Subject: Content Development

Objective Question
Q.1- Research is
Searching again and again
Finding solution to any problem
Working in a scientific way to search for truth of any problem
None of the above

Correct Answer : Working in a scientific way to search for truth of any problem
Q.2- Which of the following is the first step in starting the research process?
Searching sources of information to locate problem
Survey of related literature
Identification of problem
Searching for solutions to the problem

Correct Answer : Identification of problem
Q.3- A common test in research demands much priority on
Reliability
Usability
Objectivity
All of the above

Correct Answer : All of the above
Q.4- Action research means
A longitudinal research
An applied research
A research initiated to solve an immediate problem
A research with socioeconomic objective

Correct Answer : A research initiated to solve an immediate problem
Q.5- A reasoning where we start with certain particular statements and conclude with a universal
statement is called
Deductive Reasoning
Inductive Reasoning
Abnormal Reasoning
Transcendental Reasoning

Correct Answer : Inductive Reasoning
Q.6- Which of the following variables cannot be expressed in quantitative terms
Socio-economic Status
Marital Status
Numerical Aptitude
Professional Attitude

Correct Answer : Numerical Aptitude
Q.7- The essential qualities of a researcher are
Spirit of free enquiry
Reliance on observation and evidence
Systematization or theorizing of knowledge
All the above

Correct Answer : All the above
Q.8- In the process of conducting research Formulation of Hypothesis is followed by
Statement of Objectives
Analysis of Data
Selection of Research Tools
Collection of Data

Correct Answer : Selection of Research Tools
Q.9- A research paper is a brief report of research work based on
Primary Data only
Primary Data only
Both Primary and Secondary Data
None of the above

Correct Answer : Both Primary and Secondary Data
Q.10- One of the following is not an open source software
DSpace
Windows
Green-stone
Linux

Correct Answer : Windows
Q.11- Classification of all types of libraries has been made by
IFLA
UNISIST
UNESCO
INSDOC

Correct Answer : UNESCO
Q.12- Reading centres, story hours, exhibitions and reading to literature are forms of
Extension service
Service of a public library
Both
None

Correct Answer : Both
Q.13- Informal self education is possible in what kind of library
National Library
Public Library
Specific Library
College Library

Correct Answer : Public Library
Q.14- . Is a process of information
Books
CD-ROM
Computers
None of the above

Correct Answer : CD-ROM
Q.15- Feedback mechanism is a part of which service
Reprography
CAS
Translation service
SDI

Correct Answer : SDI
Q.16- What is the collection of terms or records in MARC called?
System
Network
Website
Database

Correct Answer : Database
Q.17- What is Bibliometry?
Function of Library Network
Information Management Service
Information Management Tool
Library Service

Correct Answer : Information Management Tool
Q.18- Microchip was invented by..
Microsoft
IBM
DELL
Intel

Correct Answer : Intel
Q.19- Information is..
Raw Data
Processed Data
Input data
Organized data

Correct Answer : Organized data
Q.20- Conference proceedings are considered as..................documents
Conventional
Primary
Secondary
Tertiary

Correct Answer : Primary
Q.21- RSS feed is a tool of :
Graphic design
Web 1.0
Web 2.0
Architecture

Correct Answer : Web 2.0
Q.22- An appropriate source to find out descriptive information is................ .
Bibliography
Directory
Encyclopedia
Dictionary

Correct Answer : Encyclopedia
Q.23- One of the following search engine is exclusively meant for scientific information :
Google
Yahoo
SCIRUS
Altavista

Correct Answer : SCIRUS
Q.24- Technological Gatekeeper is :
A formal method of giving current awareness service
A method of technology assessment and evaluation
A process of transfer of technology
An informal mechanism of keeping user informed of relevant development

Correct Answer : An informal mechanism of keeping user informed of relevant
development
Q.25- The Farmington plan is associated with :
Library Legislation
Library Cataloguing
Library Cooperation
Library Indexing Service

Correct Answer : Library Cooperation
Q.26- UNESCO assisted Model Public Library in India is located at :
Kolkata
Delhi
Mumbai
Chennai

Correct Answer : Delhi
Q.27- Mark the odd one out :
Cow-Calf principle
Principle of osmosis
Wall picture principle
Whole organ principle

Correct Answer : Principle of osmosis
Q.28- Shelf list facilitates................ .
Classification
Weeding out
Stock verification
Documentation

Correct Answer : Stock verification
Q.29- Questionnaire is a:
Research method
Measurement technique
Tool for data collection
Data analysis technique

Correct Answer : Tool for data collection
Q.30- A periodical evaluation of an employee is done through........... .
Job rotation
Performance appraisal
Refresher course
Work guide

Correct Answer : Performance appraisal
Q.31- Controlled Group is a term used in.............. .
Survey research
Historical research
Experimental research
Descriptive research

Correct Answer : Experimental research
Q.32- Noise in Information Retrieval is due to.............
Precision
Recall
Relevant information
Relevant information

Correct Answer : Relevant information
Q.33- What is the relationship between ISBD and cataloguing codes ?
They are not related at all
Cataloguing codes will include bibliographic description
ISBD includes cataloguing rules
ISBD can replace cataloguing rules

Correct Answer : Cataloguing codes will include bibliographic description
Q.34- Tagging in web 2.0 application is called :
Taxonomy
Folksonomy
Syndication
Directory

Correct Answer : Folksonomy
Q.35- Inductive logic proceeds from :
General to General
Particular to General
General to Particular
Particular to Particular

Correct Answer : Particular to General
Q.36- Which of the following is not a Graphic representation ?
Pie Chart
Bar Chart
Table
Histogram

Correct Answer : Table
Q.37- The oldest and the largest Library Association in the world is............. .
ALA
LA
IFLA
IASLIC

Correct Answer : ALA
Q.38- Which of the following is not covered under Intellectual Property Rights ?
Copyrights
Patents
Trade Marks
Thesaurus

Correct Answer : Thesaurus
Q.39- Ontology is................. .
An Indexing Method
Classification of Internet based documents
Cataloguing of Internet based documents
Documentation service

Correct Answer : Classification of Internet based documents
Q.40- High Level Language is.................. .
Disk space dependent
O. S. dependent
Machine independent
Machine dependent

Correct Answer : Machine independent
Q.41- The transmission of receivers reaction back to the sender is known as.................
Noise
Feedback
Medium
Source

Correct Answer : Feedback
Q.42- Protocol means............... .
Interchange of data between two devices
Interchange of data between two computers
Linkage between two computers
Linkage between two devices

Correct Answer : Linkage between two devices
Q.43- Which of the following is an Acronym ?
UNESCO
UNO
UNDP
UGC

Correct Answer : UNESCO
Q.44- A set of rules that govern overall data communications system is popularly known
as.............
Protocol
Agreement
Pact
Memorandum

Correct Answer : Protocol
Q.45- Staffing is concerned with providing and maintaining................resources.
Physical
Technical
Human
Financial

Correct Answer : Human
Q.46- Which of the following is not true about e journals ?
They are distributed through digital methods
They also have editors or editorial boards
They are publications of serial nature
They are always free of cost

Correct Answer : They are always free of cost
Q.47- What is the meaning of 'Translation Pools' ?
Details about the names of translation experts
Details about the addresses of the translators
Agency of the names of translation experts
None of these

Correct Answer : Agency of the names of translation experts
Q.48- How is stochastic equation of information solved ?
By statistical rules
By dynamic rules
By statistical and dynamic rules
None of these

Correct Answer : By statistical and dynamic rules
Q.49- Whether Library is a system?
Yes, it has various sections as sub-systems coordinating each other forming a system
No, it cannot be a system
It is quite impossible
Library is separate from a system

Correct Answer : Yes, it has various sections as sub-systems coordinating each other
forming a system
Q.50- The Dewey Decimal Classification divides human knowledge into
10 basic categories
100 basic categories
1000 basic categories
10000 basic categories

Correct Answer : 10 basic categories
Q.51- Call Number of a Book Means
Book Number
Class Number
Both (A) and (B) are true
None of the above

Correct Answer : Both (A) and (B) are true
Q.52- Accession Number means
Call Number of a book
Unique Number for a book inside a particular library
Book Number
Class number

