Professional Documents
Culture Documents
Management
On
Toyota Multan Motors
1
Punjab Groups of Colleges
TABLE OF CONTENTS
Chapter no. 1
Topics
Page
a) Introduction to Organization.
3- 5
b) Mission Statement.
6
c) Vision Statement.
7- 8
d) History of Organization.
9-26
e) Duration of Operation.
27
f) Location of organization.
28
2
g) Organization’s Various Department.
29
h) Organizational Hierarchy.
30
3
and its vehicles are still referred to by the equivalent characters with
Chinese reading.
4
Toyota Pavillon at the Expo in Aichi
Worldwide presence
5
As of 2005, Toyota, combined with its half-owned subsidiary Daihatsu
Motor Company, produced 8.54 million vehicles, about 500,000 fewer
than the number produced by GM that year. In July 2006, Toyota
passed Ford in selling cars, although Ford regained its lead over Toyota
in the following month and lost it again due to heavy gas prices. Toyota
has a large market share in the United States, Europe and Africa and is
the market leader in Australia. It has significant market shares in
several fast-growing Southeast Asian countries.
In the Fortune Global 500, it is the 8th largest company in the world
outpacing Ford Motor Company in all listings in terms of revenue and
growth and in the 2006 Forbes Global 2000 it is the 12th largest
company in the world. It has been consistently gaining market share in
the United States, while shrinking sales for Ford and General Motors in
the United States.Although the Toyota Group is best known today for
its cars, it is still in the textile business and still makes automatic
looms, which are now fully computerized, and electric sewing
machines which are available worldwide.
Mission:
6
Mission of Toyota is to provide safe & sound journey. Toyota is
developing various new technologies from the perspective of
energy saving and diversifying energy sources. Environment has
been first and most important issue in priorities of Toyota and
working toward creating a prosperous society and clean world.
Vision:
7
Vision is to be the most respected and successful enterprise, delighting
customers with a wide range of products and solutions in the automobile
industry with the best people and the best technology".
Customer Satisfaction is the corner stone of our policy. After Sales Services
are provided to customers nationwide through a network of franchised
dealers who operate on ‘3S’ basis (Sales - Service - Spare Parts). IMC has
25 dealers in 14 cities. Over 200,000 Service jobs were handled by dealers
(cumulative) during last 12 months period.
8
In addition to a quality product, our Service Network offers our valued
Toyota and Daihatsu customers (amongst others) the following facilities and
services in after sales:
9
History
Replica of the Toyota Model AA, the first production model of Toyota in 1936
The Toyota Motor Corporation was founded in September 1933 when Toyoda
Automatic Loom created a new division devoted to the production of automobiles
under the direction of the founder's son, Kiichiro Toyoda. Soon thereafter, the
division produced its first Type A Engine in 1934, which was used in the first
Model A1 passenger car in May 1935 and the G1 truck in August 1935. Production
of the Model AA passenger car started in 1936.
During the Pacific War the company was dedicated to truck production for the
Imperial Army. Because of severe shortages in Japan, military trucks were kept as
simple as possible. For example, the trucks had only one headlight on the center of
the hood. The war ended shortly before a scheduled Allied bombing run on the
Toyota factories in Aichi.
10
Commercial passenger car production started in 1947 with the model SA. In 1950 a
separate sales company Toyota Motor Sales Co. was established (which lasted until
July 1982). In April 1956 the Toyopet dealer chain was established. The following
year, the Toyota Crown became the first Japanese car to be exported to the United
States and Toyota's American and Brazilian divisions, Toyota Motor Sales Inc. and
Toyota do Brazil S.A., were also established.
Toyota began to expand in the 1960s with a new research and development facility,
a presence in Thailand was established, the 10 millionth model was produced, a
Deming Prize and partnerships with Hino Motors and Daihatsu were also
established. By the end of the decade, Toyota had established a worldwide
presence, as the company had exported its 1 millionth unit.
The expansion continued throughout the 1970s. The company was awarded its first
Japanese Quality Control at the start of the decade and a presence in Motorsport
was established.
In 1982, the Toyota Motor Company and Toyota Motor Sales merged into one
company, the Toyota Motor Corporation. Two years later, Toyota joined NUMMI,
the New United Motor Manufacturing, Inc. Toyota then started to establish new
brands at the end of the 80s, with the launch of their luxury brand Lexus in 1989.
