Search Engine Optimization

Proposal
Submitted to:
Prasheel
For the SEO of
www.cooldogs.com.au
Overview
Congratulations on taking the frst step to
improe the performance of !our "ebsite to
generate more tra#c and reenue.
The objective of this project is to
promote the site in for all the targeted
16 keywords selected by you on
Google.com.au to increase its trafc
and generate more and more O!. Our
"rst aim to bring the site on the "rst
page of Google for all the keywords to
boost its trafc
Our goal is make !our website frst most Search engines friendl! b! doing complete
On$site SEO work and b! suggested all necessar! re%uired changes in website to
make it SEO friendl!. &hese high search engine rankings in return will delier targeted
isitors to !our site who are eager to hear more about !our products and serices.
&hese are the fundamental goals of our search engine marketing strateg!.
Our #ommitment to $our #ompany
'n initial optimization of !our website is often not enough to maintain high ranking
oer a long period of time. Search engines are notorious for changing their ranking
Top Targeted Keywords
%.&.'eywords(Dog shop)Dog leash*puppies toy+Toy for
dog,Dog toy-Dog grooming.Dogs toy/Dog harness0Dog
coat(1Dog products((Dog supplies()Dog clothing(*Collar
Dog(+Dog bed(,Dog collar(-Dogs collars
algorithms and une2pected drops in !our search engine ranking can occur oernight.
"hen !ou partner with 333 Compan! for SEO monthl! serices it becomes our
responsibilit! to anal!ze these changes and take appropriate action to bring !our
website back to top ranking placement.
Our (pproach
%ince increasing a website)s link popularity is the only a*ective way to
increase website ranking on Google+ $ahoo and ,%&+ --- #ompany is
committing to the following link popularit! building and optimization tasks oer the
ne2t * months.
Onsite Optimization
(. "e hae reiewed !our website and we would like to suggest !ou a 4e!word
rich optimized content on the home page.
). 'll primar! ke!words will be incorporated into the site5s naigation. Each
ke!word will be linked to a new or e2isting page containing su#cient ke!word
densit!. 6t would be most adantageous to feature e2isting articles7 releant
case studies7 or een deelop a blog to publish uni%ue content. 333 Compan!
will e2pect the client to proide all necessar! pieces of content. 6f
www.cooldogs.com.au would like assistance in content generation7 our
e2perienced cop!writers will assist in the deelopment of new SEO friendl!
content.
*. &o e8ectiel! secure !our rankings on the search engines7 we will pa! great
attention to the on$site content of !our website. "e will ensure !ou hae a
page dedicated to each one of !our ke!words7 with a su#cient ke!word
densit!. For 9ow the content of internal pages are fne .ut we need to add
the more and more product pages on the site on continuous basis. !f
you want then we will write the content for product pages.
+. "e will deelop SEO$Silos7 which are basicall! inter$linking of like content
within !our website. &his will help the search engine determine which content
should be deemed important and releant in content and reference to similar
ke!word groups.
,. Optimize all pages with uni%ue metas7 titles7 internal links and page content
for the target ke!words
-. 'dd an updated 2ml sitemap to the root director!
.. 'dd a robots.t2t fle to the root director!
Ofsite Optimization
(. "e will establish a monthl! budget for link$building. &his will allow us to place
!our link on %ualit! websites. "e will also hae the opportunit! to submit !our
website to niche directories and search engines.
). 'c%uire monthl! new one$wa! inbound links during this campaign meeting the
linking criteria below:
a. 9on$competitie topicall! releant websites
b. Search Engines and :irectories
c. :i8erent C 6P blocks
d. 9o more than *1$,1 links on the link page
e. 9o ;aa7P<P redirects or rel=>nofolow> tag in the links
*. ?anual search engine submission to oer (,1 search engines
+. ?anual director! submission to oer -7111 directories @"e will do ,11
director! on per month basisA
,. 4e!word specifc article submission submitted to )1 top article sites @"e will
be submitting ) articles per week. Each article will be submitted on top *1
article sitesA
-. Creating social bookmarks in appropriate categories on oer *,1 bookmarking
sites @"e will be doing (, to )1 social bookmarking on weekl! basisA
.. Submit press releases to )1 ma;or press release sites @we will submit ( press
release on eer! ) week. Each press release will be submitted on top )1 press
release sitesA
/. Forum creations and postings to releant topics and conte2t @ forum
commenting per week and ) forum post per monthA
0. Blog creation and posting on niche sites. "e will create a free blog and will
post one blog post per month on blog
(1. "e will be doing blog commenting as well , blog commenting per week.
((. !T/% !,0OT(&T TO &OT12 &he entire SEO process is a 1334 manual
process. &here are no shortcuts7 and our SEO professions will spend thousands
of hours on director!7 search engine7 and article submission alone this !ear.

Costing: $
$$$$$$$$
6t will cost !ou C)11Dmonth for a contractual period of 22 months and we will hae to
deote -1 to ., hours per month on continuous link building ;ob to boost the ranking
of !our website on Eoogle.com . 's for the frst page the completion is too tight and
for now !our website Eoogle page rank is FEGO. So it will take the time of 2 to 2
months to rank !our website on the frst page of Eoogle for at least 22H of the
ke!words.
9ote:
a.A "e will be doing (11H organic SEO onl!. "e are not doing an! kind of black
hat or unethical task.
b.A "e will proide !ou a weekl! work and rank report so that !ou would be able
to reiew the %ualit! of our work and would able to anal!ze the amount of
work that we will do on weekl! basis on !our website.