Correct Answer : Unique Number for a book inside a particular library
Q.53- How many digits have in the ISSN
10
8
13
15

Correct Answer : 8
Q.54- Main use of Shelf list is
Cataloging
Circulation
Stock Verification
Book Selection

Correct Answer : Stock Verification
Q.55- Posting the right person at the right place is called ________
Recruitment
Coaching
Deployment
Induction

Correct Answer : Recruitment
Q.56- TQM is a system of continuous improvement employing participative management and
centered on needs of the ________
Customers
Staff
Organization
Government

Correct Answer : Organization
Q.57- Financial support given to libraries are of two types - Recurring and
Ad-hoc
Endowments
Annual
Non-recurring

Correct Answer : Endowments
Q.58- Principle of maximum aggregate benefit is concerned with__
Growth of library
Library use
Library service
Library fee

Correct Answer : Library service
Q.59- .. takes items of expenditure for libraries as the working data for allocation of
funds.
Method of details
Per capita method
Principle of economy
Library budget

Correct Answer : Library budget
Q.60- A budget which mainly covers items of current revenue and expenditure is called _
Program budget
Welfare economics
Current budgeting
Capital budgeting

Correct Answer : Capital budgeting
Q.61- The library budget of a university is passed by the ?
Senate
Executive Council
Academic Council
Research Council

Correct Answer : Executive Council
Q.62- In fund accounting, _______ fund cannot be used for other purposes
Recurring
Non-recurring
Restricted
Encumbering

Correct Answer : Recurring
Q.63- Scrutiny of financial transactions is called
Budgeting
Programming
Accounting
Auditing

Correct Answer : Auditing
Q.64- What are the two parts of the annual report of the library
Primary and Secondary
Analytical and Systematic
Upper and Lower
Descriptive and Statistical

Correct Answer : Descriptive and Statistical
Q.65- How many columns are there in the accession register?
10
12
14
16

Correct Answer : 14
Q.66- PPBS relates to
Book selection
Journal selection
Budgeting
Library records

Correct Answer : Budgeting
Q.67- Zero based budget is concerned with
Present
Past
Future
Remote future

Correct Answer : Future
Q.68- Another term of PERT is
CPM
POSDCORB
MBO
HRM

Correct Answer : CPM
Q.69- POSDCORB is related to
Library cataloguing
Library reference service
Library administration
Library automation

Correct Answer : Library administration
Q.70- What are the standard size of the Accession Register is
16 * 12
16 * 13
16 * 11
16 * 18

Correct Answer : 16 * 13
Q.71- A good library building is an outcome of librarian and
Registrar
Building Corporation
Finance Officer
Architect

Correct Answer : Architect
Q.72- ________ are the storage areas for the various types of documents kept in a library
Tasks
Racks
Stacks
Desks

Correct Answer : Stacks
Q.73- Study carrels are exclusive areas meant for
Women
Students
Public
Researchers

Correct Answer : Researchers
Q.74- Library catalogue cards are filed in specially designed drawers called
Charging tray
Catalogue cabinet
Display rack
Filling equipment

Correct Answer : Catalogue cabinet
Q.75- Information Gatekeepers come under ________ sources
Documentary
Human
Institutional
Neo-conventional

Correct Answer : Documentary
Q.76- ________ is a legal document and can be used as a source of industrial information
Report
Law Review
Patent
Specification

Correct Answer : Specification
Q.77- In Encyclopaedia Britianica, ___________ acts as an index to macropaedia
Bibliography
Introduction Part
Propaedia
Micropaedia

Correct Answer : Micropaedia
Q.78- One of the book selection principles states that the best reading for the largest
number at the Cost.
Maximum
Medium
Least
Zero

Correct Answer : Least
Q.79- Payments for the books purchased can be made only after
Accessioning
Classification
Cataloguing
Arrangement in the shelve

Correct Answer : Accessioning
Q.80- The standard size of an accession register is ?
15 x 13
16\"x13\"
12 x 5
5 x 3

Correct Answer : 16\"x13\"
Q.81- Technical section performs mainly two functions namely classification and
Accessioning
Bills payment
Cataloguing
Shelving

Correct Answer : Cataloguing
Q.82- Getting books back from the users and releasing the borrowers ticket is known as
Charging
Holding
Reserving
Discharging

Correct Answer : Discharging
Q.83- While entering the library, the personal belongings of a reader is kept in ________
Cloak Room
Property Counter
Gate counter
Store room

Correct Answer : Property Counter
Q.84- Books misplaced on the shelves by readers are restored. This work is referred to as.
Shelving
Stock verification
Shelf rectification
Shifting

Correct Answer : Shelf rectification
Q.85- A Books misplaced on the shelves by readers are restored. This work is referred to as
Shelving
Stock verification
Shelf rectification
Shifting

Correct Answer : Shelf rectification
Q.86- Outdated and seldom used books are withdrawn from the library is known as
___________.
Shelving
Weeding
Circulating
Guiding

Correct Answer : Weeding
Q.87- The objective of library binding is ________of the library materials.
Proper organisation
Accessibility
Durability
Humidity control

Correct Answer : Durability
Q.88- All part and pages of a volume are correctly sequenced in the first stage of binding process
known as?
Sewing
Guard
Pulling
Collation

Correct Answer : Collation
Q.89- Sheets before and after the text of a book are called _________.
End papers
Attach cover
Head bands
Gilding

Correct Answer : End papers
Q.90- Leather being used as one of the binding materials i.e., _________ is the strongest leather.
Roan
Imitation
Pig skin
Sheep skin

Correct Answer : Sheep skin
Q.91- ________ has prescribed certain standards for library binding.
ILA
ALA
BLA
NBT

Correct Answer : ALA
Q.92- A skillful method of providing means mechanism and structural elements to. streamline
organizational work is known as _______
Strategic planning
Role analysis
Work culture
Autonomous planning

Correct Answer : Strategic planning
Q.93- Calcutta Public Library was established during
15th Century.
16th Century.
19th Century.
20th Century.

Correct Answer : 19th Century.
Q.94- ______ budgeting does not take into account what happened in the past but emphasizes on
current activities.
Formula
Performance
Programme
Zero-base

Correct Answer : Performance
Q.95- The library budget of a university is passed by the?
Senate
Executive Council
Academic Council
Research Council

Correct Answer : Executive Council
Q.96- In fund accounting, _______ fund cannot be used for other purposes
Recurring
Non-recurring
Restricted
Encumbering

Correct Answer : Recurring
Q.97- A Scrutiny of financial transactions is called
Budgeting
Programming
Accounting
Auditing

Correct Answer : Auditing
Q.98- ________ is one of the records of circulation section.
Accession Register
Day book
Catalogue Card
AACR-2 (R)

Correct Answer : Accession Register
Q.99- The marketing concepts in Library Service include
analysis, planning, implementation and control
advertising, planning, analysis and control
distribution, control, analysis, implementation
indexing, planning, control and implementation

Correct Answer : advertising, planning, analysis and control
Q.100- There are a few basic factors which may be applied in winning the hearts of the readers.
They are
Psychological factor, environmental factor, social factor
Self factor, psychological factor, service factor
Service factor, philosophical factor, self factor
Technological factor, service factor, self factor.

Correct Answer : Technological factor, service factor, self factor.
Q.101- Which of the following is not a type of copyright work?
Literary works
Furniture
Sculpture
Musical works

Correct Answer : Furniture
Q.102- What is the most important distinction between literary, dramatic, musical and artistic
works (LDMAs) on one hand, and sound recordings, films, broadcasts and published editions on
the other?
LDMAs have to be recorded in a material form
The non-LDMA works reward investment.
Only LDMA works have authors
LDMA works must be original to be protected; the other works do not have to be original

Correct Answer : LDMA works must be original to be protected; the other works
do not have to be original
Q.103- Which of the following is not an example of a literary work?
A character from a novel
A shopping list
A textbook
A computer program

Correct Answer : A character from a novel
Q.104- Which of the following statements is correct regarding artistic works?
All forms of art are protected as artistic works.
Artistic quality is irrelevant where copyright protection is concerned
Only works falling within the definition of artistic works in s. 4 CDPA are protected.
The question of whether something is art or not is judged objectively.

