Over 30% Less
Expensive Systems
38% Lower Software License Costs
Fewer cores, lower maintenance
Database, infrastructure SW
Higher Storage Utilization
As much as 50%
Lower maintenance
Simplified management
17% Fewer Servers
Fewer cores
Fewer network connections
Lower maintenance
74% Lower Environmental Costs
Power / cooling, floor space
35% Lower Operational Support Costs
Server / storage administration
Source: Wikibon, March 2013
spectacular; processing
huge number of transactions in
one day, lower response times
75% less rack space,
90% less power, 83% faster data
compression
SAP
5TB in 3.5 inches of rack space
vs.1,300 disk for 400K IOPs,less
than 1/10
th
the cost
Cloud Storage
Source: IBM Client Experiences
Disk
$7.1M
$638,000
$3,197,000
Flash
$723,000
$314,000
$4.9M
$377,000
$420,000
$296,000
$4,997,000
$1,113,000
Core Financial Transactions
All-Flash is About Economics
2013 IBM Corporation 12
Source: IBM Results with Actual Client Workloads
Challenge
Accelerate order processing time
Optimize IT costs at the system
level
Ensure high availability
Scale-out current volumes by 10X
6X Improvement in
Processing Times
Lower Storage Latency
Drives App Performance
Up to 50%
Fewer cores
Lower Database
Licensing Costs
75% Footprint
Reduction
Software Savings
Energy & Floor
Space Savings
The System Economics of Flash at a Wholesale Supplier
Current Production Flash
Current Production Flash
Current Production Flash
2013 IBM Corporation 13
On-demand computing,
content distribution,
web, caching, metadata,
active file management
Financial, gaming,
real-time billing, trading, real-
time monitoring, query
acceleration
VDI, Consolidated
virtual infrastructures,
user profiles
Simulation, modeling,
rendering, FS metadata,
scratch space, video on
demand, thread efficiency
Business intelligence,
batch processing,
ERP systems, reporting,
massive data feeds
IBM Flash Storage Focus Areas
Do More, Do it FasterTransact More Business
Computational
Apps, HPC
Analytical Apps
Cloud-scale
Infrastructures
Virtual
Infrastructures
OLTP
Databases
2013 IBM Corporation 14
IBM FlashSystem Family
SLC and eMLC
Capacity varies from 1-10 TB for
710/810 and from 6-24 TB for
720/820
High Availability option available
with 5-20 TB capacity for 720/820
Up to 570K IOPS
5 GB/s Bandwidth
Variable Stripe RAID to protect
against chip failure
Redundancy for power, data, and
management
2D Flash RAID eliminates single
point of failures
Available integrated spare flash
card limiting down time
Error Correcting Code
(ECC) at chip level
1U form factor- minimal footprint for
best of breed ROI
Two dual-port 8 Gb Fibre
Channel controllers or dual-port
40Gb QDR InfiniBand controllers
400 watt power draw
Hot Swap flash modules enabling
uninterrupted operations
Low latency of 100 s (read) and
25 s (write)
Purpose-built, highly parallel
design
Maximize host CPU efficiency
and productivity

Ideal for OLTP databases, Data warehousing and OLAP environments
Designed for multitenant heterogeneous applications requiring high availability
Virtualization & virtual desktop infrastructure (VDI)
Technical Computing and High Performance Computing (HPC)
Cloud infrastructure, private and public
Deliver extreme performance to enterprise storage area network (SAN)
Ideal for content delivery networks, rendering, video editing, modeling and simulation
Extreme Performance
Macro Efficiency MicroLatency
Accelerate critical applications and unleash the power of performance
Enterprise Reliability
2013 IBM Corporation 15


Delivered with IBM On-site Integration

Introducing the IBM FlashSystem Solution
Extreme Performance Enterprise Capabilities
with
SAN Volume Controller
High performance enterprise class featured solution
Scalable to 1.5M IOPs for large scale enterprise systems performance

