Driving business forward

Digital Solutions for your business

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Introducing Strategic Websites

What can you do for

me and my business?

In order to attract the market, your website needs to address the specific
concerns of your clients.
Normal websites dont have the smarts to do this since they dont know your
business well enough to clearly communicate your value.
Starfish makes strategically designed websites that have the built-in business
intelligence. They answer the many specific needs of your clients which drives
them towards your business.

Why should I choose you over

your cheaper competitor?

Yes, I know youre the

largest supplier in town

Great branding but what is

it that you do, exactly?

but I need to know what you

can offer me specifically

Illustration: What clients are really asking. Clients will have different
types of questions. A strategic website will speak to all of them clearly
rather than just saying hey, were great, buy from us.

What is a Strategic Website?

Brand Strategy

A strategic website is a carefully constructed communication tool where the

various dimensions of a business and the needs of your users are interwoven
to create an easy to use, easy to understand website.
Strategic websites are far better at interacting with your clients in a meaningful
way which attracts them to your business.

Client
Use Cases
Culture

Sales Strategy

Market Positioning
Profiles
Customer Service

Business Objectives

Goals

Reasons
Illustration: The many dimensions of a business
and the many goals of the many types of users
are represented on a website

The strategic process involves understanding your business, your business

goals, your industry, your competition and your clients and the continuous
planning on the best strategies to meet your business goals.
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Benefits of a Strategic Website

Your improved customer service will

drive more people to your business.

People will immediately understand

whats great about your business.

Your clients will find it easier and more

appealing to do business with you.

Your business will appear unique and

stand out from the competition.

Experts in Strategic website development

Small Business Websites

Retail & Consumer Websites

Business to Business Websites

Small businesses have a special need to

stand out of the crowd. With small marketing
budgets, they need to concentrate on
differentiation rather than SEO.

Consumer sites need to balance a striking

brand presence and marketing message with
a users need for easy access to no nonsense
facts and easy to use functionality.

The main concern of a B2B site is to prove

professionalism without showing off, being
too technical or too simplistic and appeal to
a wide range of clients types.

Experts in Strategic website development

Corporate Websites

E-Commerce Websites

Entrepreneurial Websites

Corporate websites have the largest remit

since they are usually complex structures.
It is important to keep the size of a website
down to a manageable level that can be
easily updated and maintained.

The thing to remember is that online

shopping is about the experience, not just the
convenience. A generic website will give your
users a dull and complex user experience but
a strategic website wont.

Knowing what to not to build is just as

important as knowing what to build. Dont
reinvent things for the sake of it. Keep the
idea simple, learn as you go and dont go feature-mad. Keep a close eye on the budget.

Experts in Strategic software development

Management Tools

Web Applications

Business Software

Its easy to manage your website. All our

websites come with custom set of management tools, including a Content Management System. Training and documentation
included.

Starfish has lots of experience in making

websites for one-of-a-kind web applications.
Development, prototyping, User Interface
design are all done at the same time using an
Agile process.

Your website is an extension of your business

and with Starfish Enterprise, there are whole
ranges of simple business tools that can help
you run your business more efficiently.
Starfish has them all.

The service behind the product

Weve found a better way. Working with Starfish is easy, quick and reliable. After all, you
cant make a better website without better thinking, better service and better people.

Deeper thinking
We do the detective work to understand
your goals, your business and your clients.

Simple design philosophy

Were known for our clean and easy design
that makes the complicated look simple.

Friendly collaborative relationships

Speak your mind, we speak ours. Well
work together to achieve your goals.

Bigger brighter teams

With more experts on your project, you
get stronger ideas and better results.

Introducing Business-Class
Business-Class is a fast, reliable and economical service that takes the
headache out of web design and development.

This is your Account

Manager speaking...

Illustration: You have the choice to speak to just one

person in Starfish but you can take comfort that there is
a team of people working on your behalf and who you
can speak to directly, should the need arise.

Kindly observe your

competitors below

Please be seated and

get ready for launch.

