Professional Documents
Culture Documents
To
The Course Instructor
Introduction to Business
American International University – Bangladesh.
Dhaka
Sir
We have the honor to present herewith a “Report on RC Company Ltd” for your
kind information and necessary action.
We therefore pray and hope that you would grant our report and oblige thereby.
Yours sincerely
SHAIRMIN AKTER
NIAZUR RAHMAN
RASEL SARKER
MUJAMMUL HUSSEN
HARUN-OR- ROSHID
SHABBIR AHMED
1
RC Company Ltd.
Assignment
On
RC
Company
Ltd.
2
RC Company Ltd.
TABLE OF CONTENTS
7. Conclusion 18
3
RC Company Ltd.
8. References 18
Introduction
As we all know that Coca-Cola, Sprite, Pepsi are very famous drinks all over the
world as well as Bangladesh. We can’t find single person who doesn’t like soft drinks.
Mainly our young generation preferred to drinks. Now days there are many soft drinks
company are coming continuously like Euro-Cola, RC Cola etc. Most of them are
tastes are quite similar. Popularity of RC Cola is rapidly increasing day by day. In a
small town, city even in villages RC Cola is available. RC Cola has taken a very
strong place in people’s heart within very short time. One of the reasons is its price
and another reason is its taste. The first line of beverages was named ‘Royal Crown’
and the first Cola was called Chero-Cola. The commenced commercial production on
6th October, 1997, and RC was launched in Dhaka on 20th October 1997.
4
RC Company Ltd.
Planning
The overall planning approach in RC Company Ltd. is top-down. The seven members
of the Board of Directors are responsible for the strategic planning and overall policy
guidelines of the Company. Mainly the top level management plans al the long term
and short term planning.
●Expansions of its products and sales are the long range planning. How can expand its
products, sales and how it will be financed to earn more profit are its long term
planning.
●The lower level management of RC Company Ltd. makes short term plans. The
management makes the plans of daily activities of the Company. Today or
tomorrow’s work schedule making is the part of short term planning of RC Company
Ltd.
Organizing
Planning of the management of RC Company Ltd. establishes the goals of the
company and how they are to be achieved. Organizing develops the structure to reach
these goals. The CEO, Managing Director, Deputy Managing Director and Head of
Factory are responsible for achieving business goals and overseeing the day to day
operation.
Co-ordinating
The CEO and Managing Director of the Company are assisted by a senior
Management Group consisting of Deputy Managing Director and Head of Factory
centrally and co-ordinates operations of offices. Management of RC Company Ltd.
also trains their labors, so that they can get better performances from their labors.
Directing
5
RC Company Ltd.
Through the planning the management of RC Company Ltd. builds climate, provides
leadership and arranges the opportunity for motivation. Manager of the factory and
offices plans and oversees the work of each of his or her sub-ordinates. Directing is
aimed at getting the members of the Company to move in the direction that will
achieve Company’s objectives.
Controlling
The management approach in RC Company Ltd. is authoritative. Tasks are designed
in such a way that one cannot leave without completing it as he is assigned for a day.
Sitting arrangement in the factory and all offices is done in a way that the superior can
monitor the sub-ordinates all the time. Budgeting, rewarding, punishing etc. are also
practiced as control mechanism.
Appendix
Board of Directors
Managing Director
Deputy Managing
Director
Layout
6
RC Company Ltd.
Production Process
Product planning
RC Company designs the product according to the USA brand.
Import the raw materials from USA.
Assess the need of the market.
They assess the product cost and the price of the product in the market.
Import the machineries from USA.
They follow the production method of the foreign product.
7
RC Company Ltd.
modified as 55 spaces. Landscape area after was approved 8,500 m2. It was modified
as 8000 m2. Expansion (% of the area) was approved 7.8%. It was modified as 5.0%.
8
RC Company Ltd.
9
RC Company Ltd.
Inventory control
Inventory control balances the need for adequate stock against the costs of
purchasing, handling, storing and keeping records on it. It is an attempt to keep
enough material on hand to satisfy production requirements and at the same time
avoid tying up too much capital in inventors. RC can keep its raw materials very well
because if they do not keep their materials well they can face a heavy loss.
Materials management
RC cola is a soft drink. To prepare it needs some elements that are very essential for
it. The RC Company buys its raw materials from home and aboard. The RC Company
establishes performance specification for required item, or accepts supplier’s
specification. Department that needs submits purchase requisition to purchasing
agent. Purchasing agent sends purchase order to supplier. Purchasing agent follows to
confirm item will be delivered according to terms. Goods – received and inspected by
the inspector of RC Company.
Production control
Production control, one of the most important concerns in making a product, is
coordinating the interaction of people, materials and machinery. So that products are
made in the proper amounts of the required times to fill orders. Production controllers
are like orchestra conductors. RC production controller can control all the parts that
are related to produce RC Cola. The controller increases their production when
different occasion occurs but in cold time they reduce their production. If the
controller of RC Company cannot realize the condition they can fall a lot of loss.
Quality control
10
RC Company Ltd.
