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A Publication of Yakima Valley Publishing, Inc.

416 S. Third Street Post Offce Box 2052 Yakima, Washington 98907 (509) 457-4886
Tri-Cities Phone (509) 735-0678 Fax (509) 457-5214
August 6, 2014
Dear Friend:
The Fall 2014 Yakima Valley Senior Expo is set for Thursday
October 16, 2014 and as an advertiser in the Senior Times or
previous Expo participant we want to give you frst choice of your
booths location. As you probably know, we almost sold out last
year and expect to fll up again this year.
This is the senior trade show that delivers the trafic! Our
commitment to marketing and advertising is what makes us diferent
and what delivers the crowds of seniors looking at your product or
service. We have a strong ad budget again this year, and will,
once again, supplement our marketing program with an extended radio
campaign.
The Senior Expo will feature products and services from up to 50
area businesses and social service agencies in a trade show format.
We have a number of pre-event marketing plans set which will fll the
Expo with active, interested senior buyers ... anxious to talk with
you on a face-to-face basis.
We will be running our popular Treasure Hunt promotion -- getting
each of our senior buyers who attend the Expo to visit every booth
in the show.
Please review the attached information and call if you have any
questions. To reserve a space, complete the enclosed application
and return it with $375 as soon as possible. (Of course, we will be
happy to bill existing clients.) We will begin ofering booths to
non-advertisers soon.
All spaces are reserved on a frst-come, frst-served basis, so
please complete the contract or contact us as soon as possible so
we can reserve your space. Were sure the leads provided will more
than repay your $375 investment.
Thank you; we look forward to helping you market to Yakima area
seniors.
Best regards,
Bruce Smith,
Publisher
Overview Yakima's best and only showcase of senior citizen products
and services.
Date/Time Thursday October 16, 2014, 10:00 AM to 4:00 PM
Place Howard Johnson Hotel
(Former Red Lion Gateway and Holiday Inn)
9 North 9th Street,
Yakima, Washington 98901
Organizer Central Washington Senior Times
PO Box 2052 416 S. Third St.
Yakima, Washington 98907
(509) 457-4886 Fax (509) 457-5214
Sponsors Central Washington Senior Times
Coordinators David Flink and Bruce Smith
Exhibitors 50-plus expected
Vendors Expected product and service categories include insurance,
healthcare, investments, travel, hearing aids, community
organizations, retirement living, ftness, political candidates,
pharmaceuticals, eyewear, recreation, vehicles, security,
lawncare, memorials, dining and convalescent centers.
Space Size 8' x 8' (actual space size varies; a few slightly larger spaces
available. One 6 skirted table and two chairs provided.)
Space Cost $375 per space, $700 for two.
Admission Free for senior citizens
What Is The Senior Times? A monthly tabloid newspaper, established in
1984, delivered to 4,500 Yakima County households with at least one
resident aged 55-plus and 2,000-plus drop site copies at retirement homes,
senior centers, etc. for a total circulation of more than 6,500. Estimated
readership is 15,000.
Market Reach: Yakima County including Prosser, Yakima, Selah, Tieton,
Terrace Heights, Cowiche, Naches, Gleed, Union Gap, Wapato, Toppenish,
Zillah, Granger, Grandview, Sunnyside and more.
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Central Washington Senior Times
Front page stories promoting the Senior Expo will be featured in the July,
August and September issues of the Senior Times. Each issues coverage will be
progressively more detailed and generate more and more interest among the Senior
Times 15,000-plus readers.
The October issue (delivered just days before the Expo) will contain a special
section devoted entirely to the Senior Expo. Preliminary plans for the special
section include a foorplan demonstrating the depth and breadth of the products,
services and companies on display and a full-length feature article highlighting the
various exhibitors and aspects of the Expo.
Each Senior Times issue will contain various ads worth several thousand dollars
emphasizing, re-emphasizing and fnally driving home the facts of the Expo. At
least one ad will also contain a clip-out admission ticket good for free admission of
the bearer and guest(s).
