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How I Made It
40 Successful
Entrepreneurs
Reveal All
Rachel Bridge
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2009 PB Rs 250
You Can
Do It Too
The 20 Essential
things Every
Budding
Entrepreneur
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Rachel Bridge
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2009 PB Rs 250
My Big Idea
30 Successful
Entrepreneurs
Reveal How they
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Rachel Bridge
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2012 PB
FORTHCOMING
The Rebel
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Jonathan Moules
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2012 PB Rs 695
Family Wars
Classic Conficts in
Family Business and
How to Deal with
Them
Gordon &
Nicholson
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2008 PB Rs 295
Business and Management
The Mindful
International
Manager
Jeremy Comfort &
Peter Franklin
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2013 PB
FORTHCOMING
The Making of a
Manager
How to Launch
Your Management
Career on the Fast
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Donald A. Wellman
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2010 PB Rs 395
The 21st Century
Manager
Future-Focused
Skills for the Next
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Di Kamp
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2010 PB Rs 295
How to be an
Even Better
Manager,
8th edn
Michael Armstrong
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2012 PB Rs 495
The Efective
Director
Building Individual
and Board Success
Neville Bain
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2010 PB Rs 250
Directors
Dilemmas,
2nd edn
Tales from the
Frontline
Patrick Dunne
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2005 PB Rs 395
A Guide to
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Development
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What to Use When
Kenneth Fee
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2006 PB Rs 195
Hard-Core
Management
What you Wont
Learn from the
Business Guru
Jo Owen
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Chairing the
Board,
Revised edn
A Practical Guide
to Activities and
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John Harper
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2010 PB Rs 350
Management
Stripped Bare,
3rd edn
Jo Owen
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2013 PB
FORTHCOMING
NEW
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International
Management
Elizabeth
Christopher
9780749465285
2012 PB Rs 995
Strategic Public
Management
Howard R. Balanoff
& Warren Master
9781567262766
2013 HB
FORTHCOMING
28 Business
Thinkers Who
Changed the
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Rhymer Rigby
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2011 PB Rs 395
Bold
How to be Brave in
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Shaun Smith &
Andy Milligan
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2011 PB Rs 595
An Unamerican
Business
The Rise of the New
European Enterprise
Donald Kalff
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2006 PB Rs 295
Transforming the
Company
Manage Change,
Compete & Win
C. Coulson-Thomas
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2010 PB Rs 495
The Growing
Business
Handbook,
13th edn
Adam Jolly
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2012 HB
FORTHCOMING
The Seamless
Organization,
4th edn
Building the
Company of
Tomorrow
Philip Sadler
9788175545731
2010 PB Rs 295
Global Remix
The Fight for
Competitive
Advantage
Richard Scase
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2010 PB Rs 295
Business
Insights: China,
2nd edn
Jonathan Reuvid
9780749459918
2013 PB
FORTHCOMING
Business & the
Beautiful Game
Theo Theobald &
Cary Cooper
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2010 PB Rs 250
Monopoly Rules
How to Find,
Capture & Control
the Worlds Most
Lucrative Markets in
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Milind M. Lele
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2007 PB Rs 395
Kellogg on China
Strategies for
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Anuradha Gulati &
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2005 PB Rs 395
Kellogg on
Biotechnology
Thriving Through
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Alicia Lofer