This is the part of production control step in which the product is inspected at various
stages along the route to ensure that it meets standards. Quality assurance ought to be
preventive as well as corrective. It should identify deviations from standards as
quickly as possible and correct them before units must be rejected .RC company can
keep their product quality very straightly. They try to provide more quality product to
their customer. The quality controllers of RC Company work very hard to maintain
their product quality.
Plant management
Plant management is very important for a productive company. Like RC Company
they can handle their machines very carefully. If they don’t handle their machines
well, the productive rates of the machines are decreasing and the company facing a lot
loss. So the RC Company follows it very straightly. They can involve skillful
manpower to run their plant.
Planning
Human Resource planning involves estimating the size and make up of the future
workforce. Planning is also done on organization’s competitive strategy. Processes for
planning help the company in acquiring the right number and kinds of people when
needed. Experience indicates that the longer the period predicted, the less accurate the
prediction.
Human Resource Management (HRM) of RC Company uses mathematical
projections. Data are collected on such topics as the supply of resources, labor market
11
RC Company Ltd.
composition, demand for products, and competitive wage and salary programs. From
these data and records, statistical procedures are used to make decisions.
HRM of RC Company also plans how to attract and keep good employees with right
combination of pay, benefit and work condition.
12
RC Company Ltd.
Build KSA- HRM department build knowledge, skill and ability which prepare
employees for new jobs. This process starts with the selection of a qualified individual
and continues throughout that individual’s career.
Training- Training is a continual process of helping employees perform at a high
level.
♦ On the job training- Supervisor or other workers shows a
new employee how to perform the job during work hours
and it is on the job training.
♦ Off the job training- Off the job training is related with
those training which are given after or before work hours.
Rank Salary
MD 52,000 TK
GM 46,000 TK
DGM 39,000 TK
Manager 25,000 TK
13
RC Company Ltd.
Employee Separation
Employee separation in RC Company Ltd. is done with downsizing. Depending on
performance of the employees after a certain period of time downsizing is happened.
As a result, all of the employees of RC Company Ltd. give their sincerity at work.
Labor Relationship
Labor relationship is excellent in RC Company Ltd.
Labor contracts- Labor contracts are maintained properly. There is no example of
breaking labor contract in the Company’s history.
Collective bargaining- Collective bargaining the representative of the company meet
and attempt to work out a contract with union representatives. Through this process,
contractual agreements are established, managed and enforced.
Union relations- Union officials are dedicated, willing to work long hours, able to
counsel members on personal problems, and skilled
14
RC Company Ltd.
Marketing Mix
15
RC Company Ltd.
Social Responsibility
Responsibility to Consumers
Right to safety- The most basic consumer right is the right to products that are safe to
possess and use to ensure safety of goods. RC Company tests them and providers
buyers explicit directions for use.
Right to be informed- Consumers have the right to receive information available
about a product before they purchase it. Necessary information for goods includes
ingredients and detail instructions for use. RC Company lists nutritional information
on product labels.
Right to choose- Consumers have the right to choose and make purchases from a
variety of products at competitive prices.
16
RC Company Ltd.
Right to be heard- Consumers also have the right to have their opinions considered
in the formation of government policies and in business companies’ decisions that
affect them.
Responsibility to Employees
Like consumers, employees hold certain expectations from RC Company Ltd. they
expect safe working conditions, fair compensation, equal opportunities and adequate
benefits.
Safety in the work place- RC Company realizes that responsibility for employees’
safety lies with them, not with a government agency. They adopt and carry out their
own health and safety programs. In the factory of RC Company they have four
emergency exits in case of fire, short-circuits, earthquake etc.
Equality in the work place- Employees also expect to be treated equally in the work
place. Some inequalities still exist in every company in Bangladesh.
The hard-core unemployed- RC Company takes active steps to train the hard-core
unemployed. These are individuals with little training or few skills and a long history
of unemployment. Company also takes progressive steps by providing programs or
extra training to qualify persons who want to work.
17
RC Company Ltd.
Land pollution- Land pollution results from strip mining of coal and minerals, forest
fires, garbage, disposals and dumping of industrial wastes including chemicals. RC
Company is not caused any kind of land pollutions.
Responsibility to Investors
Company also has a responsibility to the people who invest money to them.
Proper management of funds- RC Company manages funds properly so as to return
a fair profit to investors. Managers have a responsibility to thoroughly investigate
their investments and to clearly present all facts and risks to investors.
Access to information- RC Company has the responsibility to make stock
information available to all potential investors.
Executive compensation- Executives who run company carry tremendous
responsibility and deserve to be compensated accordingly. A fair compensation
program definitely rewarded executives for out-standing performance.
Conclusion
The management approach differs from organization to organization. But all types of
organization apply mare or less some common functions such as planning, marketing,
HRM, co-ordinating and production. RC Company Ltd. successfully applies
management functions in its operations. As a result, today RC Company deserves top
position in the market of soft drinks.
References
18
RC Company Ltd.
Parvez Hasan
G.M. Marketing.
RC company ltd. (partex group)
Business for the 21st Century, Stven J Skinner and John M. Ivancevich.
Latest Edition 2004, Irwin Inc., Home wood, Boston
19
RC Company Ltd.
20