With a major presence with Europe, due to the success of Team Toyota Europe, the
corporation decided to set up TMME, Toyota Motor Europe Marketing &
Engineering, to help market vehicles in the continent. Two years later, Toyota set
up a base in the United Kingdom, TMME, as the company's cars had become very
popular amoung British drivers. Bases in Indiana, Virginia and Tianjin were also
set up. In 1999, the company decided to list itself on the New York and London
Stock Exchange.
In 2001, Toyota's Toyo Trust and Banking merged to form the UFJ, United
Financials of Japan, which was accused of corruption by the government for
11
making bad loans to the Yakuza crime syndicates. The UFJ became one of the
worst money losing corporations in the world, with Toyota's chairman serving as a
director. At the time, the UFJ was one of the largest shareholders of Toyota. As a
result of Japan's banking crisis, the UFJ was merged again to become Mitsubishi
UFJ Financial Group.
In 2002, Toyota managed to enter a Formula One works team and establish joint
ventures with French motoring companies Citroën and Peugeot, this was
established year after Toyota started producing cars in France.
The first Toyota built outside of Japan was a Land Cruiser FJ-251, built in São
Paulo, Brazil in May 1959.
Toyota invests a great amount of research into cleaner-burning vehicles such as the
Toyota Prius, based on technology such as the Hybrid Synergy Drive, although the
added costs of hybrid technology do not result in any cost savings for many years.
In 2002, Toyota successfully road-tested a new version of the RAV4 which ran on
a Hydrogen fuel cell. Scientific American called the company its Business Leader
of the Year in 2003 for commercializing an affordable hybrid car.
12
President Katsuoka Watanabe of Toyota
Brands
Lexus
Lexus is Toyota's brand name for its luxury vehicle division, much like what
Lincoln is to the Ford Motor Company. Lexus vehicles are sold in North America,
the Middle East, Europe, Africa, Latin America, Asia and Oceania; in the United
States, Lexus is the highest-selling brand of luxury cars. Until 2005, Lexus vehicles
were sold under the Toyota marque in Japan, at which point the Lexus marque was
introduced.
Since its debut in 1989, Lexus has developed a reputation for the reliability of its
vehicles and the quality of its customer service. In 2006, consumer ratings firm J.D.
Power named Lexus the most reliable brand in the U.S. based on its Vehicle
Dependability Survey, a measure of over 47,000 vehicle owners and the problems
they experienced in the first three years of vehicle ownership. It was the twelfth
consecutive year that Lexus achieved this top rating . That same year, Consumer
Reports also named Lexus the most reliable brand in its Annual Car Reliability
Survey of over one million vehicles nationwide. . Additionally, Lexus ranks highly
on surveys of dealership service experience.
13
Scion
The year 2005 was another significant year for Toyota Motor Corporation
(TMC). It was the year that Toyota played part in the EXPO 2005 Aichi,
Japan, which attracted 22 million visitors, stimulated the local economy and
enlivened all of Japan. At the Toyota Group Pavilion, TMC was able to
present to large numbers of people from around the world its activities
relating to mobility in the 21st century and its initiatives to help create a
society in which there is harmony between people, the earth and the
environment.
2005 was also the year that Toyota launched the Lexus brand in Japan,
seeking to develop it into a global luxury brand. Japanese sales of the GS,
IS and SC series, which pursue the essence of luxury, attracted
considerable attention from customers and established a strong luxury
vehicle image.
14
Outside Japan, Toyota launched a number of projects. In the Czech
Republic, Toyota started joint production of the Aygo with PSA Peugeot
Citroën, and in China, Toyota began production of the Prius and the Crown-
their first-ever production overseas. In India, South Africa and Argentina,
Toyota launched the IMV Project, which seeks to develop more efficient
production and supply systems on a global scale.
2005 also marked the year that Toyota concluded a basic agreement with
Fuji Heavy Industries for the formation of a business tie-up. Toyota is
continuing discussions with Fuji Heavy Industries to form a collaborative
relationship that focuses on development and production and is beneficial
to both companies.
Current models
Toyota Brand
15
Toyota Tundra
Toyota Camry
Toyota Altezza
Lexus brand
Lexus LS 430
16
Lexus GS
2007 Lexus LS with the automatic parking technology among other brand new
inventions from Toyota
Scion brand
Hybrid technology
The Prius has become the top selling hybrid car in America. Toyota now has three
hybrid vehicles in its lineup (Prius, Highlander, & Camry). The popular minivan
Toyota Sienna is supposed to join the hybrid lineup by 2010, and by 2030 Toyota
17
plans to have its entire lineup of cars, trucks, and SUVs to have a Hybrid Synergy
Drive option.