Correct Answer : Only works falling within the definition of artistic works in s. 4
CDPA are protected.
Q.105- Which of the following statements represents the traditional UK test for originality?
Originality means \"not copied\" and nothing more.
Originality requires creative effort.
Originality requires the input of skill and labour on the part of the author, the type of skill
and labour involved is irrelevant.
Originality requires the input of some skill and labour on the part of the author, which
must relate to the literary, dramatic, musical or artistic nature (as the case may be) of the
work.

Correct Answer : Originality requires the input of some skill and labour on the part
of the author, which must relate to the literary, dramatic, musical or artistic nature
(as the case may be) of the work.
Q.106- Norowzian v Arks no 1 found as follows:
To be a work of drama, a work must be capable of human performance
Copyright in a film can only be infringed by reprographically copying the film, and
cannot be infringed by re-creating the content of it.
A film can also be a dramatic work.
Arks had not infringed copyright in Mr Norowzian\'s film as they had not taken a
substantial part of it.

Correct Answer : Copyright in a film can only be infringed by reprographically
copying the film, and cannot be infringed by re-creating the content of it.
Q.107- Which of the following, when done in the UK without the permission of the owner of
copyright in the work, is not a primary infringing act?
Downloading a work from the internet
Lending a copy of the work to a friend on a memory stick
Selling a copy of the work, imported from Australia, via an on-line shop
Creating a link to a copy of a work which exists on your website from your home page,
so that it can be browsed to from the world wide web.

Correct Answer : Lending a copy of the work to a friend on a memory stick
Q.108- The mental element in the case of the secondary infringing act of dealing with infringing
copies requires :
Knowledge of the existence of copyright and nothing more.
Knowledge that the copies are infringing copies, or a suspicion that they are.
Lack of knowledge that the copies were made with the permission of the copyright
owner.
Lack of knowledge that the copies were made with the permission of the copyright
owner.

Correct Answer : Lack of knowledge that the copies were made with the permission
of the copyright owner.
Q.109- The UK law test for whether enough of a work has been taken to amount to infringement
is that a "substantial part" must be taken. This means that:
The part taken must represent a substantial part of the original author\'s skill and labour,
as required for originality.
The part taken must be a substantial proportion of the whole.
The original author\'s expression of his ideas must be taken if just the ideas are taken
there is no infringement.
In deciding if the part taken is substantial, the court must balance the need to protect the
author with the requirement for freedom of expression.

Correct Answer : The part taken must represent a substantial part of the original
author\'s skill and labour, as required for originality.
Q.110- Which of the following statements about the "fair dealing" defences in the CDPA are
true?
Fair dealing with a work is permitted
Quoting from a work in criticism or review is permitted provided the criticism or review
is fair.
Fair dealing with a work for the purposes of criticism or review it is permitted provided
that the work has been published.
Fair dealing means that only insubstantial parts of a work may be used.

Correct Answer : Fair dealing with a work for the purposes of criticism or review it
is permitted provided that the work has been published.
Q.111- The "public interest defence":
Was created as a result of the Human Rights Act 1998
Is a statutory defence contained in s. 171(3) CDPA
Derives from equitable considerations
Has been re-considered by the courts in the light of the Human Rights Act so as to
include recognition of the right to freedom of expression

Correct Answer : Has been re-considered by the courts in the light of the Human
Rights Act so as to include recognition of the right to freedom of expression
Q.112- Which of the following represents the best advice to a novelist seeking to exploit
copyright in a novel?
Publish the novel in electronic form herself
Send copies to book publishers hoping to interest them in publishing the book
Hire a well-known agent to conduct negotiations with publishers, film companies, video
games companies and so on
Arrange for print run of books to be made and sell the books by mail order

Correct Answer : Hire a well-known agent to conduct negotiations with publishers,
film companies, video games companies and so on
Q.113- With a traditional software development life cycle, the implementation and maintenance
phases are involved with the transition of new software applications or systems from the
production to live environment. However, due to the increasing usage of e-business services, the
concept of 'maintenance' has now been replaced by:
Dynamic e-business application
Replacement phase
Maintenance functionality
Re-engineering strategy

Correct Answer : Dynamic e-business application
Q.114- Optimisation of e-business services suggests a rigorous ongoing approach to improving
both the effectiveness and efficiency of a company's e-business services. Both of these aspects
should be continually revisited by managers to ensure optimisation but what service is used that
helps to answer questions about experience and service levels for sell-side e-commerce?
Web optimisation
Web analytics
Efficacy counter
Strategic optimization

Correct Answer : Web analytics
Q.115- The basic alternative acquisition methods for e-business systems are similar to those for
traditional business information systems. Which of the following is not one such method?
Tailored development
Packaged implementation
Bespoke development
Hosted solution

Correct Answer : Bespoke development
Q.116- The development of web-based content and services is quite straightforward using static
web content. For a basic website, simple language code is used for the layout and formatting of
information to create web pages. For a more comprehensive interactive website what web
content is required?
Specific
Dynamic
Interactive
Multifunctional

Correct Answer : Dynamic
Q.117- Which language is regarded as the industry standard for producing static web content?
Meta tags
HTML parameters
HTML content
HTML

Correct Answer : HTML
Q.118- A content management system is a software tool for creating, editing, and updating
documents accessed by intranet or Internet. The criteria for selecting a professional content
management system should include:
Different page templates
Search-engine-optimisation-friendly markup
Use of plug-ins and widgets
All of the above

Correct Answer : All of the above
Q.119- A structure testing process is necessary in order to identify and solve as many problems
as possible before the system is available for users. The testing is conducted in a structured way
by using a:
Data migration
Soft launch
Changeover development
Test specification

Correct Answer : Test specification
Q.120- Data migration is an aspect of e-commerce systems that is often underestimated in the
development and implementation of a system. Which of the following best describes data
migration?
The process by which an organization migrates to a new system
Summarizing the purpose and workings of the system for future maintenance
The identification of errors and unfulfilled requirements in the system
The transfer of information from a previous system to a new system

Correct Answer : The transfer of information from a previous system to a new
system
Q.121- Sell-side e-commerce sites are continuously under review and development so need to be
dynamic to rectify any errors and to respond to competitor innovations. But what about buy-side
e-commerce sites?
They are more dynamic to meet market competition
They are less dynamic
They have the same features and issues to contend with
None of the answers apply

Correct Answer : They are less dynamic
Q.122- Regarding routine content changes, the different tasks involved in the maintenance
processes for new copy can be sequenced. What would the FIRST and LAST tasks be?
Write, publish to live environment
Publish to test environment, publish to live environment
Review, write
Correct, review

Correct Answer : Write, publish to live environment
Q.123- Considering maintenance processes and responsibilities, in addition to the need to have a
process for routine content changes, what else would need to be addressed?
Frequency of content updates
A process for major changes
Initiatives to keep content fresh
All of the above

Correct Answer : All of the above
Q.124- To improve results for any aspect of a business, performance management is vital. The
processes and systems used to monitor and improve the performance of an organisation and
specific management activities such as Internet marketing are known as:
Performance management systems
Performance management and improvement policy
Performance measurement systems
None of the above

Correct Answer : Performance management systems
Q.125- Internet marketing metrics are measures that indicate the effectiveness of Internet
marketing activities in meeting customer, business and marketing objectives. There are different
performance metric frameworks that can be utilized, including one measure that describes which
website content is visited, time and duration. Which one is the correct answer?
Channel buyer behaviour
Channel promotion
Referrer
Channel outcome

Correct Answer : Channel buyer behaviour
Q.126- Site-visitor activity data in web analytics systems records the number of visitors on the
site and the paths or clickstreams they take through the site as they visit different content. Which
of the following can be used?
All of the below
Hits
Log-file analyser
Page impression

Correct Answer : All of the below
Q.127- A comparison of online metrics collection methods will indicate strengths and
weaknesses of each method. Which is a strength of using mystery shoppers?
Sample must be representative
No visual cues given
Limited demographic information
Structured tests give detailed feedback

Correct Answer : Structured tests give detailed feedback
Q.128- Which of the following is a conclusion reached regarding childhood obesity?
Food advertising has not been found to influence children\'s food choices.
The FTC has determined that it is primarily marketers\' fault that childhood obesity has
increased
Over the decades that childhood obesity has increased, so too has the amount of
advertising
Marketers are doing nothing to curb this problem