Admission Tickets
Five thousand admission tickets will be printed and distributed in a variety
of ways. These 5,000 tickets are in addition to the tickets printed in the Senior
Times. These tickets will be made available to exhibitors as soon as the exhibitor
commits to participate in the Expo. Within reason, exhibitors will be given as many
admission tickets as they can distribute. Many exhibitors will insert the tickets in
billing statements, newsletters, etc.
Admission tickets will also be made available to seniors through senior
organizations, groups, retirement homes, senior apartments and mobile home
courts, etc. Although no admission will be charged at the door, these tickets endear
the senior to the exhibitor that provided the ticket.
Public Relations
In July, we will begin promoting the Expo through the news media. We will issue
press releases announcing the Expo and try to generate as much exposure through
the news programs and pages as possible. On the day of the event, all of the media
(particularly the broadcast media) will be personally invited to attend the show
early in the day and hopefully broadcast information about the show throughout the
day.
Paid Media
A strong advertising campaign and a series of articles will run for three months
in the Yakima Valley Business Times. In addition to the strong campaign being
conducted in the Senior Times, we will purchase ads in the Yakima Herald-
Republic a day or two before the Expo as well as on the day of the Expo. In order
to try and target senior citizens through the Herald as best as we can, we will run
the ads in the obituary section. We will also invest in a radio ad campaign worth
several thousand dollars to remind seniors of the Expo.
Treasure Hunt
In addition to bringing as many seniors to the Expo as possible, we strive to bring
them to your booth during the show. Our Treasure Hunt contest (in which seniors
must have an entry form initialled by each Expo vendor to be eligible for a series
of door prizes) has proven extremely successful in drawing more than half of the
attending seniors directly to vendor booths.
APPLICATION
AND CONTRACT
FOR EXHIBIT
SPACE
To Be Held At The
Howard Johnson Hotel
(Former Red Lion Gateway &
Holiday Inn) Nine North Ninth
Street Yakima, Washington
Thursday, October 16, 2014
Organizing Sponsor
416 S. Third Street
PO Box 2052 Yakima, WA 98907
509-457-4886 Fax: 509-457-5214
Organizing
Sponsor
Any balance will be due by October 16, 2014. Please make check payable to CENTRAL WASHINGTON SENIOR
TIMES. No partial refunds on cancelled spaces after October 12, 2014. We are pleased to bill current clients.
Requested Space Number(s) _____________________________________________________________________
(Space assignment priority will be determined by the date of application accompanied by deposit or payment in full. The show management reserves
the right of assignment and to curtail exhibits, in whole or part that, in managements opinion, refect against the character of the show. Management
will provide a draped table and two chairs, only.)
STATEMENT OF THE NATURE OF THE EXHIBIT AND TYPE OF PRODUCTS TO BE DISPLAYED. Exhibitor authorizes the Show to make use of
the following information. Please be specifc, non-hype and 25 words or less. This is the information we will use in our advertisements.
_____________________________________________________________________________________________________________________
_____________________________________________________________________________________________________________________
____I wish to pay by credit card. Please contact me for my info.
Name of Company _____________________________________________________________________________________________________
Address to send Exhibitor Information _______________________________________________________________________________________

City __________________________________________________________ State _________________ Zip ________________________

Local Street Address ____________________________________________ State _________________ Zip _______________________
Person in Charge of Exhibit ______________________________________________ Phone: ________________________________________
PLEASE PRINT OR TYPE
Local Contact if Different ________________________________________________ Fax: __________________________________________
*NOTE FOR NEW CLIENTS: DEPOSIT MUST ACCOMPANY THIS FORM IN ORDER TO BE PROCESSED.
PAYMENT AGREEMENT: Exhibitor agrees to pay for rented space as follows: ______________________________________________________
_____________________________________________________________________________________________________________________
_____________________________________________________________________________________________________________________
This application for exhibit space at the Yakima Valley Senior Expo, if accepted by show management, will become a contract between applying
exhibitor and Central Washington Senior Times, which is the show management.
EXHIBITOR: Agrees to all the terms and conditions of this contract
X _____________________________________________________
AUTHORIZED SIGNATURE
Title ___________________________ Date ___________________
MANAGEMENT: Central Washington Senior Times
Accepted by _____________________________________________
AUTHORIZED REPRESENTATIVE
( )
( )
EXPO Booth Investment
Need electricity at your booth? q Yes!
