POSITION DESCRIPTION

Job Title: Alumni & Marketing Coordinator

Organisation Unit: UQ Business School
Position Number: TBA
Type of Employment: Full-time, Fixed term for 12 months
Classification: HEW Level 6


BACKGROUND

Organisational Environment
The Federal Governments 2012 Excellence in Research for Australia exercise confirmed The
University of Queensland as one of the nations top three universities, measured by the quality of its
comprehensive range of specialised research fields. ERA reported that research at UQ is well above
world standard in more specialised fields than at any other Australian university: this reflects UQs
leading global role in many areas of discovery. UQs outstanding critical mass offers researchers
significant interdisciplinary capability.

UQ integrates its research strengths with excellent teaching and learning and has won more national
teaching awards than any other Australian university. International university rankings highlight UQs
excellence: Academic Ranking of World Universities (Shanghai Jiao Tong), Times Higher Education,
QS and National Taiwan University Ranking all rank UQ in the top 100. UQ is one of Australias
Group of Eight, and a founding member of Universitas 21, an international consortium of leading
research-intensive universities.

UQs 45,500-strong student community includes more than 10,000 postgraduate scholars and more
than 11,000 international students from 162 countries. The University has more than 7,000 academic
and professional staff and a $1.6 billion annual operating budget. Its major campuses are at St Lucia,
Ipswich, Gatton and Herston, in addition to teaching and research sites around Queensland and
Brisbane city. The University has six faculties and eight institutes. The institutes funded by
government and industry grants, philanthropy and commercialisation activities have built scale and
focus in research areas that UQ regards as strategically important.

UQ Business School is the largest school in a research-intensive university. The School is located on
the St Lucia campus with a staff of approximately 110 academic lecturers; 50 equivalent tutors; and
45 professional staff. UQ Business School also has a facility in the Brisbane CBD at Central Plaza
One where it offers core postgraduate courses and executive education.

The School has six main areas of academic strength, represented by discipline clusters accounting
and accountability; business information systems; finance; management; marketing; and strategy. A
professor reporting to the Head of School leads each cluster. Currently, the School has over 5,600
students enrolled in its programs: over 4,200 at undergraduate level; 1,300 at postgraduate coursework
level; and around 90 in research higher degree programs. One-fifth of the student body are
international students, mostly from the Asia-Pacific region.

UQ Business Schools mission is to achieve national and international recognition as being among the
best research intensive business schools in the Asia-Pacific region. UQ Business School holds full
EQUIS (European Quality Improvement System) and AACSB International (Association to Advance
Collegiate Schools of Business) accreditation.

Details of the research interests of academic staff and details of teaching programs may be accessed
on the Schools web site at: http://www.business.uq.edu.au/.

Information for Prospective Staff
Information can be found at https://www.uq.edu.au/uqjobs.

DUTY STATEMENT

Primary Purpose of Position

To develop, implement and refine strategies and coordinate activities to build an active and engaged
domestic alumni community within Australia. To provide assistance to the Marketing &
Communications Manager as appropriate.

Duties

Duties and responsibilities include, but are not limited to:

Alumni Development/Engagement
Work in consultation with the Marketing & Communications Manager and other key
stakeholders to develop and periodically evaluate a domestic alumni development plan,
incorporating strategies to recruit, engage and retain alumni and build stronger industry links.
Initiate and coordinate ongoing alumni recruitment campaigns within Australia, promoting a
collegiate/cohort culture, targeting both current students and graduates, in particular working
closely with the MBA cohort
Responsible for establishing and coordinating specific domestic alumni networks and, in
liaison with the relevant staff, manage databases as required.
Undertake domestic travel as necessary to achieve these goals.
Establish links and liaise with the BEL Facultys Alumni and External Relations Team and
the UQ Development Office to provide assistance in developing the Facultys international
alumni cohort.
Work with the Schools Marketing Team to design alumni contact management protocols and
establish processes, systems and tools for improving alumni data quality.
Adhere to Advancement protocols and processes for updating alumni data and ensuring data
quality is maintained.
Develop relevant and timely alumni communications, including quarterly e-Newsletters,
welcome communications, event invitations and design feedback surveys.
Work closely with members of the Marketing team and the Careers and Recruitment Centre
on joint projects

Financial Management
In consultation with the Schools Marketing & Communications Manager prepare an annual
alumni budget to fund relevant initiatives and events.
Monitor income and expenditure quarterly, or review more often as necessary, and provide
advice to the Marketing & Communications Manager on action required to ensure acceptable
end-of-year outcomes.