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2005 PB Rs 395
Business
Solutions on
Demand
Mark Cerasale &
Merlin Stone
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2006 PB Rs 350
NEW
Business and Management
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Business and Management
Building Your
Business
Through Export
John Westwood
9780749463755
2013 PB
FORTHCOMING
FORTHCOMING
International
Trade
An Essential Guide
to the Principles and
Practices of Export
Reuvid & Sherlock
9780749462376
2013 PB
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Leading Strategy
Execution
How to Engage
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Implement Your
Strategies
Antunes, Korda,
Korda & Mistry
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Strategic
Thinking, 3rd edn
Simon Wootton &
Terry Horne
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2010 PB Rs 225
High Performance
Business Strategy
Inspiring Success
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Human Resource
Management
Ap Eigenhuis &
Rob van Dijk
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2010 PB Rs 395
Practical Strategy
Neville Lake
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2013 PB
Diversifcation
Strategy
How to Grow
a Business by
Diversifying
Successfully
Graham Kenny
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2010 PB Rs 350
Demystifying
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How to Become a
Strategic Thinker
Tony Grundy
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2012 PB Rs 795
The Business
Plan Workbook,
7th edn
Colin Barrow,
Paul Barrow &
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2012 PB Rs 895
The Strategic
Planning
Workbook,
3rd edn
Neville Lake
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NEW NEW
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How to Prepare
a Business Plan,
5th edn
Edward Blackwell
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2008 PB Rs 250
Fundamentals
of Risk
Management
Paul Hopkin
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2010 PB Rs 795
Fundamentals
of Risk
Management,
2nd edn
Paul Hopkin
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2012 PB 34.99
Business Continuity
A Guide to Risk
Management
and Contingency
Planning to Protect
Your Business
Sebastian Nokes
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2013 PB
FORTHCOMING
Managing
Business Risk,
8th edn
A Practical Guide
to Protecting Your
Business
Jonathan Reuvid
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2013 HB
FORTHCOMING
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Managing Risk
in Extreme
Environments
Duncan Martin
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2008 PB Rs 295
Successful
Networking
How to Build New
Networks for Career
and Company
Progression
Frances Kay
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2011 PB Rs 195
Target Setting
and Goal
Achievement,
2nd edn
A Practical Guide for
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Richard Hale &
Peter Whitlam
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2010 PB Rs 195
International
Communications
Strategy
Developments
in Cross-Cultural
Communications,
PR and Social Media
Silvia Cambi & Ooi
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2010 PB Rs 395
Crisis
Communication
Practical PR
Strategies for
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Peter F. Anthonissen
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2009 PB Rs 350
Talk Normal
Stop the Business
Speak, Jargon and
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Tim Phillips
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2012 PB Rs 350
Bridging the
Culture Gap,
2nd edn
A Practical Guide to
International Business
Communication
Penny Cart &
Chris Fox
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2009 PB Rs 295
Beyond Bullsh*t
Straight-Talk at
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Samuel A. Culbert
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2008 PB Rs 250
Understanding
NLP, 2nd edn
Frances Kay &
Nielson Kite
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2012 PB Rs 395
Understanding
CBT
Damian Ryan &
Calvin Jones
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2013 PB
FORTHCOMING
Understanding
Emotional
Intelligence
Frances Kay &
Nielson Kite
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UNDERSTANDING BUSINESS PSYCHOLOGY ...SERIES