Booth Space - No ad
q One Booth$375
q Two Booths$700
Booth Space + 1/4 pg ad
One Booth
q $560 B&W ad q $625 Color ad
Two Booths
q $885 B&W ad q $950 Color ad
Booth Space + 1/2 pg ad
One Booth
q $735 B&W ad q $810 Color ad
Two Booths
q $1,060 B&W ad q $1,135 Color
Booth Space + Full pg ad
One Booth
q $1,035 B&W ad q $1,120 Color ad
Two Booths
q $1,360 B&W ad q $1,445 Color
Move Out
Thursday, October 16, 2014
4:00 PM to 6:00 PM
HALL MUST BE VACATED BY
6:00 PM
d. RIGHTS OF MANAGEMENT IN EVENT EXHIBITION IS NOT HELD-
Management shall not be liable for any damages or expense incurred
by Exhibitors in the event the show is delayed, interrupted or not held as
scheduled; and if for any reason the Show is not held, Management may
retain so much of the amount paid by Exhibitors as is necessary to defray
expenses already incurred by the Management.
e. TERMS AND CONDITIONS-This Contract contains all the terms and
conditions agreed on by the parties hereto, and no other agreements, oral or
otherwise regarding the subject matter of this contract, shall be deemed to
exist or to bind any of the parties hereto.
f. SECURITY FOR RENTAL-Failure on the part of the Exhibitor to pay
the rental as specifed under the contract shall entitle Management to seize
all merchandise, materials, and exhibits displayed by the Exhibitor at the
within described show and to retain the same as security for any unpaid
rental amount owing hereunder. Upon the expiration of seven days after such
seizure, Management shall have the right to dispose of same without notice
to the Exhibitor in such manner as Management, in its absolute discretion,
deems appropriate, whether by public or private sale in the manner
determined solely at Managements discretion, and without any obligation on
the part of Management to effect any manner of publication respecting the
date or any details or information as to when or how such sale is to be carried
out.
g. AMENDMENTS-Exhibitor agrees to abide by decisions of the
Management concerning all matters pertaining to the administration and
success of the show which are not specifcally stated.
h. ATTORNEY FEES-In the event suit or action is brought by any party
under this agreement to enforce any of its terms, it is agreed that the prevailing
party shall be entitled to a reasonable attorney fee to be fxed by the trial and
appellate courts. Venue shall be Yakima County.
3.SECURITY-Neither the Management, facility management nor our
insurance company are fnancially liable for the losses or mysterious
disappearance of any kind. We recommend all exhibitors contact their
insurance agents to confrm proper coverage of exhibit materials. (Please
read carefully the coverage provided by decorators and shipping companies
to determine if additional coverage is necessary.) Any additional security must
be arranged by the Exhibitor at their own expense, directly from the facility.
4. CANCELLATION AND REDUCTION POLICY- Any cancellations or
changes MUST BE IN WRITING and received by our offce no later than (30)
thirty days prior to THE EVENTS opening day. Upon written request, refunds
will be made and any reduction in booth space is subject to a $100.00 penalty
for each cancelled booth.
5. GENERAL-Exhibitor badges may be picked up by an authorized
representative at the Show Offce during move-in. Your business card will
be placed in a plastic cover. Therefore, PLEASE bring business cards for all
personnel working in your booth.
6. LIABILITY - Neither the Yakima Valley Senior Expo, the facility location,
The SENIOR TIMES, their representatives, nor any member of the above
named will be responsible for any injury, loss or damage that may occur to
the exhibitor. The Exhibitor, on signing the contract, expressly releases the
aforementioned from any and all claims for such loss, damage or injury.
7. FLOOR PLAN- All space reservations are tentative. Show management
reserves the right to change the show's foor plan without notice.
