HISTORY

APPLE INC

Type public.
Industry computer hardware ,Computer software & computer electronics.
Founded April 1, 1976(incorporated January 3, 1977.
Head quarters Apple Campus, 1 Infinite Loop, Cupertino, California, U.S.
Key people Arthur D. Levinson (Chairman) Tim Cook (CEO).
Products iMac, iPod, iPhone, iPad, Apple TV, OS X, iLife, iWork, iOS
Services Apple Store, Mac App Store, iOS App Store, iTunes Store, iBooks,
iCloud
Website www.apple.com

INCEPTION
Apple was established on April 1, 1976, by Steve Jobs, Steve
Wozniak and Ronald Wayne. Apple was incorporated January 3,
1977, without Wayne, who sold his share of the company back to
Jobs and Wozniak for $800. Multi-millionaire Mike Markkula
provided essential business expertise and funding of $250,000 during
the incorporation of Apple.
The Apple I was sold as a motherboard (with CPU, RAM, and basic
textual-video chips), which is less than what is today considered a
complete personal computer.
The Apple II was introduced on April 16, 1977, at the first West
Coast Computer Faire. It differed from its major rivals, the TRS-80
and Commodore PET, due to its character cell-based color graphics
and an open architecture. While early models used ordinary cassette
tapes as storage devices, they were superseded by the introduction of
a 5 1/4 inch floppy disk drive and interface, the Disk II
The Apple II was chosen to be the desktop platform for the first
"killer app" of the business world, VisiCalc, a spreadsheet program.
VisiCalc created a business market for the Apple II and gave home
users compatibility with the office, an additional reason to buy an
Apple II. Apple was a distant third place to Commodore and Tandy
until VisiCalc came along.
By the end of the 1970s, Apple had a staff of computer designers and
a production line. The company introduced the ill-fated Apple III in
May 1980 in an attempt to compete with IBM and Microsoft in the
business and corporate computing market
Jobs viewed that all future computers would use a graphical user
interface (GUI), and development of a GUI began for the Apple Lisa.
On December 12, 1980, Apple went public at $22 per share,
generating more capital than any IPO since Ford Motor Company in
1956.
LISA & MACINTOSH
Steve Jobs began working on the Apple Lisa in 1978, but in 1982, he
was pushed from the Lisa team due to infighting.. A race broke out
between the Lisa team and the Macintosh team over which product
would ship first. Lisa won the race in 1983 and became the first
personal computer sold to the public with a GUI, but was a
commercial failure due to its high price tag and limited software
titles.
In 1984, Apple next launched the Macintosh. It is now hailed as a
watershed event for Apple's success and a "masterpiece". In 1985 a
power struggle developed between Jobs and CEO John Sculley, who
had been hired two years earlier
Sculley found out that Jobs had been attempting to organize a putsch
and called a board meeting at which Apple's board of directors sided
with Sculley and removed Jobs from his managerial duties. Jobs
resigned from Apple and founded NeXT Inc. the same year.
198697: Decline
The Macintosh Portable was introduced in 1989. Apple introduced
the PowerBook in 1991. The same year, Apple introduced System 7,
a major upgrade to the operating system which added color to the
interface and introduced new networking capabilities.
The success of the PowerBook and other products brought increasing
revenue. For some time, Apple was doing incredibly well,
introducing fresh new products and generating increasing profits in
the process.
Following the success of the Macintosh LC, Apple introduced the
Centris line, a low-end Quadra offering, and the ill-fated Performa
line that was sold with an overwhelming number of configurations
and software bundles to avoid competing with the various consumer
outlets such as Sears, Price Club, and Wal-Mart . Consumers ended
up confused and did not understand the difference between models.
During this time Apple experimented with a number of other failed
consumer targeted products including digital cameras, portable CD
audio players, speakers, video consoles, and TV appliances.
Microsoft continued to gain market share with Windows focusing on
delivering software to cheap commodity personal computers while
Apple was delivering a richly engineered, but expensive, experience.
Apple relied on high profit margins and never developed a clear
response.
they sued Microsoft for using a graphical user interface similar to the
Apple Lisa in Apple Computer, Inc. v. Microsoft Corporation. The
lawsuit dragged on for years before it was finally dismissed. At the
same time, a series of major product flops and missed deadlines
sullied Apple's reputation, and Sculley was replaced as CEO by
Michael Spindler.
In 1996, Michael Spindler was replaced by Gil Amelio as CEO. Gil
Amelio made many changes at Apple, including extensive layoffs.
After numerous failed attempts to improve Mac OS, Amelio chose to