NEW NEW
NEW
Win at Work
Navigate the
Nasties, Get Things
Done and Get
Ahead
Shaun Belding
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Powerful
Presentations,
2nd edn
Jons Mattock &
John Ehrenborg
9788175541184
2008 PB Rs 150
The
PowerPoint
Detox
Reinvent Your Slides
and Add Power to
Your Presentation
Patrick Forsyth
9788175544826
2010 PB Rs 150
Business and Management
Winning
Strategies for the
Indian Market
A . D. Gulati &
Dipak Jain
9788175545632
2011 PB Rs 295
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IT Governance,
3rd edn
A Managers Guide
to Data Security
and BS 7799 / ISO
17799
Alan Calder &
Steve Watkins
9780749446505
2006 PB Rs 595
Managing
Knowledge
Security
Strategies for
Protecting Your
Companys
Intellectual Assets
Kevin C. Desouza
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2008 PB Rs 295
Secure Online
Business
Handbook, 3rd edn
E-commerce, IT
Functionality &
Business Continuity
Simmons &
Simmons
9780749449087
2007 PB Rs 495
A Business Guide
to Information
Security
Alan Calder
9780749447670
2006 PB Rs 295
International IT
Governance
An Executive Guide
to ISO 17799 / ISO
27001
Alan Calder &
Steve Watkins
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2008 PB Rs 495
You.Com
Manage Your
Online Self for Proft,
Image and Business
Success
Cresta Norris
9780749461980
2013 PB
FORTHCOMING
Delivering
E-Learning
A Complete
Strategy for Design,
Application and
Assessment
Kenneth Fee
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2010 PB Rs 295
Business and Management
Pirate Nation
How Digital Piracy
is Transforming
Business Society
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Darren Todd
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2013 PB
FORTHCOMING
Mobile Business
The Essential Guide
to Putting your
Business on the
Mobile Web
Marcus Austin
9780749461614
2013 PB
FORTHCOMING
Knockof
The Deadly Trade in
Counterfeit Goods
Tim Phillips
9780749447755
2006 PB Rs 325
The Defnitive
Personal
Assistant &
Secretarial
Handbook
Sue France
9788175544963
2010 PB Rs 275
Adapt Ability
The Art of Winning
in an Age of
Uncertainity
Max Mckeown
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2012 PB Rs 495
Project Team
Dynamics
Enhancing
Performance,
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Lisa DiTullio
9781567262902
2013 PB
FORTHCOMING
Sustainable
Enterprise,
2nd edn
Profting from Best
Practice
Simons & Simons
9780749450991
2007 PB Rs 495
Clean Tech,
Clean Profts
Adam Jolly
9780749461171
2013 HB
FORTHCOMING
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The Innovation
Handbook,
2nd edn
Adam Jolly
9780749456870
2012 HB
FORTHCOMING
Tough Tactics for
Tough Times
How to Maintain
Business Success in
Difcult Economic
Conditions
Forsyth & Kay
9788175544772
2009 PB Rs 195
How They Blew It
The CEOs and
Entrepreneurs
Behind Some of
the Worlds Most
Catastrophic
Business Failures
Oliver & Goodwin
9780749460655
2010 PB Rs 295
Fit to Bust
How Great
Companies Fail
Tim Phillips
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2011 PB Rs 325
Business and Management
Working with the
Enemy
How to Survive and
Thrive with Really
Difcult People
Mike Leibling
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2010 PB Rs 195
Confdence at
Work
Get It, Feel It, Keep It
Ros Taylor
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2011 PB Rs 225
Savvy
Dealing with
People, Power and
Politics at Work
Jane Clarke
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2012 PB Rs 695
Developing
Mental Toughness
Peter Clough &
Dough Strycharczyk
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2013 PB
FORTHCOMING
Enduring
Success
What we can Learn
from Outstanding
Corporations
Christian Stadler
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2011 HB Rs 695
The Rise of the
Global Nomad
Jim Matthewman
9780749460150
2011 PB Rs 395
How People Tick,
2nd edn
A Guide to Cover
50 Types of Difcult
People and How to
Handle them
Mike Leibling
9788175544949
2010 PB Rs 250
The New Boss
How to Survive the
First 100 days
Peter Fischer
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2010 PB Rs 395
Dealing with the
Employee from
Hell
A Guide to Coaching
and Motivation
Shaun Belding
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2006 PB Rs 150
Dealing with the
Boss from Hell
A Guide to Life in
the Trenches
Shaun Belding
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2006 PB Rs 150
NEW
Diferent