Correct Answer : Over the decades that childhood obesity has increased, so too has
the amount of advertising
Q.129- Which of the following statements is FALSE regarding marketing practices?
Marketing practices are sometimes controversial.
Regulating marketing activities requires a higher level of understanding of consumer
behavior than does managing marketing programs
There are many issues where the appropriate ethical action for marketers is not clear-cut
Society has declared that some marketing actions are clearly inappropriate

Correct Answer : Regulating marketing activities requires a higher level of
understanding of consumer behavior than does managing marketing programs
Q.130- The regulation of marketing activities aimed at children focuses primarily on which of
the following?
product safety
advertising
promotion
all of the above

Correct Answer : all of the above
Q.131- One basis for the concern over marketing to children is based on _____.
attribution theory
Piaget\'s stages of cognitive development
the multiattribute model of cognitive development
dissonance theory

Correct Answer : Piaget\'s stages of cognitive development
Q.132- According to Piaget's stages of cognitive development, children lack the ability to fully
process and understand information, including marketing messages, until around age _____.
5
8
10
12

Correct Answer : 12
Q.133- What is the oldest age of a child that most regulation attempts to protect with respect to
marketing practices?
2
5
8
12

Correct Answer : 12
Q.134- Conor is 15 years old. Which of the following statements is true regarding him and other
children his age?
He most likely still lacks the ability to fully process and understand information,
including marketing messages.
Most marketing programs aimed at him deliberately attempt to exploit him.
He most likely has the ability to fully process and understand information, including
marketing messages.
While he has the ability to process information, he does not yet have the ability to
understand the information.

Correct Answer : He most likely has the ability to fully process and understand
information, including marketing messages.
Q.135- Which of the following is the American advertising industry's primary self-regulatory
body?
Federal Trade Commission
National Advertising Division of the Council of Better Business Bureaus
Food and Drug Administration
Congress

Correct Answer : National Advertising Division of the Council of Better Business
Bureaus
Q.136- Which of the following is a special unit of the National Advertising Division of the
Council of Better Business Bureaus that specifically reviews advertising aimed at children?
Children\'s Advertising Review Unit (CARU)
National Advertising Review Board (NARB)
National Children\'s Advertising Division (NCAD)
National Children\'s Advertising Review Board (NCARB)

Correct Answer : Children\'s Advertising Review Unit (CARU)
Q.137- Margaret wants to complain about an advertisement targeting children that she saw on a
program her children were watching. Which self-regulatory organization should she contact?
Children\'s Advertising Review Unit (CARU)
National Advertising Review Board (NARB)
National Children\'s Advertising Division (NCAD)
National Children\'s Advertising Review Board (NCARB)

Correct Answer : Children\'s Advertising Review Unit (CARU)
Q.138- How many of the CARU's general guiding principles relate to a child's ability to
comprehend commercial messages?
1
2
5
6

Correct Answer : 2
Q.139- Which of the following is NOT an information-processing related guideline of the
CARU?
Care should be taken not to exploit a child\'s imagination
The performance and use of a product should be demonstrated in a way that can be
duplicated by the child for whom the product is intended.
Representation of food products should be made so as to encourage sound use of the
product with a view toward healthy development of the child and development of good
nutritional practices
Program personalities, live or animated, should not be used to sell products, premiums, or
services in or adjacent to programs primarily directed to children in which the same
personality or character appears

Correct Answer : Representation of food products should be made so as to
encourage sound use of the product with a view toward healthy development of the
child and development of good nutritional practices
Q.140- CARU and others are interested in the impact that the _____ of children's advertising has,
as well as the ability of children to process advertising messages.
content
quantity
quality
tone

Correct Answer : content
Q.141- Piaget's theory of cognitive development holds that _____.
children must be taught how to be consumers
marketing stimuli play a critical role in child socialization
intellectual capabilities can continue to expand throughout the lifecycle
none of the above

Correct Answer : none of the above
Q.142- When the FTC applied sanctions to Lewis Galoob Toys for portraying a doll dancing and
a plane flying unassisted when actual assistance was required, this was related to _____.
CARU\'s guidelines linked to possible processing deficits of children
CARU\'s guidelines linked to concerns about the health/safety/value effects of
commercial messages on children
COPPA\'s guidelines regarding processing deficits of children
all of the above

Correct Answer : CARU\'s guidelines linked to possible processing deficits of
children
Q.143- What is the concern regarding the limited ability of children to comprehend advertising
messages?
Do children understand the selling intend of commercials?
Can children understand specific aspects of commercials?
Do children like commercials?
a and b

Correct Answer : a and b
Q.144- Cathy was babysitter her two nieces on a Saturday morning, and they were watching
cartoons together. She noticed that every time a commercial pod came on, there was a little jingle
telling the kids that after these messages, we'll be right back. This is an example of
_____.
a discriminator
a warning
a separator
a primer

Correct Answer : a separator
Q.145- Part of a nutritious breakfast, Each sold separately, and
Batteries not included are examples of _____.
disclaimers
primers
warning labels
deception

Correct Answer : disclaimers
Q.146- Which of the following is a major area of concern regarding the large amount of time
children devote to watching television?
The impact of commercial messages on children\'s values
The impact of commercial messages on children\'s health and safety.
The impact of commercial messages on children\'s education
a and b

Correct Answer : a and b
Q.147- How many of CARU's basic principles focus on the concern regarding the impact of
commercial messages on children's values and their health and safety?
1
2
3
5

Correct Answer : 5
Q.148- Which of the following CARU principle addresses the impact of commercial messages
on children's values and their health and safety?
Recognizing that advertising may play an important role in educating the child,
advertisers should communicate information in a truthful and accurate manner and in
language understandable to young children with full recognition that the child may learn
practices from advertising which can affect his or her health and well-being
Advertisers are urged to capitalize on the potential of advertising to influence behavior by
developing advertising that, whenever possible, addresses itself to positive and beneficial
social behavior
Care should be taken to incorporate minority and other groups in advertisements in order
to present positive and pro-social roles and role models wherever possible.
all of the above

Correct Answer : all of the above
Q.149- Which of the following statements regarding marketing and children's health and safety
is FALSE?
Ensuring that advertisements portray only safe uses of products is sometimes difficult,
and it is a controversial area.
Even ads clearly not targeting children can have potentially harmful consequences.
In many instances, children and teenagers are exposed to advertising directed at adults.
Advertising of health-related products, particularly snack foods and cereals, is
controversial.

Correct Answer : Ensuring that advertisements portray only safe uses of products is
sometimes difficult, and it is a controversial area.
Q.150- Lynette is concerned about her children's health, and she is very bothered with the
amount of advertising they see for sugared snack foods and breakfast cereals. Which major area
of concern is Lynette concerned about regarding advertising to children?
the impact of commercial messages on children\'s values
the impact of commercial messages on children\'s health and safety
the impact of commercial messages on the economy
the impact of commercial messages on her children\'s cognitive development

Correct Answer : the impact of commercial messages on children\'s health and
safety
Q.151- Hale noticed in a commercial that his children were watching that children riding bikes
were shown not wearing a helmet. He always makes his children wear helmets while riding their
bikes, but he's concerned about other children seeing this ad and thinking it's ok to not wear one.
Which major area of concern is Hale concerned about regarding advertising to children?
the impact of commercial messages on children\'s values
the impact of commercial messages on children\'s health and safety
the impact of commercial messages on the economy
the impact of commercial messages on children\'s cognitive development

Correct Answer : the impact of commercial messages on children\'s health and
safety
Q.152- Estimates of the number of TV ads that children are exposed to per year range from
_____.
1,000 to 5,000
8,500 to 15,000
18,000 to 40,000
48,000 to 60,000

Correct Answer : 18,000 to 40,000
Q.153- Advertising is frequently criticized for fostering which type of values in children?
overly materialistic
self-focused
short-term
a, b, and c

Correct Answer : a, b, and c
Q.154- Which of the following is a marketing activity targeted at children that is considered
controversial?
violent entertainment products
kids\' clubs
mobile marketing
all of the above

Correct Answer : all of the above
Q.155- CARU reviews thousands of ads every year and has _____ success rate in resolving
issues related to children's advertising.
a 10 percent
a 25 percent
a 50 percent
over a 95 percent