purchase NeXT and its NeXTSTEP operating system, bringing Steve
Jobs back to Apple as an advisor On July 9, 1997, Gil Amelio was
ousted by the board of directors after overseeing a three-year record-
low stock price and crippling financial losses. Jobs became the
interim CEO and began restructuring the company's product line
GROWTH
On August 15, 1998, Apple introduced a new all-in-one computer
reminiscent of the Macintosh 128K: the iMac. The iMac design team
was led by Jonathan Ive, who would later design the iPod and the
iPhone. The iMac featured modern technology and a unique design,
and sold almost 800,000 units in its first five months
Apple purchased several companies to create a portfolio of
professional and consumer-oriented digital production software. In
2002, Apple purchased Nothing Real for their advanced digital
compositing application Shake, as well as Emagic for their music
productivity application Logic, which led to the development of their
consumer-level GarageBand application
On January 10, 2006, the new MacBook Pro and iMac became the
first Apple computers to use Intel's Core Duo CPU. Apple also
introduced Boot Camp to help users install Windows XP or Windows
Vista on their Intel Macs alongside Mac OS X.
Apple's success during this period was evident in its stock price.
Between early 2003 and 2006, the price of Apple's stock increased
more than tenfold, from around $6 per share (split-adjusted) to over
$80.
MATURITY
Apple achieved widespread success with its iPhone, iPod Touch and
iPad products, which introduced innovations in mobile phones,
portable music players and personal computers respectively. In
addition, the implementation of a store for the purchase of software
applications represented a new business model. Touch screens had
been invented and seen in mobile devices before, but Apple was the
first to achieve mass market adoption of such a user interface that
included particular pre-programmed touch gestures.
On January 9, 2007, Jobs announced that Apple Computer, Inc.
would from that point on be known as Apple Inc., because computers
were no longer the main focus of the company, which had shifted its
emphasis to mobile electronic devices. The event also saw the
announcement of the iPhone and the Apple TV. The following day,
Apple shares hit $97.80, an all-time high at that point. In May,
Apple's share price passed the $100 mark.
Apple launched the App Store to sell third-party applications for the
iPhone and iPod Touch. Within a month, the store sold 60 million
applications and brought in $1 million daily on average, with Jobs
speculating that the App Store could become a billion-dollar business
for Apple. Three months later, it was announced that Apple had
become the third-largest mobile handset supplier in the world due to
the popularity of the iPhone.
Apple announced a large screen, tablet-like media device known as
the iPad on January 27, 2010.The iPad runs the same touch based
operating system that the iPhone uses and many of the same iPhone
apps are compatible with the iPad. on April 3, 2010, the iPad was
launched in the US and sold more than 300,000 units on that day,
reaching 500,000 by the end of the first week.
In May of the same year, Apple's market cap exceeded that of
competitor Microsoft for the first time since 1989.
Apple released the fourth generation iPhone, which introduced video
calling, multitasking, and a new uninsulated stainless steel design,
which acts as the phone's antenna. Later that year Apple again
refreshed its iPod line of MP3 players which introduced a multi-touch
iPod Nano, iPod Touch with FaceTime, and iPod Shuffle. In October
2010, Apple shares hit an all-time high, eclipsing $300.
POST STEVE JOBS ERA
In June 2011, Steve Jobs surprisingly took the stage and unveiled
iCloud, an online storage and syncing service for music, photos, files
and software which replaced MobileMe, Apple's previous attempt at
content syncing. This would be the last product launch Jobs would
attend before his death. It has been argued that Apple has achieved
such efficiency in its supply chain that the company operates as a
monopsony (one buyer, many sellers), in that it can dictate terms to
its suppliers.
On October 4, 2011, Apple announced the iPhone 4S, which included
an improved camera with 1080p video recording, a dual core A5 chip
capable of 7 times faster graphics than the A4, an "intelligent
software assistant" named Siri, and cloud-sourced data with iCloud.
The following day, on October 5, 2011, Apple announced that Jobs
had died, marking the end of an era for Apple Inc. The iPhone 4S was
officially released on October 14, 2011.
On September 12, 2012, Apple unveiled the iPhone 5, featuring an
enlarged screen, more powerful processors, and running iOS 6. The
latter includes a new mapping application (replacing Google Maps)
that has attracted some criticism. It was made available on September
21, 2012, and became Apple's biggest iPhone launch, with over 2
million pre-orders pushing back the delivery date to late October.






