From its inception as a small export business in Taegu, Korea,

Samsung has grown to become one of the world's leading

electronics companies, specially in digital appliances and media,
semiconductors, memory, and system integration. Today
Samsung's innovative and top quality products and processes are
world recognized.

Semiconductors : DRAM, SDRAM, flash memory, and hard
drives
Digital displays : LCD displays, Plasma displays, and OLED
displays
Home Electronics : TVs, DVD players, Blu-ray players, home
cinema systems, set-top boxes, and projectors
Mobile devices : mobile phones, MP3 players, digital
cameras, and camcorders
Computing products : monitors, laptops, UMPCs, CD and
DVD drives, laser printers, and faxes machine; and
Home appliances : refrigerators, washing machines,
microwaves, ovens, vacuum cleaners, and air conditioners.

(Reuters) - Samsung Electronics Co is expected to spend around $14 billion - more than Iceland's GDP - on advertising andmarketing this year,
but it doesn't always get value for money.
The outlay buys the South Korean technology giant publicity in TV and cinema ads, on billboards, and at sports and arts events from the Sydney
Opera House to New York's Radio City Music Hall.

Samsung, which has a market value of $227 billion, has made
no secret of keeping up its aggressive marketing and promotion
splurge as it seeks to make its brand as aspirational as Apple
Inc's.
It is unquestionable that Samsung is spending big when it comes to
advertising and that its spending is growing fast. In 2012,
AdAge reported that Samsung increased its U.S. advertising
budget more (percentage-wise) than any other company, growing it
58 percent.
Samsung spends a bigger chunk of its annual revenue
on advertising and promotion than any other of the world's top-
20 companies by sales - 5.4 percent, according to Thomson
Reuters data.
For a company long seen as a follower, this is now a big sell on
it being an innovator.
But, while Samsung has become the world's biggest advertiser,
spending $4.3 billion on ads alone last year, its global brand
value of $39.6 billion is less than half that of Apple, which spent
only $1 billion on advertising, according to Interbrand and ad
researcher Ad Age. But the money it's spending doesn't always bring the desired result.
When your brand doesn't have a clear identity, as is the case
with Samsung, to keep spending is probably the best strategy,"
said Moon Ji-hun, head of brand consultant Interbrand's
Korean operation. "But maintaining marketing spend at that
level in the longer term wouldn't bring much more benefit. No
one can beat Samsung in terms of (ad) presence, and I doubt
whether keeping investing at this level is effective."

In the U.S. advertising market Samsung only spent $597M USD for the year, according to AdAge, a figure which appeared to narrowly miss the ad
budget of archrival Apple (Apple spent $662M USD in the U.S.). However, AdAge also estimated that Samsung's unofficial ad budget for the U.S.
(which included smaller campaigns, blog advertising, etc.) was $882M USD,
And globally Samsung spent $4.3B USD in 2012,
Samsung has used multiple advertising agencies to spread a dvierse
message. Samsung draws from more of a global pool of advertising
giants The Publicis Groupe, based in Paris, France; The Interpublic
Group, Inc. (IPG), based in New York City, New York; and MDC
Partners Inc. (MDCA), a global agency with headquarters in Toronto,
Ontario (Canada) and New York City, New York (U.S.).
Electronics and mobile handset maker Samsung India spent four times
as much as rival Apple in advertising campaigns in India in 2013
At Rs 400 crore, Samsung's advertising budget for mobile phones and
tablets dwarfed Apple's Rs 90-100 crore expenditure on promoting its
iPhones and iPads in the country, the industry executives said, adding
that Sony pumped in Rs 150 crore during the year to promote its Xperia
smartphones.
According to the executives, Samsung has spent Rs 50-60 crore on
advertisement for each new flagship model it launched in the country.
The Galaxy S4 and the up-coming Galaxy S5, for instance.
Samsung has always been a heavy spender on the mobile platform. Perhaps, being a technology company itself, it understands the medium better than others. Speaking about Samsungs
plans for mobile in 2014, Aman Malhotra, Head, Digital Marketing (Mobile Business), Samsung India Electronics said, We expect our mobile ad spends to be about 20 per cent of our
digital budget this year. This is almost a doubling over last years budget. When asked what he felt about the predicted mobile ad spends for 2014 in India, Malhotra replied that it is quite
possible to achieve that figure given the rate of adoption in the country.
http://www.gobivc.com/can-mobile-advertising-reach-rs-430-cr-
mark-2014
http://articles.economictimes.indiatimes.com/2014-04-
10/news/49031597_1_samsung-india-sony-india-apple-india
http://www.businessinsider.com/the-30-biggest-social-media-
advertisers-of-2012-2012-9?IR=T#samsung-21-billion-impressions-
8
http://www.dailytech.com/Samsung+Breaks+the+Bank+w+14B+in+
Advertising+But+is+it+Trying+Too+Hard/article33846.htm