For more information, contact:

Daniel Langan
AT&T
Dan.langan@att.com
717-215-5296

TIME TO GET THE #X OUT AND
HELP END TEXTING WHILE DRIVING IN NEW J ERSEY
AT&T Works to Raise Awareness, Help Provide Solutions for Texting and Driving

Trenton, NJ (September 18, 2014) As part of AT&Ts September 19 nationwide day
of action, AT&T today called on all New Jerseyans to join together to address a dangerous
practice that puts millions of Americans at risk: texting while driving.
For the first time this year, New Jerseyans can text their pledge to never text and drive.
Individuals can text the keyword icwnj to 464329. The pledge and the text are free.
In addition to developing the text-to-pledge feature and sharing information about the
campaign with It Can Wait advocates cross the Garden State, AT&T also is sponsoring the 4th
Annual Stop For Nikhil 5K Run/Walk to remember those who died and to honor those who have
been seriously injured in motor vehicle crashes. The event will be held at West Orange High
School on Sunday, September 21st. The Nikhil Badlani Foundation was established in July
2011 to honor the memory of 11-year-old Nikhil Badlani, who was killed in a car accident on
June 11, 2011, when a driver ran a stop sign. Learn more here.
Earlier this month, seniors at Burlington County Institute of Technology in Medford, NJ,
took part in a special assembly that featured Phillies third baseman Cody Asche, who talked
about the dangers of texting and driving.
AT&T and Asche presented to students the very powerful documentary From One
Second to the Next, which shares heartbreaking stories of real life people whose lives have
been tragically affected by texting and driving accidents. Asche and students also had the
opportunity to drive the texting and driving simulator to get a life-like idea of just how
dangerous texting and driving is.
The initial aim of the It Can Wait

campaign to end texting while driving was to raise

awareness about the risks associated with texting behind the wheel. Since then, It Can Wait has
evolved into a social movement focused on changing behaviors. And now, were shifting our
focus to solutions to prevent drivers from texting while driving.





We launched It Can Wait to save lives, said J. Michael Schweder, president, AT&T-Mid
Atlantic. We hope all New Jerseyans will join us on September 19 and throughout the year -
to make a commitment to never text and drive and to encourage their friends, family members,
colleagues and classmates to do the same.
What weve learned is that when friends and family share their commitment to never text
and drive, it makes a difference. Sharing the message that no text is worth a life encourages
others to follow suit.
How can we fight back against the urge to text and drive?
Its time to get the #X out and work together towards finally ending texting while driving.
By sharing #X on your social networks before you get behind the wheel of a car, youre letting
your friends and family know that youre about to drive and cant respond until you safely reach
your destination. You can also use #X in a text conversation to pause it until you arrive. Youre
also letting your network know you have committed to not text and drive.
It Can Wait is a national movement tapping into the power of social media and personal
networks to make texting and driving as unacceptable as drinking and driving. It urges drivers
to visit www.ItCanWait.com, where they can pledge not to text and drive, and share their pledge
with others via Twitter (#ItCanWait) and Facebook. The website also offers a host of
educational resources and information on the issue including a documentary featuring families
impacted by texting and driving crashes.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored
companies in the world. Its subsidiaries and affiliates AT&T operating companies are the providers of
AT&T services in the United States and around the world. With a powerful array of network resources that
includes the nations largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed
Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless
coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.
It also offers advanced TV services under the AT&T U-verse

and AT&T DIRECTV brands. The

companys suite of IP-based business communications services is one of the most advanced in the world.

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