The White Hot List

Email Marketing On Steroids

by Lee Murray
2012 The White Hot List 1
Legal Notice and Earnings Disclaimer:
The White Hot List !omes "ith no #ri$ate label% gi$ea"ay% or resell rights& 'nyone
(ound to be in $iolation o( these terms may be #rose!uted&
This means that you do not ha$e #ermission to sell this #rodu!t% gi$e it a"ay% !o#y it%
re!ord it as audio or $ideo !ontent% or use it in any "ay other than (or #ersonal use& )
a##re!iate your !oo#eration&
While ) ha$e made e$ery attem#t to #ro$ide you "ith the most a!!urate% #o"er(ul% and
u#*to*date in(ormation )+$e got at my dis#osal as it #ertains to building a massi$e email
list and turning your subs!ribers into a$id buyers% ) sim#ly !annot guarantee the results
you "ill a!hie$e by (ollo"ing the !ontents herein&
,our o"n "ork ethi!% strength o( o((ers% !o#y"riting skills% sales (unnel% ad !o#y% and
tra((i! sour!es "ill determine your su!!ess% or la!k thereo(& -lease understand that you
(ollo" this book+s guidelines at your o"n risk&
) assume no liability (or any time or money you may lose "hen buying tra((i!% tools%
training% or anything else ) re!ommend& That said% ) al"ays do my best to re!ommend
only highly re#utable% ethi!al% and e((e!ti$e resour!es&
)( you ha$e any .uestions about your rights / or about anything else #ertaining to this
training / #lease do not hesitate to !onta!t me #ersonally at lee0the"hitehotlist&!om
Thank you%
Lee Murray
List1uildingWithLee&!om
2012 The White Hot List 2
Table of Contents:
)ntrodu!tion&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 2
-'3T O4E5 ' 4OTE TO THE 4EW1)E&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 6
Why Email Marketing7&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 6
Ho" 8oes Email Marketing Work7&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 9
Setting :# Sho#&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& ;
-'3T TWO5 <3E'T)4= THE WH)TE HOT L)ST&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& >
Ste# One / <reate or '!.uire ,our =i$ea"ay -rodu!t&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 10
Ste# T"o / Set :# ,our 'utores#onder Se.uen!e&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 12
?16 White Hot Ti#s @or <reating a A)LLE3 @ollo"*:# Series&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 1>
Ste# Three / <ra(t a Winning Sales @unnel&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& 21
-'3T TH3EE5 T3'@@)<% T3'@@)<% '48 MO3E T3'@@)<&&&&&&&&&&&&&&&&&&&&&&&&&&&&&& BB
1onus5 S<3EW SEOC&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&&B6
2012 The White Hot List B
Introduction
Thank you so mu!h (or in$esting in this #o"er(ul ebook& ) ha$e $ery little doubt that i(
you im#lement e$en a hand(ul o( the highly e((e!ti$e strategies detailed in this book%
that you+ll ha$e absolutely no trouble generating a list o( 10+s Dor e$en 100+sE o(
thousands o( subs!ribers "ithin the neFt 12 months&
With a targeted email list o( this siGe% the (inan!ial a!hie$ements you stand to gain are
absolutely bananasC )+$e heard it said by more than one insanely su!!ess(ul email
marketer that ea!h subs!riber on your list should generate (rom 60 !ents to a dollar #er
month in in!ome (or you&&&
:sing this math% it+s easy to see that an email list o( 10%000 subs!ribers should ha$e you
bringing in bet"een H6000 and H10%000 ea!h and e$ery month% #ro$ided you treat them
"ell&
Ho"e$er% the ta!ti!s you+re about to learn in The White Hot List ha$e hel#ed !ountless
marketers rea!h the siF*(igure subs!riber le$el&&& sometimes in less than 12 monthsC
Ho" mu!h di((erent "ould your li(e be a year (rom no" i( you had 100%000 subs!ribers
on your list% and "ere earning H60k to H100k ea!h and e$ery MO4TH7 ' hand(ul o(
sa$$y marketers ha$e a!!om#lished similar (eats&
'nd "ith the right strategies% moti$ation% and mindset in #la!e% so !an youC
O( !ourse% i( you+re Iust looking (or an eFtra HB000 #er month to hel# "ith bills and
maybe to a((ord a (e" additional luFuries% then "e !an get you there% too&&& E'S)L,C
1ut one thing ) !an say "ith great !ertainty is that these strategies are !urrently being
im#lemented by some o( the elite marketers on the #lanet& =uys like 3on 8ouglas% Lee
M!)ntyre% 8ean Holland% So!rates So!ratous% Shane -ur!ell% and Mike <o"les% to name
a (e"&
) kno" this be!ause these are the marketers ) learned this stu(( (rom& )+$e studied their
strategies in detail& )+$e taken the $ery best te!hni.ues being taught and im#lemented by
ea!h and #a!kaged them into one A)LLE3 resour!e that !an take your online marketing
game to ne" heights& 'nd ) !all it The White Hot ListC EnIoy&
2012 The White Hot List 2
PART ONE: A NOTE TO THE NEWIE
're you brand ne" to the "orld o( )nternet Marketing7 Ho" about email marketing7 )(
not% #lease (eel (ree to mo$e ahead to the neFt se!tion o( this book% although it ne$er
hurts to get a bit o( a re(resher&
)n (a!t% ) may $ery "ell be sharing things in this #art o( the book that !an ha$e a
tremendous im#a!t on your business&&& things that you may sim#ly not kno" yet% e$en i(
you are seasoned& So on se!ond thought% you really may "ant to read through this #art&
)n any e$ent% )+ll kee# this se!tion o( the book relati$ely brie(% be!ause these really are
Iust the basi!s&
!!!W"# Email $ar%eting&
Email marketing #resents us "ith something rarely (ound in other online business
models& This something is sim#ly the !ombination o( s#eed and longe$ity& We !an
build eFtremely #ro(itable businesses in "eeks and days% not months and years&
Literally% you !an be earning H100 #er day online "ithin the neFt B or 2 "eeks% i( you+re
aggressi$e& )t+s JE3, #ossible% and it 8OES ha##enC Try that "ith SEO& )t "ill rarely
ha##en% no matter ho" hard you try&
Like"ise% "hen you+$e got a #ros#e!t+s email address% you !an !oa!h him or her through
the buying de!ision% or entertain and eF!ite them so mu!h that they are sim#ly
!om#elled to buy (rom you&&& o$er&&& and o$er&&& and o$er againC
Some o( the biggest names in email marketing% in!luding Lee M!)ntyre% 3on 8ouglas%
Mike <o"les% Kohn <ornetta% and many others are earning JE3, healthy in!omes%
"hi!h they !an attribute almost eF!lusi$ely to email marketing& We+re talking H100%000
#er MO4TH and moreC
'gain% try to SEO your "ay to 1&2 million bu!ks a year& Let me kno" ho" that "orks
(or you& With email marketing% it+s not only #ossible&&& it+s a!tually likely i( you Iust
im#lement !ertain strategies in a focused% consistent% and driven "ay&
3emember% literally e$ery 1)= 4'ME in the internet marketing "orld "as on!e a 4O
4'MEC We be!ome legendary Daka ri!hE through our a!tions& 'nd s#eaking o( a!tions&&&
