Pharmas execute and grow through brand POINT MANAGEMENT.

PHARMA BRANDS DELIVER

Twin mandates.
One solution.
Pharma/life sciences companies
have twin mandates today: build
products and brands and meet ever-
stricter government regulations for
accuracy of materials and processes.
These mandates – brand-building
and information accuracy – are not
contradictory or mutually exclusive.
With brand point management,
Schawk helps you deliver on both.
Brand point management is Schawk’s integration of services in strategy,
creative and execution across the lifecycle of a brand. Our brand
management technology and its software platform, BLUE™, are vital
ingredients. The result is the compelling and consistent expression of
your brand “ideas” in packaging and materials at every consumer/patient
touchpoint. But that’s not all.

Brand point management relentlessly drives efficiency, agility and

accuracy in the creation of these materials, worldwide. Offering you
integrated services made ever-sharper by our technology, Schawk has
a unique offering for pharma/life sciences companies: We can help you
meet the toughest government packaging mandates and the demands
of brand-savvy shoppers and patients.
Brand point
management for
pharma/life sciences.
Drug information literature. Branding on an antibiotic blister-pack. OTC
products whose packaging must inform and compel. Before any of your
materials reach a consumer’s eyes, they go through design and production
stages where the potential for inefficiency and error is high – especially if
these stages are handled by multiple vendors and as your product expands
globally. Inefficiency and error can cost you millions in lost time-to-market,
reworks, recalls or worse.

We have a purpose-built solution. At Schawk, we integrate crucial steps

like design, production art, premedia, proofing and print management
for materials that reach shoppers and patients in multiple environments
and speak to medical professionals in the workplace. We drive even
more efficiency and agility with brand-compliance expertise and brand
management technology that includes digital asset management, copy
management, workflow management, online proofing and KPI (key
performance indicators) management.

And we do this with all the precision demanded of pharma/life sciences

products. We have been delivering fully configurable, comprehensive
software and validation solutions to major pharmaceutical and medical
device companies since 2002. For our clients, we create dedicated Life
Sciences studios that match our clients’ own internal standards in
developing their artwork.

Our solution is ideal for pharma/life sciences companies today.


Why Schawk in today’s marketplace?
Pharmas can’t bank on the blockbuster drug
today. You must be more diverse and more
agile, and capable of marketing multiple
types of products – prescription and over-
the-counter (OTC) – simultaneously to doctors
and consumers. But this is just the start.
Here are the challenges you face:
• The push to globalize, to capitalize on huge
marketplaces in rapidly developing nations. With this
comes pressure to adhere to complex new standards.
• Developing and implementing superior processes
relating to rapidly evolving labels and new regulatory
regimens for information and anti-counterfeiting.
CCURAT
• Downward price pressure due to broad
governmental and economic factors.
• A shrinking new-product pipeline, with fewer
blockbuster drugs and increasing new-product cost.
• The need for speed-to-market and agility to
capitalize on short windows of exclusivity.
• More sophisticated branding and product
information to satisfy demanding OTC
consumers and ever-more-informed patients
Schawk’s brand point management solution for pharma/
life sciences speaks directly to every one of these
challenges through the integrated delivery of services
and technology. You don’t need to decide which of these
challenges to address first; brand point management
addresses them simultaneously.
Compelling
EFFICIENCIES
How we do it.
We help you create more compelling packaging and
materials, to build brands. We offer first-class creative and
adaptive design, and we understand the delicate interplay between design,
package information and government regulations. We integrate production
art, premedia, proofing and print management so that core brand ideas
are expressed correctly. The result: Rx/prescription brands build loyalty
before patents expire – a growing challenge – and OTC brands excel in a
tougher retail environment with less shelf space.
We eliminate inefficiencies to save you time and money, increase
agility and speed to market, and give you more confidence in crucial
decisions globally. We offer superior processes – such as single-file-
format PDF-to-print workflow and shared working practices across our life
sciences studios.
We are experts at creating and working within highly
regulated, validated environments.
Our validation package – which allows for the controlled implementation
of our BLUE™ technology – has been designed to meet the highest
standards within highly regulated and validated environments. It can
help you efficiently maintain compliance with both internal policies and
government regulations. Our life sciences studios are specially managed
to recreate and integrate with the regulatory measures taken by our clients
in their systems and facilities. The savings in process efficiencies and
avoidance of errors is considerable.
We foster collaboration among client and supply partners and
maintain strong relationships with the pharma/life sciences community
and its materials and print suppliers.
Expertise with
regulation and
validation
COLLABORATION
BRAND POINT
MAnagement
materials
Process
ONSISTEN Why Schawk
brand management
technology is vital.
Schawk’s BLUE™ enterprise technology facilitates and strengthens every
key process in the lifecycle of pharma/life sciences packaging and materials.
What is BLUE? It’s five web-accessible modules that encompass digital
asset management, copy management, workflow management, online
proofing and KPI (key performance indicators) reporting. But it’s more
than that. Schawk Digital Solutions developed BLUE and installs and
maintains it in a validated state for its pharma/life sciences clients,
and handles training and offers on-site manpower when clients request
it. BLUE is not simply software; it’s part of a complete Schawk brand
management technology solution.

