SUBMITTED BY :-

SHAILENDRA SINGH SHEKHAWAT

CMBA 1
ST
SEM
ROLL NO. 56
INDEX
o LOCATION
o ACKNOWLEDGEMENT
o INTRODUCTION
o COMPANY PROFILE
o COMPANY HISTORY
o COMPANY MISSION
o COMPANY VISION
o PRODUCT
o FLAVOURS
o QUALITY
o NEW PROMOTIONAL SHEME
o OUR BRAND AMBASSDOR
o RESEARCH & DEVELOPMENT
o THE MARKETING STRENGTH
o CERTIFICATIONS & BANKERS
o SOCIAL AWARENESS PROGRAME
o ACHIEVEMENTS
o IMPORT & EXPORT
o SALES GRAPH
o COMPARISION
o VALUES
o BALANCE SHEET
o HERARCHY OF ROYAL BISCUITS
o DISTRIBUTION NETWORKS
o DIFFERENT TYPES OF BISCUITS
o ENVIRONMENT POLICY
LOCATION-
Head office:-
Royal food company
Si!ap"#a R$$CO ind"%!#ial a#ea
&aip"#
'( no. ) *+,6*5--5*1
.a/ ) *101- 1226+56
S"3%idia#y:-
Royal food company
Nea# 4an5(eda c#ic5e! 6#o"nd
M"m3ai Ma(a#a%!#a
$ndia.

7EB - 444.#oyalfood%.com
E-MA$L - #e%pon%e8#oyalfood.com

AKNOWLEDGEMENT
$ 4i%( !o ac5no4led6emen! 9#. S.B. C(o#adia :T(e
9i#ec!o#; fo# 6i3in6 !(e idea of c#ea!in6 o4n
company p#ofile and in%pi#in6 !o do !(i% p#o&ec!
and al%o #ende#in6 (i% p#ecio"% (elp and 6"idance.
$ al%o e/p#e%% %ince#e !(an5% !o M#. M.S. <and(i
and M#%. Man6"d5a# madam my f#iend% fo#
6i=in6 =al"a3le da!a 4(ic( $ "%ed in my p#o&ec!. $
4ill al4ay% #emain 6#a!ef"l !o !(em fo# !(ei#
f#iendly and co-ope#a!i=e na!"#e.
INTRODUCTION
>$N9$A?S TASTE@
C.E.O A SHA$LEN9RA S$N<H
Royal 3i%c"i! decided !o &oin !(e $ndian 3i%c"i! ma#5e! 6
yea#% 3ac5 in Ap#il 1*** 4i!( i!% plan! e%!a3li%(ed in
Baip"#. T(e $ndian 3i%c"i!. 7(en 11 millenni"m a#i%e% a
fac!o#y 4a% %e! "p in Baip"#. 9e%pi!e !(e odd% and
"neC"al compe!i!ion !(i% company called R.C p#od"c!%
%"#=i=ed and %"cceeded 3y ad(e#in6 !o (i6( C"ali!y and
imp#o=i%in6 f#om !ime !o !ime. Ha=in6 al#eady
e%!a3li%(ed a #ep"!a!ion fo# C"ali!y !(e R.C 3#and name
6#e4 in %!#en6!( 4i!( !(i% di=e#%ifica!ion R.C ene#6y
and R.C &oy 4e#e !(e fi#%! 3#and% of 3i%c"i!% !o 3e
in!#od"ced 4(ic( la!e# 4en! on !o 3ecome leadin6
name% fo# 6#ea! !a%!e and C"ali!y
COMPNAY PROFILE
COM'NAD NAME :- RODAL .OO9 CO.
'RO9ECT :- B$SCE$TS
'R$MARD BES$NESS TD'E:- MANAE.ECTERE
DEAR STARTE9 :-1***
LE<AL RE'RESTAT$FE :- SHA$LEN9RA S$N<H
.OCOES MARGET :- $N9$A
NO. O. RH9 STA.. :- 1*-11
EST$MATE9 EI'ORT SALE :- ,J
.ACTORD LOCAT$ON :- S' 11 S$TA'ERA R$$CO
$N9ESTR$AL AREA
BA$'ER RABASTHAN.