2012 The White Hot List 6
&&&Ho' Does Email $ar%eting Wor%&
)t+s really .uite beauti(ul& 'nd ) say that only be!ause )+m laGy% and email marketing
re"ards laGy bastards like me unlike any other business model out thereC The le$el o(
automation you !an a!hie$e "ith email marketing is unreal&&& and $ery re(reshing&
Here+s the #ro!ess in a nutshell5
1& ,ou (ind or !reate a (ree gi$ea"ay #rodu!t in eF!hange (or an email address&
2& ,ou set u# a sim#le s.ueeGe #age D)+ll sho" you the $ery best "ay laterE "here your
#ros#e!ts !an enter their details "ith the #romise o( a!.uiring your (ree gi(t&
B& On!e they enter their email address into the (orm and !li!k the submit button% they are
immediately dire!ted to a thank*you #age% "here they are told to !he!k their email in a
(e" minutes (or their do"nload link& ,ou then immediately o((er them a lo"*#ri!ed% but
highly use(ul #rodu!t in your eFa!t ni!he D"ill be eF#lained laterE&
2& ,our autores#onder DeF#lained momentarilyE "ill be #re*loaded "ith a "el!ome
email% "here you+ll gi$e them the link to do"nload your (ree #rodu!t&
6& When they !li!k that link% they+ll be taken to your do"nload #age% "here you+$e
in!luded both a do"nload link to your (reebie '48 another o((er Dslightly more
eF#ensi$e than the (irst o((erE&
9& ,ou load u# your autores#onder "ith automati!ally deli$ered emails& B0 daily emails
should su((i!e&&& and )+ll eF#lain "hy in this book& These emails "ill be edu!ational%
#romotional% and highly entertaining in nature&
D1y the "ay% i( you+$e e$er been told that you should gi$e stu(( a"ay t"i!e and then
#it!h an o((er on!e / at a 251 ratio / then think again& )( you+re not selling% you+re not
making money% #lain and sim#le&&& but )+ll sho" you ho" to do this gra!e(ullyCE
;& ,ou send tra((i! to your s.ueeGe #age& M'SS)JE amounts o( tra((i!& )+ll be sho"ing
you ho" to do this "ithout =oogle+s blessing% tooC 4o SEO% arti!le marketing% or
grueling% labor*intensi$e bull!ra# "hatsoe$er& This stu(( is really% really easyC
L& ,ou tra!k your tra((i! and s#lit test e$erything& This "ill be eF#lained later& When
your s.ueeGe #age is !on$erting at B0M% you+re doing #retty "ell& 't 20M% you+re doing
2012 The White Hot List 9
amaGing& )+m going to sho" you ho" )+$e been learning to !on$ert at 60% 90% or e$en ;0
#er!entC
>& ,our subs!ribers "ill no" be #ut on your list% "here they automati!ally re!ei$e an
email (rom you e$ery day% being #resented "ith an o##ortunity to make a #ur!hase "ith
you&
10& ,ou then% and as .ui!kly as #ossible% either !reate a $aluable #rodu!t o( your o"n or
a!.uire master resell Dor #lrE rights to a #rodu!t& ,ou sla# a H2;% HB;% or e$en H2; #ri!e
tag on this #rodu!t and begin selling it to your subs!ribers&
11& When one o( your subs!ribers buys this #rodu!t% they are automati!ally taken o((
your subs!ribers list and #ut on your 1:,E3S list% "hi!h is @'3 more $aluableC We+ll
be !o$ering this in detail soon enough&
12& ,ou+ll then send out manual Dbroad!astE emails to your buyers list e$ery day& These
emails "ill be entertaining% edu!ational% (un% and designed to build long*term
relationshi#s "ith your !ustomers& With this list% you "ill #romote higher ti!ket items
and #arti!i#ate in big #rodu!t laun!hes&
&&&'nd that+s your business% my (riendC ) ho#e you LOJE itC
On!e you+$e gone through these ste#s% your only t"o Iobs "ill be to dri$e tra((i! to your
s.ueeGe #age and send a daily email to your buyers list& E$erything else "ill be
automated&&& and e$en some o( your tra((i! generation "ill be automatedC
O( !ourse% you !an 'LW',S !reate ne" #rodu!ts% laun!h WSO+s% and so (orth& 1ut
that+s more ad$an!ed stu((& We "on+t ne!essarily be !o$ering that in this #arti!ular
training&
Oh% and let+s not (orget ongoing edu!ation& )( you "ant to master this stu((% then you+$e
got to immerse yoursel( in the "orld o( email marketing& When it !omes to )M% there is
no other edu!ation that "ill gi$e you more bang (or your bu!k&&& so make TH)S your to#
#riority& ,our (uture "ill thank you (or itC
(etting )* ("o*:
One !ool thing about email marketing Das o##osed to SEOE is that there are $ery (e"
tools you+ll need to use& 4o key"ord resear!h% !om#etition analysis% ba!klink builders%
2012 The White Hot List ;
or any o( that other !ra# that ty#i!ally makes internet marketing so (rustrating&
Here+s all you+ll really need5
'n autores#onder Dde(initely use '"eber / they+re the bestCE
' domain name Dregister&!om% name!hea#&!om% or godaddy&!om / !he!k s#e!ialsE
Web hosting Dagain% go "ith the best and get HostgatorE
O#enO((i!e&org Di( you+re #lanning on !reating your o"n #d(E
'n @T- !lient * @ileGilla or @ire@T- D(or @ire(oF / "orks "ith Ma!E
)+m not going to take u# too mu!h time and s#a!e in this ebook "alking you through the
#ro!ess o( getting e$erything set u#& 3ather% )+$e #re#ared some great tutorial $ideos (or
you and #ut them u# on my blog so that you !an get your s.ueeGe #age u# and online&
,ou !an (ind these tutorials at htt#5NNlistbuilding"ithlee&!omNsetting*u#*sho#
) "ill be adding loads o( ne" training $ids and resour!es to my blog as time goes on% but
(or no" Iust $isit the link abo$e and it "ill hel# you get started&
So "ho+s ready to mo$e on to the White Hot a!tion #lan7
)+m really eF!ited to be sharing these ad$an!ed% little used% but insanely e((e!ti$e
strategies "ith you at this time& ) ho#e this takes your business Dand #ersonal in!omeE to
great ne" le$els that you+$e only dreamed o(& )+m o#timisti! that it "illC
Let+s go&&&
2012 The White Hot List L
PART TWO: CREATIN+ THE WHITE HOT LI(T
=oal5 To !reate a massi$e list that is so res#onsi$e% you "ill ne$er hurt (or money e$er
again& To !reate an asset that #rodu!es !ash on demand% as "ell as on auto#ilot&&& earning
you a healthy% (ull*time in!ome e$en "hile you slee#C
'!hie$ability5 100M
Wel!ome to The White Hot ListC ) ho#e you+re ready to ste# your game u#% be!ause )
am truly deli$ering the goods to you in this #o"er*#a!ked book&
Here+s "hat you+re about to dis!o$er5
Ho" to enIoy o#t*in rates o( 60M or higherC
The di((eren!e bet"een a subs!ribers and a buyers list&&& and ho" to treat ea!h&
Ho" to !reate emails that get o#ened% read% and !li!ked on&&& daily and a$idlyC
Ho" to set u# a sales (unnel that -',S ,O: to build your listC
The most #o"er(ul tra((i! sour!es that "ill dum# subs!ribers into your subs!ribers
list and buyers into your buyers list by the hundredsC
The ultimate KJ se!rets (or gro"ing your list "ith obs!ene s#eedC
Tons moreC
3eady7 S"eetC
(te* One , Create Or Ac-uire .our +i/ea'a# Product:
There are ad$antages to both !reating your o"n digital #rodu!ts and a!.uiring -L3
