Professional Documents
Culture Documents
CHOCOLATE DISH
December 2009 EDITION
Dear Chocolatiers,
Once again, I extend to By now I hope you have all seen the full page recruitment ads
all of you a very big that appeared in People magazine and US Weekly. The number
CONGRATULATIONS! of leads coming in is a testament to our appealing offering. We
Your selling, recruiting and go to market with a recognized brand name, affordably priced
leadership performance this products that appeal to both men and women of all ages, and
holiday season has been a fun, engaging shopping experience with our Tasting Parties.
awesome. Our average party
size on a national basis I just returned from Las Vegas where I attended a 2 day Direct
exceeded $420 and the Selling Association Seminar on Social Media. We know
number of individual parties communications vehicles like Facebook, You Tube, Linked In,
over $1,000 increased by Twitter and others sites are changing the way we build
207%. We had a record number of new rank promotions as relationships, and talk about products and companies. I’ll
well, and special congratulations go to Stephanie share many of the insights I learned when we see each other
Weinberger from New Jersey who promoted to Director, and at the President’s Leadership Conference in Napa in early
Vanessa Rivera and Jill Young, both from California, who February.
promoted to Senior Managers.
I wish each of you joyful holidays filled with peace, happiness
As a young business we enjoyed a very successful year, and love. I look forward to celebrating a new year that
thanks in large part to the partnership between our talented promises to be exciting, full of surprises and one that will
home office team and you, our dedicated Chocolatiers. We provide lots of opportunities for personal growth and
grew well over 100% during the “great recession” of 2009 fulfillment.
and at time when many businesses were failing or just
holding on. The new products introduced this year all Happy Holidays,
performed well, and the bundled offers this season helped
increase the size of customer purchases. I think you’ll all
agree with me that our catalogs and entertaining guides
continue to improve each new season, and the addition of Betty Palm
new tools like The Chocolate Drizzle help keep you and our President
products front and center with your customers. But, it is your
ideas, suggestions and creativity that have contributed
greatly to our collective success.
‘‘
think of recruiting as giving a special gift. DCD gift with?
and earn 3,000 PLC points.
Fun and packed with top-notch guest speakers and training, fantastic meeting facilities and giveaways, and sneak peeks at new products
and catalog materials are just a few reasons to attend. It’s a perfect way to build on the New Year’s strong beginning and learn business-
building techniques to ensure a wonderful future for your DCD business.
A Taste of Success
Nicki Keohohou, CEO of the Direct Selling Women’s Alliance, is Plus, Nicki promises you’ll leave PLC with
this year’s keynote speaker. She recently tempted us with snippets a clear step-by-step plan for growing your
of the topics she’ll cover during her full-day training session at business in 2010.
PLC. (Listen here). Among other things to look forward to, Nicki
will cover: According to Nicki, “You don’t know what
you don’t know.” Let her put you in the
• how to connect the head and heart to achieve success; “know” and come to Conference. You’ll leave
• understanding and leveraging the emotional “why” - versus the with a clear picture of what to do, how to do it, when to do it and
material “why”; and the why behind doing it. This is a don’t miss opportunity!
• using enlightened vocabulary to empower others.
Online Reservations: Go to
www.napavalley.embassysuites.com.
1. Input your arrival/departure dates
under “Check Availability.”
2. Review your “Stay Information” (be sure to change the number
of people in your room if you are sharing a room).
3. Choose “Room Type Preferences” and include DOV in the
group/convention code line under “Special Accounts.”
Page 4
To have a successful January, you need to focus on booking parties now. If you wait until after the holidays, your business may suffer the
first few weeks of the year. So, focus on building your party line-up in January. Here are some suggestions:
1. Know the dates that you are available to hold Tasting Parties in
January. Take your Open Date Card to each holiday party and
everywhere else, too. Recipe for Success
2. Identify goals for January Tasting Parties. Now, how many do
you need to hold? How many potential Hosts do you need to get Talk to 1 person per day about your business.
Hold 2 parties per week.
at each? How many Chocolatiers do you need to sponsor?
3. Connect with prior Hosts from 6 months ago or longer.
4. Offer an extra incentive to those that book in the first two Recruit 3 new Chocolatiers per month.
weeks of January. Keep your costs down by offering a mug from
the dollar store with a packet of Chai Tea.
5. Use your WARM™ Call Report to follow-up with anyone that
showed interest in the Host Opportunity. Make sure you’ve Take action NOW!
added all new contacts to ensure they get the Chocolate Drizzle
later this month. Customize your message to encourage Get January started with a
bookings and the DCD opportunity in January. BANG! and you’ll be on
6. Host a New Year Kick-Off Party for your friends and family. your way to a great year!
7. Offer a Valentine Candy Making Workshop in January.
8. Over book. No matter how much you prepare and plan, there
will be Hosts that will need to reschedule.