Motorsport history
Toyota's presence in Motorsport can be traced by to the early 1970s, when Swedish
driver, Ove Andersson drove for Toyota during the RAC Rally of Great Britain.
During the winter of 1972, Andersson formed Andersson Motorsport in his native
country and began running a Rallying program for Toyota. The move turned out to
be an inpratical one and three years after establishing his team, Andersson moved
it's base from Sweden to Brussels in Belgium. From there the team was renamed,
Team Toyota Europe.
Carlos Sainz's Toyota Corolla WRC during the Monte Carlo Rally of 1999.
Toyota's first win in motorsport came at the 1975 1000 Lakes Rally of Finland,
when Hannu Mikkola and his co-driver, Atso Aho, won the event in a Toyota
Corolla. Three years later, the team moved to a new base in Cologne, in western
Germany. It wasn't until the 1980s when Toyota began to gain notable success,
especially in the African rallies, where Bjorn Waldegaard and Juha Kankkunen
were usually top of the time sheets. The team then set-up its all purpose Motorsport
facility in Cologne three years later, which is still used today.
In 1990, Carlos Sainz gave Toyota it's first ever Championship win in a Four-wheel
drive Toyota Celica and repeated the feat 2 years later. In 1993, Toyota bought the
team from Andersson and named it Toyota Motorsport GmbH, in the same year
Juha Kankkunen won the WRC title and Toyota won the Contsructors'
Championship, becoming the first Japanese Manufacturer to do so. This success
was repeated a year earlier, but this time it was Frenchman Didier Auriol who was
responsible.
18
Despite Toyota's exit from rallying in 1999, the company's cars, namely the Celica
and Corolla (pictured), are still a popular choice among rally drivers.
1995 proved to be a difficult year for Toyota, as the team were caught using illegal
turbo chargers and were given a 12-month ban by the FIA. The company returned
to rallying in 1996, but its competition, notably Mitsubishi and Subaru, had a
clearer advantage over their cars.
1997 would prove to be another uncompetitive year for Toyota, with the team still
behind its fellow Japanese manufacturers, Subaru and Mitsubishi, and the Carlos
Sainz the highest place Toyota driver in the Drivers' Championship in third place,
11 points behind champion Tommi Mäkinen. Sainz came within 1 point of the
1998 title, when his Corolla suffered an engine failure on the final stage of the final
rally in Great Britain, while Toyota were within 6 points of the Contsructors'
Championship, many people place the blame on Toyota's choice to run Belgian
Freddy Loix as one of the team's points scoring drivers at the Rally of Spain instead
of regular driver Didier Auriol, because Auriol managed to win the event ahead of
second-placed Loix.
Toyota decided to quit running in the WRC at the end of the 1999 season, quoting
that "all that can be achieved has been achieved". The team managed to secure the
Manufacturers' title in their last season, 18 points ahead of their nearest rival
Subaru, while Didier Auriol came within 10 points of the Drivers' title.
19
Toyota were replaced the following season by Peugeot, who went onto win the
Manufacturers' title in succession from 2000-2002.
Toyota raced in CART from 1996 to 2002. It's early years in the series were
marked by struggles. Toyota-powered cars, campaigned by the All-American
Racers and PPI Motorsports teams, languished at the back of the grid, slow and
unreliable. Toyota didn't even lead a lap until Alex Barron led 12 laps at the
Vancouver street circuit in September 1998.
Toyota started seeing its fortunes improve in 1999 as Scott Pruett took pole
position at the final race of the season at the California Speedway. The next year,
Juan Pablo Montoya gave Toyota its first-ever CART win at the Milwaukee Mile,
the first of 5 races won by Toyota-powered cars that year. Toyota-powered cars
won six races in 2001. In 2002, Toyota's final year in the championship, it turned
things around completely from its bleak debut. Toyota won the Manufacturer's
championship, 10 races, and Cristiano Da Matta rode Toyota power to the driver's
championship, with Bruno Junqueira, also Toyota-powered car, finished second.
The Toyota GT-One was raced in the 1998 and 1999 24 hours of Le Mans. Ex-
Formula One drivers: Thierry Boutsen, Martin Brundle and Ukyo Katayama drove
the GT-One in both events.