D#ri$ate label rightsE or M33 Dmaster resell rightsE #rodu!ts& The main ad$antage o(
!reating your o"n #rodu!t is branding& ,ou get to be a (resh $oi!e "ith !ool things to
say& The #rodu!t "ill be your baby and you "ill be more likely to stand behind it and
(eel #assionate about the #ro!ess o( gi$ing it a"ay&
,our #otential !ustomers "ill res#ond to that&
Ho"e$er% not e$eryone is ne!essarily !ut out (or #rodu!t !reation& They either don+t
ha$e the skills% the time% or the desire to !reate their o"n #rodu!t (rom s!rat!h& @or these
(olks% there are t"o $iable o#tions5
2012 The White Hot List >
1& $RR *roducts& This is (or the s#eed demon "ho Iust "ants to get a #rodu!t and a
s.ueeGe #age online immediately& These are (ully !reated #rodu!ts that generally ha$e
gra#hi!s% a sales letter% and many times e$en a s.ueeGe #age in!luded in the #a!kage&
Setting u# sho# "ith a master resell rights #rodu!t sim#ly !ouldn+t be easier% as you+re
literally sha$ing B maIor ste#s Dresear!h% !reation% and "eb designE o(( o( your e((ortC
2& PLR *roducts& These are similar to M33 #rodu!ts% but you are granted more
(leFibility& With a -L3 #rodu!t% you !an ty#i!ally !laim o"nershi# o( the #rodu!t& ,ou
!an re"rite the #rodu!t% #ut your o"n branding and links inside the #rodu!t% and market
it as though it "ere ,O: "ho a!tually !reated it&
While -L3 #rodu!ts "ill o(ten !ome "ith gra#hi!s and s.ueeGe #ages% too% you are also
"el!ome to rename the #rodu!t and !reate your o"n gra#hi!s at "ill&
Permissions:
The one thing you "ant to #ay s#e!ial attention to is the rights you+$e been granted "ith
a #arti!ular #rodu!t& )t M:ST !ome "ith gi$ea"ay rights& )( it doesn+t% (ind another
#rodu!t&
)t+s not ne!essary that your #rodu!t in!ludes a s.ueeGe #age% as ) "ill be #ro$iding you
"ith a tremendous @3EE resour!e (or generating a sim#le% yet su#er high !on$erting
s.ueeGe #age& )t "as designed by email marketing guru Mike <o"les% and it+s a
de(inite #o"erhouse& 'gain% it+s (ree& So stay "ith me and )+ll sho" you "here to get it&
0 1ualities of a Winning Product:
1& ,our #rodu!t should be s#e!i(i!& 8on+t o((er a general )nternet Marketing #rodu!t&
)nstead% !hoose one o( the 6 main !ategories o( )M% "hi!h are list building% a((iliate
marketing% #rodu!t !reation% tra((i! generation% and o((line Dlo!alE marketing&
2& )t needs to (it the theme o( your list& ) on!e made the mistake o( gi$ing a"ay a =oogle
'dsense #rodu!t and then trying to send my list emails about #rodu!t !reation% <-'%
<li!kbank #rodu!t #romotion% and all kinds o( other o((*to#i! things& My unsubs!ribe
rate "as Iust stu#id& Stay on #oint& 4i!he it do"n and kee# it targeted&
B& )t must be !oherent& -lease% #lease% #lease do 4OT gi$e garbage !ontent to your
subs!ribers& )( you !an+t !reate a "ell*!ra(ted #rodu!t% then go "ith -L3 or M33& E$en
then% be sure to go through the materials to make sure they+re u# to #ar& 8o 4OT insult
2012 The White Hot List 10
your audien!e+s intelligen!eC =i$e them $alue&
2& )t must be u#*to*date& Hear me loud and !lear on this one& )( in 2012 and beyond% you
try to tantaliGe your #ros#e!ts "ith stories o( submitting 260 arti!les to
EGine'rti!les&!om and then slee#ing on a mattress (ull o( money% you+re Iust going to
look like a Ia!kass& Ano" your stu((& )( you don+t% then sim#ly go the -L3 routeO Iust
make sure the in(ormation is not outdated&
6& )t+s got to be a!tionable& While the "orld is undoubtedly (ull o( in(ormation seekers
"ho ne$er do a damn thing "ith "hat they learn% there are still a (air number o( go*
getters out there "ho are "illing to (ollo" in your (ootste#s and take a!tion& @or this
reason% you need to make sure that your instru!tions are !lear and that your #rodu!t "ill%
in (a!t% #rodu!e the results being #romised&
W"ere to find PLR and $RR *roducts!!!
)t !an really be as sim#le as going into =oogle and doing a sear!h (or a((iliate
marketing #lr #rodu!ts or email marketing mrr #rodu!ts or something similar& The
only dra"ba!k to doing so is that these #arti!ular #rodu!ts are easily dis!o$ered by other
marketers% in!reasing the likelihood that your #otential subs ha$e already been eF#osed
to this #arti!ular o((er&
@or a!!ess to more eF!lusi$e% and generally higher .uality !ontent% ) like 3esell 3ights
@ortune Dnot an a((iliate linkE& There is a #aid membershi# o#tion% "hi!h ) highly
re!ommend& 1ut i( you+re short on !ash% you+ll also (ind a link in the to# na$igation bar
that reads @ree -rodu!ts& There% you !an (ind a goldmine o( great gi$ea"ay #rodu!ts&
(te* One Assignments:
1& -i!k a ni!he% and a subni!he Dtry to sti!k "ith )M% as great KJ o##ortunities aboundE
2& Either begin resear!hing your to#i! and taking notes% or sim#ly a!.uire a -L3 or
M33 #rodu!t based on the 6 !riteria listed abo$e& Try 3esell3ights@ortune&!om to (ind
something $aluable to o((er the (olks in your ni!he&
-lease take a!tion no"& )( you !ontinue reading "ithout taking these (irst t"o initial
ste#s% then you are sin!erely doing yoursel( a great disser$i!e&
On!e you+$e !om#leted these sim#le tasks% mo$e on to the neFt ste#&&&
2012 The White Hot List 11

(te* T'o 2 (et )* .our Autores*onder (e-uence:
)+d be "illing to bet that many )M $eterans reading this book Iust naturally assumed that
the neFt ste# "as going to be setting u# a s.ueeGe #age& 1ut the truth is% i( you don+t
ha$e your autores#onder se.uen!e in !he!k% then you+re sim#ly not ready to o#en the
doors to your business yet&
) kno" )+$e been guilty o( #utting this ste# o(( +til last% "hi!h is eFa!tly "hy it needs to
be done no"& 8on+t try (ooling yoursel( into belie$ing that you+ll "ork on it later%
be!ause most o( the time% it doesn+t ha##en and #eo#le Iust let their lists go !old&
)t+s sad% but it+s true&
The solution7 8o it no"C
Ho' to (et )* .our Autores*onder (e-uence 3Including List (etu*4:
1& Login to your '"eber a!!ount&
2& <li!k on <reate and Manage Lists
B& <li!k on <reate a 4e" List&
2012 The White Hot List 12
2& 4ame your list / add a short des!ri#tion / enter the name you "ant #eo#le to see in
the (rom list o( their inboF& WH)TE HOT T)-5 use symbols Dlike the asterisks sho"n
belo"E in your name& )t "ill set you a#art (rom the !ountless other marketers your
subs!ribers are re!ei$ing mail (rom& This "ill dra" more attention to your emailsC
6& S!roll do"n and s#e!i(y the email address you "ant your signu# noti(i!ations to be
sent to D"hene$er you get a ne" leadE& <li!k 'dd and then Sa$e Settings
2012 The White Hot List 1B
9& S!roll ba!k u# and sele!t -ersonaliGe ,our List& Make sure you !li!ked Sa$e
Settings on the #re$ious ste#% or else you+ll ha$e to re#eat e$erything you Iust did&