Thinking
Creative Strategies
for Developing the
Innovative Business
Anja Foerster &
Peter Kreuz
9780749452599
2008 PB Rs 295
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THE 30 DAY MBA SERIES
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THE SUNDAY TIMES...SERIES
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Business and Management
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HOW TO BE BETTER ...SERIES
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BUSINESS SUCCESS...SERIES NEW
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Business and Management
A Quick Start
Guide to Mobile
Marketing
Neil Richardson
9780749460983
2013 PB
A Quick Start
Guide to Google
Adwords
Mark Harnett
9780749460037
2013 PB
A Quick Start
Guide to Social
Media Marketing
Neil Richardson
9780749457587
2013 PB
A Quick Start
Guide to Online
Selling
Cresta Norris
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2013 PB
A Quick Start
Guide to
Podcasting
Mark Harnett
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2013 PB
A Quick Start
Guide to Cloud
Computing
Mark J. Williams
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2013 PB
FORTHCOMING FORTHCOMING
FORTHCOMING
FORTHCOMING
FORTHCOMING
FORTHCOMING
NEW TOOLS FOR BUSINESS...SERIES
Communicate to
Win, 2nd edn
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2011 PB Rs 225
Selling
to Win, 3rd edn
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2012 PB Rs 295
Motivate
to Win, 3rd edn
9788175545342
2012 PB Rs 295
Succeed for
Yourself, 3rd edn
9788175545359
2010 PB Rs 225
Winning New
Business
9788175543874
2008 PB Rs 195
NEW
RICHARD DENNY BESTSELLERS
Creativity
Brian Clegg &
Paul Birch
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Personal
Development
Brian Clegg
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Managing
People
Brian Clegg &
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9788175544314
2009 PB Rs 295
CRASH COURSE SERIES
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The Practice of
Project
Management
A Guide to the
Business-Focused
Approach
Enzo Frigneti &
Dennis Comninos
9788175545397
2010 PB Rs 395
Project
Management
Survival
A Practical Guide to
Leading, Managing
& Delivering
Challenging Projects
Richard Jones
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2008 PB Rs 350
Project
Management
Fundamentals,
2nd edn
Key Concepts and
Methodology
Gregory T. Haugan
9781567262810
2013 PB
FORTHCOMING
Integrated Cost
and Schedule
Control in Project
Management,
2nd edn
Ursula Kuehn
9781567262964
2013 PB
FORTHCOMING
Project
Governance
A Practical Guide
to Efective Project
Decision Making
Ross Garland
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2009 PB Rs 395
The Project
Management
Answer Book
Jeff Furman
9781567262971
2013 PB
Guerrilla Project
Management
Kenneth T. Hanley
9781567262940
2013 PB
Interpersonal
Skills for Portfolio
Program,
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Managers
Ginger Levin
9781567262889
2013 PB
Advanced
Project
Management
A Complete
Guide to the Key
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Alan D. Orr
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2004 PB Rs 495
FORTHCOMING
FORTHCOMING
FORTHCOMING
FORTHCOMING
Strategic Project
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Paul Roberts
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20:20 Project
Management
Tony Marks
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2013 PB
FORTHCOMING
Operations
Management
Donald Waters
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2010 PB Rs 295
Project Management
Executive
Writing Skills for
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Fiona Talbot
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Make an Impact
with Your Written
English
Fiona Talbot
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How to Write
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Business English
Fiona Talbot
9780749455200
2009 PB Rs 250
BETTER BUSINESS ENGLISH...SERIES
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FORTHCOMING FORTHCOMING
Marketing
Revolution
Gamble, Tapp,
Marsella & Stone
9780749447762
2006 PB Rs 395
Key Marketing
Skills (with CD),
2nd edn
Peter Cheverton
9788175545458
2010 PB 6.00
International
Marketing,
3rd edn
Strategy Planning,
Market Entry &
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Roger Bennett &
Jim Blythe
9788175545328
2010 PB Rs 425