SAMSUNG

Type Chaebol
Industry Conglomerate
founded 1938
founder Lee Byung-chull
Head quarter Samsung Town, Seoul, South Korea
Key people Lee- kun hee
(Chairman of Samsung Electronics)
products Apparel, chemicals, consumer electronics, electronic
components, medical equipment, precision instruments,
semiconductors, ships, telecommunications equipment
website Samsung.com

Samsung Group is a South Korean multinational conglomerate company
headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and
affiliated businesses, most of them united under the Samsung brand.
Samsung was founded by Lee Byung-chull in 1938 as a trading company. Over the
next three decades the group diversified into areas including food processing,
textiles, insurance, securities and retail. Samsung entered the electronics industry
in the late 1960s and the construction and shipbuilding industries in the mid-
1970s; these areas would drive its subsequent growth.
Following Lee's death in 1987, Samsung was separated into four business groups
Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s
Samsung has increasingly globalised its activities, and electronics, particularly
mobile phones and semiconductors, has become its most important source of
income.
History of Telecommunication Business
Initial stage (19771993)
In 1977 Samsung Electronics launched the Telecommunication Network, and in
1983 it initiated its mobile telecommunications business. In 1986, Samsung was
able to release its first built-in car phone, the SC-100, but it was a failure due to
the poor quality.
In spite of unsuccessful result Ki Tae Lee, the then-head of the Wireless Team,
decided to stay in the mobile business. He asked the company to buy ten
Motorola mobile phones for benchmarking. After 2years of Research &
Development Samsung developed its first mobile phone, the SH-100 in 1988. It
was the first mobile phone to be designed and manufactured in Korea.
Time of changes (19931996)
In 1993 it was decided that the development team should focus on improving
connectivity due to specific mountain topography of Korea. They also developed
the wave-searching software that was specially designed for Korea's topography.
On June 7, 1993, in Frankfurt, Lee gathered 200 Samsung executives and pointed
out every problem that Samsung had and emphasized that Samsung needed a
turnaround and declared a new management initiative "Samsung New
Management". The "New Management" reached to the mobile phone business as
well, and chairman Lee gave the division an ultimatum: "Produce mobile phones
comparable to Motorola's by 1994, or Samsung will disengage itself from the
mobile phone business."
In November 1993, the development team finally unveiled a new model, the SH-
700. This model was quite remarkable. It weighed less than any other company's
models, the design was compact, and its quality was substantially improved over
previous models.
CDMA era (19961998)
Samsung developed its first CDMA mobile phone in March 1996, to coincide with
the launch of CDMA service. The first digital handset, the SCH-100, was extra light
and slim, and enabled clear voice communication. Before long, Samsung became
the leader in the Personal Communications Service (PCS) market.
INTRODUCTION
Apple Inc., formerly Apple Computer, Inc., is an American
multinational corporation headquartered in Cupertino,
Californiathat designs, develops, and sells consumer electronics,
computer software and personal computers.
Its best-known hardware products are the Mac line of
computers, the iPod music player, the iPhone smartphone, and
the iPad tablet computer. Its software includes the OS X and iOS
operating systems, the iTunes media browser, the Safari web
browser, and the iLife and iWork creativity and production
suites.
The word "Computer" was removed from its name on January 9,
2007, reflecting its shifted focus towards consumer electronics
after the introduction of the iPhone.
Apple is the world's second-largest information technology
company by revenue after Samsung Electronics, and the world's
third-largest mobile phone maker after Samsung and Nokia.
Fortune magazine named Apple the most admired company in
the United States in 2008, and in the world from 2008 to 2012.
As of November 2012, Apple maintains 394 retail stores in
fourteen countries as well as the online Apple Store and iTunes
Store. It is the second-largest publicly traded corporation in the
world by market capitalization, with an estimated value of
US$414 billion as of January 2013. As of September 29, 2012,
the company had 72,800 permanent full-time employees and
3,300 temporary full-time employees worldwide. Its worldwide
annual revenue in 2012 totalled $156 billion. In May 2013,
Apple had made it to the top ten of the Fortune 500 list of
companies for the first time, taking the 6 position, 11 places up
from the previous year.
Some of apple major products are:-
iPad
On January 27, 2010, Apple introduced their media tablet,
the iPad on iOS. It offers multi-touch interaction with
multimedia formats including newspapers, magazines,
ebooks, textbooks, photos, movies, videos of TV shows,
music, word processing documents, spreadsheets,
videogames, and most existing iPhone apps.
It also includes a mobile version of Safari for web
browsing, as well as access to the App Store, iTunes
Library, iBookstore, contacts, and notepad. Content is
downloadable via Wi-Fi and optional 3G service or synced
through the user's computer.
On March 7, 2012, Apple introduced the third-generation
iPad, marketed as "the new iPad". It added LTE service
from AT&T or Verizon, the upgraded A5X processor, and
the Retina display (2048 by 1536 resolution.
On October 23, 2012, Apple's fourth-generation iPad came
out, marketed as the "iPad with Retina display". Since its
launch, iPad users have downloaded three billion apps,
while the total number of App Store downloads is over 25
billion.
iPod
On October 23, 2001, Apple introduced the iPod digital
music player. Several updated models have since been
introduced, and the iPod brand is now the market leader
in portable music players by a significant margin, with
more than 350 million units shipped as of September
2012.
Apple has partnered with Nike to offer the Nike+iPod
Sports Kit, enabling runners to synchronize and monitor
their runs with iTunes and the Nike+ website.
Apple currently sells four variants of the iPod:
IPod Shuffle: Ultra-portable digital audio player,
currently available in a 2 GB model, introduced in
2005.
IPod Nano: Portable media player, currently available
in a 16 GB model, introduced in 2005. Includes an FM
radio and a pedometer.
IPod Touch: Portable media player than runs iOS,
currently available in 32 and 64 GB models,
introduced in 2007. The current generation features
the Apple A5 processor, a Retina display, and dual
cameras on the front (1.2 megapixel sensor) and back
(5 megapixel iSight), the latter of which supports HD
video recording at 1080p.
IPod Classic: Portable media player, currently
available in a 160 GB model, first introduced in 2001.
iPhone
In January 2007, Steve Jobs introduced the long-
anticipated iPhone, a convergence of an Internet-enabled
smartphone and iPod. The original iPhone was released on
June 29, 2007 for $499 (4 GB) and $599 (8 GB) with an
AT&T contract.
On February 5, 2008, it was updated to have 16 GB of
memory, in addition to the 8 GB and 4 GB models. It
combined a 2.5G quad band GSM and EDGE cellular phone
with features found in handheld devices, running scaled-
down versions of Apple's Mac OS X (dubbed iPhone OS,
later renamed iOS), with various Mac OS X applications
such as Safari and Mail.
It also includes web-based and Dashboard apps such as
Google Maps and Weather. The iPhone features a 3.5-inch
(89 mm) touchscreen display, Bluetooth, and Wi-Fi (both
"b" and "g").
On June 8, 2009, Apple announced the iPhone 3GS. It
provided an incremental update to the device, including
faster internal components, support for faster 3G speeds,
video recording capbility, and voice control.