;& Enter your !om#any name D"hate$er you "antE% "ebsite url% and email signature&
2012 The White Hot List 12
L& 8on+t (orget to sa$e your settingsC
>& S!roll ba!k u# and sele!t <on(irmed O#t*)n
10& <li!k the O@@ button& ) used 6 arro"s Iust (or dramati! e((e!t Dyou don+t need to
!li!k it 6 timesC OPE Here+s the deal& 8ouble o#t*in is ST:-)8& )t+s THE 8EJ)LC More
im#ortantly% it+s #ointless& )( someone o#ts in to your list% then they should be #ut on
your list&&& not asked i( they+re sure& ,ou !an lose u# to 60M o( your interested #ros#e!ts
i( you sele!t double o#t*in& 'gain% it+s dumb& <li!k O@@C
11& '"eber+s !ool and all% but don+t let them bully or s!are you into going the double
o#t*in route& There is absolutely 4OTH)4= sus#i!ious or unethi!al about #utting
someone on your email list "ho kno"ingly entered their email and !li!ked your submit
button& 8uh& )( they+re no longer interested% they !an !li!k your emails+ unsubs!ribe link&
2012 The White Hot List 16
Moral o( the story7 <li!k ,es&
12& Okay% "ith all that out o( the "ay% let+s get to #o#ulating our autores#onder "ith
messagesC '(ter sa$ing the last ste#% s!roll ba!k u# to the to# and sele!t the Messages
dro#do"n menu& Then% !hoose @ollo" :#&
1B& <li!k <reate ' 4e" @ollo" :# Message&
12& <reate your "el!ome email&&&
2012 The White Hot List 19
D4oti!e that ) didn+t #ersonaliGe the email& ) "ill eF#lain "hy a little bit later&E
16& ,ou ha$e the o#tion o( !hoosing html or #lain teFt email&&& or both& 'l"ays do bothO
there+s really no reason not to& ,ou !an a!tually use an!hor teFt in the html $ersion and
Iust a straight url in the #lain teFt $ersion& 1ut e$en i( you only in!lude the url in the
html $ersion% it "ill hy#erlink and be !li!kable by your readers& )n any !ase% Iust !o#y
the teFt you entered into one and #aste it into the other& Easy enough&
19& This message "ill be set to automati!ally go out to e$eryone "ho has entered their
email address in eF!hange (or your (reebie& Make sure Tra!k <li!ks is sele!ted and
then !li!k Sa$e Message&
2012 The White Hot List 1;
1;& 3e#eat this #ro!ess "ith B0 additional emails% making sure that ea!h one is set to go
out 1 day a(ter the #re$ious&
'nd that+s itC
Well% there+s a little more to it than that% but this !o$ers #retty mu!h all the te!hie stu((& )
realiGe that the #ros#e!t o( !reating B1 emails and loading them all into your
autores#onder !an be a bit o( a daunting one% but it+s really not so bad&
Here are a (e" ti#s to hel# you make this easy on yoursel(% ha$e a little (un% and
maFimiGe the results you get "ith your autores#onder se.uen!e&&&
560 W"ite Hot Ti*s 7or Creating a 8ILLER 7ollo',)* (eries:
Ti* 96 / ,our day 2 email !an be as sim#le as !he!king u# on your subs!ribers to make
sure they got their do"nload okay& 'sk i( they+re enIoying your #rodu!t& Maybe gi$e
them another related (reebie D-L3 or M33E& Then% tell them to look out (or tomorro"+s
email% be!ause it+s going to be a +!raGy+ oneC
Ti* 9: / <reate your neFt 2> headlines in ad$an!e& 8on+t be a(raid to go nuts "ith these%
#ro$ided you+re not dro##ing @*bombs or anything like that& 8on+t be $ulgar% but a
healthy dose o( !ontro$ersy or outrageousness ne$er hurt anyoneC
Ti* 9; / ,our autores#onder se.uen!e is like a re$erse mullet& )t+s a #arty in the (ront
and business in the ba!kC Meaning% you "ant your subIe!t line and o#ening !ou#le
2012 The White Hot List 1L
#aragra#hs to be a little unorthodoF% but you "ant to !lose by making your #oint Daka
sales #it!hE "ith #oise and authority&
Ti* 9< / Tabloid headlines make 'WESOME email subIe!t linesC )magine "hen your
reader is si(ting through all the boring marketing #ro#aganda they signed u# (or "ith
other marketers&&& and then they see your email&
The (irst thing they noti!e is your name "ith asterisks or some other symbol Doooh% try a
dollar sign&&& ) bet that+d grab some attentionCE&&& and the subIe!t line reads <oyotes
-rote!t 'lien 1aby @rom =o$+t 'gentsC Think they+re gonna !li!k7 OPE
Ti* 90 / '$oid using !elebrity*related tabloid headlines% ho"e$er& This is an
autores#onder se.uen!e% meaning that e$en t"o years (rom no"% ne" subs!ribers "ill be
re!ei$ing these same emails and you don+t "ant your subIe!t line to seem outdated& Aee#
it general and sensational& Sa$e the #o# !ulture stu(( (or your broad!asts% eF#lained later&
Ti* 9= / 8on+t use tabloid headlines e$ery day&&& aim (or 2*B times #er "eek& 'nything
!an get old a(ter a "hileC
Ti* 9> / 'sk hot button .uestions in your subIe!t lines& Some eFam#les in!lude 're
,ou =etting Too Old @or This7&&& Why Ha$en+t ,ou <alled7 Q 8oes This Email
Make Me Look @at7 Q 3E5 Why 8id ,ou 'sk Me That7 Q 8id ,ou Lose ,our
Wallet7 Qet!& 1e !reati$e and ha$e (un "ith thisC
Ti* 9? / 1e dramati! in your subIe!t lines& My =irl(riend Kust Sla##ed Me Q Some
8ude @li##ed Me O(( Today Q ) Was TH)S <lose To Walking Out Q ) Ho#e )
Wasn+t Too Mean Q 4obody E$en <ares Q et!& )n$oke !uriosity& Make them
"onder "hat the hell you+re talking about& Make them so !urious that they immediately
be!ome obsessed and Iust ha$e to kno"C
Ti* 9@ / 1e strange and !ry#ti! in your subIe!t lines& =um R 4i##les P Ha"aii Q
4o" TH)S )s My )dea o( TortureC Q ) Won+t Walk Straight @or 2 ,ears Q EJE3,
Time ) <he!k @or Ladybugs&&&
Ti* 96A / 'l"ays (ind a "ay to integrate the o#ening !ontent o( your email "ith the
subIe!t line you+$e used& EFam#le&&& subIe!t5 Headless 1ody )n To#less 1arC body5
These tabloid headlines ne$er (ail to gi$e me a ni!e belly laugh& ) "onder i( there are
really #eo#le out there "ho take this stu(( seriously& What do you think7 'ny"ay% )+m
gonna "i#e the tears out o( my eyes and get ba!k to "ork no"& )+m (ollo"ing this guy
Lee Murray+s list building !ourse and )+m really into it& EF#e!ting good things&&&
2012 The White Hot List 1>
,ou !an !he!k it out at Dyour linkE& ,ou might dig it% too& / but ) Iust had to take a break
and share that headline "ith you& Ho" !ool "ould it be to "rite that kind o( stu(( (or a
li$ing7 )+d be Iealous i( ) didn+t already lo$e "hat ) doC 'ny"ay% gotta run& 8on+t (orget
to !he!k out that link5 D2nd linkE
Ti* 966 / 'dmittedly% this isn+t e$eryone+s style& 1ut it has been #ro$en e((e!ti$e by
some eFtremely sa$$y marketers& )( this is too biGarre or eFtreme (or you% then #i!k and
!hoose "hi!h subIe!t lines you+re "illing to #lay "ith& Maybe you !an be!ome a master
at !reating hot button .uestions% and that+s "hat you+re !om(ortable sti!king "ith& =reatC
Ti* 96: / Aee# your email body short and !on!ise& )( you+$e got a lot to say% then make
a blog #ost and dri$e your email tra((i! to the blog #ost& Other"ise% Iust a (e" short