BLUE – and Schawk’s validated implementation of BLUE – adhere to

predefined SILC (System Implementation Life Cycle) procedures that lay
out the step-by-step processes of planning, designing, building, testing,
training and deployment, and yield the proper documented evidence,
which provides a high degree of assurance that BLUE will function
according to the requirements you set forth.

The result is a system that enables clients to adhere and adapt to FDA,
EMEA and other government regulations regarding audits, system
validations, audit trails, electronic signatures, documentation and more.

In addition, BLUE integrates seamlessly with company-wide enterprise

resource planning (ERP) systems but is responsive to the requirements
of packaging in ways broad-based ERP systems cannot be.

BLUE and Schawk’s delivery of brand management technology services create

a vital structure for the creative and production stages of product materials,
where enormous revenues can result from efficiency, agility and accuracy.

BLUE is integral to Schawk’s delivery of brand point management

and it has proven itself for the world’s top pharma/life sciences brands.
Twin mandates.
You need to build brands – through better materials that
express brand ideas and vital information compellingly and

SCHAWK IS
consistently. And you need to navigate government mandates –
not just to measure up but to get ahead.

BUILD MEET
Schawk’s proven experience with all phases of packaging
artwork guarantees compelling materials. And our integrated

THE solution.
services and industry-leading technology, BLUE™, ensure
consistency across URLs and geographies, amid ever-shifting
packaging requirements and government regulations. BRANDS REGULATIONS
Finally, our absolute confidence in highly regulated and
validated environments assures you of a partner who can help
you navigate regulations worldwide on the path to greater
profits in a demanding, complex marketplace.
Want to know more?
Schawk turns opportunities into profits for pharmaceutical/life sciences companies. We can explain our services and technologies and how they
integrate in our delivery of brand point management. If you want brands that deliver compelling and consistent experiences for patients and
customers and the bottom-line benefits of accuracy, efficiency and agility, talk to us.

We’re ready.

Call: Barbara Glass at 203.327.7600

Email: mailto://globalnewbusiness@schawk.com

Schawk, Inc., (NYSE:SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect their brands
with consumers to create deeper brand affinity. With a global footprint of more than 48 offices, Schawk helps companies create compelling
and consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in
1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information
about Schawk, visit http://www.schawk.com. For more information about Anthem Worldwide, visit http://www.anthemww.com. Follow Anthem
on Twitter at htttp://twitter.com/anthemworldwide.

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© 2009 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright
holder. Schawk is a registered trademark of Schawk, Inc. The Schawk logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk, Inc.