Correct Answer : over a 95 percent
Q.156- Which of the following is referred to as the Third Screen ?
television
computer
video games
cell phone

Correct Answer : cell phone
Q.157- Ringtones, mobile games, and text-in contests are various types of promotional efforts
regarding which controversial marketing activity aimed at children?
violent entertainment products
kids\' clubs
mobile marketing
commercialization of schools

Correct Answer : mobile marketing
Q.158- A soft drink manufacturer is running a promotion in which consumers text message from
their cell phone a code that they can find under the bottle cap. Consumers entering can win
various prizes. This is an example of which type of marketing activity aimed at children that is
considered controversial?
violent entertainment products
kids\' clubs
mobile marketing
commercialization in schools

Correct Answer : mobile marketing
Q.159- If consumers call a specific number, they can access games on their cell phones. The
games usually involve a branded product or an event, such as the release of a movie. This is an
example of which type of marketing activity aimed at children that is considered controversial?
violent entertainment products
kids\' clubs
mobile marketing
commercialization in schools

Correct Answer : mobile marketing
Q.160- Scott participated in a promotion that allowed him to download a ringtone for his cell
phone that played the Stars Wars theme song. This is an example of which type of marketing
activity aimed at children that is considered controversial?
violent entertainment products
kids\' clubs
mobile marketing
commercialization in schools

Correct Answer : mobile marketing
Q.161- Which of the following is a classification of commercialization of schools?
in-school ads
ads in classrooms
corporate-sponsored educational materials and programs
all of the above

Correct Answer : all of the above
Q.162- Which of the following is NOT a classification of commercialization of schools?
in-school ads
ads in classrooms
corporate-sponsored educational materials and programs
mobile games

Correct Answer : mobile games
Q.163- Ads in such places as school buses, scoreboards, bulletin boards, as well as coupons and
free samples represent which of the following?
in-school ads
ads in classrooms
corporate-sponsored educational materials and programs
corporate-sponsored contests and incentive programs

Correct Answer : in-school ads
Q.164- At Marci's school, there are logos for McDonald's, Coca-Cola, and Sprint around the
football stadium's scoreboard. She was also given pencils that had Gap written on them and a
notebook with the Nike swoosh. These are examples of _____.
in-school ads
ads in classrooms
corporate-sponsored educational materials and programs
corporate-sponsored contests and incentive programs

Correct Answer : in-school ads
Q.165- Channel One is an example of _____.
in-school ads
ads in classrooms
corporate-sponsored educational materials and programs
corporate-sponsored contests and incentive program

Correct Answer : ads in classrooms
Q.166- Corporate-sponsored educational materials and programs are also called _____.
propaganda programs (PPs)
biased educational materials (BEMs)
sponsored educational materials (SEMs)
commercial educational materials (CEMs)

Correct Answer : sponsored educational materials (SEMs)
Q.167- Marilyn is a recent college graduate teaching junior high school science. She has several
courses she has to prepare, so she was very pleased when Alcoa Corporation provided her with a
teaching unit on recycling. This teaching unit is an example of _____.
in-school ads
ads in classrooms
corporate-sponsored educational materials and programs
corporate-sponsored contests and incentive programs

Correct Answer : corporate-sponsored educational materials and programs
Q.168- Which of the following are teaching materials provided by corporations, usually for free,
and come in various forms including posters, activity sheets, and multimedia teaching aids?
in-school ads
ads in classrooms
corporate-sponsored educational materials and programs
corporate-sponsored contests and incentive programs

Correct Answer : corporate-sponsored educational materials and programs
Q.169- The fourth grade class at Westview elementary school won $10,000 for their school's
music program because they entered a contest sponsored by Oscar Mayer bologna in which they
sang the famous jingle for that brand (i.e. my bologna has a first name, it's O-S-C-A-
R.... ) and won it for their state. This is an example of _____.
in-school ads
ads in classrooms
corporate-sponsored educational materials and programs
corporate-sponsored contests and incentive programs

Correct Answer : corporate-sponsored contests and incentive programs
Q.170- What is a major concern that has emerged regarding Internet marketing and children?
invading children\'s privacy
exploitation of children through manipulative sales techniques
inappropriate pop-up ads
a and b

Correct Answer : a and b
Q.171- James is 12 years old and likes to play games on the Internet, and several of these games
can be found on marketers' Web sites that feature characters related to their brands. Some sites
require that he gives information such as his name and address, and his mother is very concerned
about this. Which major concern regarding Internet marketing and children does this highlight?
invading children\'s privacy
exploitation of children through manipulative sales techniques
inappropriate pop-up ads
inappropriate site content

Correct Answer : invading children\'s privacy
Q.172- Customized games which are placed on a company's Web site and prominently feature or
integrate the company's brands and products as part of the game itself are known as _____.
interactive games
adver-games
promo-games
none of these

Correct Answer : adver-games
Q.173- Which of the following is NOT a guideline set forth by The Center for Media Education
for the development of online commercial services?
Personal information should not be collected from children, nor should personal profiles
of children be sold to third parties.
Advertising and promotions targeted at children should be clearly labeled and separated
from content
Children\'s content areas should not be directly linked to advertising sites.
Care should be taken not to exploit a child\'s imagination.

Correct Answer : Care should be taken not to exploit a child\'s imagination.
Q.174- _____ relates to the collection and use of information from Web sites.
Online privacy
Online security
Online research
Online commerce

Correct Answer : Online privacy
Q.175- Which of the following is the result over concern regarding the invasion of children's
privacy?
Telephone Consumer Protection Act
Children\'s Online Privacy Protection Act
Federal Do Not Call Registry
Children\'s Internet Protection Act

Correct Answer : Children\'s Online Privacy Protection Act
Q.176- Which of the following statements is true regarding the Children's Online Privacy
Protection Act (COPPA)?
It does not apply to nonprofits.
Information cannot be collected from children, used or disclosed unless the Web site
operator has obtained verifiable parental consent through exhaustive effort.
The majority of children\'s commercial Web sites still had not modified their data
collection practices a year after the law became effective.
It authorizes CARU to develop specific rules to implement the provisions of the act.

Correct Answer : It does not apply to nonprofits.
Q.177- In which year did the rules based on the guidelines in the Children's Online Privacy
Protection Act go in to effect?
1990
1995
1998
2000

Correct Answer : 2000
Q.178- Rita has noticed when she goes to children-oriented Web sites with her daughter, that
there are clear and prominent links to privacy policies, and whenever an attempt to request
information appeared, it required her consent. These things that Rita has noticed are the result of
which law?
Telephone Consumer Protection Act
Children\'s Online Privacy Protection Act
Federal Do Not Call Registry
Children\'s Internet Protection Act

Correct Answer : Children\'s Online Privacy Protection Act
Q.179- Regulation of marketing activities aimed at adults has focused on _____.
product features
marketing communications
pricing practices
a, b, and c

Correct Answer : a, b, and c
Q.180- Why is concern about Internet privacy so strong?
because it\'s illegal to gather information on consumers
because the government is using it to develop dossiers of consumers
because there are no codes of practice for marketers to follow
because data are often collected without the consumer explicitly providing it

Correct Answer : because data are often collected without the consumer explicitly
providing it
Q.181- Which of the following is a requirement of the Better Business Bureau's Code of Online
Business Practices?
Parents have the right to be notified about data collection and use practices
Parents of children under 13 have the right to access and review a description of the
specific types of personal identifying information collects from the child.
Provide adequate security for the type of information collected, maintained, or transferred
to third parties.
Requires that commercial Web sites that collect personal information from children under
13 obtain prior parental consent before they collect that information

Correct Answer : Provide adequate security for the type of information collected,
maintained, or transferred to third parties.
Q.182- Don is developing a Web site for his business, and he wants to collect information from
visitors to and purchasers from his Web site. He wants to abide by the Better Business Bureau's
Code of Online Business Practices. He should be doing all EXCEPT which of the following to
be in compliance with this code?
Post and adhere to a privacy policy that is open, transparent, and meets generally
accepted fair information principles.
Provide adequate security for the type of information collected, maintained, or transferred
to third parties.
Respect customers\' preferences regarding unsolicited e-mail.
Allow consumers complete access to the information a Web site has collected about them