#aragra#hs and a !ou#le links& ,our Iob is to get them to !li!k a link&
Ti* 96; / 8on+t try to be their tea!her& )t+s (ine to #ro$ide lots o( $alue and o((er loads o(
use(ul in(ormation% but Iust remember that you+re a marketer% not a #ro(essor D"ell%
maybe you '3E a #ro(essor / ho" "ould ) kno"7 * but ) think you get my #ointE& )t+s
your Iob to #romote things to your list that get both you and them #aid (astC
Ti* 96< / Kust be!ause you+re not su##osed to be their tea!her doesn+t mean you !an+t
send them to in(ormation*#a!ked #romotions& ,ou !an a!tually send them to in!redibly
!ontent*ri!h Dand $ery a!tionableE "ebinars and then make a JE3, ni!e !ommission
"hene$er they take the #resenter u# on his or her o((er&
Ti* 960 / )n!lude one o((er in ea!h o( your autores#onder emails& Make sure you+re
#romoting something o( real $alue& This "ill ideally be your o"n #rodu!t& ' 3esell
3ights or -L3 #rodu!t is (ine% too& O( !ourse% a((iliate #rograms are great% #ro$ided
you+re not #romoting garbage& WSO+s in the Warrior @orum tend to !on$ert #retty "ell&
Webinars !on$ert eF!e#tionally "ell% and you should take a look at Webinar S"a#s&
There% you !an (ind doGens o( ar!hi$ed "ebinars D"ith ne" "ebinars added regularlyE
that are eFtremely use(ul& 't the end% the #resenter makes a great s#e!ial o((er& The o((er
!an !ost any"here bet"een H9; and H2;>% and you get a high #er!entage o( this as an
a((iliate& Oh% and your !ommissions are #aid )4ST'4TL, $ia -ay#al&&& $ery !oolC
Sign u# (or an a((iliate a!!ount at WebinarS"a#s&!om Dnot an a((iliate linkE&
'lright% let+s take some a!tion&&&
2012 The White Hot List 20
(te* T'o Assignments:
1& Sign u# (or an '"eber a!!ount% i( you don+t already ha$e one& :se t"is lin% and you+ll
get your (irst month o( ser$i!e (or only H1& )t+s then H1> #er month (or u# to 600
subs!ribers% and it goes u# a(ter that&
2& <reate 2> email subIe!t lines using a !ombination o( the methods outlined abo$e& '
sim#le =oogle sear!h (or !raGy tabloid headlines or something similar should gi$e you
all kinds o( great ideas& 1ut you+ll de(initely "ant to be !reati$e& <+mon% it+s (unC
Load these into your autores#onder Da(ter loading your "el!ome message and 8ay 2
(ollo"*u#% o( !ourseE& Set ea!h message to go out 1 day a(ter the #re$ious one&
B& )denti(y the #rodu!ts you intend to #romote& )deally% these "ill be your o"n #rodu!ts
or M33N-L3 #rodu!ts that you !ontrol the #ayment and deli$ery o(& This "ill make
!on$ersion tra!king easier% gi$e you instant in!ome% build brand re!ognition% and
streamline the #ro!ess o( building your buyers list&
'((iliate #rodu!ts are great% too& Try WebinarS"a#s&!om to get the best !on$ersions and
instant #ayments&
2& -romote these #rodu!ts in your (ollo"*u# se.uen!e& ,ou !an #romote a ne" #rodu!t
e$ery day% or one (or a (e" days&&& the neFt (or a (e" days&&& and so on& There are
ad$antages to both a##roa!hes% so (ind the one that "orks best (or you&
3EMEM1E35 T'AE '<T)O4&&& 8O4+T <O4T)4:E 3E'8)4= +T)L ,O: H'JEC
(te* T"ree 2 Craft a Winning (ales 7unnel
)( you+$e been taking the a!tions )+$e asked you to take u# to this #oint% then there is no
doubt that you+re in a 3E'LL, good #osition&&& and already "ell ahead o( at least ;6M
o( the other email marketers out there& Taking the time to set u# that autores#onder
se.uen!e is H:=EC So&&& good Iob% my (riendC
The rest is easy&&& "ell% sort o(C OPE
)n addition to your autores#onder series% there are 2 additional elements o( a "inning
sales (unnel& 1y the "ay% (or any ne"bies "ho may not yet be (amiliar "ith the term
2012 The White Hot List 21
sales (unnel% it is sim#ly a #re*set set o( #ages% messages% and o((ers that are #ut in
(ront o( your #ros#e!ts+ (a!es on !om#lete and total auto#ilot&&& and sometimes e$en
$irallyC -retty !ool% right7
T"e 0 Elements of a Winning (ales 7unnel:
S1&&& ,our S.ueeGe -age Dand se!ondary o#t*in (ormsE
S2&&& ,our Thank ,ou -age
SB&&& ,our 'utores#onder Se.uen!e Dalready dis!ussedE
S2&&& ,our 8o"nload -ageDsE
S6&&& ,our -rodu!ts and 1onuses
Let+s take a look at ea!h o( these indi$idually&&&
.our (-ueeBe Page C (econdar# O*t,In 7orms:
The latter o( these t"o lead generation tools is o#tional% but it "ill !ertainly boost your
results i( you !hoose to im#lement it& 3ight no"% ho"e$er% "e+re Iust going to (o!us on
your #rimary money*maker&&& a killer s.ueeGe #age&
W"at is a (-ueeBe Page&
)t+s been !alled many names& ' lead generation #age& ' lead capture #age& ' landing
#age& 'n opt-in #age& ' splash #age& Today% it+s most !ommonly re(erred to as a squeeze
#age% and guess "hat&&& )t+s your ne" best (riendC
Essentially% it+s a $ery sim#le #age that en!ourages your #ros#e!ts to be!ome subs!ribers
in eF!hange (or the (reebie you+re o((ering&
)t !ustomarily !onsists o( an image or $ideo% a !at!hy headline and subheadline% bullet
#oints highlighting the bene(its that your (reebie "ill gi$e them% and an o#t*in (orm
D"here they !an enter their name and email addressE&
3e!ently% ho"e$er% )+$e learned all about the beauty o( sim#li!ity% and thanks to Mike
<o"les% )+m sold on a #arti!ular !on!e#t& )( you+re on my list% )+m sure you+$e already
seen ho" it looks% but here+s a s!reen shot Iust in !ase5
2012 The White Hot List 22
This s.ueeGe #age started !on$erting at nearly 20M right out o( the gate& ) am !onstantly
s#lit testing and im#ro$ing my !on$ersions& My goal is to a!hie$e a 90M R a$erage
!on$ersion "ithin the neFt 12 months o( this "riting&
1y the "ay% i( you+d like to see ho" this li$e s.ueeGe #age looks today% Iust mosey on
o$er to TheWhiteHotList&!om and ha$e a look (or yoursel(& ,ou !an rest assured that
)+$e already done loads o( !on$ersion testing% so i( you "ant to Iust model your s.ueeGe
#age a(ter mine% that+s totally !ool&
What ) really like about this #arti!ular s.ueeGe #age% and "hat )+d really like to dra"
your attention to% is the o$erall !leanliness o( it& 8oesn+t it Iust look in$iting7 1ut rather
than (o!using on "hat the s.ueeGe #age 8OES in!lude% ) think it may be more im#ortant
to take a look at "hat it 8OES4+T in!lude&&&
2012 The White Hot List 2B
4O obnoFious% bright red headline
4O bullet #oints
4O name (ield
4O "e res#e!t your #ri$a!y message
4O "e hate s#am as mu!h as you message
4O header
4O unne!essary ba!kground !olor or gra#hi!s
4O hy#e& )t tells you to get your (reebie& )t tells you "hy& 'nd that+s itC
)( you+d like to get your hands on this $ery same s.ueeGe #age tem#late% you !an go to
S.ueeGe-age<ity&!om / EnIoyC
DThat+s not an a((iliate link or anything&&& Iust #ointing you in the right dire!tion OPE
A fe' -uic% *oints!!!