CONTACT INFORM
COM'NAD NAME :- RODAL .OO9 CO.
CONTACT 'ERSON :- <O<ESH SHARMA
A99RESS :- S'11 S$TA'ERA R$$CO
$N9ESTR$AL AREA
BA$'ER RABASTHAN.
TELE'HONE :- *101-15-50+2
15-50+016,1212
7EB S$TE :- 777.R.C.COM.
HISTORY
T(e ac!ion in !(e 3i%c"i!% ma#5e! i% (oo!in6 "p 4i!( !(e
old ma&o#% 3ein6 c(allen6ed 3y ne4 en!#an!% 4(o (a=e
3een ca!e#in6 !o p#emi"m %e6men! 3"! (a=e no4 %e!
!(ei# %i6(!% on !(e ma%% ma#5e!. T(e comin6 6#e4
mon!(% 4ill %ee 4(o i% on !(e !op and 4(o 4in !(e (ea#!
and mind of $ndian 3i%c"i! lo=e#% $ 4i!( Royal 3i%c"i!
decided !o en!e# in !(e $ndian 3i%c"i! ma#5e! in Ap#il
1*** 4i!( p"nc( line > $ndia?% Ta%!e@. $ni!ially $ %e! "p a
plan! and (ead office in Baip"# a! Si!ap"#a ind"%!#ial
A#ea. 7i!(in a %in6le yea# Royal 3i%c"i!% o=e#!oo5 1,J
of ma#5e! %(a#e of 3i%c"i!%. T(e feed3ac5% 4e #ecei=ed
f#om o"# con%"me#% 4e#e !(e only %o"#ce of o"#
mo!i=a!ion.
Royal 3i%c"i!% a#e doin6 4onde#f"l
&o3 4i!( 6#ea! %"cce%% i! (a% occ"pied no! only o"#
c"%!ome#?% !a%!e 3"! al%o !(ei# (ea#!% and mind%.
MISSION
S"cceeded in !(e ma#5e! place 3y fo%!e#in6 a 4innin6
c"l!"#e 4(e#e employee% a#e (i6(ly !alen!ed commi!!ed
and #eflec!i=e of o"# 6lo3al c"%!ome#% and #eco6niKed a%
o"# 6#ea!e%! %!#en6!(.
9 :- 9eli6(!in6 c"%!ome#% in fi#%! and fo#emo%!.
E :- Empo4e#ed employee% 4(o en&oy !(ei# 4o#5.
L :- Li=in6 "p !o o"# %(a#ed =al"e%.
$ :- $nno=a!i=e idea!ion !(#o"6(o"! !(e co. and
con!in"o"% imp#o=emen! in e=e#y!(in6 4e do.
< :- <#o4!( i% o"# 4ay of life.
H :- Hono#in6 commi!men!% 4(e!(e# made o#ally o#
in 4#i!in6.
T :- Tec(nolo6y a% i! con!in"e% i!% ad=ance 4ill 3e
=i!al ena3le# in !(e company.
PRODUCT
Royal 3i%c"i!% (a=e !(e ma/im"m #an6e of 3i%c"i!%
p#od"c!% in $ndia. $! (a% p#efe#ence fo# !a%!e% a% pe#
3"d6e!. T(e#e a#e many fla=o#% of 3i%c"i!% li5e c(ocola!e
!#ea! 6l"co%e !#ea! (ea#!3ea! c(ocola!e !an6o man6o
c#eam c#eamy o#an6e e!c. 4(ic( a#e =e#y #ic( in C"ali!y
and !a%!e. T(a!?% 4(y 4e a#e a! !op !o %ell 3i%c"i!% in
$ndia. Royal food (a% p#iced i!% p#od"c!% on !(e p#inciple
of #eal =al"e fo# money.
FLAVOURS
$ndian 3i%c"i!% ma#5e! can 3e %e6men!ed in !(#ee
diffe#en! 4ay% namely on !(e 3a%i% of fla=o"#% on !(e
3a%i% of con%"me# %e6men! and on !(e 3a%i% of %!oc5
5eepin6 "ni!%. On !(e 3a%i% of fla=o"#%. T(e ma#5e!