Correct Answer : Allow consumers complete access to the information a Web site
has collected about them
Q.183- Which of the following is a major concern regarding the legal and ethical behavior with
respect to marketing communications?
the tastefulness of the ad
the accuracy of the information provided
the media used to deliver the ad
the creativity of the ad

Correct Answer : the accuracy of the information provided
Q.184- What are the three major concerns regarding legal and ethical behavior with respect to
marketing communications?
the accuracy of the information provided, the adequacy of the information provided, and
the cumulative impact of marketing information on society\'s values
the accuracy of the information provided, the tastefulness of the ad, and the creativity of
the ad
the media used, the prevalence of advertising, and the tastefulness of the ad
the amount of information provided, the tastefulness of the ad, and the cumulative impact
of marketing information on society\'s values

Correct Answer : the accuracy of the information provided, the adequacy of the
information provided, and the cumulative impact of marketing information on
society\'s values
Q.185- In May 2000, the FTC issued a report that concluded that _____.
self-regulation was providing adequate privacy regulation and recommended no further
action
it is impossible to protect consumers\' privacy
self-regulation was not providing adequate privacy regulation and recommended national
legislation
foreign-based companies were far more advanced in protecting consumers\' privacy than
U.S.-based companies

Correct Answer : self-regulation was not providing adequate privacy regulation and
recommended national legislation
Q.186- Which of the following is a recommendation for consumer-oriented Web sites that collect
personal identifying information from or about consumers issued by the FTC in its May 2000
report on online privacy issued to Congress?
Notice--Web sites would be required to provide consumers clear and conspicuous notice
of their information practices.
Choice--Web sites would be required to offer consumers choices as to how their personal
identifying information is used beyond the use for which the information was provided.
Access--Web sites would be required to offer consumers reasonable access to the
information a Web site has collected about them.
all of the above

Correct Answer : all of the above
Q.187- Nat wants to comply with the FTC's recommendations regarding consumer-oriented
commercial Web sites that collect personal identifying information from or about consumers.
Which of the following is NOT one of the recommendations made by the FTC in its 2000 report
to Congress?
provide notice to consumers regarding the site\'s information practices
allow consumers to choose how information concerning them will be used
require parental consent when collecting information from children under the age of 18
offer consumers reasonable access to the information a Web site has collected about them

Correct Answer : require parental consent when collecting information from
children under the age of 18
Q.188- What authority does the FTC possess that enables it to deal with online privacy regarding
marketing practices aimed at adults?
Online Privacy Protection Act (OPPA)
ability to prohibit unfair or deceptive practices and unfairness authority
Internet Protection Act (IPA)
Electronic Media Consumer Protection Act (EMCPA)

Correct Answer : ability to prohibit unfair or deceptive practices and unfairness
authority
Q.189- Which law protects the value of registered trademarks?
Federal Trademark Dilution Act
Lanham Act
Wheeler-Lea Amendment
Federal Trade Commission Act

Correct Answer : Federal Trademark Dilution Act
Q.190- Which of the following is the most difficult to regulate?
the explicit verbal content of ads
the subtle meanings implied by the visual content of ads
the adequacy of the information provided in ads
a Web site\'s privacy policy with respect to children

Correct Answer : the subtle meanings implied by the visual content of ads
Q.191- Advertising run by a firm to cause consumers to unlearn inaccurate information they
acquired as a result of the firm's earlier advertising is called _____.
controvertible advertising
redundant advertising
conforming advertising
corrective advertising

Correct Answer : corrective advertising
Q.192- For years, Doan's Pills advertised that this medication is superior for relieving back pain.
The FTC found this claim to be deceptive and ordered Doan's to run advertising that informed
consumers of this deception in an attempt to cause consumers to unlearn the inaccurate
information. What type of advertising is this known as?
controvertible advertising
redundant advertising
conforming advertising
corrective advertising

Correct Answer : corrective advertising
Q.193- Which of the following statements is FALSE regarding corrective advertising?
Firms injured by false claims of competitors can request it as a remedy from the FTC
It has been shown to be a useful tool in protecting the public
It is run by a firm to cause consumers to unlearn inaccurate information they acquired as
a result of the firm\'s earlier advertising
A court ruling has challenged the conditions under which the FTC can require it.

Correct Answer : It has been shown to be a useful tool in protecting the public
Q.194- In several ads for Listerine over a period of more than a year, the company made
statements that previous ads were not true in that Listerine cannot kill the germs that cause a
cold. Which type of advertising does this illustrate?
controvertible advertising
redundant advertising
conforming advertising
corrective advertising

Correct Answer : corrective advertising
Q.195- Which of the following has the purpose of ensuring that consumers are provided with
adequate information?
Telephone Consumer Protection Act
truth-in-lending legislation
FTC Corrective Advertising Act
Internet Protection Act

Correct Answer : truth-in-lending legislation
Q.196- Which of the following consumers are least likely to be able to use the information
provided by marketers?
men
women
those who are relatively disadvantaged in terms of education and income
baby boomers

Correct Answer : those who are relatively disadvantaged in terms of education and
income
Q.197- Which law deals with nutrition labeling on products' packages?
Truth-in-Labeling Law
Nutritional Labeling and Education Act
Trans Fat Labeling Act
Fair Packaging and Labeling Act

Correct Answer : Nutritional Labeling and Education Act
Q.198- A new rule that requires marketers to list the number of grams of trans fat on a product's
package is an amendment of which law?
Truth-in-Labeling Law
Nutritional Labeling and Education Act
Fat Labeling Act
Fair Packaging and Labeling Act

Correct Answer : Nutritional Labeling and Education Act
Q.199- Which ONE of the following are teaching materials provided by corporations, usually for
free, and come in various forms including posters, activity sheets, and multimedia teaching aids?
in-school ads
ads in classrooms
corporate-sponsored educational materials and programs
corporate-sponsored contests and incentive programs

Correct Answer : corporate-sponsored educational materials and programs
Q.200- Industrial location analysis typically attempts to
reduce costs
maximize sales
focus more on human resources
be environmentally friendly

Correct Answer : reduce costs
Q.201- Service location decisions typically attempt to
minimize costs
consider global implications
decrease labor costs
none of the above

Correct Answer : none of the above
Q.202- A location decision for an appliance manufacturer would tend to have a(an)
cost focus
labor focus
revenue focus
environmental focus

Correct Answer : cost focus
Q.203- A location decision for a traditional department store (Macy's) would tend to have a(n)
cost focus
labor focus
revenue focus
environmental focus

Correct Answer : revenue focus
Q.204- In location planning, environmental regulations, cost and availability of utilities, and
taxes are
global factors
country factors
regional/community factors
none of these

Correct Answer : regional/community factors
Q.205- Which of the following is usually not one of the top considerations in choosing a
manufacturing location?
availability of labor and labor productivity
exchange rates
attitude of governmental units
zoning regulations

Correct Answer : zoning regulations
Q.206- When making a location decision at the country level, which of these would be
considered?
corporate desires
land/construction costs
air, rail, highway, waterway systems
location of markets

Correct Answer : location of markets
Q.207- Which of these factors would be considered when making a location decision at the
region/community level?
government rules, attitudes, stability, incentives
cultural and economic issues
zoning restrictions
proximity to raw materials and customers

Correct Answer : proximity to raw materials and customers
Q.208- When making a location decision at the region/community level, which of these would be
considered?
government rules, attitudes, stability, incentives
cultural and economic issues
cost and availability of utilities
zoning restrictions

Correct Answer : cost and availability of utilities
Q.209- Which of these factors would be considered when making a location decision at the site
level?
government rules, attitudes, stability, incentives
cultural and economic issues
zoning regulations
cost and availability of utilities

Correct Answer : zoning regulations
Q.210- Tangible costs include which of the following?
climatic conditions
availability of public transportation
taxes
quality and attitude of prospective employees

Correct Answer : taxes
Q.211- Intangible costs include which of the following?
quality of prospective employees
quality of education
availability of public transportation
all of the above

Correct Answer : all of the above
Q.212- Community attitudes, zoning restrictions, and quality of labor force are likely to be
considered in which of the following location decision methods?
transportation method
locational break-even analysis
center-of-gravity method
factor rating method

Correct Answer : factor rating method
Q.213- Which of the following methods best considers intangible costs related to a location
decision?
crossover methods
locational break-even analysis
factor rating analysis
the transportation method