1& We do not in!lude the name !ategory "hen building our subs!ribers list be!ause it+s
not ne!essary& Es#e!ially in the )M ni!he% "here a lot o( (olks don+t gi$e out their real
names any"ay& They+re mostly (reebie seekers looking to get great !ontent& When they
then get an email that starts "ith =ood morning 1utthole% they kno" instantly that
they+re being sold to&
Moreo$er% the (e"er ste#s it takes to get them to o#t*in% the better& The "orld is (ull o(
laGy bastards D) kno"% )+m one o( themCE% and i( there+s Iust a single little a!tion "e ha$e
to take% it+s more likely that "e+ll take it $s& t"o a!tions& E$erything hel#sC
2& We omit all the email #ri$a!y and "e hate s#am stu(( (or a !ou#le reasons& @or
starters% it #lants a bad seed in your #ros#e!ts+ minds& )t reminds them that #eo#le get
s!ammed and s#ammed& Had your anti*s#am message not been there% they likely
"ouldn+t ha$e e$en been thinking about it& )t !an a!tually ha$e the o##osite e((e!t that
you "anted it to ha$eC
Se!ondly% it legally limits "hat "e !an and !annot do "ith our lists& @or eFam#le% one
"ay that "e+ll be generating tra((i! is $ia a KJ #ro!ess kno"n as ads"a#s& We+ll talk
about this in detail soon enough% but be it kno"n that "e "ouldn+t legally be able to
im#lement this eFtremely #o"er(ul tra((i! te!hni.ue "ith all that anti*s#am !ra# on
our #age&
B& @inally% "e don+t hy#e our (reebie be!ause "e+re looking to use a #sy!hologi!al tool
2012 The White Hot List 22
!alled #resu##osition% "hi!h sim#ly means that "e "ant to !reate an en$ironment that
makes it ob$ious to them that they "ant our #rodu!t& )n other "ords% "e+re #re*
su##osing that they+re already interested in our o((er& We+re sim#ly gi$ing them
instru!tions on ho" to !laim their gi(t no"&
(o '"at about t"ose Dsecondar# o*t,inE forms&
)( you run a blog% you+ll de(initely "ant to use your best real estate Dabo$e the (oldE to
sho"!ase an o#t*in (orm& ,ou !an also generate a #o#*o$er (orm "hi!h "ill sho" u# out
o( no"here a(ter a (e" se!onds& ,ou !an set these (orms u# "ithin your '"eber a!!ount&
Ho"e$er% )+m not here to o$er"helm you "ith in(ormation& @or no"% Iust (o!us 'LL o(
your e((orts on !reating a "inning s.ueeGe #age and dri$ing tons o( tra((i! to that #age
and that #age alone& We+ll !o$er all that other stu(( in (uture trainings% !ool7
Okay% mo$ing right along&&&
.our T"an% .ou Page:
This is "here the dollar bills start hitting your bank Dor -ay#alE a!!ountC This is "here '
LOT o( your (ront*end money "ill be made& )n (a!t% many #eo#le "ith a good thank you
#age% "hi!h "e also !all a One Time O((er #age DOTOE are able to o((set any eF#enses
they may ha$e in!urred a!.uiring tra((i!&
He!k% lots o( times they end u# buying ad$ertising% only to !ome out ahead right o((
the bat& Essentially% they+re being -')8 to build their listsC Wanna learn ho" to do the
same7 ) thought you mightC
The anatomy o( a good OTO #age is #retty basi!& )+$e seen a lot o( #eo#le make it more
!om#li!ated than it needs to be& 'll you need to do is thank them (or re.uesting your
(ree #rodu!t& Let them kno" that their do"nload link is being emailed to them and tell
them to !he!k their inboF in a (e" minutes&
Then% use the B magi! "ords that "ill start (illing your #o!kets "ith instant% s#endable
money& These B "ords are sim#ly5
DIn T"e $eantime!!!E
This is a totally natural% relaFed% and unassuming lead*in to the o((er you !hoose to
make& 'nd don+t labor (or hours o$er !hoosing the #er(e!t o((er& 's "ith your initial
2012 The White Hot List 26
gi$ea"ay #rodu!t sele!tion% you !an #romote your o"n #rodu!t% M33 or -L3 #rodu!ts%
and e$en a((iliate #rodu!ts&
My ad$i!e% ho"e$er% is to make sure you get #aid instantly& The reason ) say this is
be!ause the @'STEST and E'S)EST "ay to gro" your list is $ia #aid tra((i!% #rimarily
in the (orm o( solo ads% "hi!h "e+ll dis!uss in the (ollo"ing ste#&
The thing is% to s!ale your business u# .ui!kly% you need to rein$est some o( your #ro(its
ba!k into #aid tra((i!& 'nd i( it takes you 2*2 "eeks to a!tually re!ei$e your
!ommissions% then you+re lea$ing a WHOLE LOT o( money on the table& ,ou need to
ha$e the !ash readily a$ailable to rein$est at all times&
So ho" is this all done% any"ay7 Well% i( you don+t mind me sharing M, eFa!t strategy%
then )+m !ertainly ha##y to do so& 1y the "ay% as o( the time o( this "riting ) am setting
this u#& )+m !urrently linking to an a((iliate #rogram& This stu(( is al"ays a "ork in
#rogress% my (riend& 8on+t eF#e!t it to e$er be other"iseC 1ut ) digress&&&
1& S.ueeGe #age submit&
2& Thank you DOTOE #age% selling my o"n #rodu!t Dand M33 bonusesE (or H2;&
B& )( they buy% they+re taken o(( my subs!ribers list and #la!ed on my buyers list&
2& They #ay me H2; $ia -ay#al and are then automati!ally dire!ted to my big
do"nload #age% "here they !an a!!ess my (reebie% #aid #rodu!t% and bonuses&
6& 1elo" the do"nload links% ) sho" an ad (or a related% high*.uality% and relati$ely lo"*
#ri!ed DH1; to H2;E a((iliate o((er&
9& )( they don+t take me u# on my big OTO% then an eFit #o#*u# a##ears asking them
to !onsider a di((erent o((er& This o((er is my o"n #rodu!t "ith 4O bonuses&&& (or H1;&
;& )( they buy% they+re taken o(( my subs!ribers list and #la!ed on my buyers list&
L& They #ay me H1; $ia -ay#al and are then automati!ally dire!ted to my small
do"nload #age% "here they !an a!!ess my (reebie and #aid #rodu!t&
>& 1elo" the do"nload links% ) sho" an ad (or the same a((iliate #rodu!t (rom ste# 6&
10& )( they don+t take me u# on my small OTO% then they are (ree to eFit& They+ll
2012 The White Hot List 29
remain on my subs!ribers list "here )+ll #romote my #aid #rodu!t at (ull #ri!e DHB;E&
11& They+ll re!ei$e an email sending them to my (reebie do"nload #age% "here they
!an a!!ess my (ree gi(t&
12& 1elo" the do"nload link% ) sho" an ad (or the same a((iliate #rodu!t (rom 6 and >&
THREE THIN+( .O) $A. E WONDERIN+!!!
