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Press Release
3G Mobile Hike in Internet Rate
Mobile Internet Rate increase by Big Telecoms Companies like Airtel, Vodafone, Idea
Mumbai, October 6, 2014:
3G Mobile Hike in Internet Rate by Big Telecoms Companies like Airtel, Vodafone, Idea
Posted by dalvi prabhakar on Monday, October 06, 2014 No comments
LABELS 2G PLANS 3G PLAN AIRTEL BHARTI AIRTEL GIGABYTE IDEA CELLULAR MOBILE
WEB RECHARGESTELECOM REGULATORY AUTHORITY OF INDIA VODAFONE VODAFONE
INDIA
Telecom operators have raised mobile internet rates up to 100 percent in June-
September period across country. Airtel is latest to increase mobile rates by up to
33 percent while Vodafone and Idea have started gradually implementing the
increased mobile internet rates from June. The three companies jointly hold around
57 percent mobile services market share.

While no comments were received from Airtel and Idea Cellular , Vodafone India
spokesperson said "Around 2 months ago, we changed the base tariff of 2G for 1GB
pack from Rs 155 to Rs 175. This has been carried out in a phased manner across
circles."

Page 2 3G Mobile Hike in Internet Rate
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Airtel and Idea too have increased the rate of 1GB 2G mobile internet pack to
around Rs 175 from about Rs 155 GB. Also read: Airtel may have to pay Rs 436cr
for merging Qualcomm 4G arm Telecom operators generally don't make public
announcement about increase in mobile tariff.

The change is noticed on their website after the new rates are implemented.
They generally inform their post paid customer through SMS about change in
rates of services before their next billing cycle starts.

Pre-paid customers, which constitutes over 90 per cent of market, get to know
about rate revision when they go to recharge their mobile phone or through website
of companies. Telecom operators are required to report change in tariff to telecom
regulator TRAI. Vodafone and Idea Cellular increased rack rate, charged without
any offer or scheme, by up to 100 per cent from 2 paise per 10 kb of data usage to 4
paise per 10 kb.

Airtel is latest to increase mobile rates by up to 33 percent while Vodafone and Idea
have started gradually implementing the increased mobile internet rates from June.

This means on Vodafone and Idea network 1 GB of 2G or 3G mobile internet will
cost over Rs 4,000 (from Rs 2,000) which these companies under scheme are selling
for around Rs 175. Airtel started increasing mobile internet rates around first week
of September. The company is now at par with Vodafone and Idea in terms of rack
Page 3 3G Mobile Hike in Internet Rate

rate which is 4 paise per 10 kb. However, the increase is only of 33 percent because
the company was already charging 3 paise per 10 kb earlier.

The 2G data pack rate of Airtel is highest among the three at 10 paise per 10 kb
which means cost of 1GB mobile internet usage without any scheme or offer for
a subscriber is over Rs 10,000 which company is now selling for Rs 176. Bharti
Airtel stock price On October 01, 2014, Bharti Airtel closed at Rs 403.15, down
Rs 1.1, or 0.27 percent.

The 52-week high of the share was Rs 419.90 and the 52-week low was Rs 282.10.
The company's trailing 12-month (TTM) EPS was at Rs 19.52 per share as per the
quarter ended June 2014. The stock's price-to-earnings (P/E) ratio was 20.65. The
latest book value of the company is Rs 166.93 per share. At current value, the
price-to-book value of the company is 2.42.


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