ARCADA

Masters degree programmes in International Business Management and Media Management

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UNIVERSITY OF APPLIED LIFE.
Studying is more than courses and
degrees. It is also learning a thing or
two about life in general. At Arcada
we ofer you both. A strong culture of
multi-professionals and an encouraging
environment to nd your own path.
Come and explore life at Arcada.
GOOD MORNING.
WAKE UP AND
EXPLORE LIFE.
2 ARCADA
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WELCOME TO ARCADA
UNIVERSITY OF
APPLIED LIFE!
At Arcada University of Applied Sciences we see a degree as
far more than a sequence of courses. Studies are just as much
about growing as a student, as a person and also about shap-
ing your professional role. Interacting with professionals from
diferent elds on campus, extending your views and exploring
subjects hands-on will only increase your appetite for learning.
We want to make the Masters studies at Arcada a fun and re-
warding process for you and a good investment for your work
place. Welcome to an exciting and colourful journey!
WHAT IS A MASTERS
DEGREE FROM A UNIVERSITY
OF APPLIED SCIENCES?
A Masters degree from a university of applied sciences is
based on the combination of a Bachelors degree and a mini-
mum of 3 years of relevant work experience. It is intended for
practitioners in working life, who wish to deepen and broaden
their professional skills. A Masters degree programme is
ideal for persons preparing to take on a managerial role. The
extent of the degree is 90 cr (ECTS) and the programme can
be completed in 24 years, combined with employment. The
education is web-based but also includes lectures, workshops
and seminars. Strategic management is a central theme in the
Masters degree programmes at Arcada.
WHAT IS ARCADA?
Arcada is a modern and international university of applied
sciences in Helsinki, Finland. We ofer high-quality educa-
tion and further education in Swedish and English for our
2,700 students. We believe in close collaboration with the
workplace and co-operate with some ninety higher educa-
tion institutions and universities throughout the world. We
also conduct practical research relevant to the community.
This is why a degree from Arcada in Business Administration,
Tourism, Media, Technology, Sports, Health Care and Social
Services is relevant and desired by employers.
Our cross-disciplinary structure means that we promote
activities, syllabuses and research initiatives that cross tra-
ditional disciplinary boundaries. The areas of focus we have
chosen are sustainable materials and energy systems, digital
services, health promotion, patient safety and social partici-
pation. As many of our alumni have become entrepreneurs,
we actively promote the entrepreneurial aspect in studies
and encourage our students business ideas.
DEGREE PROGRAMMES
AT ARCADA
MASTERS DEGREE PROGRAMMES
Masters programmes ofered by Arcada
have a common core of management
and strategic leadership. Please nd
out more at www.arcada.
International Business Management
Media Management
Advanced Clinical Care (in Swedish)
Health Promotion (in Swedish)
Rehabilitation (in Swedish)
Social Services (in Swedish)
BACHELORS DEGREE
PROGRAMMES IN ENGLISH
International Business
Nursing
Plastic Technology
BACHELORS DEGREE
PROGRAMMES IN SWEDISH
Business Administration
Distributed Energy Systems
Emergency Care
Film and Television
Information and Media Technology
Nursing
Occupational Therapy
Physiotherapy
Plastics Technology
Social Services
Sports and Health Promotion
Tourism Management
FURTHER EDUCATION
Arcada Further Education ofers further
education and courses for adult students.
Custom-tailored study programmes can
also be arranged for companies.
Please see www.arcada./further
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SAIMY SWRD, WEB AND TV
JOURNALIST AT YLE.FI, AND ARCADA
STUDENT IN MEDIA MANAGEMENT
After working 14 years in the same company I felt that it was time to get new input and learn more. Exactly
where this Masters degree will take me I dont know. It might mean that I will stay with my current employer
and get new fresh ideas that make me better at what I do, which in turn leads to me getting new tasks and
responsibilities. It might mean that I nd a new position somewhere else. So many doors open if you only have
the courage to take the rst step.
The scope of the Masters degree programmes in Media Management and International Business Manage-
ment is 90 ECTS. They are run as part-time studies, which allow you to study alongside work. It takes you 23
years to complete either degree. The courses are taught entirely in English and comprise scheduled lectures,
workshops, seminars and independent studies. Scheduled tuition takes place mainly after 4 p.m. on weekdays
and between 9 a.m. and 5 p.m. on Saturdays. About 25 % of the degree programmes consists of scheduled
tuition in class with 75 % conducted as independent studies.