Toyota started recruiting staff for their Le Mans efforts in 1997, with an aim to start
a Formula One team. Toyota's efforts for a Le Mans car was the Toyota GT-One,
20
which was driven by ex-Formula One drivers: Martin Brundle; Thierry Boutsen
and Ukyo Katayama. The 3.6 litre twin-turbo GT-Ones were beaten in 1998 and
1999 but came close to victory, breaking down late in the race. The GT-One held
the lap record for the Sarthe Circuit up until 2006 however.
Toyota moved to the Indy Racing League in 2003 and provided factory support to
former CART teams Penske Racing and Chip Ganassi Racing as well as other
teams. They were one of the top engines in their first year, winning the Indianapolis
500 with Gil de Ferran and the championship with Scott Dixon. However, 2004 and
2005 were not so kind and wins were few and far between. Following the 2005
season, the Penske and Ganassi teams announced they would switch engines to
Honda, leaving Toyota with no championship contenders. As a result of this and
their intent to re-allocate resources for NASCAR, Toyota announced they would
leave the series during the off-season.
In 2002 Toyota started racing in Formula One with Toyota Team Europe, based in
Cologne, Germany. Despite a huge investment, the team's performances have been
considered average by fans and pundits alike.
In 2004, designer Mike Gascoyne was hired, but left the team midway through the
2006 season; by 2005 the team had advanced from the midfield to challenging for
the top positions. Jarno Trulli achieved two second places and one third place in the
first five races of the season, helping the team to retain second position in the
Constructors Championship for several races. Jarno Trulli and Ralf Schumacher are
the team's current drivers.
21
For 2007, Toyota will be supplying two teams, those being the works Toyota team
and the Williams team.
Toyota also races the Toyota Tundra in the NASCAR Craftsman Truck Series.
Toyota will run over six teams in the Nextel Cup Series and Busch Series with the
Camry in the start of the 2007 season.
TRD
Toyota Racing Development was brought about to help develop true high
performance racing parts for many Toyota vehicles. TRD has often had much
success with their aftermarket tuning parts, as well as designing technology for
vehicles used in all forms of racing.
Holdings
CORPORATE PROFILE
22
Toyota Motor Corporation is one of the world’s leading auto manufacturers, offering a full
range of models. Global sales of its Toyota and Lexus brands, combined with those of
Daihatsu and Hino, totaled 6.61 million units from January 1, 2006 to September 30,
2006*. Besides its own 12 plants and a number of manufacturing subsidiaries and affiliates
in Japan, Toyota has 52 manufacturing companies in 27 countries and regions, which
produce Lexus-and Toyota-brand vehicles and components. As of March 2006, Toyota
employs approximately 285,900 people worldwide (on a consolidated basis), and markets
vehicles in more than 170 countries. Toyota’s automotive business, including sales
finance, accounts for more than 90% of the company’s total sales, which came to a
consolidated ¥21.03 trillion in the fiscal year to March 2006. Its diversified operations
include telecommunications and prefabricated housing.
Applicants have a wide selection of curriculum choices, and dealers have a direct
role in the administration and ongoing improvement of the program. That means
more people will be able to find and keep good paying jobs at Toyota and Lexus
dealerships and become invaluable employees who are committed to the
automotive business for the long haul.
GOING GLOBAL
Though T-TEN began in the U.S., its benefits are now being realized throughout
the world via the Toyota Technical Education Program (T-TEP). The desire to
learn new skills and build a secure and rewarding career cuts across ethnic,
geographic and cultural borders. Toyota's commitment to the growth of the
community and the development of the individual is expressed in many different
languages.
23
Students must meet rigorous requirements to graduate. They may select a career
path in the Service and Parts or Collision Repair programs. Depending on their
career plans, academic goals and previous work experience, there are several
options:
In 1937, Kiichiro Toyoda founded Toyota Motor Co., Ltd. (Toyota Motor Corporation
today) as a venture business, over the opposition of people around him. It was a spin-
off from Toyoda Automatic Loom Works, which was then one of the world's leading
manufacturers of weaving machinery. Automobile manufacturing covers many
industrial areas, and later such operations as "materials," "machine tools" and "parts"
were spun off as independent operations. The Toyota Group today is made up of such
business operations, reflecting the history of Toyota's corporate venture drive.
