2743 Ravenhill Circle, Highlands Ranch, CO 80126 * 303.470.3014 * www.ballardking.com * bka@ballardking.

com










































Feasibility Study to Assess the
Viability of Developing Shared
Indoor Pool/Aquatic Facility






Revised Scope & Fee
August 4, 2014









City of
University Park, Texas


*

Feasibility Study to Assess the Viability of
Developing Shared Indoor Pool/Aquatic Facility

Public Outreach:

B*K believes that multiple public input mechanisms are necessary to determine the
true aquatic needs of the community. As a result the following tasks are included.

* Review any existing research
* Conduct stakeholder interviews (8 max)
- Identify key community leaders and project influence individuals
City of University Park City Council and staff
Highland Park ISD Board of Trustees and staff
- Conduct interviews to gain responses from these individuals/groups
* Conduct focus group sessions (4 max)
- Identify key demographic and/or aquatic interest groups
- Conduct interviews to gain responses from these individuals/groups
* Compile and interpret all information received

One of the most effective mechanisms for gathering public input is by utilizing a
survey to gain a cross section of views from a variety of individuals in the commu-
nity. A survey allows individuals who do not attend the community meetings or are
not part of the stakeholder/focus groups to still give their opinion on the project.
Surveys can be administered in a number of ways but the most cost effective is a
web based survey. This is shown as an optional service.

* Web based community survey (Optional)
- Develop a Survey Monkey survey instrument
- Provide a link to the Citys web site
- Compile the results

Project Roles

City/Partners
- Identification of key stakeholders and focus group participants

SCOPE OF SERVICES


*

Feasibility Study to Assess the Viability of
Developing Shared Indoor Pool/Aquatic Facility

- Set meeting times and locations
- Approval of survey questions (if web based survey is chosen)

Consultants
- Will conduct all public outreach meetings
- Will summarize the results in a written report

Market Analysis:

Market analysis helps to define the characteristics of the geographic service area
that will be served by the aquatic center. It starts with a clear understanding of
the demographic characteristics but also involves a detailed analysis of what other
indoor aquatic opportunities are available to individuals in the market. This will
not only have an impact on who is likely to use the center but also what they
might be willing to pay for use.

* Service area identification
- Primary
- Secondary
* Demographic characteristics/community profile
- Population/age range/income
- Trends
* Review of existing area aquatic facilities/programs/services (within the
proposed market area)
- Existing aquatic facilities (size and location in the area)
- Amenities and services offered
- Programs and services available
- Admission rates/attendance numbers
- Cost recovery
* Comparison with national, regional and local participation statistics/
trends
- Swimming participation statistics
- Potential participation levels at the facility
* Market segment determination and analysis
- Determination of user groups
- Impact of user group needs on facility component listing

SCOPE OF SERVICES

*

Feasibility Study to Assess the Viability of
Developing Shared Indoor Pool/Aquatic Facility


SCOPE OF SERVICES
Project Roles

City/Partners
- Assist with the determination of the service areas
- Assist with identification of other key aquatic facilities in the area

Consultants
- Will visit other providers
- Will develop a report of the demographic findings and role of the
other providers in the market

Facility Planning: (To be conducted in conjunction with the ISD ar chitect)

Working with the ISD architect, the project team will review the existing concept
plans for the aquatic center and recommend changes to better serve the needs of the
swimming community, the ISD and the citizens of University Park. This will also
include possible modifications to the existing Holmes Aquatic Center. This review
will include estimates of the cost of different proposed aquatic features.

* Review concept plans for the pools
- Size, shape, depth
- Requirements to meet UIL competitions
- Recommendations regarding
Two 25 meter pools
One 50 meter pool with bulkhead
* Recommend possible modifications to the existing Holmes Aquatic Center
- Entrance
- Concessions
- Lifeguard room
- Pump/electrical building
* Pool amenities review
- Lighting/pool markings
- Deck equipment
- Parking requirements (by time of day and season of year)
- Mechanical system features
- Spectator seating requirements
- Locker room needs
- ADA and LEED compliance issues
* Cost and utilization impacts of different pool features

*

Feasibility Study to Assess the Viability of
Developing Shared Indoor Pool/Aquatic Facility


Project Roles

City/Partners
- Listing of any key concerns or issues to be addressed with
Holmes Aquatic Center
- Provide input on facility needs and operational expectations

Consultants
- Will assess the basic concept plans for the proposed center and
make recommendations regarding the size, shape and number
of pools (two 25 meter pools vs. one 50 meter).
- Working with the ISD Architect, the project team will conduct
a comprehensive review of the Holmes Aquatic Center and its
possible integration into the indoor aquatic facility.
- In conjunction with the ISD architect, the project team will pro-
vide a written report that outlines the possible modifications or
improvements to the Holmes Aquatic Center as well as a com-
plete review of possible pool amenities and systems as well as
their cost.

Facility Programming:

Utilizing the public input findings as well as the market analysis information,
the B*K team working with the ISD architect, will finalize the key elements of
the center and recommend how the new building will be located on the site.
The team will also identify key programs and services to be provided by the
center, the space requirements for each and the financial implications of each.