Shopper
Marketing,
2nd edn
Markus Stahlberg
9780749464714
2012 HB Rs 995
Marketing
Stripped Bare
An Insiders Guide to
the Secret Rules
Patrick Forsyth
9788175542563
2010 PB Rs 295
Experiential
Marketing
A Practical Guide to
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Experiences
Shaz Smilansky
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2009 PB Rs 395
Sticky Marketing
Why Everything
in Marketing has
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to do About It
Grant Leboff
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2011 PB Rs 325
Precision
Marketing
Marketing Revenue
Through Relevance
Sandra Zoratti &
Lee Gallagher
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2012 PB Rs 995
NEW
NEW
Malcolm
McDonald
on Marketing
Planning
Understanding
Marketing Plans
and Strategy
Malcolm McDonald
9780749453787
2008 PB Rs 295
The International
Dictionary of
Marketing
Overs 2,000
Professional Terms
and Techniques
Daniel Yadin
9780749449247
2006 PB Rs 395
Marketing
Everything
You Need to
Know About
Marketing,
2nd edn
Patrick Forsyth
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2012 PB Rs 195
Great Answers to
Tough Marketing
Questions,
2nd edn
P R Smith
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2010 PB Rs 495
Essential Law for
Marketers
Ardi Kolah
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2013 PB
High Impact
Marketing that
Gets Results
Ardi Kolah
9780749464523
2013 PB
The Handbook of
Field Marketing
A Complete Guide to
Understanding and
Outsourcing Face-to-
Face Direct Marketing
Alison Williams &
Roddy Mullin
9780749453800
2008 PB Rs 325
NEW
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Mobile
Marketing
Lessons from Global
Brand Leaders
on How to Make
a Success of the
Mobile Channel
Paul Berney
9780749459505
2013 PB
FORTHCOMING
FORTHCOMING
FORTHCOMING
The Best Digital
Marketing
Campaigns in
the World
Damian Ryan &
Calvin Jones
9780749460624
2011 PB Rs 495
Commonsense
Direct & Digital
Marketing,
5th edn
Drayton Bird
9788175543720
2008 PB Rs 495
Understanding
Digital Marketing
Marketing Strategies
for Engaging the
Digital Generation
Damian Ryan &
Calvin Jones
9780749464271
2012 PB Rs 695
Digital Wars
Apple, Microsoft,
Google & the Battle
for the Internet
Charles Arthur
9780749464134
2012 PB Rs 450
NEW
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Innovation
Excellence
Creating Market
Success in the
Energy and Natural
Resources Sectors
Stephan Scholtissek
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2011 HB Rs 795
How to Market
Books, 4th edn
The Essential Guide
to Maximizing Proft
and Exploiting All
Channels to Market
Alison Baverstock
9780749454715
2008 PB Rs 395
Blog, Podcast,
Google, Sell
The Complete Guide
to Making Online
Proft
Cresta Norris
9780749463830
2012 PB Rs 295
NEW
The Mobile
Revolution
The Making of
Mobile Service
Worldwide
Dan Steinbock
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2005 PB Rs 395
Marketing
From Idea to
Proft
How to Market
Innovative Products
and Services
Adam Jolly
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2005 PB Rs 250
The 50 Plus
Market
Why the Future is
Age Neutral when it
comes to Marketing
& Brand Strategies
Dick Stroud
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2010 PB Rs 495
Strategic
Alliances &
Marketing
Partnerships
Richard Gibbs &
Andrew Humphries
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2009 PB Rs 395
Paid Owned
Earned
Maximising
Marketing Return
in a Socially
Connected World
Harry Alder
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2013 PB
The Conversation
Company
Boost Your Business
Through Culture,
People & Social
Media
Steven V. Belleghem
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2012 PB Rs 695
NEW
The Conversation
Manager
The power of the
Modern Consumer,
the End of the
Traditional
Advertiser
Steven Van Belleghem
9780749466596
2012 PB
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NEW
NEW
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Campaign IT!
Achieving
Success through
Communication
Alan Barnard &
Chris Parkar
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2012 PB Rs 595
The Consumer
Mind
Pepe Martinez
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2012 PB Rs 695
More Guerrilla
Marketing
Research
Robert J. Kaden,
Gerald Linda & J.
Conard Levinson
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2010 PB Rs 495
Guerrilla
Marketing
Research
Marketing Research
