Professional Documents
Culture Documents
Volume
Variety
Velocity
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$olu&e o' Data
A co&&ercial aircra't
generates 3(B o'
'light sensor data in 1
hour
An )*+ syste& 'or an &id
si,e co&pany grows -y
1"2TB annually
A $ideo .u/eillance
Ca&era generates 1"
3TB data in 3 &onths
Airtel or $oda'one
generates 3TB o'
Call Details
*ecords 0CD*1
e/ery day
)/ery day 2.2 3uintillion
02.24156171 -ytes o' data
is created
i.e.8 282558555TB
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Internet 9inute ....
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9ar:et opportunity
IDC, a research firm8 predicts that
the &ar:et 'or Big Data technology and ser/ices will reach ;1<.= -illion -y 25128
up 'ro& ;3.2 -illion in 2515. That is a 45 percent"a"year growth rate >
a-out se/en ti&es the esti&ated growth rate 'or the o/erall in'or&ation
technology and co&&unications -usiness8 according to IDC.
Billions and billions: big data
becomes a big deal :
Deloitte predicts that in 25128 ?-ig
data@ will li:ely eAperience
accelerating growth and &ar:et
penetration.
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How Companies are
using Big Data?
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Common Big Data Customer Scenarios
in your industry
Web app
optimization
Smart meter
monitoring
Equipment
monitoring
Advertising
analysis
Life sciences
research
raud
detection
!ealthcare
outcomes
Weather
forecasting
"atural
resource
e#ploration
Social net$or%
analysis
Churn
analysis
&raffic flo$
optimization
'&
infrastructure
optimization
Legal
discovery
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9
16 Apr 2013
#atson wins BeopardyC
Feb 14
th
2011 atson wins !eopardy"
beating its h#$an opponents%
Ford collects and aggregates data +ro$ the 4 million ,ehicles that #se
in-car sensing and re$ote app $anage$ent so+tware
7in6ed&n is a tro,e o+ data not 5#st abo#t people. b#t how people are
$a6ing their $oney and what ind#stries they are wor6ing in and how
they connect to each other%
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How AT!T is using cell phone to watch
user &o/e&entsH
The researchers want to see how the city changes ho#rly by loo6ing at
calls and te9t $essages relayed thro#gh cell towers aro#nd the region.
noting that certain towers see $ore acti,ity at di++erent ti$es
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(o/t o' India
Clo#dera
;ortonwor6s