1. USE OF SPACE
a. LIABILITY-The Exhibitor is entirely responsible for the space leased by
him and shall not injure, mar or deface the premises and the Exhibitor shall
not drive, nor permit to be driven any nails, hooks, tacks or screws in any part
of the building. Furthermore, Exhibitor shall not affx to the walls or windows
of building any advertisement, signs, etc. or use Scotch tape, masking tape or
any other adhesive type materials on painted surfaces. The Exhibitor agrees
to reimburse the facility, and/or decorator, for any loss or damage to the
premises or equipment occuring in the space leased to the Exhibitor. Show
management and their sponsors shall not be liable for failure to perform its
obligations under this contract as a result of strikes, riots, acts of God, or any
other causes beyond its control.
b. AISLES-The aisles, passageways and overhead spaces remain strictly
under the control of the Management, and no signs, decorations, banners,
advertising matter or special exhibits will be permitted in them except by
special written permission of the Management. All exhibits and their personnel
must remain within the confnes of their own spaces and no Exhibitor will be
permitted to erect signs or display products in such a manner as to obstruct
the view, occasion injury or disadvantageously affect the display of other
Exhibitors. No interference with the light or space of another Exhibitor will be
permitted.
c. SPACE-The space contracted for is to be used solely for Exhibitor
whose name appears on the Contract, and it is agreed that Exhibitor will
not sublet or assign any portion of same without the written consent of the
Management. In the event Exhibitor fails to occupy or use their space or to
have their exhibit completed and in place by the opening of the show, they
shall forfeit their right to the space, all prepaid rents, and upon demand pay
any rental balance owing to Management.
d. ALL DEMONSTRATIONS or promotional activities must be confned
within the limits of the purchased space. Noise resulting therefrom must not
interfere with the other exhibitors.
e. RESTRICTIONS-The Management reserves the right to restrict or
remove exhibits, without refund, that may have been falsely entered, or may
be deemed by the Management unsuitable or objectionable. This restriction
applies to noise, P.A. systems, persons, animals, birds, things, conduct,
printed matter, or anything of a character that may be objectionable to the
show or the Management.
f. OFFENDERS will be asked to leave the area if any of the above are
violated: and as an exhibitor offender no refund will be given.
2. RULES FOR EXHIBITS:
a. ALL BOOTHS and decorations MUST comply with the facility regulations,
city ordinances and local fre codes. Any violations may result in the removal
of any materials found to be in violation. Materials for booth decorations and
construction must be fre retardant. Contact the show Management if at all in
doubt.
b. INSTALLATIONS-Any special carpentry, wiring,telephone lines,
electrical or other work, gas, steam, water or drainage connection shall be
installed at the Exhibitors expense.
c. LICENSES-Any and all City, Municipal, State or Federal licenses,
inspections or permits as required by law of any Exhibitor in the installation or
operation of his display shall be obtained by the Exhibitor at his own expense
prior to the opening of the show.
TERMS and CONDITIONS
SHOW HOURS
Thursday
October 16, 2014
10:00 AM to 4:00 PM
Move In
Thursday, October 16, 2014
8:00 AM to 10:00 AM
Move In Must Be Done By
10:00 AM
Central Washington Senior Times
Post Offce Box 2052 416 South Third Street Yakima, WA 98907
(509) 457-4886 Fax (509) 457-5214
Fall
2014
Yakima
Valley
Senior
Expo
Thursday
October 16, 2014
10:00 am - 4:00 pm
This Tentative
Floorplan Will Be
Revised To Fit The
Actual Number Of
Vendors
All Booths Are
Assigned On
A First-Come,
First-Served Basis
To Reserve Table,
Call 509-457-4886
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Main Room
Ballroom
Table #7 Table #6 Table #8 Table #9
Table #11
Table #16
Table #10
Table #22
Table #21
Table #14
Table #13
Table #18
Table #19
Table #24
Table #25 Table #27
Table #15
Table #12
Table #17
Table #20
Table #23
Table #26 Table #28
Table #29
Table #30
Table #45
Table #47
Table #44
Table #46
Table #31
Table #42
Table #39
Table #38
Table #33
Table #41
Table #40
Table #36
Table #49
Table #37
Table #48
Table #34
Table #35
Table #32
Table #43
Lounge Area
Table #1
Table 4
Table 5
Table 3
Table #2

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