Techniques that can
Help any Business
Make More Money
Robert J. Kaden
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2007 PB Rs 350
Business to
Business Market
Research
Ruth McNeil
9780749447700
2006 PB Rs 350
An Introduction
to Market &
Social Research
Planning & Using
Research Tools &
Techniques
Karen Adams &
Ian Brace
9788175543522
2008 PB Rs 175
Questionnaire
Design
How to Plan,
Structure and Write
Survey Material for
Efective Market
Research
Ian Brace
9780749444020
2005 PB Rs 525
The 5 Paths to
Persuasion
The Art of Selling
your Message
Robert B Miller,
Garry A. Williams &
Alden M. Hayashi
9780749447779
2006 PB Rs 295
Proftable
Marketing
Communications
A Guide to
Marketing Return
on Investment
Antony Young &
Lucy Aitken
9780749451561
2007 PB Rs 325
Marketing
Accountability
How to Measure
Marketing
Efectiveness
Malcolm McDonald
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2010 HB Rs 995
Marketing
Accountability
A New Metrics
Model to Measure
Marketing
Efectiveness
McDonald &
Mouncey
9780749462635
2009 PB Rs 495
Creating The
Strategy
Winning & Keeping
Customers In B2B
Markets
Rennie Gould
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2012 PB Rs 495
Marketing
Valuable Content
Marketing
Sonja Jefferson &
Sharon Tanton
9780749465803
2013 PB
FORTHCOMING
Consumer
Insight
How to Use Data
and Market
Research to get
Closer to Your
Customer
Stone, Bond & Foss
9780749444471
2005 PB Rs 325
Marketing
Communications,
5th edn
Integrating Ofine
and Online with
Social Media
PR Smith & Ze Zook
9780749461935
2011 PB Rs 1495
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The New
Strategic Selling
Revised, 3rd edn
Robert B. Miller,
Stephen Heimen
& Tad Tuleja
9780749462949
2011 PB Rs 395
Branding Your
Business
Promoting your
Business, Attracting
Customers and
Standing Out in the
Market Place
James Hammond
9780749454692
2008 PB Rs 395
How Cool Brands
Stay Hot
Branding to
Generation Y
Joeri Van cen Bergh
& Mattias Behrer
9780749462505
2011 HB Rs 895
The Branded
Mind
What Neuroscience
Really tells us About
the Puzzle of the
Brain and the Brand
Erik du Plessis
9780749461256
2011 HB Rs 895
Branded Beauty
How Marketing
Changed the Way
we Look
Mark Tungate
9780749461812
2011 HB Rs 995
Brand Royalty
How the Worlds Top
100 Brands Thrive
and Survive
Matt Haig
9780749444396
2008 PB Rs 395
Brand
Immortality
How Brands can
Live Long and
Prosper
Hamish Pringle &
Peter Field
9780749457013
2009 PB Rs 450
Brand Together
Nicolas Ind,
Clare Fuller &
Charles Trevail
9780749463250
2012 PB Rs 695
FORTHCOMING
Living the Brand,
3rd edn
How to Transform
Every Member of your
Organization into a
Brand Champion
Nicholas Ind
9780749450830
2013 PB
NEW
NEW
The New
Strategic Brand
Management,
5th edn
J N Kapferer
9780749465155
2012 PB Rs 595
Marketing/ Brand Management
Global Brand
Strategy
Unlocking Brand
Potential Across
Countries, Cultures
& Markets
Sicco van Gelder
9780749442132
2008 PB Rs 325
Strategic Brand
Management,
2nd edn
Creating and
Sustaining Brand
Equity Long Term
J. N. Kapferer
9788175541092
2010 PB Rs 395
The Philosophy
of Branding
Great Philosophers
Think Brands
Thom Braun
9780749443238
2004 PB Rs 250
The Art of
Infuencing and
Selling
Ardi Kolah
9780749464486
2013 PB
FORTHCOMING
The New
Conceptual Selling,
Revised 2nd edn
Robert B. Miller,
Stephen Heimen &
Tad Tuleja
9780749462918
2011 PB Rs 395
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NEW
Private Label
Turning the Retail
Brand Threat
into your Biggest
Opportunity
Keith Lincoln &
Lars Thomassen
9780749453763
2008 PB Rs 395
Corporate
Reputation, the
Brand and the
Bottom Line,
3rd edn
Roger Haywood
9788175545748
2010 PB Rs 495
Proft Brand
How to Increase
the Proftablity,
Accountability &
Sustainability of
Brands
Nick Wreden
9780749450946
2007 PB Rs 295
Brandwashed
Tricks Companies
Use to Manipulate
Our Minds and
Persuade Us to Buy
Martin Lindstrom
9780749465049
2012 PB Rs 495
Branded Male
Marketing to Men
Mark Tungate
9780749454685
2008 PB Rs 395
Beyond Branding
How the New Values
of Transparency
and Integrity are
Changing the World
of Brands
Nicholas Ind
9780749442125
2008 PB Rs 295
Brand Sense,
2nd edn
Sensory Secrets
Behind the Stuf
We Buy
Martin Lindstrom
9780749460570
2010 PB Rs 295
Integrated
Branding
Becoming Brand-
Driven through
Company-Wide
Action
F Joseph LePla &
Lynn M Parker
9780749445256
2005 PB Rs 395
Fashion Bra nds
Branding Style from
Armani to Zara
Mark Tungate
9780749456818