Extreme Performance with IBM MicroLatency
All Flash 20 TB RAIDed data capacity
Macro Efficiency 1U form factor
Variable Stripe RAID and 2-D RAID for Enterprise Reliability
IBM FlashSystem 820
Business Continuity with Copy Services
Flash Copy for Backup & Optimal Workload Availability
$/TB Value with Thin Provisioning & Real Time Compression
Drive Storage Efficiency with Easy Tier
2013 IBM Corporation 16
0 K
20 K
40 K
60 K
80 K
100 K
MLC eMLC SLC
Superior Technology
Using the Right Flash
Superior Engineering
Longer Life
Variable Striping
Restriping at the Die Level
No System Rebuild
Within &
Across Flash
Modules
Deep
Engineering
Innovation
Wear Leveling;
Voltage &
Timing Adjustments
+++
10X
3X
Program / Erase
Cycles
Best in Class Durability
Source: IBM Estimates
2013 IBM Corporation 17
Source: IBM Actual Results and Estimates
Either 315 Racks
Performance Optimized Disk
Or 630 Racks
High Capacity Disk
1 Petabyte: 1 Floor Tile
100 microsecond latency
22 Million IOPS
210 GB/s
12.6 KW power
Less power than the
average 200TB array
1 Petabyte, 1 Rack, 22 Million IOPs. What it means
Or, solving for 22 Million IOPs
1 Rack
IBM FlashSystem
2013 IBM Corporation 18
Tipping Point Demonstration
IBM FlashSystem, IBM Power Systems and DB2
Highly Scalable & I/O Intensive
OLTP Database Workload
Compelling Economics
Significantly improved workload efficiency
Extreme Capacity
Buy only what you need; add capacity as
needed
Application Transparency
Avoid risk and cost of change as you grow
or subside
Continuous Availability
Uninterrupted access to data with
consistent performance
IBM Power 780
(4 nodes,
128 Cores,
2TB Memory)
IBM DB2 v10.5
(10-8 core
cluster members)
IBM FlashSystem
820
(4-1U units,
20TB Each)
Fibre Channel
Networking
10 GbE
Networking
2013 IBM Corporation 19
Successful companies are embracing analytics
Saved $8 million
while helping banks
attract, retain, and
grow profitable
relationships
Improved campaign
response rates by 2x
through real-time
predictive analytics
Customer retention
revenue up by 187%
through improved call
center and customer
experience
Improved retail sales
& reduced mark-
downs through trend
analyses by 30%
2013 IBM Corporation 20
Let Us Help You Get Started!

Access the FlashSystem web page

Download IBM FlashSystem in OLAP DB Environments solution guide

Watch the video What happens in a flash

Learn more about IBM Power Systems


Contact your IBM Sales Representative or Business Partner
2013 IBM Corporation 21
www.ibm.com/power
Continue the conversation with
Power in social media!
Connect with Power on Linkedin: bit.ly/poweronlinkedin
Like us on Facebook: bit.ly/poweronfacebook
Watch us on YouTube: bit.ly/poweronyoutube
Follow us on Twitter: #powersystems
21
Thank you for joining us today
www.ibm.com/storage
2013 IBM Corporation 22
Disclaimers and Trademarks
The performance data contained herein was obtained in a controlled, isolated environment. Actual results that may be obtained in other operating environments may vary significantly. While IBM has reviewed each item for
accuracy in a specific situation, there is no guarantee that the same or similar results will be obtained elsewhere.

Customer experiences described herein are based upon information and opinions provided by the customer. The same results may not be obtained by every user.

IBMs future plans and Statements of Direction
Any statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

Unannounced products
This document is intended to provide you with information concerning the properties and operational characteristics of products that have not yet been announced by IBM. Although this information has been reviewed for
accuracy as of the date of its initial publication, the properties and operational characteristics of the unannounced products discussed in this document are subject to change without notice, and represent statements of
IBM's future current intent. This information could include technical inaccuracies or typographical errors. IBM may make improvements and/or changes in the product(s) and/or programs(s) at any time without notice.

Third-party products
Information in this document concerning non-IBM products was obtained from the suppliers of those products, from their published announcements or other generally available sources. Except as otherwise noted, IBM has
not tested those products and cannot confirm the accuracy of performance, compatibility, or any other claims related to non-IBM products. Questions on the capabilities of non-IBM products should be addressed to the
supplier of those products.

Trademarks
IBM, the IBM logo, ibm.com, System Storage, XIV, ProtecTIER, IBM Active Cloud Engine, and Storwize, POWER, and DB2 are trademarks of International Business Machines Corp., registered in many jurisdictions
worldwide. Java and all Java-based trademarks and logos are trademarks or registered trademarks of Oracle and/or its affiliates. Other company, product and service names might be trademarks of IBM or other
companies. A current list of IBM trademarks is available on the Web at "Copyright and trademark information" at www.ibm.com/legal/copytrade.shtml.

All information contained in this document is subject to change without notice.

The client examples described are presented as illustrations of how those clients have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by
client.

Information concerning non-IBM products was obtained from a supplier of these products, published announcement material, or other publicly available sources and does not constitute an endorsement of such products by
IBM. Sources for non-IBM list prices are taken from publicly available information, including vendor announcements and vendor worldwide webpages. Questions on the capability of non-IBM products should be
addressed to the supplier of those products.

All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.

The actual performance that any user will experience will vary depending upon considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the
workload processed. Therefore, no assurance can be given that an individual user will achieve throughput or performance improvements equivalent to the ratios stated here.

Starting price may not include a hard drive, operating system or other features. Prices are subject to change without notice. Contact your IBM representative or Business Partner for the most current pricing in your
geography.

The products described in this document are NOT intended for use in implantation, life support, space, nuclear, or military applications where malfunction may result in injury or death to persons. The information contained in
this document does not affect or change IBM product specifications or warranties. Nothing in this document shall operate as an express or implied license or indemnity under the intellectual property rights of IBM or third
parties.

THE INFORMATION CONTAINED IN THIS DOCUMENT IS PROVIDED ON AN AS IS BASIS WITHOUT WARRANTY OR CONDITION OF ANY KIND, WHETHER EXPRESS OR IMPLIED. In no event will IBM be liable
for damages arising directly or indirectly from any use of the information contained in this document.

References in this document to IBM products or services do not imply that IBM intends to make them available in every country.

IBM Corporation 2013. All rights reserved

You might also like