Sweet Life Opportunity Calls
Every Wednesday
8:00 pm EST
Sweet Life Opportunity Calls Call: 800-511-7985
Code: 473504#
(please press *6 to mute your line)
You and your potential recruits are invited each Wednesday evening to join the Sweet
Life Opportunity Call hosted by Sue Samiljan and your Home Office team. The Sweet
Life Opportunity Call provides information about DOVE CHOCOLATE DISCOVERIES™ and outlines compelling reasons to join our
business. Approximately 70 percent of all November recruits were signed up immediately following one of these calls.
Tools to Use hours of the call. The “Special Treat” can party guests and other leads. Send a fun
A great recruiting tool for you– leverage include business supplies such as Catalogs, email invitation, post the call on your
these calls to encourage and inspire your Entertaining Guides and chocolate samples Facebook or offer an incentive for
potential recruit to join DCD in a fun and – and is sent immediately after the new upcoming Hosts to get on the call.
entertaining way. Plus, listen to the call recruit signs up. This allows the new
yourself and learn how to present the Chocolatier to get started planning her first Your Home Office team is here to help you
opportunity and answer questions from four parties and sharing the sweet treats build your team. Invite everyone today! You
potential recruits. with her friends. never know, you may end up with a new
recruit and a new team member to share the
Special Treat Great Follow-up sweet life experience!
On occasion, potential recruits are offered a Sweet Life Opportunity Calls give you a
“Special Treat” for joining DCD within 24 good reason to follow up with former Hosts,
Page 5
Ingredients:
• 9 ea. (18 oz) DCD Chef Series Dark Chocolate bars,
chopped or 2 1/3 cups DCD Single Origin Baking Bits
• 1/2 teaspoon baking soda
• Pinch of salt
• 1 can (14 oz) sweetened condensed whole milk
• 1 tablespoon vanilla extract
• 1 cup toasted walnuts, chopped
• 1 sheet DCD Parchment Paper
Directions:
1) Cut parchment paper in half, width wise. Fold each half
and fit into an 8” square baking pan, allowing the excess
paper to overhang the pan sides.
2) In a microwave-safe bowl, toss chocolate, baking soda,
and salt until evenly distributed. Pour in sweetened ~Chef’s Tip~
condensed milk and vanilla, and heat in the microwave Toasting brings out the flavor of nuts and whole spices.
at 20-second intervals until almost fully melted and a
Just pour these out onto a parchment paper lined
few small pieces of chocolate remain.
3) Remove from microwave, and continue to stir until all sheet tray, and bake in a 400 degree oven for
chocolate is fully melted. Stir in walnuts, and pour fudge 5-10 minutes, or until you begin to smell toasted nuts.
into the prepared baking pan, spreading in an even layer Give them a quick stir, and bake for an additional
with a DCD off-set spatula.
5-10 minutes. Be careful not to burn!
4) Refrigerate until set, about 2 hours. Remove fudge from
pan and cut into squares.
At Your Service
Your personal DCD website is your interface with your team and the world – a powerful tool for your business! Are you making the most
of it? For example, did you know that you can add links to documents and websites outside your site?
Here’s a ready-made link to our Chocolate of the month promotion for you to copy and paste into your personal DCD website message:
<a href=”https://tools.dovechocolateathome.com/sharedfiles/publishing/admin/image_gallery/en_US/Chocolate%20of%20the%20
Month%20Club.pdf” target=”_blank”>Chocolate of the Month Club</a>
This section offers technical tips and help with topics that have been on Chocolatiers minds. Got a technical question? Send it to
fieldservices@dovechocolatediscoveries.com.
November Top Achievers Page 7
13 14 15 16 17 18 19
Christmas New Chocolatier
Order Entry Cut-off Orientation Call
New Chocolatier Drizzle
Orientation Call Subscription 12 p.m.
Field Services
Extended Hours 9 p.m. Deadline
6p – midnight (ET) Sweet Life
Opportunity Call
8 p.m.
20 21 22 23 24 25 26
New Chocolatier
Orientation Call
New Chocolatier 12 p.m. Christmas
Orientation Call
9 p.m.
Sweet Life
Opportunity Call
8 p.m. home office closed
27 Personalize 28 29 30
Drizzle issued
to Customers Last Day to ...31 1 2
Your Drizzle/upload
New E-mails New Chocolatier *submit party sales for
Drizzle WARM™
Orientation Call DOUBLE PLC points New Years Day Call Report follow-up
New Chocolatier 12 p.m. *register recruits
Orientation Call
9 p.m. Sweet Life TRIPLE
Opportunity Call for PLC points
8 p.m. home office closed
3 PLC Hotel
Discounted Rate
4 5 6 7 8 9
Deadline New Chocolatier
Manager & Orientation Call Team Leader &
New Chocolatier above call 12 p.m. above call
Orientation Call
9 p.m.
Sweet Life
Drizzle WARM™ Opportunity Call
Call Report follow-up 8 p.m.
Receive by Order by
Christmas Dec. 13
Valentine’s Day Jan. 31