STUDY WHILE WORKING
4 ARCADA/MASTERS DEGREE PROGRAMME IN INTERNATIONAL BUSINESS MANAGEMENT
MASTERS DEGREE PROGRAMME
IN INTERNATIONAL BUSINESS
MANAGEMENT (90 CR ECTS)
WHO IS THE PROGRAMME FOR?
Arcada is the rst University of Applied Sciences in Finland to launch a Masters degree programme in English with a focus on the
Nordic business environment. If you or your employer views the Nordic market as an interesting opportunity for personal or busi-
ness growth, then this degree is what you are looking for.
The Nordic business environment is a natural context for Finnish companies to either start or develop their international business
activities. In a more global world the locality of business becomes paradoxically more important, so knowledge of cultural similari-
ties and diferences is an important aspect of managing businesses in this region.
After graduating with this Masters degree you will be able to establish and lead business activities in any Nordic country. The
degree programmes strong emphasis on combining practical skills with theoretical knowledge gives you a deeper understanding
of specic business areas and subjects, as well as the skills and tools to analyse the Nordic business environment, plan market
entry and to develop the position of a company in a new market.
The target group for this Masters degree programme is individuals who see the possibilities for personal and career development
in the Nordic business environment, as well as those business oriented individuals who seek to acquire a deeper knowledge of
marketing, supply chain management, nance and leadership. Employers of an applicant can also benet greatly from the degree
programme by becoming engaged in the Masters thesis project, which can be tailored to suit the employers needs.
Are you ready to take on new tasks and responsibilities with your current employer or planning on embarking on a new career? Are
you thinking about starting your own business in the future? By participating in this programme you will signicantly broaden your
opportunities for career advancement.
IBM PROGRAMME OUTLINE
There are three knowledge modules consisting
of 10 ECTS each and if you wish you can choose
to replace one of these with a Nordic module. The
three knowledge modules are conducted at Arcada
whereas the optional Nordic module is conducted
at a Nordic partner university in Sweden,
Norway, Denmark or Iceland.
Marketing Management (10 ECTS)
Customer relationship and service management
Marketing communications and brand management
Supply Chain Management (10 ECTS)
Purchasing and negotiation management
Demand chain management
Financial Management and Leadership (10 ECTS)
Financial management
Leadership
Core Skill Modules (15 ECTS)
Analyzing the Nordic business environment
Planning and establishing market entry
in a Nordic country
Establishing and developing your market
position in a Nordic country
Support Modules (15 ECTS)
Research Methodology
Thesis seminars
Elective/Personal Studies
Masters Thesis Project (30 ECTS)
The Masters thesis project consists of
a development project for a client or for the
students employer and a thesis report,
in which the student publishes the key
results of the development project.
5 ARCADA/MASTERS DEGREE PROGRAMME IN MEDIA MANAGEMENT
MASTERS DEGREE PROGRAMME
IN INTERNATIONAL BUSINESS
MANAGEMENT (90 CR ECTS)
MASTERS DEGREE PROGRAMME
IN MEDIA MANAGEMENT (90 CR ECTS)
Are you looking for tools to manage the rapidly changing media industry? Do you nd yourself in the media industry, struggling
to see the bigger picture? New technology and changing consumer behaviour ofer unlimited opportunities for people able to
respond to creative and managerial challenges. A media manager today does not necessarily have an educational background in
media or culture. We believe that a successful media manager needs to have a multidisciplinary understanding of the media, based
on economics, technology and culture. Management is about nding appropriate resources, and working with and through other
people to accomplish organizational goals.
The Masters programme in Media Management at Arcada presents you with real-life cases and projects useful to a manager in
any media-related company. In Arcadas modern premises you can apply your knowledge hands-on. Stadi.TV is an Arcada-run
Helsinki community television service. It ofers our students a unique opportunity to plan, design and produce both traditional
and interactive media concepts for real platforms.
Strategies and innovations in media are intimately linked to research and development. An important part of the curriculum is to
plan and accomplish your own development project in the form of a Masters thesis. The aim of the thesis project is to advance
the operations or management methods of a creative company or of content industrial actors in general. However you see it, your
Masters education can be seen as providing a wise investment for your employer, if you are currently in the business.
MARJA KAHRA, MANAGING
DIRECTOR AT THE FINNISH-
SWEDISH CHAMBER
OF COMMERCE
The Nordic market, with its 25 million con-
sumers, is economically and politically stable.
Knowledge and understanding of this market
gives an obvious competitive advantage on
the labour market.