Correct Answer : factor rating analysis
Q.214- Evaluating location alternatives by comparing their composite (weighted-average) scores
involves
factor rating analysis
cost-volume analysis
transportation model analysis
linear regression analysis

Correct Answer : factor rating analysis
Q.215- A clothing chain is considering two different locations for a new retail outlet. They have
identified the four factors listed in the following table as the basis for evaluation, and have
assigned weights as shown on the left. The manager has rated each location on each factor, on a
100-point basis, as shown on the right. Factor Factor Description Weight Barclay Chester 1
Average community income 0.40 30 20 2 Community growth potential 0.25 40 30 3 Availability
of public transportation 0.15 20 20 4 Labor cost 0.20 10 30 What is the score for Barclay?
10.00
24.50
25.75
27.00

Correct Answer : 27.00
Q.216- An approach to location analysis that includes both qualitative and quantitative
considerations is
locational cost-volume
factor rating
transportation model
assignment method

Correct Answer : factor rating
Q.217- A full-service restaurant is considering opening a new facility in a specific city. The table
below shows its ratings of four factors at each of two potential sites. Factor Weight Gary Mall
Belt Line Affluence of local population 0.20 30 30 Traffic flow 0.40 50 20 Parking availability
0.20 30 40 Growth potential 0.20 10 30 The score for Gary Mall is _____ and the score for Belt
Line is ______.
120; 120
22; 24
18; 120
34; 28

Correct Answer : 34; 28
Q.218- The crossover chart for location break-even analysis shows where
fixed costs are equal for alternative locations
variable costs are equal for alternative locations
total costs are equal for alternative locations
fixed costs equal variable costs

Correct Answer : total costs are equal for alternative locations
Q.219- The center of gravity method does not take into consideration
the location of markets
the volume of goods shipped to the markets
the volume of goods shipped
the combination of volume and distance

Correct Answer : the volume of goods shipped
Q.220- The center-of-gravity method is used primarily to determine what type of locations
service locations
manufacturing locations
distribution center locations
supplier locations

Correct Answer : distribution center locations
Q.221- A regional bookstore chain is about to build a distribution center that is centrally located
for its eight retail outlets. It will most likely employ which of the following tools of analysis?
assembly line balancing
load-distance analysis
center-of-gravity model
linear programming

Correct Answer : center-of-gravity model
Q.222- East Texas Seasonings is preparing to build one processing center to serve its four
sources of seasonings. The four source locations are at coordinates shown below. Also, the
volume from each source is provided. What is the center of gravity? X-coordinate Y-coordinate
Volume Athens, Texas 30 30 150 Beaumont, Texas 20 10 350 Carthage, Texas 10 70 100
Denton, Texas 50 50 200
X = 28.125; Y = 31.25
X = 22,000; Y = 24,000
X = 27.5; Y = 40
center of gravity = 28

Correct Answer : X = 28.125; Y = 31.25
Q.223- Phone services, fax services, answering services, web-hosting services, and meeting &
conference facilities are the examples of which of the following
Virtual organizations
Virtual communities
Virtual offices
Virtual teams

Correct Answer : Virtual offices
Q.224- Production and/or shipping costs are always considered in which of the following
location decision methods?
factor rating method
transportation method
locational break-even analysis
center-of-gravity method

Correct Answer : transportation method
Q.225- The transportation method, when applied to location analysis
minimizes total fixed costs
minimizes total production and transportation costs
maximizes revenues
minimizes the movement of goods

Correct Answer : minimizes total production and transportation costs
Q.226- To access multiple different repositories and sources from one screen, which of the
following can be used in an organization
Group support system
Data warehousing
Internal portal
Web forum

Correct Answer : Internal portal
Q.227- Which of the following are not among the eight components of revenue and volume for
the service firm?
quality of the management
shipment cost of finished goods
purchasing power of the customer-drawing area
uniqueness of the firm\'s and the competitor\'s locations

Correct Answer : shipment cost of finished goods
Q.228- Which of the following are among the eight components of revenue and volume for the
service firm?
uniqueness of the firm\'s and the competitor\'s locations
quality of the competition
quality of management
all of the above

Correct Answer : all of the above
Q.229- Following Are the components of KM except
People
Currency
Process
Technology

Correct Answer : Currency
Q.230- Traffic counts and purchasing power analysis of drawing area are techniques associated
with
an industrial location decision
a manufacturing location decision
a retail or professional service location decision
the factor rating method

Correct Answer : a retail or professional service location decision
Q.231- The cost of an electronic transaction is what percentage of the corresponding traditional
transaction cost?
A Fifteenth of traditional cost
A tenth of traditional cost
A Twentieth traditional cost
Same as traditional cost

Correct Answer : A tenth of traditional cost
Q.232- LaQuinta Motor Inns has a competitive edge over its rivals because it
uses regression analysis to determine which variables most influence profitability
picks better locations than its rivals
picks larger locations than its rivals
builds only along Interstate highways

Correct Answer : uses regression analysis to determine which variables most
influence profitability
Q.233- An effective data has which of the following characteristic/s?
Accurate
Large
Comparable
All of the given options

Correct Answer : All of the given options
Q.234- Traffic counts and demographic analysis of drawing areas are associated with
industrial location decisions
manufacturing location decisions
service location decisions
the transportation method

Correct Answer : service location decisions
Q.235- ABC incorporation has implemented the advanced and updated version of an enterprise
resource planning (ERP) software to get the competitive advantage by increasing its operational
efficiency. ABC incorporation is pursuing for which dimension of the knowledge?
Core knowledge
Advanced knowledge
Innovative knowledge
None of the given above

Correct Answer : Core knowledge
Q.236- Which one of the following factors does not affect the volume and revenue for a service
firm?
affluence of customer drawing area
competition in the area
physical qualities of facilities and neighboring businesses
environmental regulations

Correct Answer : environmental regulations
Q.237- Location analysis techniques typically employed by service organizations include
factor rating method
center of gravity method
purchasing power analysis of area
all of the above

Correct Answer : all of the above
Q.238- Human receive information in which of the following way
Seeing
Hearing
Smelling
All of the given options

Correct Answer : All of the given options
Q.239- Which of the following is most likely to affect the location decision of a service firm
rather than a manufacturing firm?
energy and utility costs
attitude toward unions
parking and access
cost of shipping finished goods

Correct Answer : parking and access
Q.240- Which of the following is a location analysis technique typically employed by a service
organization?
purchasing power analysis
linear programming
queuing theory
crossover charts

Correct Answer : purchasing power analysis
Q.241- The patient probably has a serious case of the flu. The given statement is an example of:
Data
Instrumental understanding
Metadata
Knowledge

Correct Answer : Data
Q.242- A jewelry store is more likely than a jewelry manufacturer to consider __________ in
making a location decision.
transportation costs
cost of raw materials
parking and access
climate

Correct Answer : parking and access
Q.243- Location analysis techniques typically employed by manufacturing organizations include
transportation method
queuing theory
correlation analysis and traffic counts
simulation

Correct Answer : transportation method
Q.244- The term __________ refers to a set of sequenced planned actions or events intended to
help an organization increase its effectiveness
Intervention
Performance management
Institutionalization
Knowledge management

Correct Answer : Knowledge management
Q.245- Which of these assumptions is not associated with strategies for goods-producing
location decisions?
most major costs can be identified explicitly for each site
high customer contact issues are critical
focus on identifiable cost
intangible costs can be evaluated

Correct Answer : high customer contact issues are critical
Q.246- How many Sites can you define with one copy of Dreamweaver installed on your
computer?
unlimited
2
10
999

Correct Answer : unlimited
Q.247- Which of the following is most likely to affect the location strategy of a manufacturing
firm?
appearance/image of the area
utility costs
purchasing power of drawing area
competition in the area

Correct Answer : utility costs
Q.248- Geographic Information Systems can assist the location decision by
automating center of gravity problems
computerizing factor rating analysis
combining geography with demographic analysis
updating transportation method solutions

Correct Answer : combining geography with demographic analysis
Q.249- What do you add to a template in order to control where page content goes
Text Frames
HTML Controllers
Editable Regions
Page Content Controllers

