SYNOPSIS

COMPETITIVE ADVANTAGE THROUGH SUPPLY CHAIN

MANAGEMENT: A STUDY ON RELIANCE RETAIL
PROBLEM STATEMENT
The challenge of managing a continuous supply of goods from all
these different entities is the challenge of managing the supply
chain.
The retail industry was in general late to respond to competition
from virtual stores and to recognize the opportunities provided by
the Internet. Recently according to However, the landscape has
changed, as many so called brick-and-mortal companies are adding
an Internet shopping component to their offering. nter click-and-
mortar giants !al-mart, "mart, Target, and #arnes and $oble,
among others. These retailers recognize the advantage they have
over pure Internet companies. Indeed, they already have the
distribution and warehousing infrastructure in place. Thus, they
have established virtual retail stores, serviced by their e%isting
warehousing and distribution structure.
&upply chain and 'ogistics management is a very key business
process and is amongst highest in rank for being outsources first. It
is always better to manage a (uality vendor conducting the logistics
activities rather than worry about which transporter to use, what
time frames to maintain in terms of inventory on road or in
warehouse, how much to dispatch and where to and what invoicing
models to choose them.
)ost retail players are setting up their own supply network facilities,
while transportation re(uirements have been sourced to e%ternal
service providers. Typically supply chain management companies
are managed as an independent in-house function or outsourced
part or whole to specialist logistics. The remaining organizations
outsource either part or whole of the supply chain management, or
deploy cross-functional teams, or have independent teams
managing the supply chain within each &#* +strategic business
unit,. -esign, planning, procurement, production and delivery
including reverse logistics are the ma.or process elements of any
supply chain. *nder-developed unidirectional supply chain is one of
the key concerns facing the industry.
OBJECTIVES OF THE STUDY
To study the integrated supply chain operations in retail sector
To analyze the IT tools used by Reliance retail in supply chain
activities .
To measure the status of supply chain management in Reliance
retail
RESEARCH METHODOLOGY
The supply chain of Reliance retail has great significance in
managing the sales of a company. The proper supply chain strategy
have a ma.or impact on the growth of the organization and it has
been necessary to maintain goodwill, to meet the channel partners
hope and aspirations, to reduce risk and insecurity for the company.
The main focus of the study is to analyze the comparative analysis
of supply chain strategies of retailer in Indian market.
Research Desig
The purpose of e%ploratory research is to define the marketing
problem precisely, collect re(uired information/data relating to the
problem and identify alternative courses of action in order to deal
with the marketing problem.
Sa!"#ig $esig
&ince the reported study will be concerned to analyses the
effectiveness of supply chain management strategies of Reliance
retail.
&ampling 0rame - 1s my study is base on the urban sector2 my
target population for sampling will be on -elhi and $3R.
4. &ampling Techni(ue -I may use both 5robability and $on
probability sampling techni(ues.
6. &ampling )ethod -These are the methods which I may use for my
research. Those are7 &imple random sampling, systematic sampling,
and convenience sampling, 8udgment sampling
9. &ampling size : 4;; respondents
%h& 'his "ar'ic(#ar ')"ic ch)se*
%cellent retail supply chain management revolves around
understanding and balancing three key dimensions of availability,
inventory and cost. )anaging these trade-offs efficiently can result
in supply chains that improve business performance and drive
competitive advantage.
1t Reliance retail the supply chain is the business model. Rapid
growth and profitability are clearly linked to an uncompromised
approach to supply chain management that has delivered a world
class three week <design to shelf< capability and fueled the
company=s 6; percent annual growth and profit margins.
0or reliance retail, supply chain is a strategic differentiator that
delivers a competitive edge. $o longer .ust concerned about cost
control, companies view supply chain as a key element of their
business strategy. Today=s supply chain leaders are working with
their business partners to design, develop, move, store, sell and
service their products with ever greater speed and economy. $ow,
more than ever, supply chains are regarded as sources of business
value and competitive advantage. -ifferentiated supply chain
models are emerging to address different merchandise
characteristics. &upply chain leaders develop robust basic processes
and disciplines, and then add new and differentiating capabilities
that drive supply chain e%cellence. These new capabilities enable
leading retailers to transform and differentiate their supply chains.
3reating change in an e%isting supply chain can be daunting. >iven
the breadth and depth of impact, virtually all areas of a business are
affected. Reliance retail can offer a range of services from providing
advice on specific functional areas including case studies and
insights into other retailers and your competition to helping to
implement a complete supply chain transformation.
LIMITATIONS OF THE STUDY
&ome of the limitations are unavoidable in any circumstances,
however some of the limitations are due to lack of resources and
time. These can be highlighted as follows7
4. The study was only limited to -elhi ? $3R only.
6. -ue to the information concerned being highly confidential it was
not possible to get into detail study of various parameters
involved and information may also be not fully up to the mark.
BIBLIOGRAPHY
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