KARSTEN SLOTTE, CEO,
KARL FAZER GROUP
I believe that studying is a life-long invest-
ment. Cooperation among the Nordic coun-
tries will increase in the future. Finland is en-
tirely dependent on its export markets and
Sweden has historically been an important
trading partner.
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WHO IS THE PROGRAMME FOR?
The graduate programme in Media Management at Arcada is intended for persons who wish to deepen their knowledge, skills, and
competence in order to manage creative companies within the content industries. The programme prepares students for predict-
ing market trends and industrial development, and for applying this knowledge to develop business and content concepts as well
as business operations. Furthermore, a graduate from the programme is capable of creating new knowledge for market actors and
public authorities operating within the content industries.
MEDIA MANAGEMENT
PROGRAMME OUTLINE
All students receive an individual study plan. The
study plan allows the student to tailor the programme
to suit her/his individual needs based on previous
study and work experience. For instance, a student
with a bachelors degree in business administration
will have the possibility to replace business courses
with studies in media production.
Mastering the Media Landscape (15 ECTS)
Media economics
Media technology development
Competencies in media management
Special features of media and creative industries
Managing Media Businesses (20 ECTS)
Customer relationship management
and service innovation
Financial management
Marketing communications and brand management
Media law
Production Management (15 ECTS)
Concept and programme format development
Production management
Visual presentation and narrative
Research Methodology (5 ECTS)
Optional Studies (5 ECTS)
Masters Thesis Project (30 ECTS)
The Masters thesis project consists of a development
project for a client or the students employer and a thesis
report, in which the student publishes the key results of
the development project.
ARCADA/MASTERS DEGREE PROGRAMME IN MEDIA MANAGEMENT
VILLE TUKIAINEN, ART DIRECTOR AT THE OS/G COMMUNICATIONS
AGENCY AND ARCADA STUDENT IN MEDIA MANAGEMENT
Ive been thinking about furthering my education for years now, and since I now have the opportunity to study
alongside work there is nothing holding me back. I consider the Masters programme in Media Management to be
an important stepping stone in my career. Something I really appreciate about this degree programme is that within
every course we are given the opportunity to meet interesting external lecturers professionals who follow, as well
as create, the trends of the business right now.
APPLICATION AUTUMN 2012
ELIGIBILITY
INTERNATIONAL BUSINESS MANAGEMENT
A suitable Bachelors degree, e.g. within the feld of economics, business or some other feld
(e.g. engineering, media or tourism)
AND
at least 3 years of relevant work experience gained after completing the higher education degree
(Bachelors Degree). As relevant felds are considered economics, business or management.

MEDIA MANAGEMENT
A suitable Bachelors degree, e.g. within the feld of Media and Communications, Arts and Culture Management,
Business Management, Media and Information Technology, Art & Design, Advertising, Literature and Culture Studies
or Entertainment Law
AND
at least 3 years of relevant work experience gained after completion of the higher education degree
(Bachelors degree)
Sufcient knowledge of English. The applicant must prove sufcient profciency in the English language.
HOW AND WHEN TO APPLY
The application form is found at www.arcada.f during the application period September 24th October 12th, 2012.
Detailed information about the application process, timetable and required enclosures is presented online.
CONTACT
Please visit www.arcada.f for further information about the Masters Degree programmes in Media Management
and International Business Management. Also, you are welcome to contact us with any questions you may have.
Questions regarding the International
Business Management programme and the studies
Head of Programme, Dr.Sc. (Econ.), Senior Lecturer Carl-Johan Rosenbrijer
carl-johan.rosenbroijer@arcada.f
Tel. +358(0)207699658, +358 (0)50 463 5747
Questions regarding
the Media Management programme and studies
Head of Programme, PhD, Adjunct Professor, Senior Lecturer Mats Nylund
mats.nylund@arcada.f,
Tel. +358 (0)207 699 447, +358 (0)50 3530 25
Questions regarding the application process
Admissions Ofce, admissions@arcada.f
Tel. +358 (0)207699676
APPLICATION
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CONTACT INFORMATION
Jan-Magnus Janssonin aukio 1
00550 Helsinki, Finland
Tel +358 (0)207 699 699
Fax +358 (0)207 699 611
www.arcada.f
Arcada UAS is ECTS- and DS-certied since
2004. The Arcada Patient Safety and Learning
Centre (APSLC) is recognised by the Finnish
Ministry of Education and Culture as a Centre
of Excellence for the years 2010-2012.
The Arcada quality assurance system
passed the audit by FINHEEC in 2011.