!oday (a% a n"m3e# of fla=o"#% li5e 3"!!e# !#ea!
c(ocola!e !#ea! c(ild !oon% ca%(e4-!#ea! 3anana c#eam
5in6 man6o c#eam leamony !#ea! %al!-Ki#a !ad5a.
RAW MATERIAL
7HEAT .LOERS
SE<AR
'ART$ALLD HD9RO<ENATE9
E99$BLE FE<ETABLE O$LS
$NFERT SDRE'
M$LG SOL$9S
SALTS
EMELS$.$ERS
9-<LECOSE
CHOCLATE
CASHE7
COCONET
BAGE$N< 'O79ER
'$STA
ALMON9S
QUALITY
A! R.C commi!men! !o C"ali!y i% an a!!i!"de. Beca"%e
o"# aim i% !o 6ain no! only p#ofi! 3"! al%o 4in c"%!ome#?%
(ea#! and mind 3y 6i=in6 !(em 6#ea! %a!i%fac!ion 4i!(
#ic( C"ali!y and !a%!e. 7e con!ain% only !(e 3e%!
in6eiedien!% 3e a! 4(ea! 6l"co%%"6a# ca%(e4#ic(
c(ocola!e% and f#"i!% p"lp% e!c.
O"# fac!o#ie% a#e loca!ed a! %!#a!e6ic
loca!ion% %o a% !o en%"#e a con%!an! o"!p"! and ea%y
di%!#i3"!ion. Eac( (i%!o#y (a% %!a!e-of- !(e a#! mac(ine#y
4i!( a"!oma!ic p#in!in6 pac5in6 facili!ie%.
All R.C p#od"c!% a#e man"fac!"#ed
"nde# !(e mo%! (y6ienic condi!ion%. <#ea! ca#e i%
e/e#ci%ed in !(e %elec!ion and C"ali!y of %a4 ma!e#ial%
and f"##in6 pac5in6 %!o#in6 !#an%i! and deli=e#y %o !(a!
con%i%!ency in C"ali!y i% main!ained.
NEW PROMOTIONAL SCHEMES
7e a#e %i6nin6 S(a#"5( 5(an and Sania mi#Ka a%
o"# p#od"c! 3#and am3a%%ado# fo# o"# p#od"c!
p#omo!ion %c(eme.
7e a#e 6i=in6 %c(eme in 4(ic( a c"%!ome# 4ill 6e!
one pac5 3i%c"i! of any fla=o"# on !(e p"#c(a%e of
fo"# diffe#en! fla=o"#% 3i%c"i!%.
7e a#e 6i=in6 c"%!ome# a family pac5 4i!(
diffe#en! fla=o"#% of 3i%c"i!% fo# diffe#en! a6e of
people in !(i% pac5 4e pac5ed 1* fla=o"# of 3i%c"i!
a! a co%! of R% 1**
7e a#e impo#!in6 %ome mac(ine#y f#om E.S.A fo#
3e!!e# C"ali!y of 3i%c"i!%.
OUR BRAND AMBASSDORS

RESEARCH AND DEVELOPMENT
R.C (a=e i!% %epa#a!e #e%ea#c( depa#!men! in eac( Kone
of co"n!#y. C"##en!ly 4e a#e #e%ea#c(in6 on !(e ne4
fla=o# fo# ne4 la"nc(e%. O"# #e%ea#c( %ea#c(e# al%o
!a5e% 6ene#al people?% opinion f#om diffe#en! pa#! of
$ndia. O"# #e%ea#c(e#% al4ay% !a5e co##ec!i=e %!ep% fo#
inc#ea%e in !(e C"ali!y of 3i%c"i!%.
THE MARKETING STRENGTH
T(e e/!en%i=e di%!#i3"!ion ne!4o#5 3"il! o=e# !(e yea#%
i% a ma&o# %!#en6!( fo# R.C p#od"c!%. R.C 3i%c"i!% a#e
a=aila3le !o con%"me#% e=en in !(e mo%! #emo!e place%
and in !(e %malle%! of =illa6e% 4i!( a pop"la!ion on of
&"%! 5**.
