INDUSTRY BACKGROUND:

Company Overview
Offering an affordable mobile phone alternative among the Filipinos, MyPhone consistently
grew both in sales and reach. From a market underdog, the company has continuously and
consistently risen to become a definitive contender in the Philippine mobile phone landscape
within its first five years in the business.

A. MyPhones Early Beginnings
What is presently known as the pioneering and trusted local mobile phone brand in the Philippines has a
humble beginning which can be traced in 2007. Back then, Mr David Lim played the part of a modern-
day David when he dared to battle established international giants in the mobile phone industry with his
introduction of the first Filipino mobile phone brand MyPhone.

MyPhones Filipino Heart
Small as it was then, with only 3 models and 15 dealers distributing its products nationwide during its
first year, MyPhone was built out of a big goal to be a proudly Pinoy brand that is in the service of
providing Filipinos with excellent quality phones at prices within their reach. This has been perfectly
embodied in the phone brands logo which is depicted by the Philippine flag enclosed in a solid heart.
This image clearly shows how MyPhone, as a company, is committed to uplifting Filipino pride and love
for the country.
Over the years, the MyPhone brand has never once strayed away from its vision. From being the first
Filipino mobile phone brand, to being the first to offer dual-SIM mobility in the country, MyPhone has
always been a pioneer in bringing various developments that are heavy on nationalistic themes and pro-
Filipino features.
-MyPhone was the first to develop customized Cory and Ninoy phones in honor of the great Filipino
icons of democracy,
-MyPhone was the first to introduce music album phones showcasing the music of great OPM icons,
-MyPhone was also the first to develop a mobile phone with a built-in fake money detector in support of
the anti-counterfeit campaign of the Bangko Central ng Pilipinas.

Offering affordable mobile phone alternative among the Filipinos, MyPhone consistently grew both in
sales and reach. Its product line continually widens as it offered more variety of phones: from basic call
and text phones, to touchscreen phones, wi-fi enabled phones, mobile TV phones, and recently, Android
phones.
From a market underdog, the company has continuously and consistently risen to become a definitive
contender in the Philippine mobile phone landscape. Within its first five years in the business, the
company has come far from having just 15 dealers in 2007 to its current roster of 250 dealers and nearly
200 concept stores and kiosks distributing its products nationwide.
Presently, MyPhone is considered a reputable name in the Philippine mobile phone market. It has even
gotten ahead of some of its multinational counterparts.
The company considers its products customized Pinoy Content as its key differentiator. It prides itself
to be the only company to offer software exclusively created for MyPhone with a gamut of data such as
recipes, jokes, and even prayers.
MyPhone is distributed by MySolid Technologies and Devices Corp. Its head office is located at 2000
Solid Laguna Corp., Km 16 East Service Rd., Bicutan, Paranaque City.

Description
Today, MyPhone is considered a reputable name in the Philippine mobile phone market with its
products customized Pinoy Content as its key differentiator . MyPhone prides itself to be the
only company to offer a software exclusively created for MyPhone with gamut of data such as
recipes, jokes, and even prayers.

With the countrys positive response to the company, MyPhone commits itself to

TO OUR CUSTOMERS:
MyPhone commits to celebrating PINOY PRIDE, making a difference in the lives of Filipinos through
technological solutions for communication, innovative products and services, top notch customer service
and constant celebration of everything beautiful about the Philippines and its people.
TO OUR PARTNERS:
MyPhone commits to uphold its ideals of maintaining the credibility of our organization, the business
processes, products and services through the promotion and maintenance of ethical corporate culture and
practices.
TO OUR EMPLOYEES:
MyPhone commits to providing a great working environment where continuous training and development
of the people who fuels the success of the company is observed, and where opportunities for growth and
self-improvement are fairly and equally enjoyed by everyone.
MyPhone commits to the promise of providing products that have inculcated our direction of uplifting
everything about the Philippines, believing that everything about the Philippines is beautiful and is worth
taking pride in.

TO OUR NATION:
MyPhone commits to constantly study, understand and keep up with the latest technological
advancements, demands, and trends, while we constantly remind ourselves to put the changing and
evolving needs of our customers in the face of the changing times, always on top of our priority.


















PRODUCTS:







TABLETS

FEATURES PHONE











LOCATION:


PROMOTIONS:
MyPhone Hits 1 Million Likes














COMPETITIVE SITUATION:
About
Welcome to the Official Facebook Fan Page of Cherry Mobile.Updates regarding Promos, Sales and
current News about CM can be found in this page.For product and service/repair concerns. Please click
LIKE on the Cherry Mobile Support page
Mission
Cherry Mobile values your lifestyle!

With true dual SIM capabilities and a suite of other top end features, the collection of mobile phones
under the Cherry Mobile brand bring next-generation connectivity to Filipino consumers at incredibly
affordable prices.

Cherry Mobile is the only local brand to showcase a full range of handsets that would best match
different consumer lifestyles. From the very Basic and Stylish Single Sim Phones, to affordable dual sim
phones, to Wifi capable phones, to Triple Sim Phones, to Windows Mobile Powered phones, to
Qualcomm powered Android Phones and up to the first Android Tablet Phone Superion.
Company Overview
Cherry Mobile brings the latest technology, design and ergonomics. Easy to use, and surely value for
money, this new wave of handsets accelerates access to markets demand.
Description
Cherry Mobile Stores Nationwide:





Starmobile
Starmobile, maker of quality Android smartphones and tablets, was established by Star Telecom
Alliance Resources (STAR, Inc.), a group of telecommunications industry experts based locally
and internationally. By combining excellent product development, sales & marketing, and
customer service competencies over the past decades, we respond to the needs of Filipinos by
providing quality Android smartphones and tablets and with customized features and software
for the Philippines.
We work in strong partnership not only with mobile technology experts, but also invite our users
to be part of our growth and development. We hope that you share our joy in using Starmobile,
and that it leaves you happy and always satisfied.
Star Mission & Vision
At Starmobile, we understand and actively respond to your communication needs. We provide a range
of devices and solutions that deliver excellent consumer experience. By addressing your communication
wants and needs, we hope to improve and enhance your personal and professional relationships as well.
Starmobile receives recognition at Intel Elite Awards
Starmobile, one of the fastest growing locally-based mobile device manufacturers in the Philippines,
recently received an honor from the prestigious Intel Elite Awards which was held in Singapore. Intel
recognized Starmobile for Outstanding Leadership in Vertical Design Win, a recognition given to a
company that best demonstrates innovative solution design resulting in remarkable return on
investment for the customer.