Does the project plan

suit your schedule?

Here are the images

you requested.

May I suggest a
spot more red?

Advantages of Business Class

We work to fit around your schedule

We keep to deadlines and budgets.

No hidden charges, simple cost structure.

You can take your project in any direction

Its an efficient and effective process

Free senior level consultancy at any time.

We can take lead or follow your lead

Friendly, collaborative relationships

You have total control of your project.

Benefits of a business-class service

Business-class service is not a luxury. Its absolutely impossible to design great products for our clients without understanding, listening,
explaining, discussing problems and learning about our clients and their business inside out.

A stress free, time-saving experience

A product that actually improves business

Youre busy enough as it is. Keep your workload to

a sane level, well take up the strain.

Our websites arent pretty, theyre gorgeous but more

to the point, theyre designed to meet business goals.

A safe, reliable, optimal investment

Experts to expertly advice you, anytime

Feel safe knowing that whatever your budget, your

business is going to get a whole bunch of benefits.

Boldly step into the digital future knowing youve got an

experienced partner to show you how to do it right.
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A business-class solution
If you run a business, the last thing you need is an unreliable, unprofessional web agency. Upgrade to a fast, reliable and economical service
that knows what its doing and takes all the headache out of web design and development.

SEO
Web Hosting
Logo Designs
Photography
Content Writing
Brochures

A complete service at
your command.

Grow your website as

well as your business.

Fantastic support now

and forever.

As a full-service digital agency, we

aim to provide every service you are
likely to need.

Move towards your digital goals phase

by phase, improving as you grow.

We value a long term relationships.

Advice, support and maintenance. its all part of the package.

Areas of Expertise

Services

Products

Online business development

Logo design

Strategic websites

Corporate & brand identity

Hosting

Large scale websites

Business Communications

Content writing

Content management systems

Products & services presentation

Online marketing

E-commerce solutions

User Interface Design

Website maintenance

Online applications

User Centered Design

Research

Business management tools

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A service you can trust

When you hire Starfish, youre hiring someone with an established track record.

Starfish is an Independent full-service digital agency based in Makati

We are website specialists (web design / web development)
Alive and kicking for over 8 years
A close-knit team of 21 strategic, creative and technical specialists
80% of all sales are through referral and/or repeat business
Success through forming long term client/agency partnerships
All strategic, creative and technical functions are performed in-house

We work closely with our

clients to help them achieve
their business goals

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How things get done around here

Our project management methodology

The benefits of our process

Starfish follows a Waterfall, and at the same time, an Agile model based on

At the same time as being flexible, the scope is bounded. This allows for sensible

User Centered Design. This not only involves an upfront specification, but also

enhancements of the spec during the project as well as giving you confidence

an upgraded, collaborative, iterative approach.

on what will be achieved before the project begins.

Research and Analysis

Planning

Feedback

Creative Concepts

Launch

Set a Budget

Work out how to

achieve your goals

Final QA

Scope of work brief

Regular Testing

Design, production
and development

Pricing and payment schedules

The Iterative Process

The budget is defined in advance and is tied to an hourly rate. This means that

Instead of doing all the planning and then all the designing and then all the

there are no hidden costs. You can ask for anything, so long as its within your

development, we do a little bit of everything week by week, leaving room for

budget. The payment schedule is based upon reaching agreed goals.

improvements and learning.

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Outstanding service neednt be expensive

We deal with clients large and small and everyone gets the same high standard of
service and craftsmanship, no matter the size of their budget .
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Drive your business forward

Have an informal chat with Starfish about your next web project. We can give you
free tips. We like being helpful and theres no obligation to take it further.

Next steps

Get in touch

Work with Starfish

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Find out more

Contact Us

Starfish Website

#7612-D Guijo Street , San Antonio Village,

Credentials of CEO

Makati, Metro Manila Philippines

Agile Software Development

www.starfi.sh

Waterfall Design Process

francis.barbero@starfi.sh

User Centered Design

office: +63 2 729 2814

mobile: +63 922 876 5853

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