Alumni Event/Campaign Management
Work with the Marketing and Events Officer and Marketing and Events Coordinator to
undertake event management and coordination in relation to domestic alumni, including
organising School-initiated networking events, seminars, signature farewell events, and
regional and interstate events.
Represent the School at Alumni Association committee meetings and events and provide
strategic advice and facilitation for committee initiatives.
Initiate promotional campaigns to encourage alumni participation in relevant School programs
and activities (e.g. corporate education, Enterprize, guest lecturing, mentoring etc.).
Identify industry contacts and build key relationships, facilitating sponsorship opportunities
and partnerships with UQ Business School

Alumni Resources Development
Develop value-adding resources and services for alumni.
Update and maintain the dedicated UQ Business School alumni website, contributing to
content for the Career Zone, School News and Events sections, as well as identifying and
profiling alumni for the In Conversation With section
Build the profile of UQ Business School alumni within their community and the broader
business community
Work with central UQ Advancement and the BEL Faculty to ensure coordination and
alignment on events and activities.

MBA Marketing Initiatives
Update and maintain the dedicated MBA Profiles website, sending out communications to
current students, designing surveys and editing profiles for web
Coordination and project management of other MBA related marketing initiatives, such as
webinars and other web resources, MBA student events and guest lectures
Attend various School events, such as information evenings and orientations to discuss
services (including alumni) for MBA cohort
Project manage the annual handbook review, sourcing new content such as profile
information, school projects etc.
Attend meetings/presentations specific to the MBA program as a representative of the School

Other Marketing Projects
Project manage adhoc tasks as directed by the Marketing and Communications Manager as
necessary, including video production, updates to collateral or other projects.

Other
Comply with the Universitys Code of Conduct (see the Universitys web site at
http://ppl.app.uq.edu.au/content/1.50.01-code-conduct)
Comply with requirements of Queensland occupational health and safety (OH&S) legislation
and related OH&S responsibilities and procedures developed by the University or School.
(see the Universitys web site at http://www.uq.edu.au/ohs/index.html?page=133956)
Adopt sustainable practices in all work activities and comply with associated legislation and
related sustainability responsibilities and procedures developed by the University (see the
Universitys web site at http://www.uq.edu.au/sustainability/responsibilities
Reporting Relationships
The position reports to the Marketing & Communications Manager, UQ Business School.


SELECTION CRITERIA

Qualifications
Completion of an appropriate tertiary qualification (preferably in marketing, communications
or a related discipline), with subsequent relevant experience; OR
Extensive experience and specialist expertise or broad knowledge in marketing and/or
communication; OR
An equivalent combination of relevant experience and/or education/training.

Experience
Experience in a tertiary education institution, including a minimum of three years in an area
related to alumni development/financial management and/or market research, or experience in
a customer relationship management or customer segment management role.
High level of computer proficiency and practical understanding of computer applications in
relation to word processing, data storage and retrieval, database management, and
spreadsheets.
Demonstrated experience in successfully managing staff to achieve desired outcomes.

Knowledge/Skills
Demonstrated high level written, oral and interpersonal communication skills.
Demonstrated organisational/time management/project management skills.
Broad knowledge of marketing in a higher education environment.
Ability to liaise effectively with a variety of government and professional groups, private and
public organisations.

Personal Qualities
Ability to work cooperatively and constructively with individuals from diverse backgrounds.
A strong orientation to the provision of a high level of customer service.
Ability to set own priorities, monitor work processes, meet regular deadlines, initiate and take
follow up action.

The University of Queensland is an equal opportunity employer.
Smoking is prohibited in all University buildings.