Correct Answer : Editable Regions
Q.250- The images, languages and concepts held by the staff and customers indicate which of
the following assets of knowledge?
Experiential knowledge
Systematic knowledge
Conceptual knowledge
Routine knowledge

Correct Answer : Conceptual knowledge
Q.251- Which of the following is the knowledge that people carry in their minds and is,
therefore, difficult to access?
Explicit knowledge
Tacit knowledge
Procedural knowledge
Declarative knowledge

Correct Answer : Tacit knowledge
Q.252- Which capital creates the leverage and flexibility to rapidly deploy new knowledge and
create an ever-changing array of products and services?
Intellectual capital
Capital stock
Social capital
All of the given options

Correct Answer : Intellectual capital
Q.253- Which of the following is NOT a Style?
Linked
Embedde
Inline
Orthogonal

Correct Answer : Orthogonal
Q.254- Which of the following global economy is also called as the Information
Age, the third Wave or the________?
E-Commerce Economy
Electronic Economy
Third World Economy
Developed Economy

Correct Answer : Electronic Economy
Q.255- Which one of the following is not a business driven approach?
Expert driven business
Experience driven business
Efficiency driven business
Product driven business

Correct Answer : Product driven business
Q.256- Which of the following is NOT a Hotspot tool
Orthogonal Hotspot Tool
Rectangular Hotspot Tool
Oval Hotspot Tool
Polygon Hotspot Tool

Correct Answer : Orthogonal Hotspot Tool
Q.257- Which one of the following is a property of knowledge capturing?
Determining feasibility
Choosing appropriate expert
Taping the experts knowledge
All of the given options

Correct Answer : All of the given options
Q.258- Which of the following is not supported by older browsers
CSS
Layers
Frames
All of the above

Correct Answer : All of the above
Q.259- A project manager trains his juniors and assistants regarding the effective project
management skills by telling its learning and experiences in the practical field. This scenario
indicates which of the following dimension of nonakas SECI model.
Socialization
Internalization
Combination
Externalization

Correct Answer : Externalization
Q.260- Which one of the following is most suitable for different place, same time conditions in
knowledge sharing process?
Face to face meeting
Peer to Peer shared computer
E-Mail
Video conferencing

Correct Answer : Video conferencing
Q.261- Which of the following is the HTML tag to start a Heading Level 3?
H3
/H3
#H3
H3/

Correct Answer : H3
Q.262- Which of them is a correct statement?
The greatest strategy, the greatest financial plan, the greatest turnaround, is only going to
be temporary if it is not grounded in people
The greatest strategy, the greatest financial plan, the greatest turnaround, is only going to
be temporary if it is not grounded in capital
The greatest strategy, the greatest financial plan, the greatest turnaround, is only going to
be temporary if it is not grounded in financial capital\"
None of them

Correct Answer : The greatest strategy, the greatest financial plan, the greatest
turnaround, is only going to be temporary if it is not grounded in people
Q.263- All of the following includes four dimensions of knowledge management EXCEPT
Processes
Products
People
Price

Correct Answer : Price
Q.264- Which type of style should you use if you want to use the formats on multiple pages
Linked
Embedded
Inline
Orthogonal

Correct Answer : Linked
Q.265- Which of the following is the study of the principles of valid Inference and
demonstration?
Logic
Fact
Argument
Rule

Correct Answer : Logic
Q.266- When you create a "recipient" hidden field for a form, which of the following is the
ONLY correct way to type the word "recipient?":
Recipient
RECIPIENT
recipient
none of these

Correct Answer : recipient
Q.267- Which file controls how your frames will appear
Frameset
Master Document
Template
Timeline

Correct Answer : Frameset
Q.268- What can't layers do if you want to convert them to tables?
Be close
Contain a Color
Be larger than the target table
Overlap

Correct Answer : Overlap
Q.269- The trick to getting a ball to bounce around a Web page is to:
Add AnimationBounce layers
Add keyframes to the timeline
Add Bounce parameters to the Object properties
Dreamweave rdoes not support animation... use Flash instead

Correct Answer : Add keyframes to the timeline
Q.270- By default, what's the Fps shown on the timeline
15
1
20
none of these

Correct Answer : 15
Q.271- When you swap images, it's best if ____
The images are the same shape
The images are the same color
The images are the same size
none of these

Correct Answer : The images are the same size
Q.272- Which of the following is false?
The Site Map can be saved as an image
You can FTP files using Dreamweaver
You can create forms in Dreamweaver
None of the above

Correct Answer : None of the above
Q.273- Which of the following is NOT a Page Property?
Title
Tracing Image
Margin Width
Timeline

Correct Answer : Timeline
Q.274- Dreamweaver users work in the Document Window using one of how many views
3
5
2
6

Correct Answer : 3
Q.275- The general definition of a(n) ____ is a set of linked documents with shared attributes,
such as related topics, a similar design, or a shared purpose
index
website
Internet
Homepage

Correct Answer : website
Q.276- ____ provides the largest text.
H6
24
H1
Bold

Correct Answer : H1
Q.277- Dreamweaver's ____ feature allows users to select colors and make perfect color
matches.
Color Cube
Palattes
HTML view
Eye dropper

Correct Answer : Eye dropper
Q.278- The W and H boxes in the Property inspector indicate the width and height of an image,
in ____
inches
pixels
points
points

Correct Answer : pixels
Q.279- A subfolder is a folder inside another folder
True
False

Correct Answer : True
Q.280- A Web site's home page is normally named home.htm or home.html
True
False

Correct Answer : False
Q.281- _________ view is a hand-coding environment for writing and editing code.
Design
Split
Code
none of these

Correct Answer : Code
Q.282- ________ images are used to add texture and interesting color to a Web page
Clip Art
Animated
Background
Cropped

Correct Answer : Background
Q.283- In the __________ mode, you create tables by drawing them.
Layout
Expanded
Standard
none of these

Correct Answer : Layout
Q.284- A ___________ is a vertical collection of cells in a table.
Row
Column
Table ID
none of these

Correct Answer : Column
Q.285- A _____________ is the container/intersection where a row and column meet in a table.
tag
table ID
link
cell

Correct Answer : cell
Q.286- A ___________ can connect users to a place on the same web page or to place on another
site.
root folder
typeface
text editor
hyperlink

Correct Answer : hyperlink
Q.287- In order to define a site, users must create a both a ___________ and ____________.
domain name / IP address
login / password
site name / home page
site name / root folder

Correct Answer : site name / root folder
Q.288- Which of the following is NOT a valid reason for defining a local site in Dreamweaver?
To enable Dreamweaver to create relative links between documents
To enable Dreamweaver to display all your sites files in the Files Panel
To provide details of your Web server so that you can upload you site
To allow Dreamweaver to conduct link checking between documents

Correct Answer : To provide details of your Web server so that you can upload you
site
Q.289- To view and change current formatting for selected objects or text, you would use:
Insert bar
Property Inspector
File Panel
none of these

Correct Answer : Property Inspector
Q.290- You can insert dates into your web page that will automatically be updated whenever you
save the page.
True
False

Correct Answer : True
Q.291- To insert a special character, what category on the Insert bar do you use?
Common
HTML
Text
none of these

Correct Answer : Text
Q.292- Which panel can be used to manage and create new sites?
Files
Application
Tag Inspector
none of these

Correct Answer : Files
Q.293- What should the home page of your site be named?
home.html
Anything you want to name it
index.html
none of these

Correct Answer : index.html
Q.294- Cell padding determines the number of pixels between adjacent cells
True
False

Correct Answer : False
Q.295- Which graphic format can you Not insert into your web page?
bmp
gif
png
none of these

Correct Answer : bmp
Q.296- Which view must you be in to draw out a table visually.
Standard
Layout
Table
none of these

Correct Answer : Layout
Q.297- Formatting using CSS styles allows each individual's browser to control the way your
page is displayed.
True
False

Correct Answer : False
Q.298- There are how many types of lists in HTML?
1
2
3
4

Correct Answer : 3
Q.299- Information in digital library is in the form of _______ and _______.
1s and 0s
bits and bytes.
chars and numbers
facts and figures

Correct Answer : bits and bytes.
Q.300- The abbreviation of Prolog is ___________.
Pro Logic
Programming Logic
Programmer Logic
Prototype Logic

Correct Answer : Programming Logic