On June 7, 2010, Apple announced the iPhone 4, which the
company describes as the "biggest leap we've taken" since
the original model. It features an all-new design, a
960x640 display, the Apple A4 processor also used in the
iPad, a gyroscope for enhanced gaming, 5MP camera with
LED flash, front-facing VGA camera and FaceTime video
calling.
In June 2011, Apple overtook Nokia to become the world's
biggest smartphone maker by volume.
On October 4, 2011, Apple unveiled the iPhone 4S, which
was released in the United States, Canada, Australia,
United Kingdom, France, Germany, and Japan on October
14, 2011, with other countries set to follow later in the
year.
On September 12, 2012, Apple introduced the sixth-
generation iPhone, the iPhone 5. It added a 4-inch display,
4G LTE connectivity, and the upgraded Apple A6 chip,
among several other improvements.
Two million iPhones were sold in the first twenty-four
hours of pre-ordering and over 5 million handsets were
sold in the first 3 days of its launch.
Apple TV
Apple TV, (previously known as the iTV), a set-top video
device intended to bridge the sale of content from iTunes
with high-definition televisions. The device links up to a
user's TV and syncs, either via Wi-Fi or a wired network,
with one computer's iTunes library and streams from an
additional four. The Apple TV originally incorporated a
40 GB hard drive for storage, includes outputs for HDMI
and component video, and plays video at a maximum
resolution of 720p.
A third generation of the device was introduced at an
Apple event on March 7, 2012, with new features such as
higher resolution (1080p) and a new user interface.









RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the
research problem. Every project report conducted scientifically
has specified frame work for controlling data collection.
This framework is called research design. Its function is to
ensure that required data are collected accurately &
economically. There are generally two types of research design.
These are:-
Exploratory research.
Conclusive research.
The type of research design used in this project was
exploratory research in which new relationship are
discovered, & looking to the research that is finding out
the most dominant attributes for research & the market
leader in respect to market strategy.
Design of exploratory studies
It helps us to discover new relationship & ideas. The
researchers imagination is the key factor, however three
lines if attack may help in finding hypothesis of value.
Study of secondary sources of information.
Survey of individuals who have ideas on general
subject.
Analysis of selected cases.
Sampling method and size
The sample units in this project are the customers, wholesalers,
& retailers because it is through them; we are able to collect
information needed for this report.
The size of the sampling is around 30 & a non profitability
sampling has been applied because it is not possible to get list of
universe elements, which is must for profitability sampling
method. So, the convenience sampling method has been used.
Convenience sampling is sampling, anyone who comes in
contact with the researcher is interviewed it is possible where
the items of universe to be sampled are homogenous.

Field work
During the field operation, all possible efforts were made to
minimize the errors so that the data collected may not provide
wrong information. Caution was taken at every step while the
respondents were filling up the questionnaire .a lot of time was
given to the respondents so that they could understand the
question asked.




DATA COLLECTION METHOD
Primary data collection
The method used to collect the data is from primary sources.
The method is appropriate as compared to secondary data
available looking to the objectives of this project report.
The method used to collect data is a survey in which
questionnaire is prepared & given to the respondents to fill it. It
is not possible to collect information from observation, it catches
the physical activates of the person.
Data collection methods are of two types questioning &
observation.
Questioning
Here, the data is collected is by asking questions from
whom we are supposed to have desired information. The
question may be asked in written or oral. A format list of
question is often called questionnaire.

Observation
When data are collected through the observation, the
researcher do not ask the question, instead they keep track
of the research design which is used in the necessary data
collection in one or both of these two methods.


Secondary data collection
Probably the quickest and the most economic way for
researchers to find out the possible hypothesis is to taken
advantage of the work of others & of their own earlier efforts. In
a relatively short time, researcher can scan a large volume of
possible data.
It is generally collected through secondary sources like
newspapers articles, magazines, journals, internet, earlier reports
& surveys.
Study of individual with ideas
All people who have any association with the efforts to
market the product in question are potential sources of
information. Such individual involve the top executive &
sales managers, sales representative, wholesaler &
consumers who have used the product.
Analysis of the selected cases
The case method most intensive study of relatively small
number of situation for e.g. an investigator might make a
detailed investigation of a few customers, a few retail stores
or a few small town markets. In some instances the number
of cases studied is reduced to one. When one or few unit is
examined, the process is called the case method & each
unit is called a case.
















RESEARCH DESIGN

Research type : Exploratory
Venue : Sagar
Research instrument : Questionnaire
Research approach : Survey method
Sample size : Customer 90
Dealer/Retailer 2
Sampling method : Stratified random
Sampling
Sampling unit : Respondents of Sagar













DECLARATION BY THE CANDIDATE

Dated

I declare that the project entitled COMPARITIVE
ANALYSIS OF SAMSUNG GALAXY & APPLE IPHONE
is my own work conducted under the supervision of MR.
JAYANT DUBEY { head of department of management
studies , faculty member of B.T.I.R.T } affiliated by DR. HARI
SINGH GOUR VISHWAVIDALAYA SAGAR .

To the best of my knowledge this report does not contain any
work which has been submitted for the award of any degree,
anywhere.


Signature of the candidate
Arunesh Singh
M.B.A 2
ND
SEM


CERTIFICATE

This is to certify that Arunesh Singh M.B.A 2
ND
SEM. has
successfully completed the project entitled COMPARITIVE
ANALYSIS OF SAMSUNG GALAXY & APPLE IPHONE
submitted to the B.T.I.R.T DR. HARI SINGH GOUR
VISHWAVIDYALAYA ,SAGAR in the partial fulfillment of
the award of the degree M.B.A is appreciable .