R.C (a% nea#ly 15** 4(ole%ale#% ca!e#in6 !o
015*** #e!ail o"!le!% di#ec!ly o# indi#ec!ly. A !4o
("nd#ed %!#on6 dedica!ed field fo#ce %e#=ice% !(e%e
4(ole %ala#ie% and #e!aile#%. Addi!ionally !(e#e a#e 21
depo!% and CH. a6en!% %"pplyin6 food% !o !(e 4ide
di%!#i3"!ion ne!4o#5.
T(e R.C ma#5e!in6 p(ilo%op(y emp(a%iKed
ca!e#in6 !o !(e ma%%. 7e con%!an!ly endea=o# a!
de%i6nin6 p#od"c!% !(a! p#o=ide n"!#i!io"% and f"n !o
common man. Mo%! R.C offe#in6% a#e in !(e lo4 and
mid-#an6e p#ice %e6men!.
CERTIFICATION
$SO +***
$SO10**1
A<MARG
SE'ERBRAN9
BANKERS
1. STATE BANG O. $N9$A
1. $C$C$ BANG
2. 'ENBAB NAT$ONAL BANG
0. AN9HRA BANG
5. STATE BANG O. B$GANER AN9 BA$'ER
SOCIAL AWARENESS PROGRAMME
$! i% o3=io"% !(a! e=e#y 3"%ine%% %!and% fo# p#ofi!
ma5in6. 7i!(o"! p#ofi! no one da#e !o do 3"%ine%%
!(e#efo#e o"# company al%o %!and% fo# p#ofi! ma5in6 3"!
4i!( p#ofi! ma5in6 o"# company 6i=e% %ome %ocial
a4a#ene%% p#o6#am% li5e e%!a3li%(in6 %c(ool% and
colle6e% fo# poo# people and !(ei# c(ild#en and fo# poo#
people and !(ei# c(ild#en and al%o company 4o#5e#% f#ee
medical c(ec5 "p !emple% 6i=in6 (o"%e !o 4o#5e#%
4i!(o"! #en!. 7e al%o la"nc( c(a#i!y p#o6#am% and
p#o=ide f"nd% !o poo# and needy pe#%on%. 7e a##an6e
3lood dona!ion p#o6#am% f#om !ime !o !ime.
ACHIEVEMENTS
R.C 4a% #ecipien! of !(e ne%! ne4 en!#y p#od"c!
a4a#d% in 1**1.
Be%! c"%!ome# %a!i%fac!ion A4a#d in yea# 1**2.
Na!ional A4a#d fo# de=elopin6 3ein6 %econd e=e#
3i%c"i!% fac!o#y !o 3e 1**J C.C f#ee.
Recei=ed 6old fo# C"ali!y and 3#and ima6e in
B#"%%el% A4a#d%.
IMPORT AND EXPORT
T(e immen%e pop"la#i!y of R...C p#od"c!% in $ndia 4a%
al4ay% a c(allen6e !o o"# p#od"c! capaci!y. No4 "%in6
mo#e mode#n !ec(niC"e% fo# capaci!y e/pan%ion 4e
(a=e 3e6"m %p#eadin6 o"# 4in6% and a#e 6oin6 6lo3al.
R...C 3i%c"i!% and confec!iona#ie% a#e
fa%! 6ainin6 accep!ance in in!e#na!ional ma#5e!% %"c( a%
A3" 9(a3i Af#ica 9"3ai So"!( Af#ica and S#ilan5a.
SALES GRAPH
Sale% !"#no=e# fo# la%! %i/ yea#% 6i=en 3elo4-
Dea# R% :la5(;
1***.1**1 1**
1***.1**1 2**
1***.1**2 01*
1***.1**0 51*
1***.1**5 61*
1***.1**6 -,*
COMPARISION
VISION
ACLER$N< THE 0*J MARGET SHARE O.
$N9$AN OR<AN$ME9 B$SCE$T $N9ESTR$ES. AN9
ALSO <$F$N< TOE<H COM'ET$T$ON TO
$NTERNAT$ONAL B$SCE$TS $N9ESTR$ES 7$TH$N
$N9$A $N COM$N< 2DEARS.
