Apple is an American multinational corporation that designs, develops, and sells consumer

electronics, computer software and personal computers. Its best-known hardware products are
the Mac line of computers, the iPod media player, the iPhone smartphone, and the iPad Tablet
computer. Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1,
1976 to develop and sell personal computer. Apple is the most successful startup company of
all time, by market capitalization, revenue, and growth. Its worldwide annual revenue in 2013
totalled $170 billion.
PRODUCTS
o 1 Mac
o 2 iPad
o 3 iPod
o 4 iPhone
o 5 Apple TV
o 6 Software
Corporate identity
o 1 Logo
o 2 Advertising
o 3 Brand loyalty










Key concept: Regarding as IPAD
1.Disruptive technology
2.Brand loyalty
3.Smashing successor
4.lucrative Business
5.Time saving technology



















Summary:
Having introduced in the market, IPAD has become popular all over the world. it has almost
250000 apps available on apples apps store. The challenge for Apple is to convince potential
users that the a new ,expensive gadget with functionality that the IPAD provides. The IPAD
has some appeal to mobile business users, but most experts believe it will not replace laptops
or notebooks. IPAD sometimes spur people to watch TV on the go, rather their television set
at home, and to read their books, newspaper and magazines on line rather than in print. By
this time apple has introduced IPAD Air which has added 64 bit Apple A7 processor.













PORTERS COMPETITIVE FORCES MODEL:








.
Compititors:
publishing and
media industry
New market
entrants:
samsung tab
Substitute
product:
notebook,e reader
Customers:busi
ness man,potential
user
Suppliers:
samsung









I pad is a disruptive technology because it has created a dramatic change in
technology market . many existing media business are forced to change their
business model . if the ipad becomes hit ,the potential user and platform
company will be the winner . on the other hand their competitor will be the
loser because people sometimes does not switch to another company if they
get desired facilities.

WINNER
apple
actual user
user
LOSER







Apples business model is based on pushing the value chain towards the device,
whilst processing transaction at marginal profitability for upstream content
providers . previously believed content was less important than the popularity of
its devices. Now apple understands that it needs high-quality content from all
types of media it offers on its devices to be truly successful.

competitor
Switching
user
platform
company






CONCLUSION:

From this discussion I pad is a disruptive technology . Apple has rolled out its
highly anticipated I pad device which the company proudly proclaims as its most
advanced technology in a magical and revolutionary device at an unbelievable
price . it is a device that combines the best feature of a notebook or net book and
an I pod touch ,wrapped up in gorgeous ultrathin light as a feather package.









RECOMMENDATION:
I pad does not support flash drives to expand storage and external hard drives or
cloud storage cant be used to store apps . so storage capacity should be expanded.
it has limited multitasking if you really need true multitasking , the I pad cant
provide it. the price of ipad is higher than any other tablet. So the price should be
consistent with competitor. Sometimes it cant possible to read well in direct
sunlight in contrast to kindle e reader.