2009 PB Rs 495
Branding a Store
How to Build
Successful Retail
Brands in a
Changing Market
Place
Ko Floor
9780749451684
2007 PB Rs 495
Brands Lands,
Hot Spots & Cool
Places
Welcome to the
Third Place and the
Total Marketing
Experience
Christian Mikunda
9780749443320
2004 PB Rs 495
Brand
Rejuvenation
How to Protect,
Strengthen & Add
Value to Your Brand
to Prevent it from
Ageing
Jean-Marc Lehu
9788175545854
2010 PB Rs 495
Branded
Entertainment
Product Placement
& Brand Strategy in
the Entertainment
Business
Jean-Marc Lehu
9780749451516
2007 PB Rs 395
The Better
Mousetrap
Brand Invention in a
Media Democracy
Simon Point
9780749466213
2013 PB
FORTHCOMING
Creating Passion
Brands
Getting to the Heart
of Branding
Helen Edwards &
Derek Day
9788175545311
2010 PB Rs 325
Brand Management
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Brand Failures
The Truth About
the 100 Biggest
Branding Mistakes
of All Time
Matt Haig
9780749462994
2011 PB Rs 395
Brand Success
How the Worlds
Top 100 Brands
Thrive and Survive
Matt Haig
9780749462871
2011 PB Rs 450
Spending
Advertising
Money in the
Digital Age
Hamish Pringle &
Jim Marshall
9780749463052
2013 PB
FORTHCOMING
Ads to Icons
How Advertising
Succeeds in a
Multimedia Age
Paul Springer
9780749451677
2007 PB Rs 595
Ad Land
A Global History of
Advertising
Mark Tungate
9780749452582
2008 PB Rs 595
How to
Advertise,
3rd edn
What Works What
Doesnt and Why
Kenneth Roman &
Jane Maas
9780749442330
2008 PB Rs 295
About Face
The Secrets of
Emotionally
Efective Advertising
Dan Hill
9780749457570
2010 HB Rs 695
Emotionomics
Leveraging
Emotions for
Business Success
Dan Hill
9780749457006
2009 PB Rs 495
Emotionomics,
Revised edn
Dan Hill
9780749461898
2013 PB
FORTHCOMING
The Luxury
Strategy,
2nd edn
J.N. Kapferer &
V. Bastien
9780749464912
2012 PB 34.99
Pioneers of
Digital
Paul Springer &
Mel Carson
9780749466046
2012 PB Rs 595
The Handbook
of European
Brand Rights
Management
Adam Jolly
9780749461447
2013 HB
FORTHCOMING
NEW
NEW
Media Monoliths
How Great Media
Brands Thrive and
Survive
Mark Tungate
9780749444037
2005 PB Rs 525
Luxury World
The Past, Present
and Future of
Luxury Brands
Mark Tungate
9780749460921
2010 PB Rs 425
Brand Management/ Advertising
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The Retail Value
Chain
Sami Finne &
Hanna Sivonen
9780749456986
2009 PB Rs 495
Retailization
Brand Survival in
the Age of Retailer
Power
Lars Thomassen,
Keith Lincoln &
Anthony Aconis
9780749449032
2007 PB Rs 395
The Grocers,
3rd edn
The Rise and Rise
of the Supermarket
Chains
Andrew Seth &
Geoffrey Randall
9780749461041
2011 PB Rs 325
How to Succeed
at Retail
Winning Case
Studies and
Strategies for
Retailers and Brands
Keith Lincoln &
Lars Thomassen
9780749459598
2010 PB Rs 295
Sales Promotion,
5th edn
How to Create,
Implement
& Integrate
Campaigns that
Really Work
Roddy Mullin
9780749457044
2010 PB Rs 495
Walmart
Key Insights and
Practical Lessons
from the Worlds
Largest Retailer
Brian Roberts &
Natalie Berg
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2012 PB Rs 595
NEW
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The Retail
Champion
Clare Rayner
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2012 PB Rs 495
Cheap
The Real Cost of the
Global Trends for
Bargains, Discount
& Consumer Choice
David Bosshart
9788175545885
2010 PB Rs 295
Understanding
The Professional
Buyer
Peter Cheverton &
Jan Paul Velde
9780749461232
2010 PB Rs 295
Aftersales
Management
David Brock
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2010 PB Rs 350
Creating
Customers
How to Increase
Sales through Non-
technical Selling
Pat Weymes
9788175545892
2010 PB Rs 295
Why CRM
Doesnt Work
How to Win by
Letting Customers
Manage the
Relationship
F. Newell
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2008 PB Rs 395
Customer Care
Excellence,
6th edn
How to Create an
Efective Customer
Focus
Sarah Cook
9780749457051
2011 PB Rs 395
The Next Big
Thing
Spotting and
Forecasting
Consumer Trends
for Proft
William Higham
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2010 PB Rs 395
Retail/ Customer Relationship Management
Building The
Value Machine
Transforming your
Business through
Collaborative
Customer
Partnerships
Peter Cheverton
9780749460891
2010 PB Rs 350
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Creating &
Delivering
Your Value
Proposition
Cindy Barnes,
Helen Blake &
David Pinder
9780749460907
2010 PB Rs 350
Up Close &
Personal?
