Unit 1: The UK Travel and Tourism Sector

Assignment 3:
Hand out date: 7
th
Oct
Hand in date: 14
th
Oct
P3: Outline the roles of the different types of organisations in the UK travel and tourism sector
Scenario:
You are working for Thompson Wordchoice Tra!e Agents"
A #ear 1$ student from %&'%A has (ust arri!ed to do their work e)perience" You ha!e *een asked to gi!e
them an induction"
As part of their induction #ou wi need to gi!e them information a*out the roes of the different t#pes of
organisations in the +, tra!e and tourism sector"
Outcome: You wi need to write an information guide for them which wi descri*e the
roes of the different t#pes of organisations in the +, tra!e and tourism sector"
What wi - ha!e to do.
/or each t#pe of organisation0 #ou must answer these 1uestions:
1) What is the role (main organisational o!ectives"of the organisation#
e"g" The roe of tour operators is to make a profit *# seing as man# package
hoida#s as the# can"
e"g" 2egiona Tourist *oards aim to increase the num*er of !isitors to the +,"
$" What is an e%ample#
e"g" An e)ampe of a domestic tour operator is 3utins or &entre 4arcs"
3" What other products& services and ancillary services (e%tra services& li'e travel insurance"
do they provide#
e"g" 3utins pro!ides accommodation and food in restaurants ike 3urger ,ing" The# aso ha!e swimming
poos0 spas0 go carting0 an information hep desk0 concerts 5ike for Shane Ward or the Sugar 3a*es60
specia deas0 cots in the apartments for chidren0 a hairdressers and ots more"
Use this tic'list to ma'e sure you cover all the re(uired content:
)omestic organisations Outline the role *ive a real life
e%ample
Tour Operators
Transport pro!iders:
2ai
Air
2oad
Accommodation:
Youth hostes
Sef catering
Ser!iced accommodation
Hotes
7isitor attractions:
Heritage
8atura
3uit
P3, P4, M2, D1
Outound organisations Outline the role *ive a real life
e%ample
%ass market tour operators
Speciaist tour operators
9ong hau tour operators
%utipe tra!e agents
-ndependent tra!e agents
Onine tra!e agents
Transport:
/erries
2ai
Air
&ar hire
+nound organisations Outline the role *ive a real life
e%ample
Tour operators
&oach operators
:uiding ser!ices e"g the 3ue 3adge :uides
Organisations that support the industry Outline the role *ive a real life
e%ample
8ationa tourist *oards
2egiona tourist *oards
Trade associations
e"g" +, -n*ound
2eguator# *odies
e"g" &i!i A!iation Authorit# and A3TA

P3, P4, M2, D1
)escrie ,hat these sectors are& ,ith e%amples you have researched- )escrie ,hat
they are
*ive a real life
e%ample
4u*ic sector
4ri!ate sector
7ountar# sector
.%tension /ctivities:
1" 0isit a Tourist +nformation 1entre to find out aout attractions& transport& accommodation& the
2ational Trust and .nglish 3eritage in the area to help ,ith the follo,ing activity:
$" 0isit a travel agent to investigate ho, different organisations ,or' together-
P4: )escrie the different types of interrelationships et,een travel and tourism organisations-
You must gi!e e)ampes of the reationships *etween the different t#pes of organisations in the tra!e and
tourism industr#"
You must gi!e at east two e)ampes of each t#pe of interreationships" You shoud gi!e enough e)ampes to
incude domestic0 out*ound and in*ound organisations"
5remem*er to incude e!idence with print outs of the detais and packages and an# other ree!ant information6
5elationships Tic'
16 ;escri*e e)ampes of how organisations work together in:
16 -n*ound
<6 Out*ound
36 ;omestic =
46 Support Organisations
e"g"
How a coach operator might work with a guiding ser!ice
How an in*ound tour operator might work with a regiona tourist *oard
How a train>coach compan# works with a theme park to pro!ide an incusi!e package
2) You should now describe examples of relationships between diferent types of organisations in
the travel and tourism industry.
a Where organisations work together:
) tour operators and travel agents ! "iss #llies
2) attractions and transport operators ! $irgin %rains &&
') transport operators and tour operators ! lastminute.com
b Where there is common ownership:
() tour operators and travel agents
)) transport operators and tour operators
c Where there is a relationship between sectors:
*) private sector and public sector
+) private sector and voluntary sector ! #nglish ,eritage
1
<
3
4
1
<
3
4
?
@
7
Sampe Answers
=Some domestic organisations work together" /or e)ampe0 #ou can get specia deas with Saga hoida#s
in the +,0 which works with the hote companies0 Hiton" As #ou can see *eow0 there are inks on their
we*site to mini *reaks in the +,"
==
P3, P4, M2, D1
Attractions and transport operators work together" /or e)ampe0 7irgin trains offers specia < for1 deas to
9ondon attractions such as 9ondon ;ungeons when #ou *u# a 7irgin train ticket" There are inks on the 7irgin
Train we*site as #ou can see *eow"
(6$" 7ou no, need to analyse the interrelationships et,een organisations in the travel and tourism
sector:
To do this you need to: analyse the relationship et,een organisations in the travel and tourism
sector-
5remem*er to incude e!idence with print outs of the detais and packages and an# other ree!ant information6
16 &hoose one e)ampe for each heading in Assignment 3 5436 and e%plain ,hy that reationship e)ists and
ho, it ,or's-
You must aso gi!e reasons ,hy these organisations ha!e reationships" 5%<6
e"g" What are the *enefits to the companies and customers if a train compan# 57irgin Trains6 offers a specia
dea for a train ticket and an attraction 59ondon ;ungeons6.
()1" 7ou no, need to evaluate the positive aspects of interrelationships on UK travel and tourism
organisations
7ou should give an evaluation of at least t,o positive aspects of inter8relationships of organisations&
covering ,or'ing together and common o,nership- Where possile you should support your in8depth
evaluation ,ith additional information such as articles& data and statistics- ()1"
<6 You must e%plain and evaluate wh# common o,nership occurs across the industr#"
e"g" What are the *enefits of a tour operator 5Thomas &ook6 *eonging to the same group of companies as a
mutipe tra!e agent 5Thomas &ook6 or ha!ing their own aeropanes.
,e# words:
-nduction: Showing someone the main points of a new (o*
2oes: The (o*s or part the# pa#
2esponsi*iities: The important (o*s the# are in charge of
2eationships: How companies work together or are inked
Organisations: &ompanies
2eport: A piece of forma written information
;escri*e: To sa# what something is ike"
A)pain: To gi!e reasons for wh# something is ike it is"
O*(ecti!es: What the aims of the organisation are
M2, D1