September 14 th & 21 st , 2014 Vietnam Sports EXPO Powered by KRATUS Co., Ltd ALL RIGHTS RESERVED Table of content 1. Introduction to Tournament 2. Milestones of Tournament 3. Marketing Plan 4. Sponsorship Values 5. About KRATUS Co., Ltd
Introduction to Tournament 1. Why we do this tournament Football is for everyone no matter how old we are. With football, age is borderless and we stay young forever. 2. Tournaments values We offer a friendly yet professional environment that encourages sport spirit as well as connect people. 3. Who we are looking for Male from 35 above & of course loves football. Vietnamese and foreigners from various nations (e.g. Japan, German, France, USA, etc.) Officers, expats living in Hanoi. Introduction to Tournament 1. Tournament Name: Senior Football Championship 2. No. teams: 16 3. No. Participants: 200 Vietnamese and foreigners 4. Time: 2 Sundays, Sep 14 th & 21 st , 2014. 5. Venue: Thien Truong football pitch, No.1 Hoang Minh Giam, Hanoi. 6. Form of competition: same as Euro Cup. Group stage (3 matches) Knockout stage. 7. Match details: 7 vs. 7, 15 minutes/half and 5 minutes break.
Milestones of Tournament (Y2014) Preparation Jul 10 th Sep Group Stage 3 matches/team Total: 24 matches 14 th Sep Knockout From Quarter finals to Final Total: 8 matches 21 st Sep Marketing Plan Main Action Before After Email Send 3 types of email (invitation, reminder and acknowledgement) Send to 2000 companies X Sales team Call & Follow up x X Social media Expats/foreigners living in Hanoi group x Keep posting with beautiful images x Networks Embassies x Refer from Stadium, referees, companies and previous participants x Word of Mouths x Branding Design inspiring ads with key message X Making short trailer and video recap x X Types of Sponsor 1. Platinum Sponsor: VND 10,000,000 2. Gold Sponsor: VND 8,000,000 3. Silver Sponsor: VND 5,000,000 *note: Partners sponsoring food (e.g. hotdog), energy drink and medical supports are considered as Gold Sponsor
Letter of Sponsorship Dear partners,
My name is Hoang Minh Thanh currently Managing Director of KRATUS Co., Ltd. I am writing you concerning the sponsorship opportunity with the Senior Football Tournament 2014. With our organizing efforts, we successfully hosted the Hanoi World Cup Tournament 2014 last July 5 th & 12 th in Hanoi with 16 teams, 200 players coming from 5 continents (Europe, Asia, Australia, North America & Africa) more than 100 supporters and 14 volunteers were in attendance.
We are looking forward to an even greater football event which will be held on 14 th September, 2014 The Senior Football Championship aims to provide a competitive yet friendly & professional environment for football enthusiasts from 35 years old and above in Hanoi. We would like to receive partner up with you and we strongly believe that it is great chance to promote your companys image.
If your company might be interested in sponsoring our event at any of the levels mentioned above, please contact me to discuss the details further. Thank you very much for your time and consideration.
Sincerely, Hoang Minh Thanh Managing Director Main Details Platinum Gold
Silver
Offline Having 5-minutes speech in the Opening X Having a booth along with 2-days event X X Partners names are mentioned by organizers. X X X Partners banners are hanged around the fields. 2 1 Receiving flowers and gifts from Organizers X X X Awarding the prizes to referees & top-scorer X Awarding the prizes to third-place and runner-up X Awarding the CUP to Champion X Facebook Logo is on printed banner. X X X Logo is on online ads (cover & posters) X X X Keep posting & introducing partners in Events & 2 fan-pages. 12 posts 7 posts 3 posts Email Data Send email introducing partners to players (content from partners) 2 email 1 email Players information. X X X Sponsorship Values About KRATUS Co., Ltd A Hanoi-based Event Creation company. We exist on the earth to create new standards in sports, cultural, tourism and entertainment events.
Thorough Research Rapid Brainstorm & Creating concept Solid Planning & Organizing Accurate Implementation Continuous Assessment & fast learning HWCT2014, 12 th Jul HIGHLIGHTS Some of the participated teams: Hanoi InterContinental Westlake Alfrescos group CBRE Hanoi FPT University Japanese expats group from Asia Development Bank, Panasonics, etc. Platinum Cineplex Hanoi Backpacker Hostel Please click here for more detailed highlights.
HWCT2014, 12 th Jul HIGHLIGHTS Contact us VIA KRATUS Creating standards