Customer
Relationship
Marketing @ Work
Paul Gamble
9780749449117
2007 PB Rs 495
Customer Relationship Management/ Logistics
Warehouse
Management
A Complete Guide to
Improving Efciency
and Minimizing
Costs in the Modern
Warehouse
Gwynne Richards
9780749460747
2011 PB Rs 995
Maritime
Logistics
Dong-Wook Song &
Photis Panayides
9780749463694
2012 PB Rs 1095
Global Logistics,
6th edn
New Directions
in Supply Chain
Management
Donald Waters
9780749457037
2010 PB Rs 895
Green Logistics
Improving the
Environmental
Sustainability of
Logistics
Alan Mckinnon
9780749456788
2010 PB Rs 795
NEW
Humanitarian
Logistics
Martin Christopher
& Peter Tatham
9780749462468
2011 PB Rs 995
Distribution
Channels
Understanding and
Managing Channels
to Market
Julian Dent
9780749455361
2009 HB Rs 1095
Logistics & Retail
Management,
3rd edn
Emerging Issues and
New Challenges in
the Retail Supply
Chain
J. Fernie & L. Sparks
9788175545502
2010 PB Rs 495
Retailing
Logistics & Fresh
Food Packaging
Managing Change
in the Supply Chain
Gustafsson, Jonson,
Smith & Sparks
9788175543539
2011 HB Rs 495
The Handbook
of Logistics &
Distribution
Management,
4th edn
Alan Rushton,
Phil, Croucher &
Peter Baker
9780749457143
2010 PB Rs 895
Supply
Chain Risk
Management,
2nd edn
Donald Waters
9780749463939
2011 PB Rs 995
The Outsourcing
Handbook
How to Implement
Successful
Outsourcing Process
Mark J. Power,
Kevin C. Desouza &
Carlo Bonifazi
9788175545663
2010 PB Rs 495
Managing
Business Support
Services,
3rd edn
Jonathan Reuvid
9780749445249
2005 PB Rs 395
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Strategic
Procurement
Organizing
Suppliers and
Supply Chains
for Competitive
Advantage
Caroline Booth
9780749460228
2010 PB Rs 350
Professionalism
in Purchasing
Denis Kenny
9780749464240
2013 PB
FORTHCOMING
Category
Management in
Purchasing
A Strategic
Approach to
Maximize Business
Proftability
Jonathan OBrien
9780749459574
2010 PB Rs 495
Transport
Communications
Understanding
Global Networks
Enabling Transport
Services
John Tifn &
Chris Kissling
9780749453176
2008 HB Rs 895
Applied
Transport
Economics,
3rd Edn
Policy,
Management &
Decision Making
Stuart Cole
9788175546004
2010 PB Rs 795
A Guide to Open
Innovation and
Crowd Sourcing
Advice from Leading
Experts
Paul Sloane
9780749463076
2011 PB Rs 495
Proftable Buying
Strategies
How to Cut
Procurement Costs
and Buy your Way
to Higher Profts
Mike Buchanan
9780749455255
2009 PB Rs 395
Practical
Teaching Skills
for Driving
Instructors
John Miller,
Margaret Stacey
9780749463106
2013 PB
FORTHCOMING
Planning &
Managing
Public Relations
Campaigns,
3rd edn
Anne Gregory
9780749451080
2013 PB
Everything You
Should Know
About Public
Relations
Direct Answers to
Over 500 Questions
Anthony Davis
9780749442323
2008 PB Rs 395
FORTHCOMING
Public Relations
and the Social
Web
How to Use Social
Media and Web 2.0
in Communications
Rob Brown
9780749459611
2010 PB Rs 295
Talespin
Public Relations
Disasters - Inside
Stories & Lessons
Learnt
Gerry McCusker
9780749444402
2005 PB Rs 395
The PR Buzz
Factor
How Using Public
Relations can Boost
your Business
Russell Lawson
9780749449063
2007 PB Rs 295
New Strategies
for Reputation
Management
Gaining Control
of Issues, Crises &
Corporate Social
Responsibility
Andrew Grifn
9780749453831
2008 PB Rs 295
The 18
Immutable Laws
of Corporate
Reputation
Creating, Protecting
& Repairing your
Most Valuable Asset
Ronald J Alsop
9780749443337
2004 PB Rs 395
Logistics/ Public Relations
20 www.koganpage.co.in *Prices are subject to change without notice
Public Relations
9788175543355
2008 PB Rs 295
9788175543386
2008 PB Rs 295
9788175543829
2008 PB Rs 295
9788175543430
2008 PB Rs 225
9780749465438
2012 PB Rs 695
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2008 PB Rs 195
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2008 PB Rs 250
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2008 PB Rs 295
9788175543850
2008 PB Rs 295
9788175543393
2008 PB Rs 195
9788175543409
2008 PB Rs 225
9788175543324
2010 PB Rs 225
9788175543416
2008 PB Rs 195
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