* Determine key elements to be included in the center based on public
outreach information.
- Space requirements
- Possible site locations
* Determination of programming markets to be served as well as space
and financial requirements of each
- Learn to swim
- Leisure swimming
- Lap swimming
- Aqua exercise programs

SCOPE OF SERVICES

*

Feasibility Study to Assess the Viability of
Developing Shared Indoor Pool/Aquatic Facility


SCOPE OF SERVICES
- Swim teams and meets
- Lifeguard training
- Water safety programs
- Triathlon training
- Other water sports

Project Roles

City/Partners
- Listing of any key components that need to be in the center to
meet organizational needs
- Assist with the identification of key program and service
needs that the facility must provide
- Provide input and review of the possible program and service
requirements

Consultants
- Will provide a written assessment of what program needs
must be met in the center and their role and importance in the
market. This will include space requirements and financial
requirements of each.
- Based on the needs of the City and ISD as well as information
gathered during the public outreach process, the consultants
will develop a detailed written program that identifies poten-
tial elements that need to be included in the center.

Business Plan/Cost Analysis:

Based on the revised program for the facility, the B*K team will develop a
comprehensive business plan for the center that identifies all the costs associat-
ed with the operation of the center as well as the expected revenues.

* Determine the probable financial implications of various facility ele-
ments
- Expense and revenue estimates for each element
* Full facility attendance estimates (market penetration rates)
- Daily
- Annually

*

Feasibility Study to Assess the Viability of
Developing Shared Indoor Pool/Aquatic Facility


SCOPE OF SERVICES
* Fee structure
- Drop-in
- Multiple admissions/annual passes
- Family, corporate, group
- Rentals
* Operating cost projections
- Personnel by position
Full-time
Part-time
Benefits
- Contractual services
Utilities
Contracted maintenance
- Commodities
Chemicals and other operating supplies
Maintenance and repairs
- Capital replacement
* Revenue generation projections
- Daily admissions
- Annual/multiple admissions
- Programs and services
- Rentals
- Other revenue sources
* Revenue/expenditure comparisons
- Cost recovery level

Project Roles

City/Partners
- Provide operational budget history of the Holmes Aquatic
Center including user fees and rental rates.
- Provide City wage scales for full and part time staff.
- Provide a listing of expected uses by the ISD for curriculum,
swim teams and other anticipated uses.

*

Feasibility Study to Assess the Viability of
Developing Shared Indoor Pool/Aquatic Facility


SCOPE OF SERVICES
Consultants
- Will develop a probable operational cost and revenue estimate for major
amenities in the facility.
- Will develop a complete and detailed business plan for the operation of the
center.

Capital Cost Estimate: (To be completed with the ISD Ar chitect)

Working with the ISD architect, the project team will develop an updated and comprehensive
capital cost estimate that includes not only expected construction costs but also anticipated
soft costs.

* Site prep/infrastructure costs
* Building/facility construction costs
* Soft cost estimates
* Total project cost estimate

Project Roles

City/Partners
- Notification of any permit or other costs that needs to be included in the
capital cost estimate.

Consultants
- Working with the ISD architect, the project team will develop a
comprehensive and detailed capital cost estimate for the facility.

*

Feasibility Study to Assess the Viability of
Developing Shared Indoor Pool/Aquatic Facility

Final Report:

The B*K project team will assemble all of the findings and recommendations of the study into
a concise, easy to read final report. The team will also make a presentation of the findings to
the City Council.

* Written report (10 printed copies plus an electronic
* Presentation of findings to City Council

Project Roles

City/Partners
- Provide written reviews of project draft report
- Establish the date for presentation of the final report to the City Council

Consultants
- Will write a final report that covers each of the tasks listed in the scope of
work. This report will be developed as each task is completed leading up to
the final document.
- Present the findings of the final project report in a session with City Council.



*

Feasibility Study to Assess the Viability of
Developing Shared Indoor Pool/Aquatic Facility

PROJECT FEE PROPOSAL

Project Cost Summary



Note: Reimbursable expenses are based on direct costs plus 10%.

This is a fixed, not-to-exceed fee for the scope of work that has been identified in this
proposal.

Hourly Rates:


Task B*K WTI Total
Public Outreach
Stakeholder Interviews (8 @ $200 each) $1,600 $1,600 $3,200
Focus Groups (4 @ $200 each) $800 N/A $800
Market Analysis $5,000 N/A $5,000
Facility Planning $1,000 $3,000 $4,000
Facility Program $1,500 N/A $1,500
Business Plan $9,000 N/A $9,000
Capital Cost Estimate N/A $2,000 $2,000
Final Report $2,000 $1,000 $3,000
Sub-Total $20,900 $7,600 28,500
Reimbursables (3 trips to University Park) $3,000 $300 $3,300
Grand Total $23,900 $7,900 $31,800

Optional Services
Web Based Community Survey $4,500 N/A $4,500
Staff Firm Hourly Rate
Ken Ballard B*K $135
Darin Barr B*K $85
Dan Henke WTI $105

*

Feasibility Study to Assess the Viability of
Developing Shared Indoor Pool/Aquatic Facility

PROJECT TIMELINE



Task Wk 1 Wk 2 Wk 3 Wk 4 Wk 5 Wk 6 Wk 7 Wk 8 Wk 9 Wk10 Wk11 Wk12
Site Visit
Stakeholder
Interviews

Focus
Groups

Web Based
Survey

Market Analysis
Facility Planning
Facility Program
Site Visit
Progress Rpt

Business
Plan

Capital Cost
Estimate

Site Visit
Final Report