VALUES
1; $NTE<R$TD
1; CESTOMER .OCES
2; $NNOFAT$ON TEAM 7ORG
0; A<$L$TD
BALANCE SHEET
LIABILITIES AMOUNT ASSETS AMOUNT
CAPITAL TANGIBLE
ASSETS
ELE$TD SHARE 11 C# .REE HOL9 HAN9 0 C#
RESERFE H
SER'LES
0 C# LEASE HOL9
HAN9
2 C#
9EBENTERE 5 C# BE$L9$N< 11 C#
'RE.ERANCE
SHARE
6 C# MACH$NERD 15 C#
BANG LOANS 2 C#
INTANGIABLE
ASSETS
'RO.$T 1 C# 7EBS$TE
9EFELO'MENT H
COST
1* LAGH
CURRENT
LIABILITIES
<OO97$LL 1 C#
SEN9ERD
CRE9$T
6 C#
INVESTMENT
OTHER
L$AB$L$TD
0 C# $N SHARES 1 C#
CURRENT
ASSETS
9#%. 65 LAGH
CASH AT BANG 2.15 C#
TOTAL 42 Cr TOTAL 42 Cr
ORG HIERARCHY OF ROYAL BISCUITS
Ma#5e!in6 Mana6e# .inance Mana6e# HR Mana6e# '#od"c!ion Mana6e#
Sale% Mana6e#
Ad. 9ep?!. F. '. of Sale%
Re6ional Sale% Mana6e#
C.Acco"n!an!
Acco"n!an!%
F.'. of H R
H. R. Mana6e#
S"pe#=i%o#
F. '. of '#od"c!ion
R H 9 Mana6e# Mf6. Eni!
CEO SHA$LEN9RA SH$N<H
DISTRIBUTION NETWORK
Pr!"#$!%&
V#'! Pr!"#$!%& () "*+!"
Ad=e#!i%in6%
Head
9i%!#i3"!i=e Head
Re6ional %ale% H
9i%!#i3"!ion
9i%!#ic! Sale% H
9i%!#i3"!ion
OUR DIFFERENT TYPES OF BISCUITS
VARIOUS RANGES OF R.F.C
BISCUITS.
ENVIRONMENT POLICY
Royal food i% one of !(o%e companie% 4(o came fo#4a#d !o
p#e%e#=e na!"#e 4(en i! &oined (and% 4i!( 7o#ld 7ide ."nd
:77.; !o p#o!ec! !(e na!"#al en=i#onmen! and i!% 4ildlife.
T(#o"6( an a##an6emen! 4i!( !(e ape/ 3ody of 77. a pa#! of
!(e %ale p#oceed% f#om >'o4e# 77.@ collec!ion T-%(i#!% 4e#e
dona!ed !o !(e 77..
A fo#e%!a!ion p#o6#am alon6 4i!( >%a=e !(e <AN<A p#o&ec!@
3#o"6(! many la"#el% and 5"do% !o o"# 3eailey #oad canal
4(ic( i% lin5ed 4i!( <AN<A.
'lannin6 of !#ee% i% #o"!inely ca##ied o"! a! all Royal food
"ni!%.
T(e Royal food en!e#p#i%e% en=i#onmen!al mi%%ion %!a!emen! i%
!o p#o=ide o"# people and c"%!ome#% in o#de# !o (elp %"%!ain
("man de=elopmen! 6lo3ally.
COMPARISION
CUSTOMER QUOTES
O"# company p#o=ide% food p#od"c!% %pecially 3i%c"i!%
acco#din6 !o !(e c"%!ome# need% and 4an!%.
7e al4ay% ma5e o"# p#od"c!% fo# !(e c"%!ome# %a!i%fac!ion.
7e p#o=ide p#od"c!% in #i6(! !ime and in #i6(! C"an!i!y.
7e ma5e modifica!ion in o"# p#od"c!% acco#din6 !o c(an6e in
c"%!ome#% #eC"i#emen!.
7e facili!a!e f#ee 6if!% and di%co"n!% fo# c"%!ome#% a!!#ac!ion.