1E Ho" do ) get these #ages online7
2E Ho" do ) take #ayment7
BE Ho" do ) automati!ally mo$e buyers (rom my subs!ribers list to my buyers list7
Honestly% ans"ering the (irst o( these .uestions !ould take u# a "hole book on its o"n
Dand ) may Iust a!tually "rite oneE& 1ut ) "on+t be !o$ering these ste#s in The White
Hot List&
Ho"e$er% )+ll go ahead and load u# my blog "ith lots o( tutorial $ideos& So to learn ho"
to get 'LL o( your #ages #ut u# online% go to5
htt#5NNList1uildingWithLee&!omNsales*(unnel*tutorials
Taking #ayment is a #retty sim#le set*u#& )+m sure that the $ast maIority o( the (olks
reading this book already ha$e a -ay#al a!!ount& 'nd )+d be "illing to bet that a #retty
high #er!entage ha$e already a!!e#ted online #ayments $ia -ay#al& 1ut Iust in !ase% here
it is in a nutshell5
Ste# One5 Sign u# (or a -ay#al business or #remier a!!ount& ,ou+ll need to link u# your
bank a!!ount% so that your -ay#al a!!ount be!omes $eri(ied&
Ste# T"o5 <li!k the Mer!hant Ser$i!es tab (rom the to# na$igation bar&
Ste# Three5 <hoose the 1uy 4o" button ty#e% then enter the name and #ri!e o( your
OTO #rodu!t&
2012 The White Hot List 2;
Ste# @our5 <li!k the Ste# B5 <ustomiGe ad$an!ed (eatures Do#tionalE bar&
Ste# @i$e5 See image belo"&&&
Dthat last url is sim#ly the do"nload #age you+$e set u# (or the #rodu!t being sold&E
2012 The White Hot List 2L
Ste# 95 <li!k <reate 1utton
Ste# ;5 Sele!t Email% rather than Website&
Ste# L5 <o#y the !ode and use it to hy#erlink your #ayment buttons% or to !reate an!hor
teFt% su!h as <li!k Here% et!& D)( you don+t kno" ho" to do that&&& or i( you don+t ha$e
your o"n #ayment button gra#hi!&&& then by all means% sele!t "ebsite and use that
!ode& 8oing so "ill dis#lay the buy no" button sho"n abo$e and to the right&E
Q 1TW% ) realiGe that this may seem JE3, !on(using (or ne"bies& )( you don+t .uite
understand "hat )+m talking about here% then -LE'SE email me at
lee0the"hitehotlist&!om * ) "ill most de(initely hel# you outC
2012 The White Hot List 2>
(o "o' do I automaticall# mo/e bu#ers from m# subscribers list to m# bu#ers list&
This is $ery !ool% yet not a "hole lot o( marketers kno" about it& )t+s im#ortant to do this
be!ause the "ay you treat your buyers list is M:<H di((erent than the "ay you treat
your general subs!ribers list&
@or eFam#le% you "ouldn+t "ant to kee# trying to sell the buyer o( one o( your #rodu!ts
the exact same product they already own% right7 <ould you imagine i( e$ery single time
you re!ei$ed an email (rom me% ) "as trying to get you to buy a !o#y o( The White Hot
List7 Dthe book you+re reading right no"E&&& That "ould Iust annoy the #iss out o( youC
)t "ould annoy me&
So it is eFtremely im#ortant that "hen somebody buys "hate$er it is that you+re selling%
you mo$e them o(( o( the list that kee#s trying to sell them that #arti!ular #rodu!t& Make
sense7
Here+s ho" you !an a!hie$e this&&&
(te* One: :nder the My Lists tab in '"eber% !li!k 'utomation&
(te* T'o: <li!k the '!tion dro#do"n menu and sele!t :nsubs!ribe (rom list TTT
"hen lead subs!ribes to&&&
(te* T"ree: Sele!t the name o( your buyers list in the dro#do"n menu to the right&
D)( you don+t already ha$e a buyers list name% go ahead and !reate one& @ollo" the same
setu# ste#s you used to laun!h your subs!ribers list% in!luding a "el!ome (ollo"*u#
autores#onder message& 1ut sto# there% be!ause you "on+t be !reating an autores#onder
se.uen!e (or this list&&&E
(te* 7our: <li!k Sa$e 'utomation 3ule&

2012 The White Hot List B0
1y the "ay% the di((eren!e bet"een the "ay you treat your subs!ribers list $s& the "ay
you treat your buyers list "ill be !o$ered in great detail in a (uture training& -LE'SE
stay subs!ribed to my list to re!ei$e this training&&& it is WELL "orth it&&& #ure% li(e*
!hanging !ontent is "hat ) stri$e to deli$erC
.our Do'nload Page:
This one+s easy& )+m sure ) !an su((i!iently eF#lain it to you in under B #aragra#hsC
Essentially% this is the #age "here you in!lude the link that your #ros#e!t !an !li!k on in
order to a!!ess their #ur!hase Dor (reebieE& )t really only !onsists o( three #arts&&&
1& The greeting% or thank you message&
2& The a!tual linkDsE to their #rodu!tDsE&
B& 'n a((iliate o((er&
Here+s my !urrent do"nload #age (or The White Hot List& )t !an be greatly im#ro$ed
u#on Dand ) W)LL im#ro$e u#on itE% but this should gi$e you a $isual idea o( "hat the
he!k )+m talking about here&&&
2012 The White Hot List B1
'nd then the s!reenshot !ut o((% but there+s a link at the bottom o( all that business&
HE3E+S THE TH)4=&&& )nternet Marketers are 4OT stu#id& )n (a!t% ) belie$e "e+re
among the most !le$er grou#s o( #eo#le on the )nternet&&& and maybe e$en o((C
)( you try to s!re" your (ello" )M o$er% then your re#utation is going to su((er in a
maIor "ay& 'nd straight (rom my heart% an )M+s 1)==EST asset online isn+t their list%
their #rodu!ts% or e$en their sear!h engine rankings&&& it+s their re#utationC
This is #arti!ularly true i( that marketer !hooses to s"im amongst the sharks in the
De$er lu!rati$e% but al"ays s!rutiniGingE "orld o( the )nternet Marketing ni!he itsel(C
8oes this make sense7
L)STE4&&& the training+s going to !ontinue& Tra((i! generation is #erha#s the most
im#ortant skill you !an master&&& and )+$e mastered tra((i! generation& ) mean&&& my kung*
(u is ST3O4=% and ) sim#ly !annot "ait to share my kno"ledge "ith you&
1ut it+s not going to ha##en in The White Hot List&
Why7
't this #oint% you+$e learned e$erything that it+s going to take (or you to su!!eed 1)=
T)ME&&& and "hile this is 'LL de#endent u#on the amount Dand .ualityE o( the tra((i!
you re!ei$e on your s.ueeGe #age% ) !annot imagine the ad$i!e !ontained "ithin this
ebook 4OT setting you u# "ith un#aralleled !on$ersions% interest% and ongoing in!omeC
So -LE'SE&&&
8on+t ask me to o$er"helm you "ith in(ormation& -lease% Iust !om#lete the eFer!ises
listed abo$e& ,ou need to eF#erien!e "hat it+s like to o((er a .uality #rodu!t% set u# a
"inning sales (unnel% and&&& oh% hell&&&
OA',% )+LL S-)LL THE 1E'4SC
DThat "as ,O: "ho Iust t"isted my arm% right7E
'lright% bra!e yo+sel(&&&
2012 The White Hot List B2
PART 7O)R: TRA77ICF TRA77ICF AND $ORE TRA77ICG
The most im#ortant !om#onent o( The White Hot List is also the easiest&
=etting tra((i! is 4OT as grueling as most o( us ha$e been led to belie$e it is& 'gain% and
) don+t kno" ho" many more times ) !an state this&&& SEO )S @O3 THE 1)38SC
Sto# the madness&&& seriouslyC
Sear!h engine o#timiGation is (or su!kers& 'rti!le marketing is (or su!kers& 'nd --< is
(or big% (at ='M1L)4= su!kersC
)( you im#lement these three&&& and O4L, these three tra((i! strategies% you+ll be so (ar o(
your !om#etition that it "on+t e$en be (air&
DSide note&&& as o( the time o( this "riting% )+$e had 9 #eo#le unsubsubs!ribe (rom my list&
) sin!erely (eel bad (or them& 4ot to be a Ierk% here% but these (olks "ill 4EJE3 kno"
"hat you kno"& They+ll ne$er "alk the #ro$en #ath to internet "ealth that has been laid
do"n by the to# earners in our industry& 'nd they+ll 4EJE3 enIoy the le$el o( su!!ess
that you+re about to enIoy by sim#ly (ollo"ing these in!redibly e((e!ti$e tra((i!