Under the guidance & supervision:
MR.JAYANT DUBEY



Signature of the H.O.D Signature of Examiner

CERTIFICATE

Dated: -
The project-report entitled COMPARITIVE ANALYSIS OF
SAMSUNG GALAXY & APPLE IPHONE prepared by
MR.ARUNESH SINGH under the guidance and supervision of
MR. JAYANT DUBEY for the partial fulfillment of the
degree of M.B.A.


NO. COMMENT BY SUPERVISIOR HEAD
OF
DEPTT.
EXAMINER
1. Contents & presentation of subject matter

2. language

3. Embodies the original work of candidate

4. Submission within due date


Signature of the candidate Signature of Examiner

Signature of the head of department
ACKNOWLEDGEMENT
Exchange of ideas generates energy & will to work in better way
wherever a person is helped & cooperated by others; his heart is
bound to pay gratitude and obligations to them.
Acknowledgements are not mere formality but are expressions
of deep gratitude & communicate application.
I take this responsibility to express gratitude & thanks to all
those who helped in various ways on the successful completion
of my project report.
I am thankful to head of the department to provide me
opportunity to do this project. I am thankful to teachers for their
kind encouragement. I am thankful to my guide MR. JAYANT
DUBEY for his guidance.
I would like to thank to the respondents for their kind
cooperation.
I am also thankful to the entire faculty member for their kind
guidance.
Last, I would like to thank my family members, seniors, friends
whose blessings my path.

ARUNESH SINGH
M.B.A. 2
ND
SEM
CONTENTS
TOPICS

PAGE NO.
DECLARATION

CERTIFICATE

ACKNOWLEDGEMENT

PREFACE

INTRODUCTION

HISTORY

OBJECTIVES

RESEARCH METHODOLOGY

SAMPLING PLAN

FIELD WORK

DATA COLLECTION METHOD

RESEARCH DESIGN

DATA ANALYSIS & INTERPRETATION

SWOT ANALYSIS

LIMITATION

CONCLUSION

SUGGESTION

BIBLIOGRAPHY

QUESTIONNAIRE

PREFACE

This project report is on the COMPARITIVE ANALYSIS
OF SAMSUNG GALAXY & APPLE iPHONE. We can read
theories from books but to perform on real life situation
efficiently we need practical experience.
Management courses are designed to produce future managers.
The students of M.B.A. need to get the practical experience as
they have to deal with real life problems. Hence project works
are a part of M.B.A. courses.
My project report is based on COMPARITIVE ANALYSIS
& objective is to know about the company, their product line,
SWOT analysis, competitive environment and marketing mix.
This gives overall view about SAMSUNG GALAXY &
APPLE iPHONE.

OBJECTIVES OF THE STUDY

To know about the market strategy of Samsung Galaxy &
apple iphone.
To find out the brand leader out of them.
To know about strength, weakness, opportunity and
threats of the brand.
To ascertain customers attitude towards the brand.

.










Limitations

The main limitations that I confronted with dealing with the
people are:-
Some customers are unwilling to cooperate.
Information provided by customers is not exact. There is
chance of personal bias.
Some of officers were hesitating in giving data.
Some of the officers refused completely for providing any
sort of information.
Very few officers provide information about the area of
customers complaints.
It was extensive questionnaires based study so everything
in detail was not found.
Some of customers did not know English; since they are
unable to give information correctly.

SUGGESTIONS

Companys every time effort is to maximize the sales
through various activities. Therefore he should consider all
marketing mix variables (product, price place, promotion).
All these should be focused & steps should be taken to
improve them.
The quality of the product is equally important, good
quality can force the companys sale but low quality can
reduce it to minimum. It is the basic tool to retain our
customers.
The company should also move according to the latest
trends and should always be ready to introduce innovative
features into their products. A wide range of varieties
provide lot of choices to customers, thus increasing the
sales.
Product price should be competitive to other brands they
should try to minimize the per unit price of the product, so
that they can compete with local brands.
The promotions activities of any company are one of the
major reasons of it success. Sound promotion activities are
necessary to promote the company sales. More the
customers gets aware about he product, more will be the
sale. A company can create a better brand name through
different promotions policies i.e. discount, offers etc.