Big brand Trivia Facts

Coca Cola
1. The red and white Coca-Cola logo is recognized by 94% of the world's population. Reportedly, its
name is the second-most understood term in the world, behind "okay."
2. Coca Cola became the first brand to record 50 million likes on Facebook and currently has
over 75 million fans on the social media site.
Google
1. Gmail was used internally for nearly 2years prior to launch to the public. They discovered there
was approximately 6 types of email users, and Gmail has been designed to accommodate these
6 user types
2. Google estimates that the "I'm feeling lucky!" button has cost approximately $100 million
dollars in lost ad revenue, but Google still keeps the button because the users like it.
Apple
1. Apple once had more cash in the bank than the US Treasury had money to spend. According to
the Financial Post, during the debt ceiling crisis in July 2011, Apple Inc. boasted cash reserves of
$75.88 billion while Washington had an operating balance of $73.77 billion!
2. Apple never pays for product placement, unlike other brands which spend millions of dollars on
getting their products into popular TV shows and movies. Apple, however, is willing to provide
any products to any production that wants to do that.
IBM
1. One of the worlds oldest technology companies, IBM has been thriving in this space for over
101 years, long after companies like DEC, Wang etc. shut down. By continually adapting and
reinventing itself, it has transformed a hardware business into one more focused on software
and services.
2. After selling its PC business, IBM began the task of rebuilding its brand in 2003 with a company-
wide intranet 72-hour global 'ValuesJam' where every employee was asked to answer the
question if IBM were to disappear tonight, would the world be any different tomorrow? Their
response to this led to IBMs mission statement which later became the basis of the Smarter
Planet marketing campaign.

Quiz Questions
1. This iconic advertising campaign included a manifesto written by the CEO of the company and
featured some of the most eminent personalities of our era . It also helped to revive the brands
flagging image. What is the company and the campaign are we talking about?
a. Apple, Think Different

2. Can you name this company whose logo is apparently recognized by 94% of the worlds
population and happens to be the second most understood term in the world, behind okay?
a. Coca Cola

3. Which company initially named its flagship product the Back Rub. Later another name was
proposed and the name by which the product is known today, was the result of a spelling
mistake in the proposed name.
a. Google. The search engine was originally called Back Rub, then changed to Googol,
which became Google as the result of a spelling error.

4. This slogan that is inscribed in block letters at all of IBMs facilities worldwide is said to have
inspired a highly successful marketing campaign by a rival company. What is it?
a. The slogan is THINK which was coined in 1914 by Thomas Watson Sr., the first
Chairman of IBM. The Apple campaign which was called Think different was
considered to have taken off from the IBM one.
.
5. Listen to this sound and identify the brand it is associated with.
a. Intel. The Intel "bong" is known as a sonic logo, or "sonic branding" exercise. The
trademark five-note sound was created by Austrian-born composer Walter Werzowa in
2004. It is used heavily in the chip makers advertising and branding campaigns. The
bong has been heard more than a billion times since. It is estimated the tune is played
somewhere around the world every five minutes.