generation strategies&&&E
These guys "ill most likely kee# !hasing SEO around like it a!tually means a damn%
"asting all o( their money% time% e((ort% and resour!es on one o( the biggest gambles
going&
,O:% on the other hand% "on+t& ,ou+re amaGing (or doing this&&& and here+s eFa!tly "hat
you+re doing5
1& 3un a @3EE WSO on the Warrior @orum& 1uild your list on the ba!k end& Sim#ly #ut
u# a relati$ely !on$in!ing sales letter on the W@ and in!lude a link ba!k to your s.ueeGe
#age& ,ou "ill in$ariably get a TO4 o( subs!ribers&&& almost (aster than you+d belie$eC
Make sure you+$e got your sales (unnel set u# so that you+re getting #aid instant
!ommissions $ia -ay#al& This "ay% "hene$er your WSO gets #ushed do"n to #age B%
you !an immediately bum# it ba!k to the to# (or H20&&& you "ill ha$e most likely
earned this money (rom your OTO #age&
2012 The White Hot List BB
2& 3un ads"a#s "ith other (olks in your general ni!he& Tell them that you+ll mail (or
them i( they mail (or you& Aee# a s#readsheet and tra!k your results in Hy#erTra!ker
Dnot an a((iliate linkE to make sure that e$erything is running smoothly&
B& U1EST METHO8 O@ 'LLV / 1uy solo ads (rom big list o"ners& These are emails
designed by you and distributed by M'KO3 email list o"ners "ho "ill gi$e you W
amount o( !li!ks in eF!hange (or W amount o( money& ,ou gi$e them your ad !o#y
and they mail out (or you&
)( they don+t deli$er you the number o( !li!ks they said they "ould% then they+ll mail out
again& 'll you need to do is send all this tra((i! to your s.ueeGe #age% #ut (resh leads into
your sales (unnel% and you may $ery "ell make MO3E money $ia u#sell and a((iliate
sales than you s#ent on all the tra((i!C
<on!lusion5
There are many details that ) !an+t #ossibly !o$er in this (ree re#ort& -lease stay on my
email list and ) "ill share all kinds o( s#e!i(i!% ad$an!ed strategies "ith you& These
strategies "ill undoubtedly hel# you earn an OS<E4E amount o( money online&
Some o( these resour!es "ill be (ree& ) "ill !harge (or others& Kust let it be kno"n (rom
this #oint (or"ard that ) W)LL hel# you !hange your "hole (inan!ial (uture around "ith
this training&
) humbly thank you (or reading The White Hot List& ) truly !an+t "ait to ser$e you no"
and "ell into the (uture&
Thanks a bun!h%
Lee Murray
List1uildingWithLee&!om
2012 The White Hot List B2
onus 96: (CREW (EOG
8o you "ant to de!rease your "orkload by ;6M "hile in!reasing your #ro(its by
1000M7 Then dro# all the SEO nonsense and go "here the money+s at&
Wait% "hat7 )sn+t =oogle "here the money+s at7
Listen% a(ter ha$ing built "ell o$er 120 ni!he "ebsites and "at!hing algorithm !hanges
and (resh% sa$$y !om#etition thro" me (rom the to# s#ots into obs!urity% )+$e sin!erely
had Iust about all ) !an handle o( the SEO "orld&
)t+s stu#id& 'nd it o#erates on a model o( total s!ar!ity&
There are only so many $aluable #ositions on the 1ig =+s sear!h results #ages&
E$eryone else is s!re"ed& 'nd i( you don+t ha$e enough time% money% kno"*ho"% or
(ighting s#irit to o$ertake your !om#etition% then you+$e Iust "asted a WHOLE LOT o(
$aluable time&&& "ith little to no results to sho" (or it&
Talk about a M'KO3 gambleC SEO is a gamble% #lain and sim#le& 3elying on sear!h
tra((i! to earn your li$ing is seriously no "ay to li$e& Here are Iust a (e" o( the things
that ) absolutely H'TE about the SEO game5
)t+s slo"& )t !an take months (or your site to rank in the to# s#ots&
)t+s unstable& ,our entire business !an !olla#se o$ernight&
)t+s un#redi!table& We !an only s#e!ulate about "hat =oogle "ants (rom us&
)t+s labor intensi$e& Aey"ord resear!h% !ontent !reation% ba!klinks% oh myC
)t+s s#ammy& -ro(ile links% sel(*ser$ing blog !omments% link (arms&&& gross&
)t+s !on(using& 8o too many links get you sandboFed7 What+s a good key"ord
density7 8oes #ro(ile linking still "ork7 What+s !onsidered du#li!ate !ontent7
) !ould genuinely !arry on "ith this list (or #ages% but )+ll s#are you the disgruntled rant&
)+d Iust like to kno" i( you !an relate to any o( this&
'll those #eo#le selling SEO #rodu!ts% a!ting as though a!hie$ing the !o$eted to#
s#ots in =oogle+s sear!h results is the holy grail o( internet marketing&& they+re Iust
selling you snake oil& What su!ks is that this snake oil may a!tually "ork&&& (or a "hile&
1ut it in$ariably (ails be!ause it makes you de#endent& )t+s not all that #o"er(ul& 'nd it
2012 The White Hot List B6
takes (or stinking e$erC
'LL you EJE3 need to do to get HO38ES o( lightning*(ast% highly*targeted tra((i! to
your site is run WSOs% 'ds"a# "ith other list o"ners% and abo$e X beyond anything
else% 1:, SOLO '8S&&& 1:, SOLO '8S&&& and 1:, MO3E SOLO '8SC
E$erything else is a "aste o( your time and e((ort&
)+ll lea$e it to you to re!ei$e su((i!ient WSO training& )t+s not hard% but there are a (e"
im#ortant !o#y"riting ti#s that you don+t "ant to ignore&
1ut ads"a#s and solo ads&&& my% oh% my&&& -OWE3@:LC
HereHs '"at #ou must do:
1& <reate a short% !on!ise solo ad& ) like the (ollo"ing&&&
SubIe!t5 Thank you% thank you% thank youC
1ody5 Hi& ) Iust "anted to thank you% and let you kno" ho" $ery mu!h ) a##re!iate you
reading and !li!king on my emails& ,ou+$e been 'WESOMEC 's a token o( my
a##re!iation% )+d like to #resent you "ith a (ree gi(t& ) kno" you+re going to lo$e it& ,ou
!an a!!ess it here5 Dyour linkE / Sin!erely% Dlist o"ner+s nameE
2& :se this s"i#e !o#y (or both ads"a#s and #aid solo ads&
B& Make hea#s o( money (ollo"ing the Sales @unnel strategies outlined abo$e&
2& 3ein$est a good #ortion o( your #ro(its in the a!.uisition o( ne" solo ads&
'nd that+s itC Seriously% this is all you+ll e$er need to do to make a (ortune online&&& and
build an enormous list in the #ro!essC
)+ll share one in!redible resour!e "ith you% and then )+ll !lose this out&
The JE3, 1EST Dand this isn+t Iust my o#inion&&& it+s the industry standardE #la!e to (ind
ads"a# #artners and solo ads is <harlie -age+s The 8ire!tory o( EGines&
) "on+t try to sell you on them&&& Iust see (or yoursel(& <li!k here to !he!k it out&
2012 The White Hot List B9
onus 9: 2 Additional Training and Resources
My TO- #i!k (or )nternet Marketing training Dregardless o( the ni!heE is Lee M!)ntyre+s
)nstant )nternet Li(estyle #rogram& The !ourse !onsists o( o$er 10 hours o( real
!lassroom $ideo instru!tion% "here Mr& M!)ntyre "alks you through the entire #ro!ess
o( earning a healthy 6 or 9 (igure monthly internet business&
His #rimary (o!us is on building a massi$e buyers list% !reating your o"n in(o #rodu!ts
in less than 2 hours% and getting an army o( a((iliates to build your business for you!
This is sin!erely the best training you+ll (ind any"here% and at a #ri!e that #uts all other
)M training to shame& )t+s !urrently selling (or Iust H1>&>6% and .uite honestly you+d be a
(ool to at least hear "hat the man has to say% "hi!h you !an do here5
2012 The White Hot List B;
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2012 The White Hot List BL