24
The Auris space concept on show in Paris
Toyota put in a golden performance at the biennial Paris Motor Show, September 28th-
October 15th. With the booth's core message centering on the European brand pledge of
"Superior Quality," Toyota introduced the Auris space concept to the wonder of the public.
The Auris (from aurum, Latin for "gold") was presented in gold to convey the model as a
"modern, elegant and premium car," and all communications for the car contained gold as
the central theme. The display built awareness of the new car which embodies the Toyota
design philosophy of "vibrant clarity," reflecting the changing face of the C-segment
customer and the Toyota brand attitude of optimism. At the Lexus booth, the LS 600h
made its European debut, and is soon to become the third Lexus Hybrid Drive-powered
vehicle on sale on the continent. The LS, as the ultimate representation of Lexus values,
engineering capabilities and creativity, managed to further improve the brand's reputation
as a leader in technology as well as reinforce the message that Lexus is synonymous with
hybrid technology, and vice-versa.
25
Toyota associates and other volunteers made a difference on International Coastal
Clean-Up Day, now in its 21st year Toyota associates in South Africa set out to make a
difference again this year on International Coastal Clean-Up Day, September 16th.
Distributor and dealer employees alike joined several thousands of volunteers as they
worked to clear rubbish from South Africa's beaches and waterways. International Coastal
Clean-Up Day is the largest and most successful annual volunteer event of its kind, and
one which gives Toyota companies across the globe a great chance to contribute to
society by helping the environment. Toyota South Africa Motors (Pty) Ltd. (TSAM), gave
valuable support to the event by providing vehicles, as well as sponsoring an awareness
program and educational booklet to promote the event in participating schools and
organizations nationwide.
26
• Best in service - Central Region (1995-96, 1996-97, 1997-
98,1999-00,2003-2004)
• Best in parts - Central Region (2000-01,2001-02, 2002-03)
• Best in sales - Nationwide (2002-03)
• Best in sales - Central Region(2003-04)
• Best in Customer Satisfaction(CSI) - Central Region (1998-
99)
• Best in Customer Satisfaction (CSI) - Nationwide (1999-
00)
• Among top 3 purchases of IMC parts
• Among the first 4 dealerships of Pakistan to get Toyota
Service Marketing (TSM) certification
Through out the 90's the annual automobile production remained constant
around 45,000 but due to consistent policies and positive macro economic
conditions the industry boomed to over 120,000 units/annum in just 4 years.
• Customer Satisfaction
27
• Quantity in Production & Sales
• Quality
• Profitability
• Best Employer
Toyota is working to not only further enhance the convenience of its vehicles but is also
focusing its initiatives on solving global environmental issues through a variety of activities
and proposals for realizing sustainable mobility. The development of powertrain technology
is the basis for improving the environmental performance of vehicles, and this technology
is being developed from three perspectives: 1) improving fuel efficiency in order to reduce
CO2 emissions, 2) making exhaust emissions cleaner to help abate atmospheric pollution,
and 3) pursuing energy diversification.
Toyota strives, in its move towards energy diversification, to provide the necessary vehicle
at the time and place it is needed, i.e. the right vehicle at the right time and in the right
place. In addition, Toyota is actively developing hybrid technology to serve as a core
technology applicable to all powertrains.
Management policies:
28
Identify, evaluate & mitigate health risks related to our operations
that potentially affect our employees, contractors and the public.
Manufacturing policies:
Just in Time spirit implies two opposing forces of providing fast and flexible
response to customers, yet building efficient mechanisms and systems that
are efficient and waste-free.
The concept is to provide the right product and information, at the right time,
in the right amount, in the right manner, while maintaining high standards of
efficiency and cost control. We have to practice this contradictory idea in
our daily activities.
Automobile sector:
29
Duration of Operation:
Location of organization:
30
Departments in the Organization:
1. Accounts Department.
2. Administration Department.
3. Sales Department.
4. Services Department.
5. Parts Department.
Persons to Contact:
31
• Mr. Zubair Ahmed (Sales Executive)
• Ali S. Habib
Chairman
• Y. Arae
Vice Chairman
• Parvez Ghias
Chief Executive Officer
• TECHNICAL
• FINANCE
CORPORATE PLANNING:
MANUFACTIRING:
Mr. A. Sato
Director
HUMAN RESOURCE:
INTERNAL AUDIT:
32
Mr. Raza Ansari
Senior General Manager
INFORMATION TECHNOLOGY:
33