For more information, contact:

Mollie West
AT&T
Office: 312-696-3513
Cell: 312-953-6283
mw206a@att.com


AT&T ENHANCES GAMEDAY MOBILE INTERNET
COVERAGE AT CAMP RANDALL STADIUM
New 4G LTE Distributed Antenna System, Which is Part of AT&Ts Project VIP
Investment Plan, Provides Additional Wireless Capacity for Customers on
Gamedays

MADISON, WIS., SEPTEMBER 5, 2014 When a big play happens this season at Camp Randall
Stadium at the University of Wisconsin, football fans can expect to enjoy an enhanced mobile
experience as they pull out their wireless devices to share the most exciting moments with friends and
family.

As part of its continuing network investment to support growing demand for advanced wireless devices
and services, AT&T* has expanded its mobile Internet coverage at Camp Randall Stadium by
completing the installation of a new Distributed Antenna System (DAS) to enhance the customer
experience throughout the facility. The DAS will also improve coverage at surrounding buildings
including the UW Field House, Camp Randall Sports Complex, McClain Athletic Facility, Athletic
Operations Building and Kellner Hall.

A DAS installation consists of multiple strategically-placed antennas that distribute AT&Ts wireless
network coverage throughout Camp Randall Stadium, providing for more efficient management of
wireless capacity in heavily-trafficked areas, such as football stadiums. DAS has the ability to provide
enhanced, consistent wireless coverage to customers in indoor or outdoor spaces where geographical
limitations terrain, building construction, etc. or crowd density might otherwise prevent an optimal
wireless experience.

The Madison DAS installation is part of AT&Ts Project Velocity IP (VIP), a multi-year plan to invest for
growth, announced in 2012. Through this investment, AT&T is supporting its customers growing desire
for high-quality, fast wireless and wired services. As part of Project VIP, AT&T is deploying small cell
technology, macro cells and additional DAS, which will increase the density of our wireless network.
The wireless network densification will further improve network quality and increase spectrum
efficiency.

When our customers head out to the stadium to cheer on the Badgers, we want them to have a great
network experience throughout the game no matter what theyre doing whether thats making a call,
checking email, downloading apps or surfing the Internet, said Scott T. VanderSanden, President of
AT&T Wisconsin. With initiatives like Project VIP, were continuing to invest in our wireless network,
and providing enhanced wireless coverage at Camp Randall Stadium is just one way were investing in
Madison.

DAS technology helps improve the mobile Internet experience by shortening the distance a request
must travel. The additional capacity also is expected to help improve call reliability, boost data traffic
capacity and enable more consistent network access to help customers make the most of their AT&T
devices.

The University of Wisconsin and AT&T have also agreed to work together on a new high-density Wi-Fi
network and IPTV system that will bring greatly enhanced connectivity and content to Badger football
fans at Camp Randall this fall.

AT&T will help UW deploy a high-density Wi-Fi network which will allow fans to connect in the stands,
suites, clubs, ticketing, media and concession stand areas via 10 Gigabit switches, accompanying
wireless controllers and more than 750 access points throughout the stadium and outlying areas. The
result will be an enhanced Wi-Fi system for a better network experience to surf the Internet, check
scores and share on social media sites in the 80,000-plus seat venue.

These investments help to ensure that Wisconsin residents continue to enjoy the best possible
experience over the AT&T network, whether at home, at work or on the go. Our 4G LTE network is the
most reliable in the nation.**

Across Madison and Wisconsin, AT&Ts 2013 investments have resulted in expansion and
enhancement of our 4G LTE network, which provides ultra-fast speeds. AT&T 4G LTE is now available
in Madison, as well as Milwaukee, La Crosse, Appleton, Fond du Lac, Green Bay and Whitewater,
among others. Our 4G LTE deployment is ahead of schedule, covering more than 300 million people.

AT&Ts focus to deliver the best possible mobile Internet experience goes beyond 4G to embrace
additional connection technologies. AT&T owns and operates more than 34,000 AT&T Wi-Fi Hot Spots
at popular restaurants, hotels, bookstores and retailers, and provides access to more than 1 million
hotspots globally through roaming agreements. Most AT&T smartphone customers get access to our
entire national Wi-Fi network at no additional cost, and Wi-Fi usage doesnt count against customers
monthly wireless data plans.***

Over the past six years (2008 to 2013), AT&T invested more than $140 billion into its wireless and
wireline networks, when you combine capital investment and acquisitions of spectrum and wireless
operations. Over the past six years, AT&T has invested more capital into the U.S. economy than any
other public company. In a September 2013 report, the Progressive Policy Institute ranked AT&T No. 1
on its list of U.S. Investment Heroes.

For more information about AT&Ts coverage in Madison, or anywhere in the United States, consumers
can visit the AT&T Coverage Viewer. For updates on the AT&T wireless network, please visit the AT&T
network news page.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not
by AT&T Inc.

** Claim based on analysis of independent third party data re national carriers 4G LTE. LTE is a trademark of ETSI. 4G LTE
not available everywhere.

*** A Wi-Fi enabled device required. Other restrictions apply. See www.attwifi.com for details and locations.


Find More Information Online:
Web Site Links: Related Media Kits:
AT&T News
AT&T Wireless
AT&T 4G Network

AT&T Network News
Wireless Networks
AT&T Mobile Phones

Related Releases: Related Fact Sheets:
AT&T 4G LTE Available in Madison
AT&T 4G LTE Available In Milwaukee
AT&T 4G LTE Available In La Crosse






Infographic: 2012 Network Investment
AT&T Coverage Viewer
Rethink Possible


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